scholarly journals Formation of Environmentally Friendly Tourist Behaviors in Ecotourism Destinations in China

Forests ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 424
Author(s):  
Jie Ren ◽  
Kaiwen Su ◽  
Yaoyin Chang ◽  
Yali Wen
Keyword(s):  
Structural Equation ◽  
Environmental Attitudes ◽  
Positive Impact ◽  
Rapid Development ◽  
Perceived Value ◽  
Environmentally Friendly ◽  
Environmental Knowledge ◽  
Sample Survey ◽  
Equation Modeling ◽  
Environmentally Friendly Behaviors

The rapid development of ecotourism provides a win–win path for ecological and environmental protection and sustainable economic development. However, environmental problems are increasingly prominent in ecotourism destinations, which seriously hinders their sustainable development. This study explored how environmental knowledge, environmental perceived value, perceived consumption effectiveness, and environmental attitudes stimulate and shape environmentally friendly tourist behaviors. A sample survey of 406 tourists at Taibai Mountain National Nature Reserve in China was conducted, and structural equation modeling (SEM) was used to assess the causal relationships in the formation of environmentally friendly behaviors. The results show that environmental knowledge has a significant positive impact on environmental attitudes, environmental perceived value, and perceived consumption effectiveness. Further, environmental perceived value has a significant positive impact on environmental attitudes and environmentally friendly behavior; environmental attitudes and environmental behavior have a significant positive impact; environmental awareness has a significant positive impact on environmental behaviors; and perceived consumption effectiveness has a significant positive impact on environmentally friendly behaviors and is the most important direct predictor. Overall, the results reveal the formation mechanism of environmental friendly behavior, and provide a scientific basis and theoretical support for the stimulation and shaping of environmentally friendly tourist behaviors in ecotourism destinations.

scholarly journals Going beyond buildings: mindfulness and real estate user behavior

2019 ◽  
Vol 21 (3) ◽  
pp. 194-211
Author(s):  
Nicolas Julian Seyler ◽  
Jan Mutl
Keyword(s):  
Environmental Impact ◽  
Real Estate ◽  
Structural Equation ◽  
Environmental Attitudes ◽  
Positive Impact ◽  
Self Report ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Content Type ◽  
Positive Effects

Purpose Building performance does not only depend on its efficiency but also on the behaviors of its occupants. Occupant behaviors can more than offset technological efficiency gains so, that corporate real estate (CRE) managers have to go beyond sustainable buildings. CRE managers need to understand occupants to effectively reduce the environmental impact of their building portfolio. This paper aims to investigate the effects of environmental attitudes and mindfulness on occupant behaviors at home and at the office. Thereby, the authors address numerous calls for research regarding the drivers of more environmental real estate user behaviors. Design/methodology/approach The authors use partial least squares structural equation modeling based on self-report data obtained for a representative German sample. Findings The results show that environmental attitudes and mindfulness have both positive effects on occupant behaviors. However, the effects tend to be weaker in the office context. Research limitations/implications This study relies on self-reports as an indicator of actual behaviors. Besides, the findings are limited by the cross-sectional nature of the data. Practical implications Environmental education and mindfulness training may be an effective way to promote more environmental occupant behaviors and help CRE managers to further reduce the environmental impact of their building portfolio. Originality/value The paper contributes to prior research about the antecedents of environmental behaviors and provides evidence for the positive impact of environmental attitudes and mindfulness on occupant behaviors. The author provide a new approach for CRE managers, which may improve occupant behaviors.

scholarly journals Green Purchase Behavior: The Role of Religiosity, Environmental Attitude, and Environmental Knowledge

2017 ◽  
Vol 2 (3) ◽  
pp. 83-88
Author(s):  
Julina Julina ◽  
Dwi Kartini ◽  
Popy Rufaidah ◽  
Martha Fani Cahyandito
Keyword(s):  
Structural Equation ◽  
Environmental Attitudes ◽  
Study Data ◽  
Jel Classification ◽  
Environmental Knowledge ◽  
Purchase Behavior ◽  
Equation Modeling ◽  
Environmental Attitude ◽  
Provincial Capital ◽  
Knowledge And Attitude

