scholarly journals How Consistent Are Consumers in Their Decisions? Investigation of Houseplant Purchasing

2021 ◽  
Vol 11 (5) ◽  
pp. 73
Author(s):  
Melinda J. Knuth ◽  
Hayk Khachatryan ◽  
Charles R. Hall
Keyword(s):  
Price Level ◽  
Purchase Intent ◽  
Environmental Cues ◽  
Purchase Decisions ◽  
Buying Behavior ◽  
Demographic Differences ◽  
Intrinsic Cues ◽  
Decision Consistency ◽  
Current Price ◽  
The Impact

This paper examines the impact of intrinsic consumer attributes on decision consistency in houseplant purchasing intentions. Subjects reported their likelihood to buy (LTB) for themselves and as a gift at perceived bargain and getting expensive price levels. The sample was analyzed according to those who switched their LTB ratings to relatively lower values versus subjects who did not by using their demographic characteristics and responses to plant buying behavior questions. Secondly, subjects who had high initial purchase intents were analyzed versus those who had low initial purchase intents. The results indicate that inconsistent purchase decisions are more likely to occur at the perceived getting expensive price level than the perceived bargain price points. Additionally, there are very few demographic differences among the plant buyers who are consistent with their purchase intent versus inconsistent, indicating that external environmental cues may have more of an influence on purchase consistency than intrinsic cues. This information can be utilized by greenhouse and retail firms to understand when a consumer is less likely to change their plant purchase decision with a high initial intent. These price points can help firms optimize their current price offerings within the market and create dialogues with partnering box stores.

The impact of forest certification labelling and advertising: An exploratory assessment of consumer purchase intent in Canada

2005 ◽  
Vol 81 (2) ◽  
pp. 229-244 ◽  
Author(s):  
Hadley Archer ◽  
Robert Kozak ◽  
David Balsillie
Keyword(s):  
Forest Products ◽  
Purchase Intent ◽  
Forest Certification ◽  
Purchase Decisions ◽  
Exploratory Research ◽  
Positive Attitudes ◽  
Survey Results ◽  
End Use ◽  
The Impact ◽  
Source Of Information

This exploratory research of four Canadian cities, conducted in 2003, compares the impact of forest certification labelling and advertising on the purchase intent of wood and paper products by end-use consumers. Telephone survey results indicate that Canadians are concerned about the environment, have positive attitudes towards certification, and are willing to alter their purchase habits to favour certified wood and paper products. Respondents indicated that labelling would more likely influence their purchase decision than advertising. They also indicated a lack of awareness regarding forest certification, and that advertising was the preferred strategy to increase general awareness among consumers. A segment of consumers was identified, representing 70% of the sample, which is highly concerned about the environment, willing to seek out certified products, and favours labelling as a source of information to assist with their purchase decisions for certified forest products. Key words: forest certification, eco-labelling, green advertising, consumer purchase intent, green consumers

scholarly journals Rational Inattention to News: The Perils of Forward Guidance

2016 ◽  
Vol 8 (1) ◽  
pp. 42-97 ◽  
Author(s):  
Gaetano Gaballo
Keyword(s):  
Value Of Information ◽  
Price Level ◽  
Future Price ◽  
Rational Inattention ◽  
Forward Guidance ◽  
The Social ◽  
The Future ◽  
Current Price ◽  
The Impact ◽  
Source Of Information

This paper studies the social value of information about the future. In a stylized OLG model, agents need to forecast the future price level, they observe the current price and perceive with idiosyncratic noise the expectation announced by a more informed authority. When forward guidance communication is loose, the market becomes a main source of information about the future. Reliance on market information amplifies the impact of shocks on prices, which increases ex ante uncertainty and worsens agents' forecasting ability, harming social welfare. However, an appropriate policy can convert the perils of the announcement in opportunities. (JEL D83, E13, E52, E62, H63)

scholarly journals Category Congruence of Display-Only Products Influences Attention and Purchase Decisions

