scholarly journals Framework for Social Media Analysis Based on Hashtag Research

2021 ◽  
Vol 11 (8) ◽  
pp. 3697
Author(s):  
Ladislav Pilař ◽  
Lucie Kvasničková Stanislavská ◽  
Roman Kvasnička ◽  
Petr Bouda ◽  
Jana Pitrová
Keyword(s):  
Social Media ◽  
Media Analysis ◽  
Theoretical Research ◽  
Social Media Analysis ◽  
Daily Lives ◽  
Media Communication ◽  
Digital Footprint ◽  
The Social ◽  
The Subject ◽  
Social Media Communication

Social networks have become a common part of many people’s daily lives. Users spend more and more time on these platforms and create an active and passive digital footprint through their interaction with other subjects. These data have high research potential in many fields, because understanding people’s communication on social media is essential to understanding their attitudes, experiences and behaviours. Social media analysis is a relatively new subject. There is still a need to develop methods and tools for researchers to help solve typical problems associated with this area. A researcher will be able to focus on the subject of research entirely. This article describes the Social Media Analysis based on Hashtag Research (SMAHR) framework, which uses social network analysis methods to explore social media communication through a network of hashtags. The results show that social media analysis based on hashtags provides information applicable to theoretical research and practical strategic marketing and management applications.

scholarly journals ‘Wife, Mommy, Pastor and Friend’: The Rise of Female Evangelical Microcelebrities

Religions ◽  
2021 ◽  
Vol 12 (9) ◽  
pp. 758
Author(s):  
Katie Christine Gaddini
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Media Analysis ◽  
Media Content ◽  
Religious Authority ◽  
Social Media Analysis ◽  
The Social ◽  
Prosperity Theology ◽  
Evangelical Women ◽  
Ethnographic Data

The popularity of digital media has spurred what has been called a “crisis of authority”. How do female evangelical microcelebrities figure in this crisis? Many of these women belong to churches led by male pastors, have amassed a large following online, and are sought-after speakers and teachers. This paper analyses how gender, religious authority, and the digital sphere collide through the rise of female evangelical microcelebrities. Bringing together ethnographic data, textual analysis, and social media analysis of six prominent women, I emphasize the power of representation to impact religious practices and religious meaning. This article examines how evangelical women are performing and negotiating their legitimacy as the Internet and fluid geographical boundaries challenge local models of religious authority. Moving away from a binary perspective of “having” or “not having” authority, this paper considers the various spheres of authority that evangelical microcelebrities occupy, including normative womanhood, prosperity theology, and politics. Finally, by examining the social media content put forth by female evangelical microcelebrities, I interrogate the political stakes of evangelical women’s authority.

The role of e-democracy in Italy and Hungary

2020 ◽  
Vol 14 (3) ◽  
pp. 545-560 ◽  
Author(s):  
Anna Molnár ◽  
Anna Urbanovics
Keyword(s):  
Social Media ◽  
Gender Gap ◽  
Domestic Politics ◽  
Media Analysis ◽  
Political Crisis ◽  
The European Union ◽  
Contrasting Cases ◽  
Social Media Analysis ◽  
Content Type ◽  
The Social

Purpose This paper aims to investigate the mechanisms behind the development of e-democracy. The contrasting cases of Italy and Hungary are selected as the case studies. With the development of new information and communication technology, more and more elements of domestic politics have been transferred to the internet-based platforms. As a response to the deep financial, economic and political crisis that Europe endured over the period 2010-2015 and as a result of the disappointment with traditional parties, new political movements and parties were created. In this paper, the Italian Five Star Movement (M5S) and the Hungarian Lehet Más a Politika (“Politics Can Be Different”) and Momentum are examined to trace the specific mechanisms that led to their establishment. Design/methodology/approach The research is based on mixed method approach, using primary and secondary data to identify and examine mechanisms conducive to the emergence of e-democracy. It uses quantitative analysis along with discourse analysis and social media analysis. The research is based on the analysis of respective parties’ social media communication. The social media analysis has been carried out by the SentiOne social listening software within the time frame of February 2018 and the end of 2019. Along different types of democracy measurements, Italy and Hungary have been analysed between 2017 and 2019. Findings The paper identifies the key preconditions for the emergence of e-democracy. These are freedom, gender gap, inequality and corruption. It also then elaborates on mechanisms, such as social media activity and citizen engagement, which lead to the emergence of e-democracy. The thesis of this article is that in Hungary (compared to Italy), elements of high-quality standards for a democracy are still missing to establish a successful political party which uses the sustainable concept for e-democracy. In Hungary, the examined parties use social media only as media representation without exploiting the possibilities lying in social media platforms. They mostly rely on these networking sites during elections and no strong sentiments can be identified in their communication. Italy is a more developed democracy where online platforms are used to engage citizens regularly. M5S actively communicates through these platforms, which is reflected in the amount of comments and strong social media activity even out of election period. Originality/value The originality of the paper is the social media analysis to test the use of social media in the parties’ political communication. The paper defines key factors and mechanisms concerning the establishment of e-democracy through inductive analysis of two contrasting cases. Italy and Hungary are two member states of the European Union (EU) with different development, their current preparation and situation regarding e-democracy give insights on how the quality of democracy determines their attitude towards cyber parties. While Italy being a founding member of the EU has become an established democracy, Hungary, after the transition, has developed into a new democracy.

