scholarly journals Social Media University Branding

2020 ◽  
Vol 10 (3) ◽  
pp. 74
Author(s):  
Petra Maresova ◽  
Jan Hruska ◽  
Kamil Kuca
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Best Practice ◽  
Educational Institutions ◽  
Social Media Analytics ◽  
Institutions Of Higher Education ◽  
University Rankings ◽  
Detailed Data ◽  
University Branding ◽  
Study Results

Globalization has increased the demands placed on higher education and increased competition among universities. In response, institutions of higher education have started to consider their online presence as a potential competitive advantage. The aim of this article is to analyze and compare Facebook activity and content created by the world’s top ten universities. The professional social media analytics tool Socialbakers is used to monitor activity and collect data for analysis. The world’s top ten universities are determined based on the Quacquarelli Symonds (QS) University Rankings. The study results are divided into four categories: an analysis of the number of fans, of content, of style, and of post promotion. All of the studied universities upload a post at least once per day. Based on the study results, selected posts could be examples of best practice and serve to inspire other educational institutions to improve their brand image and communication on social networks. Social media provide a large amount of detailed data concerning the behavior of students and other stakeholders and on the effectiveness of promotional campaigns. To use social media effectively, it is necessary to collect the available data and evaluate them to gain insight on which to base an appropriate social media strategy

scholarly journals Video scribing as a new marketing tool for educational institutions

2021 ◽  
Vol 7 (3A) ◽  
pp. 599-607
Author(s):  
Halyna Horbenko ◽  
Olena Voskoboinikova-Huzieva ◽  
Leonid Novohatko ◽  
Margaryta Netreba
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Marketing Strategy ◽  
Information Visualization ◽  
Educational Programs ◽  
Educational Institutions ◽  
Institutions Of Higher Education ◽  
Audience Interaction ◽  
Social Media Platforms ◽  
Marketing Tool

This article aims to examine video scribing as a new marketing tool that can effectively influence a target audience through information visualization using the educational programs of Borys Grinchenko Kyiv University as an example. The empirical basis for the research comprised 27 scribe videos shared on the official social media platforms of Borys Grinchenko Kyiv University between 2017 and 2020. Data collected included static web analysis for effectiveness and audience interaction as demonstrated by their watching and liking of a scribe video series. The total number of scribe video views on social media was approximately 68,000. This total suggests that video scribing technology is an effective tool to incorporate into Borys Grinchenko Kyiv University’s marketing strategy. This experimental research, based on the implementation of video scribing technology (the implementation, in this case, was a part of Borys Grinchenko Kyiv University’s marketing strategy), opens wide further opportunities for the promotion of educational programs and projects through this type of visual communication for other institutions of higher education.

Tax audit

2021 ◽  
Author(s):  
Marina Bogdanova
Keyword(s):  
Higher Education ◽  
Educational Institutions ◽  
Federal State ◽  
Institutions Of Higher Education ◽  
Educational Standards ◽  
Self Study ◽  
Tax Audit ◽  
State Educational

The textbook is prepared in accordance with the curriculum for the discipline "Tax Audit". It reveals the basics of tax audit in accordance with the methodology of the audit of calculations with the budget for taxes and fees, contains recommended methods of auditing basic taxes, practical tasks, a list of recommended literature for self-study of the discipline and topics for abstracts. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education, studying in the areas of training 38.04.01 and 38.03.01 "Economics".

scholarly journals Limits of exercising the rights to leasing out property by public institutions of higher education

2020 ◽  
pp. 7-12
Author(s):  
Mykola Moroz
Keyword(s):  
Higher Education ◽  
Real Estate ◽  
Educational Institution ◽  
Public Institutions ◽  
Educational Institutions ◽  
Institutions Of Higher Education ◽  
Higher Educational Institutions ◽  
The Public ◽  
Higher Educational ◽  
The Right

Problem setting. Leasing out property that is involved in educational, academic, training and production, scientific activities by the public institutions of higher education often leads to violation of the rights of other participants in educational activities. They are sure to be a result of violating the limits, established by the current legislation, of exercising the rights to leasing out property by the public institutions of higher educational. Analysis of recent researches and publications. The issues of state property lease have been studied by many scholars. Basic research in this area has been conducted by I. Spasibo-Fatieieva, O. Lipetsker, Ye.Kazarenko, V. Steshenko, M. Pronina, S. Puhinsky, T. Potapenkova, Yu.Basin, D. levenson, N. Khashchivska, N. Milovska and other scientists. Target of research. The aim of the paper is a comprehensive study and analysis of the limits of exercising the rights by the public institutions of higher education to leasing out their own property. To achieve this goal the following tasks should be solved: 1) to define the limits of exercising the rights by the public institutions of higher education to leasing out their own property; 2) to determine the legal consequences of concluding lease agreements by the public higher educational institutions in violation of current legislation. Article’s main body. The article conducts a general study and analysis of the right of the public institutions of higher education to lease property. The author emphasizes that public higher educational institutions have the right to lease out only real estate and other individually identified property. The legal consequences of concluding lease agreements by public higher educational institutions in violation of the current legislation have been studied. Conclusions and prospects for the development. Summarizing the results of the study we can formulate the following conclusions. The public institutions of higher education have the right to lease out real estate and other individually determined property in the manner prescribed by law and subject to statutory restrictions (without the right of redemption and sublease, when it does not worsen the social and living conditions of persons studying or working in the educational institution). While leasing the property, the public higher educational institution realizes primarily their own property interests, at the same time, indirectly realizing the property interests of the state. If the lease agreement of real estate and other individually determined property of higher educational institutions is recognized as invalid, it may be recognized as invalid only for the future.

