scholarly journals Health Behaviors of Student Community Research Partners When Designing and Implementing a Healthy Lifestyle Intervention on College Campuses

2018 ◽  
Vol 8 (11) ◽  
pp. 99 ◽  
Author(s):  
Makenzie Barr ◽  
Sarah Colby ◽  
Kristin Riggsbee ◽  
Krista Leischner ◽  
Anne Mathews ◽  
...  
Keyword(s):  
Health Behaviors ◽  
Lifestyle Intervention ◽  
Social Marketing ◽  
Healthy Lifestyle ◽  
Vegetable Consumption ◽  
Community Based Participatory Research ◽  
Community Research ◽  
Activity Levels ◽  
Social Marketing Campaign ◽  
N 93

Few studies work with college students as equal partners in all aspects of Community-Based Participatory Research (CBPR) and even less evaluate behaviors of those college partners. The current study aimed to examine health behaviors of students by designing and implementing a peer-led, social marketing campaign (Get Fruved) to promote healthier lifestyles on their campuses. Enrolled students (n = 376) were trained to either design and implement a health promotion intervention (Social Marketing and Environmental Interventionists; SMEI, n = 78), be peer mentors (PM; n = 205), or serve as control participants (n = 93). Students’ behaviors (dietary, activity, and stress) and anthropometrics were assessed at baseline, 6 months, and 12 months. The population was predominately Caucasian, female, and between 19 and 20 years old. On average, fruit and vegetable consumption slightly decreased across all time points for each group with control at a larger decline. Students International Physical Activity Questionnaire (IPAQ) scores showed students met recommended amounts of activity throughout the intervention, with males reporting higher activity levels. Cohen’s Perceived Stress Scale (PSS) analyses indicated 19 year olds had higher stress along with females had higher than males. Students involved in a CBPR approach to be trained, design, and implement a lifestyle intervention can achieve maintenance of health behaviors throughout a college year when compared to control students.

scholarly journals A Community Based Participatory Approach to Training Young Adults to Design and Implement a Social Marketing Framed Lifestyle Intervention on Their College Campus

2018 ◽  
Vol 8 (3) ◽  
pp. 150 ◽  
Author(s):  
Melissa Olfert ◽  
Makenzie Barr ◽  
Kristin Riggsbee ◽  
Kendra Kattelmann ◽  
Krista Leischner ◽  
...  
Keyword(s):  
College Students ◽  
Lifestyle Intervention ◽  
Participatory Research ◽  
Social Marketing ◽  
Healthy Lifestyle ◽  
Community Based Participatory Research ◽  
College Campus ◽  
Research Approach ◽  
Environmental Intervention ◽  
Community Based

Background: Using a Community-Based Participatory Research (CBPR) approach may increase the likelihood of relevance and acceptability of the designed intervention, especially on a college campus. Furthermore, recruiting and training college students to design a social marketing framed healthy lifestyle intervention for their peers will allow the intervention to be tailored to the needs of the campus. Objectives: To describe the process of online-course training college students to develop a campus-based, social marketing health promotion intervention. Methods: Four universities recruited current college students (18+ y.o.) to develop a social marketing and environmental intervention (SMEI), which was completed during a 16-week, online/in-person hybrid semester course. Researchers and Extension professionals trained students to design 24 weeks of intervention events that would be implemented the upcoming year. Results: Seventy-eight students enrolled in the study and social marketing and environmental intervention course among the four intervention states (Florida = 30, South Dakota = 8, Tennessee = 13, West Virginia = 27); students were predominately Caucasian (65.8%), females (84.0%), and sophomore status in college (64.9%). Throughout the semester, students assessed their campus environments, set priorities, and developed weekly events and resources needed to implement the intervention on their campuses. By the end of the semester, with researcher support, students had designed 24 weeks of intervention events (marketing, recruiting, and implementation) focusing on nutrition/food/diet, physical activity, stress management, sleep, and time management. These events and resources were catalogued into a digital toolkit of instructions and activities for each week of intervention events. Conclusion: Using a Community-Based Participatory Research approach with college students interested in health allows for the development of an intervention that stems from grass roots efforts and is tailored to the acceptability and needs of their peers.

scholarly journals A Community Based Participatory Approach to Training Young Adults to Design and Implement a Social Marketing Framed Lifestyle Intervention on their College Campus (Preprint)