Objective - This study attempts to determine the effect of religiosity, environmental attitudes, and environmental knowledge towards green purchase behavior. Methodology/Technique - Data were collected by distributing questionnaire to 14 shopping centers in Pekanbaru City during April - September 2016. Pekanbaru city is one of the provincial capital in Indonesia which experienced many environmental problems. A total of 421 eligible respondents participated in this study. Data were analyzed using structural equation modeling. Findings – The results found that the effect of religiosity, environmental knowledge, and attitude toward green purchase behavior are significant. These three variables explain the green purchase behavior at 67.6%. Besides it also found that religiosity and environmental knowledge have the positive and meaningful impact on environmental attitudes. Therefore, it can be concluded that these two variables affect the green purchase behavior through environmental attitudes. Novelty - The model built in this study tried to integrate the spiritual aspect that has not been touched by previous researchers. The results of this study open up opportunities for further research to further improve both aspects of modeling in combination with other variables as well as the use of statistical analysis Type of Paper - Empirical Keywords: Religiosity; Environmental Attitude; Environmental Knowledge; Green Purchase Behavior. JEL Classification: I21, Q56, Q57.

A Structural Equation Model of Urban Forest Recreationists’ Satisfaction

2014 ◽  
Vol 675-677 ◽  
pp. 1288-1294
Author(s):  
Lu Zhou ◽  
Shu Tang
Keyword(s):  
Structural Equation ◽  
Urban Forest ◽  
Positive Impact ◽  
Perceived Value ◽  
Equation Model ◽  
Social Utility ◽  
Equation Modeling ◽  
Key Factors ◽  
Factors Influencing ◽  
Main Factors

With the method of exploratory factor analysis and structural equation modeling, this paper presented a model of urban forest recreationists’ satisfaction and conducted an empirical research. The main conclusions are as follows. Perceived value has an important and positive impact on the formation of satisfaction experience. Perceptions of "landscape resources", "facilities and services", "functional utility", "social utility" and "emotional utility" are the main factors arising the perceived value of recreationists. Meanwhile, Perceptions of "emotional utility" and "landscape resources" are the key factors influencing recreationists’ satisfaction. Furthermore, Perceptions of "functional utility" and "social utility" positively affect the perceived value of recreationists, and the perception of "facilities and services" is likely a guarantee factor for satisfaction experience. In addition, this paper has confirmed the applicability of the Means-end theory and the Cognitive-affective theory in the practice of urban forest recreationists’ satisfaction study.

scholarly journals The relationships of technology readiness, perceived value, satisfaction, and continuance intention – A study of self-service technologies in Viet Nam

2020 ◽  
Vol 3 (SI) ◽  
pp. SI24-SI34
Author(s):  
Tran Thi Tuyet ◽  
Nguyen Manh Tuan
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Value ◽  
Internet Banking ◽  
Positive Influence ◽  
Equation Modeling ◽  
Technology Readiness ◽  
Continuance Intention ◽  
Self Service

Technologies have changed the way of doing business remarkably. The marketplace is being replaced by market space, where almost all products/services are embodied in digital forms and delivered through information-based channels. As a result, this study attempts to investigate the determinants of marketspace marketing, particularly of self-service technologies. More specifically, the study examines the relationships among technology readiness, perceived value, customer satisfaction, and continuance intention in using self-service technologies. Data was collected through a questionnaire survey on 179 users who have had experience in using self-service technologies (including internet banking, airline ticket online booking, and tours online booking) in Ho Chi Minh City –Vietnam’s largest city. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the data. The results show that all of the six hypotheses were empirically supported. Specifically, (1) Technology readiness has a strong positive influence on perceived value, customer satisfaction, and continuance intention; (2) Perceived value shows a moderate positive impact on satisfaction and continuance intention; (3) Satisfaction has a significant positive impact on continuance intention. In terms of theoretical contributions, this study proposed a value-based framework to predict continuance intention and conceptualized technology readiness as a second-order formative construct, which better represents the content of the construct originally developed by Parasuraman (2000). In terms of managerial implications, marketing managers should pay special attention to TR when making decisions such as launching new SSTs, segmenting customers, or boosting customers’ TR. 

scholarly journals The Increase of Satisfaction and Loyalty with Antecedents of Trust, Perceived Value, Price for Simpati Card Customers [Peningkatan Kepuasan dan Loyalitas dengan Anteseden Kepercayaan, Nilai Yang Dipersepsikan, Harga pada Pelanggan Kartu Simpati]