scholarly journals Modern tendencies of marketing activity of institutions of higher education of Ukraine

2019 ◽  
pp. 87-94 ◽  
Author(s):  
Olena Korchynska
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Educational Institution ◽  
Educational Activity ◽  
Educational Institutions ◽  
Educational Services ◽  
Necessary Condition ◽  
Institutions Of Higher Education ◽  
Marketing Activity ◽  
Advertising Activity

Introduction. Higher education has been constantly upgrading, competition in the educational services market is intensifying in recent years. This leads to an increase in the role of marketing in the activities of higher education institutions. It is necessary to constantly look for new ways to improve the efficiency of the management of higher education institutions. Such an opportunity exists only with the constant use of marketing and the improvement of its tools. In connection with the mentioned, important and actual tasks of the present time is research and improvement of the methodology of developing an advertising campaign of higher education institutions in order to enable educational institutions to overcome existing problems in their marketing activities and develop this trend in the future. Methods. Commonly used methods of research are used in the course of the research: dialectic, monographic method, abstract and logical, method of scientific generalization, and specific methods of statistical processing of information. Results. The article deals with the general situation on the domestic market of educational services. The specifics of advertising activity of educational institutions are revealed, in particular, the necessity to study this issue, due to its urgency and lack of elaboration, is substantiated. Advertising activity is considered as a necessary condition and factor of sustainability, the competitiveness of the educational institution and its success in the education market. It is indicated on the preconditions of reorientation of priorities of educational activity into the sphere of improvement of marketing activity and advertising process of an educational institution, as well as tasks, which should carry out advertising activity in the field of educational services. Discussion. Further research is planned to be carried out in order to assess the effectiveness of the use of modern marketing tools by higher education institutions. Keywords: market of educational services, marketing activity, advertising, institutions of higher education, competition, image of educational institution.

Five Years of India Rankings and its Impact on Performance Parameters of Engineering Educational Institutions in India Pt1 Teaching Learning and Resources Graduate Outcome Outreach and Inclusivity and Perception

2021 ◽  
Vol 41 (1) ◽  
pp. 20-36
Author(s):  
Anil Kumar Nassa ◽  
Jagdish Arora ◽  
Priyanka Singh ◽  
J P Singh Joorel ◽  
Hiteshkumar Solanki ◽  
...  
Keyword(s):  
Higher Education ◽  
Educational Institutions ◽  
Institutions Of Higher Education ◽  
Performance Parameters ◽  
Interesting Insight ◽  
Engineering Discipline ◽  
Teaching Learning

This article analyses data on five years of India rankings to assess its impact on performance parameters of institutions of higher education on four (out of five) broad categories of parameters, namely i) Teaching, Learningand Resources; ii) Graduation Outcome; iii) Outreach and Inclusivity; and iv) Perception. The analysis on data onfour years of India Rankings, i.e. 2017 to 2020 on various performance parameters of HEIs in engineering discipline provides an interesting insight and reveals that participating institutions are making strenuous effort to improve their performance on various parameters or sub-parameters identified under NIRF. The analyses reflect that performance of  remaining  eligible  institutions  has  improved  on  most  of  the  ranking  parameters  in  comparison  to  the100  top-ranked  institutions  over  a  period  of  four  years  of  ranking,  i.e.  from  2017-2020.

Students’ Privacy Concerns on the Use of Social Media in Higher Education

2014 ◽  
pp. 54-75 ◽  
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

Service right

2020 ◽  
Author(s):  
Aleksandr Chernyavskiy
Keyword(s):  
Higher Education ◽  
Public Service ◽  
Educational Institutions ◽  
Federal State ◽  
Institutions Of Higher Education ◽  
Labour Law ◽  
Postgraduate Students ◽  
The Public ◽  
Municipal Management ◽  
State Educational

The tutorial provides the scientific and theoretical basis of knowledge on civil service in institutions and organizations, information about the official duties and rights of individuals, firms, associations and other structures. The material is based on modern regulatory documents, both Russian and foreign and international human rights, public service system and aspects of its regulation and further reforms. Meets the requirements of Federal state educational standards of higher education of the last generation. For students of educational institutions of higher education studying in areas of training 40.03.01 "Jurisprudence" and 38.03.04 "State and municipal management", as well as occupations involving the study of constitutional, administrative and labour law. Can be useful for teachers, postgraduate students, civil servants, and also for anyone interested in the issues of regulation of the public service.

International law

2020 ◽  
Author(s):  
Natal'ya Fedoscheva
Keyword(s):  
Higher Education ◽  
International Law ◽  
Professional Education ◽  
Educational Institutions ◽  
Federal State ◽  
Institutions Of Higher Education ◽  
Educational Standards ◽  
International Treaties ◽  
Global Problems ◽  
State Educational

Based on current Russian legislation, international treaties, and scientific research, the textbook examines in detail the main concepts, categories, branches, and institutions of modern international law. The content of the manual covers the basic conceptual and terminological apparatus of international law and the main problems of its application and interpretation. Special attention is paid to the global problems of our time. Meets the requirements of the Federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education studying in the direction of training 40.03.01 "Jurisprudence", as well as for graduate students, students of the system of additional professional education, teachers and anyone interested in the development, improvement and implementation of international law.

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