Deep Learning Based Real Age and Gender Estimation from Unconstrained Face Image towards Smart Store Customer Relationship Management

The COVID-19 pandemic markedly changed the human shopping nature, necessitating a contactless shopping system to curb the spread of the contagious disease efficiently. Consequently, a customer opts for a store where it is possible to avoid physical contacts and shorten the shopping process with extended services such as personalized product recommendations. Automatic age and gender estimation of a customer in a smart store strongly benefit the consumer by providing personalized advertisement and product recommendation; similarly, it aids the smart store proprietor to promote sales and develop an inventory perpetually for the future retail. In our paper, we propose a deep learning-founded enterprise solution for smart store customer relationship management (CRM), which allows us to predict the age and gender from a customer’s face image taken in an unconstrained environment to facilitate the smart store’s extended services, as it is expected for a modern venture. For the age estimation problem, we mitigate the data sparsity problem of the large public IMDB-WIKI dataset by image enhancement from another dataset and perform data augmentation as required. We handle our classification tasks utilizing an empirically leading pre-trained convolutional neural network (CNN), the VGG-16 network, and incorporate batch normalization. Especially, the age estimation task is posed as a deep classification problem followed by a multinomial logistic regression first-moment refinement. We validate our system for two standard benchmarks, one for each task, and demonstrate state-of-the-art performance for both real age and gender estimation.