2019 ◽  
Vol 2 ◽  
pp. 398
Author(s):  
Mahmud Mahmud ◽  
Tiva Khoirunissa
Keyword(s):  
Customer Service ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Sampling Method ◽  
Positive Impact ◽  
Perceived Value ◽  
Equation Modeling ◽  
Analysis Method ◽  
The City

This study aims primarily at increasing Customer Loyalty through Trust, Perceived Value and Price for Simpati card customers in Semarang. Respondents who are the object of research are customers who use Simpati card customer service. Determination of the sample using the Purposive Sampling method obtained a sample of 180 respondents. Data collection uses questionnaires that are filled independently by respondents. The analysis used is the analysis method of Structural Equation Modeling (SEM). The results of this study prove that: Trust, perceived value and price have a positive and significant influence on satisfaction. While Trust, perceived value, price, and satisfaction have a positive impact on customer loyalty. The trust variable is the most effective variable in increasing Sympathy Card Customer Loyalty in the City of Semarang through customer satisfaction compared to the perceived value and price.

Research on user satisfaction of third-party mobile payment under the IoT environment——based on the structural equation mode

2020 ◽  
pp. 1-9
Author(s):  
Chunya Li ◽  
Yan Li
Keyword(s):  
User Satisfaction ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Value ◽  
Perceived Quality ◽  
Third Party ◽  
Equation Modeling ◽  
Survey Method ◽  
Mobile Payment ◽  
The Impact

This paper establishes a theoretical model of third-party mobile payment user satisfaction based on the ASCI model and proposes research hypotheses. Then, the questionnaire survey method is used to collect sample data and carry out reliability and validity test. After the test is passed, structural equation modeling (SEM) is used to verify the research model and hypothesis. Finally, the analysis concludes: perceived quality and perceived value will have a positive impact on user satisfaction; user expectations will affect user satisfaction through perceived quality and perceived value; the impact of perceived risk on user satisfaction is not obvious. Propose reasonable suggestions for third-party mobile payment companies based on the research conclusions.

scholarly journals Wine Cultural Event as a Growing Phenomenon: Role of Novelty, Value and Satisfaction in Developing WOM

2020 ◽  
pp. 29-41
Author(s):  
Tsai-Fa (TF) Yen ◽  
Min-Hon Wang
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Perceived Value ◽  
Positive Influence ◽  
Equation Modeling ◽  
Cultural Event ◽  
Theoretical Assumptions ◽  
Study Support ◽  
Positive Word Of Mouth

Positive word-of-mouth (WOM) is a promoter of a destination. To improve the image and increase the income of wine-producing areas, holding the wine cultural event is a good approach, which also is a growing trend. Meanwhile, exploring the novelty, value and satisfaction are meaningful for WOM of wine cultural event. Thus, a total of 419 valid samples were collected from wine cultural event held at Yibin in China. This study used structural equation modeling and the regression method to examine the proposed hypothesis. The results showed that tourists’ novelty, perceived value and satisfaction influence WOM. The study support three theoretical assumptions. First, novelty significantly positively affected perceived value while negatively affected event satisfaction but has no significant direct impact on WOM. Next, the perceived value had a significant and positive impact on event satisfaction and WOM, respectively. Finally, event satisfaction had a significant and positive influence on WOM. This study contributes to the literature addressing the WOM in a wine cultural tourism context. It also provides manageable results for managers involved in developing WOM.

Roles of perceived value and individual differences in the acceptance of mobile coupon applications

2015 ◽  
Vol 25 (3) ◽  
pp. 471-495 ◽  
Author(s):  
Fen Liu ◽  
Xuefeng Zhao ◽  
Patrick Y.K. Chau ◽  
Qing Tang
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Perceived Value ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Personality Factors ◽  
Content Type ◽  
Personal Innovativeness ◽  
Intention To Adopt

