scholarly journals PROSES DIFUSI INOVASI E-AGRIBUSINESS : REGOPANTES PADA END-USER KOMODITAS PERTANIAN DI JABODETABEK

2019 ◽  
Vol 3 (2) ◽  
pp. 133
Author(s):  
Eki Yoan Meydora
Keyword(s):  
Public Relations ◽  
Information Dissemination ◽  
End Users ◽  
Agricultural Commodities ◽  
Fair Price ◽  
Agricultural Commodity ◽  
Adoption Of Innovations ◽  
The Public ◽  
Dissemination Process ◽  
Depth Interviews

This study analyzes the information dissemination process of RegoPantes, an e-agribusiness innovation to connect farmers to agricultural commodity users directly, thus cutting the long chain of distribution. RegoPantes is a platform developed by 8villages to help farmers receive fair price for every agricultural commodity they sell, with the aim to help improve the farmer welfare.  The purpose of this study is to identify constraints faced by diffusion agencies that disseminate information about RegoPantes to the public specifically housewives as end users of agricultural commodities. This study uses descriptive qualitative methods to provide an in-depth understanding of the diffusion of RegoPantes. Data was collected through in-depth interviews and document studies. Based on the result of research known that 8villages chose a public relations approach that included press relations in disseminating information about RegoPantes. Although there have been many publications from various media, the adoption of innovations by end users of agricultural commodities is still not optimal.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals The stakeholder-communication continuum: An alternate approach to internal and external communications

2020 ◽  
Vol 6 (1) ◽  
pp. 7-33
Author(s):  
Rita Chen
Keyword(s):  
Public Relations ◽  
Professional Communication ◽  
Professional Literature ◽  
The Public ◽  
Stakeholder Identification ◽  
Academic Scholarship ◽  
Changing Attitudes ◽  
External Communications ◽  
Stakeholder Communication ◽  
Depth Interviews

Academic scholarship and professional literature have defined communications as existing in two groups: internal and external/public relations. However, globalism, technology, evolving communication practices, and the maturation of the public relations field have evoked changing attitudes and perceptions regarding stakeholder identification, publics, and communications. This researcher sent a broad, representative survey to university alumni, conducted in-depth interviews with university staff, and performed a content analysis of alumni-facing communications, resulting in an alternate method of viewing internal and external communications. Dubbed the stakeholder-communication continuum, the theory places internal and external communications on either end of a spectrum, with stakeholder groups plotted along the continuum based on their relationship to the organization and each other. ©Journal of Professional Communication, all rights reserved.

scholarly journals Mapping of Education Information Networks in Community of Cintaratu Village Pangandaran

2020 ◽  
Vol 4 (2) ◽  
pp. 279
Author(s):  
Evie Ariadne Shinta Dewi ◽  
Nindi Aristi ◽  
Rachmaniar Rachmaniar
Keyword(s):  
Information Dissemination ◽  
Information Networks ◽  
Quality Of Education ◽  
Information Network ◽  
The Public ◽  
The University ◽  
The Village ◽  
Depth Interviews ◽  
Educational Information

This article is based on the results of research which the aim is to find out how is mapping of the education information dissemination network in the community of Cintaratu village, Pangandaran district. The reason for choosing the topic was that Padjadjaran University (Unpad) campus is in the village and it is assumed that the presence of the university in the village could improve the quality of education of its people. To confirm this assumption, it is necessary to map the education sector information network. We use qualitative methods which approach is a descriptive study, the researchers conducted a mapping of educational information dissemination. The main informants of this study are the community and village officials. Data were collected through in-depth interviews, passive participatory observation, and literature studies. The finding of the research are as follows, 1) the initial mapping of educational information dissemination to the community was carried out through direct communication, namely through two major activities - recitation and celebration; 2) recitation and celebration are two activities that are susceptible to physical noise-causing information related to education not conveyed properly to the public. Effective communication does not occur in these two activities. 