2021 ◽  
Vol 15 ◽  
Author(s):  
Uma R. Karmarkar ◽  
Ann L. Carroll ◽  
Marina Burke ◽  
Shori Hijikata
Keyword(s):  
Fixation Time ◽  
Opportunity Costs ◽  
Purchase Decisions ◽  
Target Product ◽  
Behavioral Study ◽  
Buying Behavior ◽  
Target Category ◽  
Raising Awareness ◽  
Different Types ◽  
The Impact

In e-commerce settings, shoppers can navigate to product-specific pages on which they are asked to make yes-or-no decisions about buying a particular item. Beyond that target, there are often other products displayed on the page, such as those suggested by the retailers’ recommendation systems, that can influence consumers’ buying behavior. We propose that display items that come from the same category as the target product (matched) may enhance target purchase by increasing the attractiveness of the presented opportunity. Contrasting this, mismatched display items may reduce purchase by raising awareness of opportunity costs. Eye-tracking was used to explore this framework by examining how different types of displays influenced visual attention. Although target purchase rates were higher for products with matched vs. mismatched displays, there was no difference in fixation time for the target images. However, participants attended to mismatched display items for more time than they did for matched ones consistent with the hypothesized processes. In addition, increases in display attractiveness increased target purchase, but only for matched items, in line with supporting the target category. Given the importance of relative attention and information in determining the impact of display items, we replicated the overall purchase effect across varying amounts of available display information in a second behavioral study. This demonstration of robustness supports the translational relevance of these findings for application in industry.

scholarly journals The Impact of Brands on Consumer Buying Behavior

2016 ◽  
Vol 5 (4) ◽  
pp. 1-16 ◽  
Author(s):  
Ulas Akkucuk ◽  
Javed Esmaeili
Keyword(s):  
Brand Equity ◽  
Brand Loyalty ◽  
Perceived Quality ◽  
Brand Awareness ◽  
Purchase Decisions ◽  
Brand Name ◽  
Buying Behavior ◽  
Brand Association ◽  
The Impact

The aim of this research is to understand the factors behind smartphone purchase decisions of consumers. Nowadays companies make use of various strategies in order to attract new customers, retain existing customers and differentiate their products from those of their competitors. Perhaps, the most important and effective strategy to influence consumer behavior in the product selection is emphasizing the “brand name” of the products. Our aim in this paper is to investigate how smartphone brands can influence consumers’ buying decisions. Brand equity is a set of brand assets and liabilities linked to a brand name and symbol, which add to or subtract from the value provided by a product or service. It enhances the customer’s ability to interpret and process information, improves confidence in the purchase decision and affects the quality of the user experience. Using this construct widely discussed in the literature, we use and build our hypothesis based on Aaker model about the brand equity, including perceived quality, brand awareness, brand association and brand loyalty. The study involved a questionnaire administered to 171 smartphone consumers between December 2015 and March 2016. The consumers were chosen by convenience sampling among the students from a prestigious university in the Istanbul district of Turkey. Our findings indicate that a majority of the smartphone buyers’ decisions are mainly influenced by brand loyalty and brand awareness. Perceived quality and brand association do not seem to influence purchase decisions for the sample of this study.

scholarly journals The Impact of Ethno Marketing Activities on Consumer Buying Behavior in the Balkans: The Case of Kosovo

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Dr.Sc. Jusuf Zeqiri
Keyword(s):  
Information Dissemination ◽  
Purchase Decisions ◽  
Buying Behavior ◽  
Cultural Elements ◽  
The Balkans ◽  
Marketing Segmentation ◽  
Segmentation Approach ◽  
Marketing Activities ◽  
Balkan Region ◽  
The Impact

