scholarly journals The Role of Social Norms in the Portion Size Effect: Reducing Normative Relevance Reduces the Effect of Portion Size on Consumption Decisions

2016 ◽  
Vol 7 ◽  
Author(s):  
Iris Versluis ◽  
Esther K. Papies
Keyword(s):  
Size Effect ◽  
Social Norms ◽  
Portion Size ◽  
Consumption Decisions

scholarly journals Served Portion Sizes Affect Later Food Intake Through Social Consumption Norms

Nutrients ◽  
2019 ◽  
Vol 11 (12) ◽  
pp. 2845 ◽  
Author(s):  
Sanne Raghoebar ◽  
Ashleigh Haynes ◽  
Eric Robinson ◽  
Ellen Van Kleef ◽  
Emely De Vet
Keyword(s):  
Food Intake ◽  
Social Norms ◽  
Portion Size ◽  
Visual Exposure ◽  
Portion Sizes ◽  
Food Portion ◽  
Future Consumption ◽  
Perceived Social Norms ◽  
Normal Food

Portion sizes of commercially available foods have increased, and there is evidence that exposure to portion sizes recalibrates what is perceived as ‘normal’ and subsequently, how much food is selected and consumed. The present study aims to explore the role of social (descriptive and injunctive) and personal portion size norms in this effect. Across two experiments, participants were either visually exposed to (Study 1, N = 329) or actually served (Study 2, N = 132) a smaller or larger than normal food portion. After 24 h, participants reported their intended consumption (Study 1) or served themselves and consumed (Study 2) a portion of that food and reported perceived portion size norms. In Study 1, visual exposure to portion size did not significantly affect intended consumption and perceived portion size norms. In Study 2, participants consumed a smaller portion of food when they were served a smaller rather than a larger portion the previous day, which was mediated by perceived descriptive and injunctive social (but not personal) portion size norms. Results suggest that being served (but not mere visual exposure to) smaller (relative to larger) portions changes perceived social norms about portion size and this may reduce future consumption of that food.

Supernatural norm enforcement: Thinking about Karma and God reduces selfishness among believers

2018 ◽  
Author(s):  
Cindel White ◽  
John Michael Kelly ◽  
Azim Shariff ◽  
Ara Norenzayan
Keyword(s):  
Social Norms ◽  
Framing Effects ◽  
Demographic Variables ◽  
Exclusion Criteria ◽  
Total N ◽  
Norm Enforcement ◽  
Dictator Games ◽  
Within Subjects

Four experiments (total N = 3591) examined how thinking about Karma and God increases adherence to social norms that prescribe fairness in anonymous dictator games. We found that (1) thinking about Karma decreased selfishness among karmic believers across religious affiliations, including Hindus, Buddhists, Christians, and non-religious Americans; (2) thinking about God also decreased selfishness among believers in God (but not among non-believers), replicating previous findings; and (3) thinking about both karma and God shifted participants’ initially selfish offers towards fairness (the normatively prosocial response), but had no effect on already fair offers. These supernatural framing effects were obtained and replicated in high-powered, pre-registered experiments and remained robust to several methodological checks, including hypothesis guessing, game familiarity, demographic variables, between- and within-subjects designs, and variation in data exclusion criteria. These results support the role of culturally-elaborated beliefs about supernatural justice as a motivator of believer’s adherence to prosocial norms.

scholarly journals Moral labels increase cooperation and costly punishment in a Prisoner’s Dilemma game with punishment option

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Laura Mieth ◽  
Axel Buchner ◽  
Raoul Bell
Keyword(s):  
Social Norms ◽  
Prisoner's Dilemma ◽  
Prisoner’S Dilemma ◽  
Framing Effects ◽  
Moral Norms ◽  
Prisoner’S Dilemma Game ◽  
Costly Punishment ◽  
Moral Framing ◽  
Prisoner's Dilemma Game

AbstractTo determine the role of moral norms in cooperation and punishment, we examined the effects of a moral-framing manipulation in a Prisoner’s Dilemma game with a costly punishment option. In each round of the game, participants decided whether to cooperate or to defect. The Prisoner’s Dilemma game was identical for all participants with the exception that the behavioral options were paired with moral labels (“I cooperate” and “I cheat”) in the moral-framing condition and with neutral labels (“A” and “B”) in the neutral-framing condition. After each round of the Prisoner’s Dilemma game, participants had the opportunity to invest some of their money to punish their partners. In two experiments, moral framing increased moral and hypocritical punishment: participants were more likely to punish partners for defection when moral labels were used than when neutral labels were used. When the participants’ cooperation was enforced by their partners’ moral punishment, moral framing did not only increase moral and hypocritical punishment but also cooperation. The results suggest that moral framing activates a cooperative norm that specifically increases moral and hypocritical punishment. Furthermore, the experience of moral punishment by the partners may increase the importance of social norms for cooperation, which may explain why moral framing effects on cooperation were found only when participants were subject to moral punishment.

The role of social norms in the relationship between anti-smoking advertising campaigns and smoking cessation: a scoping review

2020 ◽  
Vol 35 (3) ◽  
pp. 179-194
Author(s):  
Joanne Dono ◽  
Caroline Miller ◽  
Kerry Ettridge ◽  
Carlene Wilson
Keyword(s):  
Smoking Cessation ◽  
Social Norms ◽  
Scoping Review ◽  
Social Norm ◽  
Significant Heterogeneity ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Theoretical Understanding ◽  
The Relationship

Abstract A systematic scoping review of anti-smoking mass media campaign literature provided opportunity to explore how social normative theories and constructs are used to influence smoking cessation. Synthesis of findings was constrained by significant heterogeneity. Nevertheless, the results indicate that a broader conceptualization of social norm is worthy of further exploration. Perceptions of what others think and do contributed in multiple ways to the relationship between anti-smoking messaging and quitting outcomes. Furthermore, integrating research on social norms, social identity and communication may improve understanding of why quitting intentions are enhanced in some circumstances but reactance and counter-arguing responses corresponding to lower quitting intentions occur in others. Integrating a broader theoretical understanding of normative influences into campaign development and evaluation may prove useful in demonstrating the effectiveness of this approach in behaviour change campaigns.

Sign in / Sign up

Export Citation Format

Share Document