scholarly journals What Is the Supply and Demand for Coloured Wood Products? An Empirical Study in Slovakian Practice

Forests ◽  
2021 ◽  
Vol 12 (5) ◽  
pp. 530
Author(s):  
Mariana Sedliačiková ◽  
Mária Moresová ◽  
Patrik Aláč ◽  
Denisa Malá
Keyword(s):  
Empirical Study ◽  
Supply And Demand ◽  
Wood Products ◽  
Wood Colour ◽  
Potential Customers

The paper deals with the issue of the colour tones of wood and furniture products. The main aim is to identify the supply of the colour tones of wood and furniture products and to map the interest in these wood colour tones at potential customers in Slovakia. By means of two independent surveys of supply and demand for colour tones of wood and furniture products, various shortcomings have been identified. It is necessary to increase the supply of wood and furniture products with the natural colour of the wood and at the same time in colour tones of grey, white and brown. The current demand for thermowood and modified alder wood is significantly higher than the supply of such products in the Slovak market. The results of the study represent an opportunity for Slovak woodworking and furniture enterprises to adjust their range of products according to the needs of potential customers, which will bring them higher turnover and help to overcome the current problems associated with the “COVID crisis”.

The added value of corporate logos ‐ An empirical study

2001 ◽  
Vol 35 (3/4) ◽  
pp. 428-440 ◽  
Author(s):  
Cees B.M. van Riel ◽  
Anouschka van den Ban
Keyword(s):  
Empirical Study ◽  
Added Value ◽  
Advertising Campaign ◽  
Before And After ◽  
Potential Customers

Describes the evaluations, by potential customers, of a new logo of a Dutch bank. Evaluations were measured before and after the introduction, comparing perceptions of the new logo with the observations of the logos of two competitors (a larger and a smaller one). The study indicates that people attribute different associations to each logo. The set of associations they have with the logo appeared to increase if respondents were confronted with the name of the company behind the new logo. After the launch of the new logo, embedded within a nation‐wide advertising campaign, the positive associations increased and the negative evaluations decreased. The majority of interviewees were able to describe associations that matched the intentions which the bank wanted to express with its new corporate symbol.

scholarly journals Discovering Environmental Attitude and Lifestyle Segmentation of Green Consumers: a Conceptual Model for Research

2014 ◽  
Vol 5 (2) ◽  
pp. 102-110 ◽  
Author(s):  
Ratchaneekorn Dansirichaisawat
Keyword(s):  
Cluster Analysis ◽  
Factor Analysis ◽  
Empirical Study ◽  
Random Sampling ◽  
Marketing Strategies ◽  
Survey Method ◽  
Environmental Attitude ◽  
Male And Female ◽  
Green Consumers ◽  
Potential Customers

The primary purpose of this research is to reviews the literature on green consumers segments with different profiles. It utilizes two constructs–environmental attitude and lifestyle- in the context of electric appliances products in Thailand. This research employs an empirical study by means of the questionnaire survey method to verify the hypotheses. Data will be collected by random sampling from working aged male and female customers who purchased electric appliances. The data will be analyzed using factor analysis, cluster analysis, discriminant and ANOVA. The usefulness of this research was identifying groups of similar customers and potential customers; to prioritize the groups to address; to understand their behavior; and to respond with appropriate marketing strategies.

scholarly journals UNDERSTANDING THE DYNAMICS OF THE BRAZILIAN MARKET FOR NATIVE FOREST WOOD: A CASE STUDY FOR MINAS GERAIS STATE, BRAZIL

2021 ◽  
Vol 45 ◽  
Author(s):  
Thales Guilherme Vaz Martins ◽  
Geraldo Gonçalves dos Reis ◽  
Maria das Graças Ferreira Reis ◽  
Rodrigo Vieira Leite ◽  
Lucas Arthur de Almeida Telles ◽  
...  
Keyword(s):  
Supply And Demand ◽  
Solid Wood ◽  
Minas Gerais ◽  
Wood Products ◽  
Native Forest ◽  
Distribution Centers ◽  
Essential Information ◽  
Mato Grosso ◽  
Wood Supply ◽  
Belo Horizonte

ABSTRACT Understanding the Brazilian market for native wood helps forest managers and can guide conservation policies. This study aimed to evaluate the spatial and temporal distribution of supply and demand of the Brazilian native wood for four products namely, charcoal, roundwood, firewood, and sawn wood. We used the consumed wood volume from 2006 to 2016 in Minas Gerais (MG) tracking its supplier in Brazil accounting for 31 million cubic meters. These data were used as input for calculating mean centers and performing grouping analysis. The wood supply centers for the energy sector in Brazil have moved from Cerrado to the Caatinga biome. This change is consistent with historical patterns of agricultural expansion in Brazil. The largest mesoregions producing wood were: East of Mato Grosso do Sul State, South of Goiás State, and Center-South of Bahia State. The solid wood supply centers have moved from the North to Midwest regions but remained within the Amazon biome for almost all the years. This pattern is likely a consequence of timber regulation practices in the Amazon. The mesoregions: Madeira-Guaporé and East of Rondônia State, Southeast and Northeast of Pará State, and North of Mato Grosso State were the most important suppliers of solid wood to MG. Wood consumption for energy is centered in the Center and North regions of MG State, especially in Sete Lagoas, a hub of pig iron and cement industries. Solid wood products are dispersed in MG State, being Belo Horizonte, Conselheiro Lafaiete, Ubá, and Uberlândia the distribution centers of native wood for the furniture industry within MG. The spatial statistics helped to exploit the activity of the native wood market in Brazil and provides essential information for decision-makers that was not previously available.

