scholarly journals Evaluation of a Health Communication Campaign to Improve Mosquito Awareness and Prevention Practices in Western Australia

2019 ◽  
Vol 7 ◽  
Author(s):  
Abbey Potter ◽  
Andrew Jardine ◽  
Annette Morrissey ◽  
Michael D. A. Lindsay
Keyword(s):  
Health Communication ◽  
Western Australia ◽  
Communication Campaign ◽  
Health Communication Campaign

Development of a health communication campaign to promote the Texas prescription monitoring program

2020 ◽  
Vol 37 (3) ◽  
pp. 222-231
Author(s):  
Michael Mackert ◽  
Kathrynn Pounders ◽  
Laura E. Brown ◽  
Susan Kirtz ◽  
Jessica Hughes Wagner ◽  
...  
Keyword(s):  
Health Communication ◽  
Monitoring Program ◽  
Communication Campaign ◽  
Prescription Monitoring ◽  
Health Communication Campaign

scholarly journals Health Communication Campaign of Clean and Healthy Living Behaviour (PHBS) in Covid-19 Pandemic Era

2021 ◽  
Vol 37 (2) ◽  
pp. 305-322
Author(s):  
Wayan Tantre Wiyane ◽  
◽  
Suraya Mansur ◽  
Keyword(s):  
Social Learning ◽  
Health Communication ◽  
Learning Theory ◽  
Social Learning Theory ◽  
Healthy Lifestyle ◽  
Sampling Error ◽  
Healthy Living ◽  
Lifestyle Behaviour ◽  
Communication Campaign ◽  
Health Communication Campaign

This article explains the results of a research about the health communication campaign on Clean and Healthy Living Behaviour (PHBS: Perilaku hidup bersih dan sehat) in the era of the Covid-19 pandemic. Utilising a positivistic paradigm, the method employed in this research is a survey explanatory method and quantitative approach. Samples were selected through a purposive sampling technique, among people in Pura Aditya Jaya Rawamangun Jakarta which yielded 119 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result of the research shows that there is a positive influence of counselling and below-the-line media on clean and healthy lifestyle behaviour among people in Aditya Jaya Rawamangun Jakarta temple. However, the variable of Campaign through Counselling is more dominant in influencing the clean and healthy lifestyle behaviour of people in Pura Aditya Jaya Rawamangun Jakarta, compared to the variable of Campaign through below-the-line media. In conclusion, this research proves that the social learning theory is effective in the campaign which results in behavioural changes in society. Keywords: Social learning theory, campaign, clean and healthy lifestyle behaviour (PHBS), counseling, below-the-line.

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