2017 ◽  
Author(s):  
Melissa D. Olfert ◽  
Makenzie L. Barr ◽  
Kristin Riggsbee ◽  
Kendra K. Kattelmann ◽  
Krista Leischner ◽  
...  
Keyword(s):  
College Students ◽  
Lifestyle Intervention ◽  
Social Marketing ◽  
Time Management ◽  
Healthy Lifestyle ◽  
Community Based Participatory Research ◽  
College Campus ◽  
Environmental Intervention ◽  
Community Based ◽  
Grass Roots

BACKGROUND Using a Community-Based Participatory Research (CBPR) approach may increase the likelihood of relevance and acceptability of the designed intervention, especially on a college campus. Furthermore, recruiting and training college students to design and implement a social marketing framed healthy lifestyle intervention for their peers will allow the intervention to be tailored to the needs of the campus OBJECTIVE To describe the process of training college students to develop a campus-based, social marketing health promotion intervention METHODS Four universities recruited current college students (18+ y.o.) to develop a social marketing and environmental intervention (SMEI), which was completed during a 16-week semester course. Researchers and Extension professionals trained students to design 24 weeks of intervention events that would be implemented the upcoming year. RESULTS Seventy-eight students enrolled in the study and SMEI course among the four intervention states (FL=30, SD=8, TN=13, WV=27); students were predominately Caucasian (65.8%), females (84.0%), and sophomore status in college (64.9%). Throughout the semester, students assessed their campus environments, set priorities, and developed weekly events and resources needed to implement the intervention on their campuses. By the end of the semester, the students had designed 24 weeks of intervention events focusing on nutrition/food/diet, physical activity, stress management, sleep, and time management. SMEI students designed interactive events, advertisements, artwork, and social media posts for the intervention. These events and resources were catalogued into a digital toolkit of instructions and activities for each week of intervention events. CONCLUSIONS Training students to be social marketing and environmental interventionists via the CBPR process allows for the development of an intervention that stems from grass roots efforts and is tailored to the acceptability and needs of their peers. CLINICALTRIAL This study was prospectively registered in October 2016 on clinicaltrials.gov, NCT 02941497.

Buzz Agents in a Teen-Driven Social Marketing Campaign

2016 ◽  
Vol 22 (3) ◽  
pp. 218-235 ◽  
Author(s):  
Amy Struthers ◽  
Ming Wang
Keyword(s):  
Social Marketing ◽  
Vegetable Consumption ◽  
Public Health Campaign ◽  
Health Campaign ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Annual Survey ◽  
Buzz Marketing ◽  
Marketing Principles ◽  
And Behavior

A research team in Nebraska developed a public health campaign for teens focused on obesity prevention, based on social marketing and buzz marketing principles, to test a series of hypotheses postulating that positive attitude toward the campaign among the most engaged members of the target audience, the buzz agents, will lead to positive attitudinal as well as positive self-reported behavioral changes involving fruit and vegetable consumption and physical activity. The team implemented the Whatcha doin? social marketing campaign in a select number of public high schools in Nebraska from 2007 to 2013. Results from 6 years of annual survey data of buzz agents in these schools showed positive associations between attitude toward the campaign and changes in health attitudes and behavior.

scholarly journals Partnership Processes to Develop SHE Tribe: A Healthy Lifestyle Intervention

2018 ◽  
Vol 21 (4) ◽  
pp. 591-600
Author(s):  
Leilani Dodgen ◽  
Emily Spence-Almaguer ◽  
Katherine Cantu Anguiano ◽  
Alison Hooker ◽  
Sonia White
Keyword(s):  
Lifestyle Intervention ◽  
Women Of Color ◽  
White Women ◽  
Healthy Lifestyle ◽  
Community Based Participatory Research ◽  
Design And Development ◽  
Minority Communities ◽  
Community Based ◽  
Community Needs ◽  
Sustainable Health

Chronic diseases, like diabetes and heart disease, disproportionately impact women of color as compared to White women. Community-engaged and participatory approaches are proposed as a means to address chronic disease health disparities in minority communities, as they allow for tailoring and customization of strategies that align with community needs, interests, and priorities. While community-based participatory research (CBPR) is a framework that offers a clear set of principles to guide intervention design and development, the complexity and diversity of community contexts make it challenging to anticipate all of the possible pathways to implementation. This article describes the application of CBPR principles in the design and development of SHE Tribe (She’s Healthy and Empowered), a social network–based healthy lifestyle intervention intended to promote the adoption of sustainable health behaviors in underserved communities. Practical and specific strategies are described to aid practitioners, researchers, and community partners as they engage in community–academic partnerships. These strategies uncover some of the inner workings of this partnership to promote trust and collaboration and maximize partner strengths, with the aim to aid others with key elements and practical steps in the application of participatory methods.

