scholarly journals “Tap, Tap, Tapping on the Glass”: Generation Z, Social Media and Dear Evan Hansen

Arts ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 68
Author(s):  
Bethany Doherty

21st century audiences are finding new methods of engaging with the Broadway musical, and fandoms are beginning to establish a visible online presence. In turn, this is creating a shift in paratexts surrounding the musical. Using social media to cultivate relationships, communities and fandoms, Generation Z are responding to the musical in new and innovative ways. Fan-created paratexts are becoming more popular, as fans become more intent on establishing connections to the production. Younger audiences’ tendency to engage with these interactions has allowed them to become the most active audiences on social media, both critically engaged and creative. The access to online interactive platforms such as Twitter, Instagram and Tumblr bring new opportunities for paratextual creations. Examples of this “next stage of engagement” can be seen through the production Dear Evan Hansen (2015), which is now pushing the limits of social media and successfully utilising Dolan’s utopian performatives to draw in audiences and engage its fandom, or, as they call themselves, the Dear Evan “Fansens”. The fandom is using these paratexts in establishing one-to-one connections with its fans, allowing the fan-created material to “speak back” to the performance moment itself, and it is this which validates a transactional relationship between fan and production. This work ultimately sets out the fandom’s desire to “be found”.

Author(s):  
Marianna Edit Pataki

The digital era challenges the school library which loses connection with generation Z who speaks a different digital language to all other generations. The underfinanced school libraries with little or no budget for new acquisitions are no longer information centers, the least “information authorities” for youngsters. We need the secret elixir to convert the museum-like school libraries into creative learning spaces. In times of budget cut our creativity enables us to welcome various forms of the digital language Generation Z is a native speaker of.  By implementing simple social media like activities into our library programs we might fill the old collections with a new vibe. The objectives of the presentation             The audience will get an insight into the possibilities and the threats Hungarian school libraries are facing with. Instead of mourning over the gloomy reality the presentation aims to focus on creative possibilities which can help school librarians to give the students a 21st century-like experience within difficult circumstances. Creative school librarians might be inspired by a collection of activities where usual social media behavior is implemented into information literacy training classes. Participants will learn             Library instruction together with improving information literacy and reading promotion are parts of the core curriculum in Hungary. School librarians are entitled to create programs that help students to become acquainted with the library spaces, get to know the collection and to find relevant information in order to create new content. However, the outdated collections of school libraries overshadow these promising possibilities. It is a challenge to motivate students - who never lived without the internet and being deprived of their smartphone is a major threat in their life - to use the library collection of 50 to 10 years old books joyfully.             Whether we agree or not, with the definition of the selfie: as the beginning of the end of intelligent civilization, we have to admit that selfies play an important role in our lives.  By encouraging students to take selfies in the library space, immediately adds a positive emotional impact on their library visit in. Selfies help to become acquainted with the library spaces especially if a group tries to reconstruct where the selfies had been taken.             The social media presence is manifested in the endless circle of likes, dislikes, and comments. If we urge students to browse the selves and select random books to like or dislike we give them the opportunity to have a say in the collection. The student’s choice might mirror the current state of mind of the society. If the selected items are on display, other visitors are also motivated to reflect on them, fostering a certain discussion over the library collection.             Reading promotion is a hard mission when the books teenagers like to read are not available at our school libraries. We can overcome this difficulty by encouraging students to present their favorite book’s trailer. The complexity of transforming a reading experience into a video or a visual presentation strengthens cognitive skills effectively. Book trailers are creative and are in line with the media consumption tendency of Generation Z whose focus moves from written resources to video content.             These simple examples show that budget cuts must not discourage librarians! On the contrary, we have to find creative ways to provide students with a 21st century-like library experience at a 20th-century school library setting. We cannot change the environment but we can update the school library programs by welcoming the digital language of Generation Z students into our routine. If we learn and apply their language, we might win them over in the end. About the author             Teacher Librarian and Art Teacher at a Spanish-Hungarian bilingual high school (2004-). Board member of the Hungarian SLA (2016-). Experienced in creating a school library program, planning curriculum and embracing creativity in the school library. Speaker at international conferences, IFLA WLIC 2017, Detroit 2017. Participant in several international projects from Zaragoza to New York and San Diego.


