scholarly journals Webcam Eye Tracking for Monitoring Visual Attention in Hypothetical Online Shopping Tasks

2021 ◽  
Vol 11 (19) ◽  
pp. 9281
Author(s):  
Iris Schröter ◽  
Nico Rolf Grillo ◽  
Margarethe Kristine Limpak ◽  
Bilel Mestiri ◽  
Benedikt Osthold ◽  
...  
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Human Model ◽  
Regression Analyses ◽  
Face To Face ◽  
Online Retailers ◽  
Exogenous Factors ◽  
Research Questions ◽  
Product Presentation ◽  
The Impact

Online retailers are challenged to present their products in an appropriate way to attract customers’ attention. To test the impact of product presentation features on customers’ visual attention, webcam eye tracking might be an alternative to infrared eye tracking, especially in situations where face-to-face contact is difficult. The aim of this study was to examine whether webcam eye tracking is suitable for investigating the influence of certain exogenous factors on customers’ visual attention when visiting online clothing shops. For this purpose, screenshots of two websites of two well-known online clothing retailers were used as stimuli. Linear regression analyses were conducted to determine the influence of the spatial position and the presence of a human model on the percentage of participants visiting a product depiction. The results show that products presented by human models and located in the upper middle area of a website were visited by more participants. From this, we were able to derive recommendations for optimising product presentation in online clothing shops. Our results fit well with those of other studies on visual attention conducted with infrared eye tracking, suggesting that webcam eye tracking could be an alternative to infrared eye tracking, at least for similar research questions.

scholarly journals Female in football

2019 ◽  
Author(s):  
Linda Wilhelmsen
Keyword(s):  
Organizational Performance ◽  
Organizational Structures ◽  
Research Attention ◽  
Face To Face ◽  
Career Opportunities ◽  
World Cafe ◽  
Field Notes ◽  
Research Questions ◽  
The Impact ◽  
Directing Attention

Purpose For centuries, men have dominated football organizations in all levels, and the imbalance in status between male and female football is unparalleled in the world of sports. This may affect female football by means of career opportunities, resource allocation and organizational performance. This study will explore managerial, organizational and cultural parameters that have an impact on women’s career possibilities in football organizations as players, coaches and leaders. The following research questions will be explored: In what way do governing mechanisms such as culture, attitudes and values have an impact on female positions in football organizations? How do organizational structures and cultures in football organizations affect women's career opportunities? How do power mechanisms, gender roles and stereotypes, unbalanced resource access, commercial investment impact female versus male football? Methodology Data will be collected among female football organizations in the two top football leagues in Norway. Qualitative data will be collected by interviews, field notes from facilitated face-to-face meetings with World Café dialogue technique and participant evaluations, whereas quantitative data will be collected by surveys and registry data. Implications Female football has received very little research attention, and as such, findings from the present project will give provide novel insight regarding the impact of organizational performance for women’s opportunity for a career in football. Directing attention towards female participation in football organizations may increase participation and positions of trust within the organizations.    

scholarly journals Are Photographs Worth More Than a Thousand Words? Examining the Effects of Photographic–Textual and Textual-Only Frames on Public Attitude Toward Nuclear Energy and Nanotechnology

2018 ◽  
Vol 95 (4) ◽  
pp. 948-970 ◽  
Author(s):  
Edmund W. J. Lee ◽  
Shirley S. Ho
Keyword(s):  
Risk Perception ◽  
Visual Attention ◽  
Eye Tracking ◽  
Nuclear Energy ◽  
Public Support ◽  
Public Attitude ◽  
Theory And Practice ◽  
Tracking Data ◽  
Subject Design ◽  
The Impact

This study examines the impact of photographic–textual and risk–benefit frames on the level of visual attention, risk perception, and public support for nuclear energy and nanotechnology in Singapore. Using a 2 (photographic–textual vs. textual-only frames) × 2 (risk vs. benefit frames) × 2 (nuclear energy vs. nanotechnology) between-subject design with eye-tracking data, the results showed that photographic–textual frames elicited more attention and did have partial amplification effect. However, this was observable only in the context of nuclear energy, where public support was lowest when participants were exposed to risk frames accompanied by photographs. Implications for theory and practice were discussed.

scholarly journals Understanding the role of visual attention on wines’ purchase intention: an eye-tracking study

2019 ◽  
Vol 32 (2) ◽  
pp. 161-179
Author(s):  
Patrícia Monteiro ◽  
João Guerreiro ◽  
Sandra Maria Correia Loureiro
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Monitoring Method ◽  
Content Type ◽  
Quality Perceptions ◽  
Consumption Situation ◽  
The Impact