Channelling Our Efforts: Europlanet in Social Media

2020 ◽  
Author(s):  
Helen Usher ◽  
Sarah Roberts ◽  
Anita Heward
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Planetary Science ◽  
Communication Strategy ◽  
Media Communication ◽  
Mailing Lists ◽  
The Social ◽  
Science Community ◽  
Social Media Communication

<div dir="ltr">The (small) Europlanet social media team has agreed aims of: Informing, Enthusing, Engaging, Encouraging and Celebrating the European Planetary Science Community and the wider community too.  Their work supplements the more traditional channels of website, newletters and mailing lists.</div> <div dir="ltr"> </div> <div dir="ltr">But how can this be done most effectively?  What channels should be used?  What content? What frequency?</div> <div dir="ltr"> </div> <div dir="ltr">If the needs of the communities are to be met, they first need to be identified.  There is currently a lack of data for this.</div> <div dir="ltr"> </div> <div dir="ltr">The proposed interactive poster will pose some questions for the community to consider during EPSC2020, link to a survey for data collection, and use the interactive, virtual nature of the meeting to stimulate a wide discussion.  The data and views of the community will then be used to inform the social media communication strategy for the remainder of the Europlanet 2024 RI Programme.</div>

scholarly journals “The Social Media Blue Bird Creating an Online Sensation”: A Sentimental Analysis with Reference to Coke-studio Hashtags

2019 ◽  
Vol 18 (1) ◽  
pp. 15-33
Author(s):  
Anand Shankar Raja Ram ◽  
Amaravathi M
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Consumer Preferences ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Differential Approach ◽  
The Social ◽  
The World ◽  
Huge Impact ◽  
Media Platform

Coke-Studio, an online platform hosted in YouTube has been successful in both countries and has been discussed on another popular social media platform Twitter. However, studies report that Pakistan Coke-studio fares better in terms of its emotive content than its Indian edition. The paper analyses how the ―Hashtag fever‖ which has created a huge impact on brand image and profitability position of firms all around the world leads to the differential approach. Though a detailed Social Media Analysis (SMA), this paper aims to examine how hashtags work on the Twitter platforms and conclude how social-media often offers a glimpse of subconscious consumer preferences and its implications thereof.

scholarly journals Interaction and Transformation on Social Media: The Case of Twitter Campaigns

2018 ◽  
Vol 4 (1) ◽  
pp. 205630511775072 ◽  
Author(s):  
William Housley ◽  
Helena Webb ◽  
Meredydd Williams ◽  
Rob Procter ◽  
Adam Edwards ◽  
...  
Keyword(s):  
Social Media ◽  
Modern Society ◽  
Media Analysis ◽  
Social Media Analysis ◽  
Media Campaigns ◽  
The Public ◽  
The Social ◽  
Wide Range ◽  
Social Media Platforms ◽  
Insight Into

The increasing popularity of social media platforms creates new digital social networks in which individuals can interact and share information, news, and opinion. The use of these technologies appears to have the capacity to transform current social configurations and relations, not least within the public and civic spheres. Within the social sciences, much emphasis has been placed on conceptualizing social media’s role in modern society and the interrelationships between online and offline actors and events. In contrast, little attention has been paid to exploring user practices on social media and how individual posts respond to each other. To demonstrate the value of an interactional approach toward social media analysis, we performed a detailed analysis of Twitter-based online campaigns. After categorizing social media posts based on action(s), we developed a typology of user exchanges. We found these social media campaigns to be highly heterogeneous in content, with a wide range of actions performed and substantial numbers of tweets not engaged with the substance of the campaign. We argue that this interactional approach can form the basis for further work conceptualizing the broader impact of activist campaigns and the treatment of social media as “data” more generally. In this way, analytic focus on interactional practices on social media can provide empirical insight into the micro-transformational characteristics within “campaign communication.”

Social Media Marketing of Brands in the COVID-19 Pandemic

2022 ◽  
pp. 61-82
Author(s):  
Petek Tosun
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Social Media Marketing ◽  
The Novel ◽  
Media Communication ◽  
Health Crisis ◽  
The Social ◽  
Brand Promotion ◽  
Novel Coronavirus ◽  
Social Media Communication

This chapter explores the social media marketing communication of brands in the first days of the novel coronavirus (COVID-19) outbreak within the theoretical framework provided by signaling theory. The social media content of six Turkish brands was examined by content analysis. The findings have shown that brands shared posts in four themes: brand promotion, brand's COVID-19 messages, product promotion, and special day posts. Brands integrated the COVID-19 agenda in their social media communication in two ways. First, they designed and shared posts that focused solely on the pandemic. These COVID-19-related posts constituted a separate category that did not include any direct relevance to the brands' promotion activities. Second, they added COVID-19-related points in their social media posts. This study provides valuable findings for marketing practitioners and academicians regarding social media communication in a global health crisis.

When Luxury Brands Changed Their Approach to Social Media

2021 ◽  
pp. 101-118
Author(s):  
Fabrizio Maria Pini ◽  
Dinara Timergaleeva
Keyword(s):  
Social Media ◽  
Purchase Decisions ◽  
Luxury Brands ◽  
Media Communication ◽  
New Approach ◽  
Digital Platforms ◽  
Content Creation ◽  
The Social ◽  
Latent Potential ◽  
Social Media Communication

COVID-19 lockdowns led to a new approach to social media communication by luxury fashion brands. This chapter explores recent pandemic-related changes in the social context and the need for brands to rethink their narrative to engage consumers and influence purchase decisions. The authors selected a panel of 28 fashion luxury brands, both independent and conglomerate-owned, to analyze the paradigm shift in social media communication and content creation. Their findings show that with social media acting as the main touchpoint, luxury fashion brands have effectively produced new communication archetypes, revealing the latent potential of digital platforms as strategic tools.

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