Wood Colour - A Comparison Between Determination Methods

IAWA Journal ◽  
1990 ◽  
Vol 11 (4) ◽  
pp. 429-439 ◽  
Author(s):  
Roland E. Vetter ◽  
Vera R. Coradin ◽  
Elisatbeth C. Martino ◽  
Jose A. A. Camargos
Keyword(s):  
Wood Species ◽  
Wood Products ◽  
Wood Colour ◽  
System A ◽  
Two Systems ◽  
Colour System ◽  
Determination Methods ◽  
Colour Chart ◽  
Munsell System

Precise colour description results in a better classification and evaluation of wood products. Two systems of colour determination were applied and compared in 98 Amazonian wood species: the Munsell colour system, a visual determination comparing colour standards with samples, and the DIN colour chart using a reflectance reading colorimeter. The Munsell system is sufficient, when applied in simple descriptions of wood colour. To evaluate variations and changes in colour, however, the method of reading the colorimeter and converting to the DIN colour chart is recommended. This method allows the user to calculate precisely differences between colours.

scholarly journals Digital Advertising: A More Effective Way to Promote Businesses’ Products

2018 ◽  
Vol 3 (2) ◽  
pp. 59 ◽  
Author(s):  
Leonora Fuxman ◽  
I. Hilmi Elifoglu ◽  
Chiang-nan Chao ◽  
Tiger Li
Keyword(s):  
Empirical Study ◽  
Digital Media ◽  
Television Advertising ◽  
Global Market ◽  
Traditional Media ◽  
Young Consumers ◽  
Advertising Spending ◽  
First Time ◽  
Mass Marketing ◽  
Potential Customers

Digital advertising, on internet and mobile gadgets, has outpaced the traditional media advertising and for the first time in 2013 generated more advertising spending than television advertising. Digital advertising is believed to be an effective way to better target potential customers in the global market. Evidence shows that businesses have increasingly switched their advertising focus from traditional to digital media. This research uses an empirical study that explores the effectiveness of digital advertising vs. traditional media advertising along several mass marketing dimensions. The results reveal that while traditional media advertising still holds its ground, digital advertising offers more effectiveness for promoting companies’ products. The results suggest that marketers need to use more digital advertising in order to better target their customers, particularly the young consumers.

scholarly journals Exploring Paradoxical Tensions in Circular Business Models—Cases from North Europe

2020 ◽  
Vol 12 (18) ◽  
pp. 7577
Author(s):  
Alberto Huerta Morales
Keyword(s):  
Literature Review ◽  
Empirical Study ◽  
Value Creation ◽  
Value Chain ◽  
Business Models ◽  
Supply And Demand ◽  
Corporate Sustainability ◽  
Management Strategies ◽  
Commercial Value ◽  
Private Sector Organizations

Circular Business Models (CBMs) are a tool that allows private sector organizations to reconcile circularity (i.e., narrowing, slowing and closing resource flows) and commercial value creation. However, these two elements are not always aligned; they can be contradictory. This makes the relationship between circularity and commercial value creation, in the context of CBMs, a paradoxical tension. These types of tensions are particularly challenging since the elements that create the tension cannot be removed, instead, both elements must remain in place and the tension between them must be continuously managed. This article explores the main paradoxical tensions and management strategies in the context of CBMs through an integrative literature review as well as an empirical study. The integrative review helped identify three literature streams that provide key insights regarding paradoxical tensions of CBMs, namely corporate sustainability, servitization and circular economy. The empirical study suggested six paradoxical tensions inherent to CBMs: (1) using waste as a resource; (2) design of circular products; (3) improving aesthetics of used products; (4) matching supply and demand; (5) Balancing costs in circular activities; and (6) managing resistance from the value chain. The findings from the literature review as well as the empirical study are compared and discussed. Overall, this article sheds light on the paradoxical tension between circularity and commercial value creation that sits at the core of CBMs as well as the potential managerial strategies suitable for dealing with this tension.

Matching housing supply and demand: an empirical study of Hong Kong's market

1999 ◽  
Vol 17 (5) ◽  
pp. 625-633 ◽  
Author(s):  
Raymond Y.C. Tse ◽  
C.W. Ho ◽  
S. Ganesan
Keyword(s):  
Empirical Study ◽  
Supply And Demand ◽  
Housing Supply

scholarly journals Outlook of Wood Products Markets with Supply and Demand Model

2014 ◽  
Vol 103 (3) ◽  
pp. 462-472 ◽  
Author(s):  
Sang-Min Lee ◽  
Kyeong-Duk Kim ◽  
Seong-Hwan Song ◽  
Ji-Eun Bark
Keyword(s):  
Supply And Demand ◽  
Wood Products ◽  
Demand Model ◽  
Supply And Demand Model
Sign in / Sign up

Export Citation Format

Share Document