Quantifying and analysing the stages of online information dissemination in different enterprise emergencies: The idea of system cybernetics

2020 ◽  
pp. 016555152094844
Author(s):  
Yongtian Yu ◽  
Guang Yu ◽  
Xiangbin Yan ◽  
Xiao Yu
Keyword(s):  
Public Relations ◽  
Information Dissemination ◽  
Simulation Analysis ◽  
Online Information ◽  
Accumulation Process ◽  
Time Points ◽  
Quantitative Calculation ◽  
Dissemination Process ◽  
Media Environments ◽  
Information Accumulation

Previous research on information dissemination in emergencies focus on prediction of the volume via abundant models. However, most of these models did not specify different stages of emergencies, and hence making it difficult for public relations (PR) practitioner to make decisions based on needs of each stage in today’s rapid changing media environments. In this study, we introduce the idea of system cybernetics and the method of system identification into information dissemination perspective. Based on the proposed information accumulation probability distribution continuity (IAPDC) model, we provide a quantitative division of the information accumulation process. The durations of each stage and the time points that each stage begins are stated and defined with a quantitative calculation method. Using empirical data from 83 emergencies in 2016 and 2017 covering Weibo, WeChat Platforms and over 20,000 web media, we verify the effectiveness of this method. Next, we use simulation analysis to demonstrate what effects of parameters have on the dissemination process and how do changes on different stages affect the process. Moreover, we also demonstrate the effects of emergencies’ attributes on the information dissemination process and on each stage. Our study complements the gaps in existing communication discipline and provides insight for PR practitioner when dealing with enterprise emergencies.

scholarly journals Strategi Komunikasi Public Relations Aston Imperium Hotel dalam Mempertahankan Kearifan Lokal di Era 4.0

2021 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Sefy Andhriany
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Local Culture ◽  
Related Literature ◽  
The Public ◽  
Local Diversity ◽  
Digital Era ◽  
Food And Beverage ◽  
Depth Interviews

Preserving local culture by reflecting it in every organization's activities becomes a challenge for Public Relations in the digital era 4.0. This is due to a shift in local culture which was replaced by foreign cultures that entered Indonesia. Various kinds of communication strategies are carried out, one of them is by the Public Relations of Aston Imperium Purwokerto hotel which maintains the local cultural specialties at the hotel. This study aims to analyze the communication strategy carried out by Aston Imperium Hotel Public Relations in maintaining local diversity in the 4.0 era. This study uses qualitative research methods with data collection techniques through in-depth interviews, observation, and related literature studies. The results of this study indicate that the Aston Imperium Hotel Public Relations communication strategy is implemented internally and externally. Internally, local culture is included in the forms of food and beverage, Banyumas regional specialties, hotel interiors and rooms by displaying puppet decorations and Banyumas batik motifs, employees inserting Banyumas local language in greeting guests, providing clothing counters and batik decorations in the hotel. Externally, Aston hotel PR cooperates with the local government and tourism office to support maintaining local wisdom.��

scholarly journals IDENTIFIKASI KENDALA PEMBIAYAAN KOMODITAS PERTANIAN SISTEM RESI GUDANG DI INDONESIA

2021 ◽  
Vol 15 (2) ◽  
pp. 277-296
Author(s):  
Karmex Siadari ◽  
M. Syamsul Maarif ◽  
Bustanul Arifin ◽  
Zulkifli Rangkuti Rangkuti
Keyword(s):  
Economies Of Scale ◽  
Descriptive Analysis ◽  
Jel Classification ◽  
Strategic Thinking ◽  
Small Farmers ◽  
Agricultural Commodities ◽  
Agricultural Commodity ◽  
Depth Interviews ◽  
Financing Schemes

