scholarly journals Pushing the Max Planck YouTube Channel With the Help of Influencers

2021 ◽  
Vol 5 ◽  
Author(s):  
Dominik Donhauser ◽  
Christina Beck
Keyword(s):  
Max Planck ◽  
Scientific Content ◽  
Max Planck Society ◽  
Scientific Facts ◽  
Short Time

We wanted to increase the number of subscriptions to the Max Planck YouTube Channel with the help of influencers. In recent years, we have published a video series called “Max Planck Cinema” to increase students' interest in complex scientific content. The videos generated sometimes well over 100,000 views (aggregated over several years). But these figures fall far short of the number of views of German YouTube influencers in the field of science, whose videos range from several 100,000 views to over a million. Against this background, the Max Planck Society (MPG) in 2020 launched a video series in collaboration with two YouTube influencers. The new “WISSEN WAS” video series focuses on current topics and their underlying scientific facts. Although the “WISSEN WAS” videos have been online for only a relatively short time, it can be seen that the videos produced with the influencers have significantly increased the number of subscriptions. The evaluation also shows that high numbers of views do not necessarily go hand in hand with more subscriptions as other studies have previously assumed. While the basic videos of the Max Planck Cinema series prove to be real long runners, which students regularly (year by year) search for and find on YouTube (Germany) as well as Google (Germany), thereby continuously generating views, it is currently not yet possible to estimate whether the “WISSEN WAS” videos, will still generate as high a number of views per day after several years.

Asifa Akhtar is a sign of new things to come at the Max Planck Society

Nature ◽  
2020 ◽  
Vol 587 (7835) ◽  
pp. S112-S112
Author(s):  
Chris Woolston
Keyword(s):  
Max Planck ◽  
Max Planck Society ◽  
To Come

scholarly journals The Max Planck Society and Pugwash during the Cold War: An Uneasy Relationship

2018 ◽  
Vol 20 (1) ◽  
pp. 170-209
Author(s):  
Carola Sachse
Keyword(s):  
Cold War ◽  
Cultural Policy ◽  
Scientific Organization ◽  
West Germany ◽  
Max Planck ◽  
The North ◽  
Carl Friedrich Von Weizsäcker ◽  
Max Planck Society ◽  
The Individual ◽  
The Cold War

When the Federation of German Scientists (VDW) was founded as the West German section of Pugwash in the late 1950s, several high-profile scientists from the Max Planck Society (MPS), especially nuclear physicists, were involved. Well into the 1980s, institutional links existed between the MPS, the Federal Republic's most distinguished scientific research institution, and Pugwash, the transnational peace activist network that was set up in 1957 in the eponymous Nova Scotia village following the publication of the Russell-Einstein Manifesto. At the beginning, the two organizations’ relationship was maintained primarily by the physicist and philosopher Carl Friedrich von Weizsäcker. However, the relationship was difficult from the start, and the distance between them grew during the rise of détente in the 1970s, when the scientific flagship MPS was deployed more and more frequently in matters of foreign cultural policy on behalf of West Germany and the North Atlantic Treaty Organization as a whole. This article explores the resources and risks of transnational political engagement during the Cold War, focusing on the individual strategies of top-ranking researchers as well as the policy deliberations within a leading scientific organization along the chief East-West divide: the front line between the two German states.

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