Purpose Wine bottles compete for consumers’ attention in the shelf during the decisive moment of choice. This study aims to explore the role that visual attention to wine labels has on the purchase decision and the mediating role of quality perceptions and desire on such purchase behaviours. Wine awards and consumption situation are used as moderators.. Design/methodology/approach The study was conducted in Portugal and 36 individuals participated in a 2 × 2 within subjects design (awarded/not awarded × self-consumption/social-consumption). For each scenario, individuals’ attention, perceptions of quality, desire and purchase intentions were recorded. Findings Data from eye-tracking shows that, during the purchase process, the amount of attention given to a bottle is determinant of individuals’ purchase intentions, a relationship that increases in significance for bottles with awards and for when consumers are buying wine for a consumption situation involving a social environment. In addition, both quality perceptions and desire are confirmed to positively influence wines’ purchase intentions. Originality/value By using an eye monitoring method, this paper brings new insights into the wine industry by highlighting the impact that wines’ labels and different consumption situations have on individuals’ attention and purchase intention. Wine producers and retailers may benefit from the insights provided by the current study to refine their communication strategies by either highlighting product characteristics and pictorial elements, as it is the case of the awards, or communicating about their products for different consumption situations.

scholarly journals The impact of product presentation on decision-making and purchasing

2019 ◽  
Vol 22 (3) ◽  
pp. 365-380 ◽  
Author(s):  
Rosy Boardman ◽  
Helen McCormick
Keyword(s):  
Decision Making ◽  
Eye Tracking ◽  
Visual Information ◽  
Age Groups ◽  
Target Market ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Product Presentation ◽  
The Impact

Purpose This paper aims to investigate how apparel product presentation influences consumer decision-making and whether there are any differences between age groups. Design/methodology/approach A mixed methodology was used including eye-tracking and qualitative in-depth interviews, with a purposive sample of 50 participants between age 20 and 70. Findings A higher number of product presentation features resulted in increased positive visual, cognitive and affective responses as consumers wanted as much visual information as possible to aid decision-making. Images of models attracted the most attention and were the most influential product presentation feature, followed by mannequin images and the zoom function. The 20 s spent much less time viewing and interacting with the product presentation features than middle age groups (30 s-50 s), had minimal fixations on mannequin images and had a much quicker decision-making process than other age groups. Practical implications The research informs retailers which product presentation features are the most effective for their target market to aid consumer decision-making with the aim of reducing returns. Originality/value The paper contributes to the literature by providing more in-depth insights than previous studies into the impact of online product presentation on consumer decision-making by using qualitative research and eye-tracking. The research also explores more product presentation features than previous research and investigates the presentation of apparel products, which are notoriously the most difficult products for consumers to assess online. The research is unique in its exploration of age differences in relation to product presentation features.

scholarly journals How the fear of COVID-19 changed the way we look at human faces

PeerJ ◽  
2021 ◽  
Vol 9 ◽  
pp. e11380
Author(s):  
Giovanni Federico ◽  
Donatella Ferrante ◽  
Francesco Marcatto ◽  
Maria Antonella Brandimonte
Keyword(s):  
Social Interaction ◽  
Visual Attention ◽  
Eye Tracking ◽  
Perceived Risk ◽  
Human Faces ◽  
The Impact ◽  
Basic Level ◽  
The Way

Do we look at persons currently or previously affected by COVID-19 the same way as we do with healthy ones? In this eye-tracking study, we investigated how participants (N = 54) looked at faces of individuals presented as “COVID-19 Free”, “Sick with COVID-19”, or “Recovered from COVID-19”. Results showed that participants tend to look at the eyes of COVID-19-free faces longer than at those of both COVID-19-related faces. Crucially, we also found an increase of visual attention for the mouth of the COVID-19-related faces, possibly due to the threatening characterisation of such area as a transmission vehicle for SARS-CoV-2. Thus, by detailing how people dynamically changed the way of looking at faces as a function of the perceived risk of contagion, we provide the first evidence in the literature about the impact of the pandemic on the most basic level of social interaction.

scholarly journals Teaching during Covid-19: Teacher and Students’ Experience

2020 ◽  
Vol 8 (2) ◽  
pp. 25-35
Author(s):  
Irtifa Mukhter ◽  
Richa Chowdhary
Keyword(s):  
Online Learning ◽  
Online Education ◽  
Online Teaching ◽  
Universities And Colleges ◽  
Face To Face ◽  
Teachers And Students ◽  
Social Media Platforms ◽  
Open Discussion ◽  
Research Questions ◽  
The Impact

On March 2020 most of the educational institutes in India stopped face to face contact with students as a result of countrywide lockdown which was imposed due to COVID-19 pandemic. The impact of the lockdown has affected the students and cast a shadow on the entire education system. Restrictions have led many universities and colleges to opt for online learning to curtail the spread of Coronavirus. To overcome lockdown, online education became the primary pathway amidst technological challenges. Teachers had possibly more to do than the students and those teachers who were technologically confronted had their limits tested. The students, on the other hand, had myriad challenges to face. The current study draws on the experiences of teachers and students to the introduction of the online learning method during the pandemic.   Qualitative research methods were utilised to answer the research questions.  The study recruited students in the age of 18-25 and teachers in the age of 35-60 years through social media platforms.  Informed consent was obtained, and thereafter the respondents were interviewed via telephone (NAPSWI, 2015). The study additionally utilised and analysed open discussion content of the National Association of Professional Social Workers in India (NAPSWI) webinars relevant to online teaching and their experiences.