2018 ◽  
Vol 6 (1) ◽  
pp. 60
Author(s):  
Ranny Rastati

In 2017 the majority of internet users are 19-34 years old or 49.52% (APJI, 2017). Almost half of the internet users in Indonesia are digital natives who were born after 1980: Generation Y (1980-1995) and Generation Z (1996-2009). This research will be focused on Generation Z as the true generation of the internet. Generation Z was born when the internet is available, a contrast to Generation Y who is still experiencing the transition of the internet. The purpose of this research is to find an effective way of providing information about media literacy to Generation Z. Through descriptive qualitative, the study was conducted with in-depth interview and observation toward 12 university students in Jakarta. The results showed that there are four effective ways of providing information about media literacy which is i) videos distributed to social media such as Youtube and Instagram, ii) interesting memes in communicative style, iii) through selebgram or micro-celebrity in Instagram who is consider as a role model and have a positive image, and iv) roadside billboards. Another interesting finding is that male informants tend to like media literacy information through videos and memes, while female informants prefer campaigns conducted by positive image selebgram and billboard. AbstrakPada tahun 2017 pengguna internet di Indonesia mayoritas berusia 19-34 tahun yaitu sebanyak 49,52% (APJI, 2017). Dari data tersebut terlihat bahwa hampir sebagian pengguna internet di Indonesia adalah digital natives atau penutur asli teknologi digital yaitu orang-orang yang lahir setelah tahun 1980: Generasi Y (1980-1995) dan Generasi Z (1996-2009). Penelitian ini akan difokuskan kepada Generasi Z karena mereka dianggap sebagai sebenar-benarnya generasi internet. Generasi Z lahir saat teknologi tersebut sudah tersedia, berbeda dengan Generasi Y yang masih mengalami transisi teknologi hingga menuju internet. Tujuan penelitian ini adalah mencari tahu cara yang efektif dalam memberikan informasi mengenai media literasi kepada generasi Z. Metode yang digunakan adalah deskriptif kualitatif dengan observasi dan wawancara mendalam. Informan berjumlah 12 orang mahasiswa di Jakarta. Hasil penelitian menunjukkan bahwa ada empat cara yang efektif dalam memberikan informasi mengenai media literasi yaitu i) video yang disebarkan ke media sosial seperti Youtube dan Instagram, ii) meme menarik dengan bahasa yang mudah dimengerti, iii) melalui selebgram yang menjadi panutan dan berimage positif, dan iv) papan iklan di pinggir jalan. Temuan menarik lainnya adalah informan laki-laki cenderung menyukai informasi media literasi melalui video dan meme yang disebarkan ke media sosial, sementara perempuan lebih menyukai kampanye yang dilakukan oleh selebgram berimage positif dan papan iklan.


2020 ◽  
pp. 000313482097297
Author(s):  
Kevin N. Harrell ◽  
Dominique Vervoort ◽  
Jessica G.Y. Luc ◽  
Brett M. Tracy ◽  
John Daniel Stanley

Social media has become a permeating form of communication with billions of daily users. Twitter in particular has become a tool for the surgical community to engage with other providers, as well as patients, through active online discussions, sharing of research, and highlighting opportunities for community outreach. Twitter can help with personal branding, mentorship, and international collaboration on multiple types of academic endeavors. Likewise, institutional and residency programs can harness the power of social media to develop an online presence and aid in resident recruitment.


2021 ◽  
Vol 4 (2) ◽  
pp. 111-123
Author(s):  
Dewi Tamara ◽  
Lidiya Heriyati ◽  
Tsabita Hanifa ◽  
Michelle Carmen

Rise of internet usage gives a sense of urgency for marketer to develop enchanted promotion methods through the help of social media. This research focuses on analyze the correlation between social media influencer and purchase intention with brand image as mediating variables. Object of this research is Generation Z women since their perspectives are rarely elaborated in previous research. Sample of this research is Generation Z women, actively using make-ups and skincare, and use Instagram in their daily basis. Validity is measured through convergent validity and discriminant validity, while reliability is measured through cronbach’s alpha and composite reliability. Hypotheses are measured using PLS-SEM and considered as significant if t-value > t-table. Results indicate that social media influencer significantly correlated with purchase intention when mediated with brand image. Specifically, numbers of followers, high-activity on social media, and influencer credibility influence brand image and purchase intention in significant ways. Moreover, positive brand image, public awareness, and brand uniqueness determined as mediating factors on the relationship social media influencer and purchase intention.  


2021 ◽  
Vol 36 (1) ◽  
pp. 155-185
Author(s):  
Matt St. John

Abstract This article explores the Instagram activities of Agnès Varda and her Visages Villages (Faces Places, France, 2017) codirector JR to consider the role of social media in the film's theatrical release and awards campaign, which led to the film's nomination for Best Documentary Feature—Varda's first and only Academy Award nomination. Through analysis of Varda's posts and her appearances on JR's Instagram, the author argues that social media complemented the film's conventional promotion while extending Varda's aesthetic practices and interests, offering one of the final examples of her consistent, enthusiastic experiments with new forms of media. On Instagram, Varda recycled and recontextualized the strategies of self-presentation and formal play seen in her documentaries for a different format, as she posted images and videos involving premieres, special events, and press coverage from her perspective. Throughout the film's release and awards campaign, social media began to function as an atypical way to draw attention to the film and its directors, especially for a low-budget documentary. The Visages Villages team merged traditional methods of achieving visibility with an unusual and intentional online presence, culminating in substantial coverage from new types of outlets when JR traveled to the Academy Awards luncheon with cardboard cutouts of Varda.


2018 ◽  
Vol 4 (2) ◽  
pp. 85-95 ◽  
Author(s):  
Justyna Masłyk

Abstract The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks). The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.


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