scholarly journals Up to “Me” or Up to “Us”? The Impact of Self-Construal Priming on Cognitive Self-Other Integration

2012 ◽  
Vol 3 ◽  
Author(s):  
Lorenza S. Colzato ◽  
Ellen R. A. de Bruijn ◽  
Bernhard Hommel
Keyword(s):  
Self Construal ◽  
Construal Priming ◽  
The Impact

Information and Communication Technology and Cultural Change

2012 ◽  
Vol 43 (4) ◽  
pp. 222-231 ◽  
Author(s):  
Nina Hansen ◽  
Tom Postmes ◽  
Nikita van der Vinne ◽  
Wendy van Thiel
Keyword(s):  
Cultural Values ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Cultural Change ◽  
Control Group ◽  
Self Construal ◽  
Information And Communication ◽  
The Impact ◽  
Ict For Development ◽  
Practical Implications

This paper studies whether and how information and communication technology (ICT) changes self-construal and cultural values in a developing country. Ethiopian children were given laptops in the context of an ICT for development scheme. We compared children who used laptops (n = 69) with a control group without laptops (n = 76) and a second control group of children whose laptop had broken down (n = 24). Results confirmed that after 1 year of laptop usage, the children’s self-concept had become more independent and children endorsed individualist values more strongly. Interestingly, the impact of laptop usage on cultural values was mediated by self-construal (moderated mediation). Importantly, modernization did not “crowd out” traditional culture: ICT usage was not associated with a reduction in traditional expressions (interdependent self-construal, collectivist values). Theoretical and practical implications are discussed.

scholarly journals The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal

2021 ◽  
Vol 12 ◽  
Author(s):  
Yong Zhang ◽  
Yuwen Wen ◽  
Min Hou
Keyword(s):  
Structural Alignment ◽  
Personal Characteristics ◽  
Product Positioning ◽  
Self Construal ◽  
The Difference ◽  
Product Familiarity ◽  
High Level ◽  
The Impact ◽  
Moderating Role

Previous studies on the Structural Alignment Model suggest that people compare the alignable attributes and nonalignable attributes during the decision-making process and preference formation process. Alignable attributes are easier to process and more effective in clue extracting. Thus, it is believed that people rely more on alignable than nonalignable attributes when comparing alternatives. This article supposes that consumers’ product experience and personal characteristics also play a significant role in regulating consumers’ reliance on attribute alignability. The authors conducted three experiments to examine the moderating role of consumers’ product familiarity and self-construal in the impact of attribute alignability on consumer product purchase. The results show the following: (1) When making a purchase decision, consumers with a high level of product familiarity will rely more on nonalignable attributes, while those with a low level of product familiarity will rely more on alignable attributes. (2) The difference in consumer dependency on attribute alignability is driven by their perceived diagnosticity of attributes. (3) The dependency of consumers with different levels of familiarity on attribute alignability will be further influenced by consumers’ self-construal. Individuals with interdependent self-construal rely more on alignable attributes when unfamiliar with the product, while relying more on nonalignable attributes when familiar with the product. Individuals with independent self-construal, however, rely more on nonalignable attributes regardless of the degree of product familiarity. The conclusions of this paper can be used as references for enterprises to establish product positioning and communication strategies.

scholarly journals Neural Correlates of Self-Construal Priming in the Ultimatum Game

2019 ◽  
Vol 13 ◽  
Author(s):  
Nic Flinkenflogel ◽  
Tuong-Van Vu ◽  
Marlieke T. R. van Kesteren ◽  
Lydia Krabbendam
Keyword(s):  
Ultimatum Game ◽  
Neural Correlates ◽  
Self Construal ◽  
Construal Priming

Distinct effects of self-construal priming on empathic neural responses in Chinese and Westerners

2013 ◽  
Vol 9 (2) ◽  
pp. 130-138 ◽  
Author(s):  
Chao Jiang ◽  
Michael E. W. Varnum ◽  
Youyang Hou ◽  
Shihui Han
Keyword(s):  
Neural Responses ◽  
Self Construal ◽  
Construal Priming

Language and Self-Construal Priming

2004 ◽  
Vol 35 (6) ◽  
pp. 705-712 ◽  
Author(s):  
Markus Kemmelmeier ◽  
Belinda Yan-Ming Cheng
Keyword(s):  
Self Construal ◽  
Construal Priming

scholarly journals The impact of self-construal and ethnicity on self-gifting behaviors

2016 ◽  
Vol 26 (4) ◽  
pp. 524-534 ◽  
Author(s):  
Theeranuch Pusaksrikit ◽  
Jikyeong Kang
Keyword(s):  
Self Construal ◽  
The Impact
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