scholarly journals Nutri-Score and Nutrition Facts Panel through the Eyes of the Consumer: Correct Healthfulness Estimations Depend on Transparent Labels, Fixation Duration, and Product Equivocality

Nutrients ◽  
2021 ◽  
Vol 13 (9) ◽  
pp. 2915
Author(s):  
Saar Bossuyt ◽  
Kathleen Custers ◽  
José Tummers ◽  
Laura Verbeyst ◽  
Bert Oben
Keyword(s):  
Visual Attention ◽  
Eye Tracking ◽  
Fixation Duration ◽  
Positive Impact ◽  
Estimation Accuracy ◽  
Tracking Data ◽  
Negative Effect ◽  
Set Up ◽  
Nutrition Facts Panel ◽  
The Impact

Research on front-of-pack labels (FOPLs) demonstrated that Nutri-Score is one of the most promising FOPLs regarding healthfulness estimation accuracy. Nevertheless, as consumers are exposed to both the Nutri-Score and the mandatory Nutrition Facts Panel (NFP) in the supermarket, it is key to understand if and how both labels interact. This study investigates the contribution of Nutri-Score and NFP regarding healthfulness estimation accuracy, whether this impact differs depending on the product, and what role visual attention plays. We set up an eye-tracking experiment in a controlled setting in which 398 participants rated the healthfulness of 20 products. The results confirmed the positive impact of the Nutri-Score on healthfulness estimation accuracy, though the impact was larger for equivocal (i.e., difficult to judge) products. Interestingly, NFP either had no effect (compared to a package without Nutri-Score or NFP) or a negative effect (compared to a package with Nutri-Score alone) on healthfulness estimation accuracy. Eye-tracking data corroborated that ‘cognitive overload’ issues could explain why consumers exposed to Nutri-Score alone outperformed those exposed to both Nutri-Score and NFP. This study offers food for thought for policymakers and the industry seeking to maximize the potential of the Nutri-Score.

scholarly journals ‘Covid-19 has caused a dramatic change to prison life’. Analysing the impacts of the Covid-19 pandemic on the pains of imprisonment in the Scottish Prison Estate

2021 ◽  
Author(s):  
Matthew Maycock
Keyword(s):  
Methodological Challenge ◽  
Face To Face ◽  
Prison Life ◽  
Additional Layer ◽  
Research Questions ◽  
Project Participants ◽  
The Impact

Abstract The purpose of this paper is to provide insights into the impact of COVID-19 in the Scottish Prison Estate. During the 2020 lockdown in prison in response to the COVID-19 pandemic, all face-to-face research was paused. In response to this methodological challenge, a participatory correspondence methodology was designed, enabling project participants to influence the direction of this project through suggesting research questions. The main project findings relate to the analysis of ways in which the COVID-19 enhanced the pains of imprisonment for participants, exploring the challenges that the participants faced in relation to communication, feelings of heightened isolation and detachment from family, friends and the normal rhythms of life in prison. Analysis of the letters received as part of this study provides unique insights into the ways in which the COVID-19 pandemic in custody has added an additional layer or enhancement to pre-pandemic pains of imprisonment, increasing the ‘tightness’ ‘depth’ and ‘weight’ of participants time in custody.

scholarly journals Effects of individuality, education, and image on visual attention: Analyzing eye-tracking data using machine learning

2019 ◽  
Vol 12 (2) ◽  
Author(s):  
Sangwon Lee ◽  
Yongha Hwang ◽  
Yan Jin ◽  
Sihyeong Ahn ◽  
Jaewan Park
Keyword(s):  
Machine Learning ◽  
Visual Attention ◽  
Eye Tracking ◽  
Mathematical Models ◽  
Classification Algorithms ◽  
Tracking Data ◽  
The Impact

Machine learning, particularly classification algorithms, constructs mathematical models from labeled data that can predict labels for new data. Using its capability to identify distinguishing patterns among multi-dimensional data, we investigated the impact of three factors on the observation of architectural scenes: Individuality, education, and image stimuli. An analysis of the eye-tracking data revealed that (1) a velocity histogram was unique to individuals, (2) students of architecture and other disciplines could be distinguished via endogenous parameters, but (3) they were more distinct in terms of seeking structural versus symbolic elements. Because of the reverse nature of the classification algorithms that automatically learn from data, we could identify relevant parameters and distinguishing eye-tracking patterns that have not been reported in previous studies.

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