Purpose – The purpose of this paper is to examine how consumers’ value evaluation and personality factors influence consumers’ intention to adopt mobile coupon (M-coupon) applications in China. The moderating effect of gender on the relationships between personality factors and consumers’ adoption intention is also tested. Design/methodology/approach – This study conducted a survey to collect data from M-coupon application users. In total, 271 valid responses were analyzed using structural equation modeling (SEM) technology. Findings – The results indicate that perceived value, personal innovativeness, and coupon proneness positively affect consumers’ acceptance of M-coupon applications. Personal innovativeness has more positive impact on behavioral intention for males than for females. However, the differential effects of coupon proneness on behavioral intention are not significant between males and females. In addition, the findings show that perceived convenience, perceived enjoyment, and perceived money savings positively influence perceived value, whereas perceived fees and perceived privacy risk negatively influence it. Practical implications – This study helps M-coupon application providers to identify who is positive toward their services and how to improve consumers’ perceived value of the services, eventually expanding their user base. Originality/value – Prior studies mainly focussed on the usage behavior of M-coupons and overlooked the important role of M-coupon applications in promoting M-coupon use. This research fills this gap. The research findings offer insights into the factors influencing consumers’ behavioral intention to adopt M-coupon applications. Besides, the results of gender’s moderating effect advance the understanding of the differences in males’ coupon usage intentions between the contexts of M-coupon applications and paper-based coupon services, which enrich couponing research.

Analysis of Natural Resources and Environment, Politico-Economic Conditions and their influences on Tourist Behavioural Intentions in Hunza: Mediating effect of Tourist Satisfaction

2020 ◽  
Vol 4 (4) ◽  
pp. 55-74
Author(s):  
Faqeer Muhammad ◽  
Kifayat Ullah ◽  
Rehmat Karim
Keyword(s):  
Natural Resources ◽  
Structural Equation ◽  
Positive Impact ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Economic Conditions ◽  
Primary Data ◽  
Equation Modeling ◽  
Tourist Satisfaction

This study aims to explore the influence of Natural Resources and Environment (NRE), Politico-Economic Conditions (PEC) on Tourist Behavioral Intension (TBI) in Hunza, Pakistan. The study further investigates the mediating role of Tourist Satisfaction (TS) on the given variables. Partial Least Square Structural Equation Modeling (PLS-SEM) technique has been applied to conceptualize the research frame and to test the proposed hypotheses. Primary data was collected by using convenient sampling technique for analysis from 220 tourists who visited tourism nucleus sites of Hunza. The finding of the study reveals that Natural resources and Environment, Politico-and Economic Conditions have a significant positive impact on Tourist’s Behavioral Intensions. Moreover, Tourist’s Satisfaction partially mediates the positive relationships among Natural Resources and Environment, Political & Economic Conditions and Tourist’s Behavioral Intensions. The findings of the study extend the understanding that presence of natural resources along with healthy environment and stable political & economic conditions of a destination are the key determinants for sustainable tourism development.

scholarly journals Senior Consumer Motivations and Perceived Value of Robot Service Restaurants in Korea

2021 ◽  
Vol 13 (5) ◽  
pp. 2755
Author(s):  
Min-Kyu Kwak ◽  
JeungSun Lee ◽  
Seong-Soo Cha
Keyword(s):  
South Korea ◽  
Low Income ◽  
Structural Equation ◽  
Perceived Value ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Consumer Innovativeness ◽  
Face To Face ◽  
Perceived Values ◽  
Level Group

This research empirically tested a theoretical model by defining senior customers’ intentions to use robot service restaurants emerging in South Korea. Non-face-to-face services have become increasingly important for seniors. Therefore, restaurant marketers should cater to senior customers’ needs by sustaining robot service restaurants. The study analyzed 243 questionnaires to verify the reliability and validity of the measurement items. The research hypotheses were examined using structural equation modeling (SEM). The suggested model comprised three stages: motivated consumer innovativeness (MCI), perceived value, and planned behavior (attitude, intention to use). The results revealed that senior customers’ perceived values positively influenced attitude and were enhanced by hedonically MCI (hMCI) and socially MCI. Moreover, the hedonic and social elements of motivation improved the attitude and usage intentions of robot service restaurants for senior customers. However, these relationships differed in terms of the income level of the customer groups. For the low-income senior-level group, hMCI was more influential on the perceived value. This study is meaningful because it analyzes the effect of MCI of seniors on the perceived value of robot service restaurants, which are growing rapidly in South Korea. It has empirically proved the moderating effect of different income groups, providing practical implications.

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