Abstrak Pembiayaan komoditas pertanian sistem resi gudang belum berlangsung sesuai harapan di Indonesia. Hal tersebut menurut beberapa studi karena masih banyak permasalahan penghambat. Studi ini mengidentifikasi kendala pembiayaan komoditas pertanian sistem resi gudang di Indonesia. Penelitian dilakukan melalui wawancara mendalam terhadap responden tertentu yang memiliki pengetahuan atau pengalaman pada pembiayaan komoditas pertanian berbasis sistem resi gudang yang diimplentasikan terhadap komoditas pertanian seperti kopi, lada, beras dan jagung. Data yang dikumpulkan diidentifikasi, dikelompokkan dan diklasifikasikan secara terstruktur di dalam pola berfikir strategis dan dianalisa secara analisa deskriptif. Penelitian ini berhasil menemukan faktor penghambat pembiayaan komoditas pertanian sistem resi gudang di Indonesia antara lain: ketidaksesuaian nilai manfaat yang dibangun dengan karakteristik petani di Indonesia khususnya petani kecil; keterbatasan sumber layanan, ketidakcocokan skema dan fitur pembiayaan, harga pembiayaan dan skala ekonomi petani, suplai informasi yang memengaruhi kesadaran pada pembiayaannya. Permasalahan tersebut harus dapat diminimalisasi sehingga meningkatkan aksesibilitas dan kelangsungan pembiayaan sistem SRG pada petani di Indonesia. Kata kunci: Pembiayaan Komoditas Pertanian, Kendala, Sistem Resi Gudang   Abstract Agricultural commodity financing in the warehouse receipt system has not performed as expected in Indonesia. According to several studies, it is due to many obstacles hindering the system to grow. This study identifies the constraints on agricultural commodities financing on the warehouse receipt system. The research was conducted through in-depth interviews with certain respondents who have knowledge or experience in agricultural commodities financing based on a warehouse receipt system implemented on agricultural commodities such as coffee, pepper, rice, and maize. The collected data are identified, grouped, and classified in a structured manner in the pattern of strategic thinking and analyzed by descriptive analysis. The study succeeded to identify the barriers that hindering agricultural commodities financing in warehouse receipt system to grow in Indonesia: the incompatibility of the value built with the characteristics of agriculture business, especially for small farmers; limited financing sources, incompatibility of financing schemes and features, financing prices and farmer economies of scale and supply of information that affects awareness of financing. These problems must be minimized to encourage the accessibility and continuity of financing on WRS for farmers in Indonesia. Keywords: Agricultural Commodity Financing, Contraints, Warehouse Receipt System JEL Classification: D46, F6, F61, F65, Q14

scholarly journals Aktivitas Public Relations Pengelola Situs Pariwisata Tanjung Lesung Untuk Meningkatkan Jumlah Wisatawan

2018 ◽  
Vol 7 (1) ◽  
pp. 42-52
Author(s):  
Ayu Wahyuni Solihah ◽  
I Nyoman Musiasa ◽  
Mohammad Shihab
Keyword(s):  
Strategic Planning ◽  
Public Relations ◽  
Tourism Development ◽  
Special Economic Zone ◽  
Public Relation ◽  
Key Informants ◽  
The Public ◽  
Tourism Sector ◽  
Strategic Public Relations ◽  
Depth Interviews

The tourism sector is one of the sectors to increase the economy of the state. Banten is one of the province in Indonesia that has the potential to develop the tourism sector since Banten has Tanjung Lesung as Special Economic  Zone. PT Banten West Java Tourism Development (BWJTD) as a developer of Tanjung Lesung has to manage various strategies to increase the number of tourists. This study explained the public relation strategies of PT BWJTD to increase the number of tourists to Tanjung Lesung. It used a model of strategic planning for public relations from Ronald D. Smith for analysis, known as The Nine Steps of Strategic Public Relations.  The model includes research formative, strategy, tactics, and evaluation. The data were collected using in-depth interviews with three key informants, observation on tactics, and documentation related to Tanjung Lesung. Based on the findings, it can be concluded that the public relation strategies used by PT BWJTD are the proactive strategies. Keywords: Tourism, Tanjung Lesung, Strategic Planning, Public Relations

CYBER PUBLIC RELATIONS MODEL IN BUILDING A POSITIVE IMAGE OF LOCAL GOVERNMENT

2020 ◽  
Vol 7 (12) ◽  
pp. 121-134
Author(s):  
Hikmah Ningsih ◽  
Farid Umarella
Keyword(s):  
Public Relations ◽  
Information Dissemination ◽  
Relevant Literature ◽  
Case Study Research ◽  
Provincial Government ◽  
Online Media ◽  
Research Approach ◽  
Regional Government ◽  
The Public ◽  
Positive Image

The utilization of online media, known as Cyber Public Relations (CPR), is the online public relations activities for information dissemination using online media by government institutions as an agenda to build the image of the institution in the public eyes. The purpose of this study was to determine and analyze the model of Cyber ​​Public Relations and the obstacles in utilizing the online media of the DKI Jakarta Provincial Government in building a positive image of the institution. The paradigm used in this research is the constructivist paradigm. This research is using a qualitative research approach with a case study research method. Data collection techniques include: (1) in-depth interviews (2) observations, and (3) study of relevant literature. The process of analyzing qualitative data is carried out in stages: data reduction, then presenting the data and finally verifying (drawing conclusions). The results showed that through two official websites, namely the official website www.jakarta.go.id as a data information center and www.beritajakarta.com as the official portal for reporting. In addition, it has a number of social media, twitter, facebook, Instagram and YouTube as a means of information to the public. It is also supported by JAKI as an application that is the gateway for the community to access all online services for the DKI Jakarta Provincial Government. Cyber ​​PR is used in synergizing communication between DKI Jakarta regional government and the community so that it can produce a better image of government in the community.