Ethno marketing defines as marketing segmentation approach that groups consumers on the basis of ethnicity. Ethno marketing starts with recognizing the elements of culture as crucial and essential for driving contemporary marketing strategies. Ethno marketing is slowly gaining traction in marketing in multicultural environments, particularly in countries or regions inhabited by consumers from different ethnic backgrounds. This study aims to find whether such marketing activities based on cultural elements practice has any effect on consumers’ buying behavior in the Balkans.  It focuses on consumers in Kosova with the understanding that this is a preliminary exploratory study whose results will form basis for a large study on the Balkan region.The study used a structured questionnaire with the Likert Scale. One hundred, forty-eight responses were received and analyzed using the SPSS statistical software.The results of the analysis show that Albanian consumers in Kosova agree that ethno marketing is important and company marketing activities such as a company’s advertisement and promotion in the language of the ethnic is considered very important during consumers purchase decisions. Furthermore, results reveal that symbols, cultural elements as well as the information dissemination inside the stores and outside seem to be very important for consumers.On the basis of this study, a larger study that covers the different countries in the Balkan region to determine how consumers in the different countries in the region relate to ethno marketing is strongly recommended.  

scholarly journals The Impact of Emotional Advertising on Consumer Buying Behavior for Apparel Products in Gujranwala

2021 ◽  
Vol 11 (4) ◽  
pp. 5873-5888
Author(s):  
Aysha Anwer ◽  
Muhmmad Farooq ◽  
Dr. Shahid Minhas ◽  
Hamza Rehman Butt
Keyword(s):  
Structural Equation Modelling ◽  
Structural Equation ◽  
Purchase Decisions ◽  
Buying Behavior ◽  
Question Mark ◽  
Equation Modelling ◽  
Advertising Appeal ◽  
Purchasing Behaviour ◽  
Effective Advertising ◽  
The Impact

The purpose of the study was to determine the impact of emotional advertising on customer purchasing behaviour. High-end items, particularly garment companies, are the focus of research. It also intends to investigate the most effective advertising appeal for influencing customer purchase decisions. The question mark-based survey was done with a sample size of 150 respondents, and their reactions to various attractions such as love, joy, and excitement were recorded. Hypothetical models have been validated through the use of hypothetical analysis and structural equation modelling (SEM). The findings demonstrate that pleasant emotions such as love, laughter, and happiness have a beneficial influence on customer purchasing intentions. This study supports the favourable relationship between emotional advertising and consumer purchasing behaviour when it comes to clothing companies.

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

scholarly journals Farmers’ Perceptions of Commercial Insect-Based Feed for Sustainable Livestock Production in Kenya

2021 ◽  
Vol 13 (10) ◽  
pp. 5359
Author(s):  
Afrika Onguko Okello ◽  
Jonathan Makau Nzuma ◽  
David Jakinda Otieno ◽  
Michael Kidoido ◽  
Chrysantus Mbi Tanga
Keyword(s):  
Food Systems ◽  
Large Scale ◽  
Principal Component ◽  
Farm Income ◽  
Purchase Decisions ◽  
Wealth Status ◽  
Feed Formulation ◽  
Alternative Protein ◽  
Livestock Products ◽  
The Impact

The utilization of insect-based feeds (IBF) as an alternative protein source is increasingly gaining momentum worldwide owing to recent concerns over the impact of food systems on the environment. However, its large-scale adoption will depend on farmers’ acceptance of its key qualities. This study evaluates farmer’s perceptions of commercial IBF products and assesses the factors that would influence its adoption. It employs principal component analysis (PCA) to develop perception indices that are subsequently used in multiple regression analysis of survey data collected from a sample of 310 farmers. Over 90% of the farmers were ready and willing to use IBF. The PCA identified feed performance, social acceptability of the use of insects in feed formulation, feed versatility and marketability of livestock products reared on IBF as the key attributes that would inform farmers’ purchase decisions. Awareness of IBF attributes, group membership, off-farm income, wealth status and education significantly influenced farmers’ perceptions of IBF. Interventions such as experimental demonstrations that increase farmers’ technical knowledge on the productivity of livestock fed on IBF are crucial to reducing farmers’ uncertainties towards acceptability of IBF. Public partnerships with resource-endowed farmers and farmer groups are recommended to improve knowledge sharing on IBF.

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