scholarly journals Increasing fruit and vegetable consumption: success of the Western Australian Go for 2&5®campaign

2008 ◽  
Vol 11 (3) ◽  
pp. 314-320 ◽  
Author(s):  
Christina M Pollard ◽  
Margaret R Miller ◽  
Alison M Daly ◽  
Kathy E Crouchley ◽  
Kathy J O’Donoghue ◽  
...  
Keyword(s):  
Public Relations ◽  
Social Marketing ◽  
Vegetable Consumption ◽  
Public Health Intervention ◽  
Evaluation Framework ◽  
Fruit And Vegetables ◽  
Fruit And Vegetable ◽  
Marketing Campaign ◽  
Social Marketing Campaign ◽  
Western Australian

AbstractObjectiveThe Western Australian Health Department’s Go for 2&5® campaign aimed to increase adults’ awareness of the need to eat more fruit and vegetables and encourage increased consumption of one serving over five years.DesignThe multi-strategy fruit and vegetable social marketing campaign, conducted from 2002 to 2005, included mass media advertising (television, radio, press and point-of-sale), public relations events, publications, a website (www.gofor2and5.com), and school and community activities. Campaign development and the evaluation framework were designed using health promotion theory, and assessed values, beliefs, knowledge and behaviour. Two independent telephone surveys evaluated the campaign: the Campaign Tracking Survey interviewed 5032 adults monitoring fruit and vegetable attitudes, beliefs and consumption prior to, during and 12 months after the campaign; and the Health & Wellbeing Surveillance System surveyed 17 993 adults between 2001 and 2006, continuously monitoring consumption.SettingPopulation public health intervention–social marketing campaign in Western Australia, population of 2 010 113 in 2005.SubjectsAdults in the Perth metropolitan area.ResultsThe campaign reached the target audience, increasing awareness of the recommended servings of fruit and vegetables. There was a population net increase of 0.8 in the mean number of servings of fruit and vegetables per day over three years (0.2 for fruit (1.6 in 2002 to 1.8 in 2005) and 0.6 for vegetables (2.6 in 2002 to 3.2 in 2005), significant at P < 0.05).ConclusionSustained, well-executed social marketing is effective in improving nutrition knowledge, attitudes and consumption behaviour. The Go for 2&5® campaign provides guidance to future nutrition promotion through social marketing.

scholarly journals Technology-Enhanced Health Promotion for College Students: A Seed Development Project

2021 ◽  
Vol 11 (1) ◽  
pp. 143-151
Author(s):  
Carol A. Fackler ◽  
Nancy Baugh ◽  
Ann A. Lovegren ◽  
Carol Nemeroff ◽  
Janet Whatley Blum
Keyword(s):  
College Students ◽  
Health Promotion ◽  
Adult Students ◽  
Seed Development ◽  
Eating Behaviors ◽  
Healthy Lifestyle ◽  
Vegetable Consumption ◽  
Development Project ◽  
Readiness For Change ◽  
Post Intervention

Obesity is an issue for young adults in the U.S. This population is particularly vulnerable to weight gain as they move from adolescence to young adulthood, especially as they transition from high school to college. Adopting a health promotion approach, a university-based cluster of researchers, community advocates, and a technology partner embarked on a two-year seed development project that focused on development, implementation, and evaluation of a web-based healthy lifestyle intervention for college students. Using a mixed-method design, two convenience samples of residential university students were recruited to participate in a 4-week intervention called Eat, Move, Live, in which they interacted with a newly-created comprehensive website about management of a healthy lifestyle. Participants’ post-intervention readiness for change increased by 15% (eating and life balance behaviors) to 23% (moving behaviors). Participants reported increased awareness of eating behaviors, and feelings of engagement in tracking their fruit and vegetable consumption. Findings suggest that technology may be utilized to enhance the effectiveness and efficiency of achieving students’ individual goals related to healthy living. These preliminary findings have implications for increasing the development and implementation of technological approaches to health promotion for young adult students.

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