Manajemen Humas dalam Memelihara Citra Perusahaan

2020 ◽  
Vol 2 (1) ◽  
pp. 21-40
Author(s):  
Rimayanti Rimayanti ◽  
Ruhiyat Ruhiyat ◽  
Abdul Rasib
Keyword(s):  
Public Relations ◽  
Planning Process ◽  
Implementation Process ◽  
Evaluation Process ◽  
Observation Data ◽  
The Public ◽  
Analysis Technique ◽  
Maintenance Process ◽  
Depth Interviews

Tulisan ini menjelaskan tentang proses manajemen humas yang dilakukan oleh humas PT.Pindad (Persero) dalam rangka memelihara citra perusahaan memalui program penerimaan kunjungan industri. Penelitian yang dilakukan menggunakan paradigma konstruktivisme, metode kualitatif dan pendekatan studi kasus yang bertujuan untuk mengetahui proses pemeliharaan citra melalui kunjungan industri secara mendalam dan menyeluruh. Konsep yang digunakan adalah konsep four steps public relations dari Cutlip, Center and Broom, dengan menggunakan teknik pengumpulan data observasi partisipatori pasif, dan wawancara mendalam. Teknis analisis yang digunakan adalah reduksi data dan penyajian data. Hasil dari penelitian ini menunjukan bahwa manajemen yang dilakukan oleh Humas PT.Pindad (Persero) dalam mengelola program kunjungan industri memiliki pengaruh terhadap pemeliharaan citra yang dilakukan oleh perusahaan dan sesuai dengan konsep four steps public relations dari Cutlip, Center and Broom yakni proses perencanaan dengan menetapkan tujuan, melakukan operasionalisasi persuratan, menyiapkan tempat, membuat schedule dan rundown acara dan melakukan briefieng. Proses implementasi dengan melakukan pemaparan materi dan plant tour. Proses evaluasi beserta pencarian data dan fakta dengan mewawancarai pengunjung dan evaluasi tahunan perusahaan. This paper describes the public relations management process carried out by public relations of PT. Pindad (Persero) in order to maintain the company's image through the industrial visit acceptance program. The research was conducted using the constructivism paradigm, qualitative methods and case study approaches that aim to find out the image maintenance process through in-depth and comprehensive industrial visits. The concept used is the concept of four steps public relations from Cutlip, Center and Broom, using passive participatory observation data collection techniques, and in-depth interviews. The analysis technique used is data reduction and data presentation. The results of this study indicate that the management carried out by Public Relations PT.Pindad (Persero) in managing industrial visit programs has an influence on image maintenance carried out by the company and in accordance with the concept of four steps public relations from Cutlip, Center and Broom namely the planning process by setting purpose, operationalize correspondence, prepare a place, make a schedule and rundown of the event and do a briefieng. The implementation process is by presenting material and plant tour. The evaluation process along with data and fact searches by interviewing visitors and annual evaluations of the company.

scholarly journals STUDI KEPEMIMPINAN KEPALA BIRO DALAM MENINGKATKAN KINERJA APARATUR SIPIL NEGARA PADA BIRO HUBUNGAN MASYARAKAT SEKRETARIAT DAERAH PROVINSI KALIMANTAN TIMUR

2019 ◽  
Vol 8 (1) ◽  
pp. 11
Author(s):  
Mohamad Aditya Rahman ◽  
Aji Ratna Kusuma ◽  
Erwin Resmawan
Keyword(s):  
Public Relations ◽  
Analysis Model ◽  
Leadership Performance ◽  
Performance Function ◽  
The Public ◽  
Interactive Analysis ◽  
East Kalimantan ◽  
Data Documentation ◽  
Leadership Study ◽  
Depth Interviews

This study is aimed to describe, analyze and to interpret the Head of Leadership Study Bureau in Improving the Performance of State Civil Apparatus at the Public Relations Bureau of the Regional Secretariat of East Kalimantan Province. This research uses a qualitative approach. The data obtained is done by using in-depth interviews, observations, and supporting data/documentation, which are then analyzed using an interactive analysis model through the stage of data condensation, data presentation, conclusions. The results of the study show that the function of the innovator, the function of communicators, the function of the motivator, the function of the controller has not been maximizedKeywords: Leadership, Performance, Function, State Civil Apparatus.

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