scholarly journals The psychosociology of advertising. About visual ads. Pro Universitaria Publishing House, Bucharest, 2021. Septimiu Chelcea

2021 ◽  
Vol 19 (1) ◽  
pp. 259-262
Author(s):  
Sebastian Fitzek
Keyword(s):  
Publishing House ◽  
Human Being ◽  
Visual Aids ◽  
Complete Understanding ◽  
Scientific Experiments ◽  
Visual Advertising ◽  
The Universe

This publication follows nearly a decade of a second edition of the book entitled: „The Psychosociology of Advertising. About visual aids”. Today, when it comes to visual advertising, a revision of the text is required. The pace of knowledge in all fields is accelerating: new theories are constantly emerging, hypotheses are being put forward and a wealth of observational facts and results of scientific experiments is being disseminated through books and journals in print and online. It is nearly impossible for any single human being to understand the universe of knowledge. What we can expect is to get as clear a picture as possible of our area of research, but never a complete understanding of it.

scholarly journals Crueldade consentida – Crítica à razão antropocêntrica

2014 ◽  
Vol 1 (1) ◽  
Author(s):  
Laerte Fernando LEVAI
Keyword(s):  
Teaching Methods ◽  
Human Life ◽  
Human Being ◽  
Environmental Resources ◽  
Animal Life ◽  
Law System ◽  
Scientific Experiments ◽  
The Law ◽  
Animal Violence ◽  
Living Being

Despite the fact that the Brazilian Constitution is against animal violence, protecting<br />the fauna integrity, actually it does not work. However, our law system allows cruel acts and<br />accepts the violence done by those who consider themselves rational and superior. Just watch<br />the evil reality at the streets, public shows (circus) and farms, where the animals suffer and<br />are exploited to their limits. Also watch the pain of the animals that are part of an industrial<br />production, the horror at the slaughter houses and the scientific experiments laboratories. It<br />means that we have a contradiction.<br />Blind and cold, we live in a world that lacks justice. The cycle of the human life is limited<br />to personal ambitions, selfish actions and superfluous pleasures. There’s no space to<br />compassion. Under this anthropocentric view, the nature of the animals is no more important<br />and becomes economic or environmental resources. Our system, by rejecting the essence of<br />each living being, defends the fauna only for the purpose the human interests. The animals<br />are treated like merchandise, resources or consumption goods and the law denies them the<br />right to be sensitive. It must be changed, there can be no more silent before so much oppression.<br />For many centuries the human being has been dominating, torturing, killing and exterminating<br />other species, because of economic, commercial, cultural and gastronomic interests or just<br />sadism. The history shows that our relationship with the animals is marked by fanatism,<br />supersticions, ignorance and indifference. It’s a Ministério Público function, as a social<br />transforming agent, to fight against this situation. We must admit the animals presence in<br />the sphere of the human moralities, allowing them to have rights. The question is not only of<br />the law, but philosophic. It’s primordial that we review our teaching methods, searching for<br />a formula to respect the essence of animal life no matter what it is. Without a doubt, this<br />way is far from the anthropocentrism.

scholarly journals REKONTRUKSI ECORELIGIUS ORANG MELAYU Solusi Penyelamatan Lingkungan

2017 ◽  
Vol 16 (1) ◽  
pp. 99
Author(s):  
Husni Thamrin, M.Si
Keyword(s):  
Indigenous People ◽  
Environmental Ethics ◽  
Deep Ecology ◽  
Ecological Crisis ◽  
Human Being ◽  
The People ◽  
Traditional Societies ◽  
The Times ◽  
The Universe

Anthropocentric paradigm has distanced humans from nature, as well as causing the humans themselves become exploitative in attitude and do not really care about the nature. In relation, ecological crisis also can be seen as caused by mechanistic-reductionistic-dualistic of Cartesian science. The perspective of anthropocentric is corrected by biocentrism and ecocentrism ethics, particularly Deep Ecology, to re-look at the nature as an ethical community. The concept of ecoculture is already practiced from the beginning by indigenous or traditional societies in elsewhere. The perspective of the human being as an integral part of the nature, and  the behaviour of full of resposibility, full of respect and care about the sustainability of all life in the universe have become perspectives and behaviours of various traditional people. The majority of local wisdom in the maintenance of the environment is still surviving in the midst of shifting currents waves by a pressure of anthropocentric perspective. There is also in a crisis because a pressure of the  influences of a modernization. While others, drifting and eroding in the modernization and the anthropocentric perspective.In that context, ecoculture, particularly Deep Ecology, support for leaving the anthropocentric perspective, and when a holistic life perspective asks for leaving the anthropocentric perspective, the humans are invited to go back to thelocal wisdom, the old wisdom of the indigenous people. in other words, environmental ethics is to urge and invite the people to go back to the ethics of the indigenous people that are still relevant with the times. The essence of this perspective is back to the nature, back to his true identity as an ecological human in the ecoreligion  perspective.

scholarly journals Verbal realism in a magic world: Carlos Santiago Nino vs. Jorge Luis Borges

2020 ◽  
Vol 6 (1) ◽  
pp. 79-99
Author(s):  
Katya Kozicki ◽  
Luis Gustavo Cardoso
Keyword(s):  
Jorge Luis Borges ◽  
Common Belief ◽  
Human Being ◽  
Legal Analysis ◽  
The Common ◽  
Power Of Words ◽  
The Universe

This paper is an investigation of the reference made by Carlos Santiago Nino about Jorge Luis Borges, in the fifth chapter of his “Introduction to Legal Analysis”, in which he introduces the concept of verbal realism. The production by Borges mentioned by Nino is the poem “The Golem”, which tells the story of rabbi Judah Loew, who attempted to create another human being in his rituals. Thus, this study develops new considerations on the power of words to evoke things, and the common belief that words intrinsically relate to what they represent. In order to do that, the first objective of analysis is the immediate reference of Borges, the dialogue “Cratylus”, by Plato, together with other references, such as Goethe’s Faust, which has a similar narrative to the analyzed poem. The question raised is whether verbal realism offers definitions to constitute the universe built up by Borges. Hence, this article concludes that words, in normative contexts, are useful for summoning certain phenomena towards the events, and that verbal realism, then, has a dimension that Carlos Santiago Nino did not explore.

Literature and Knowledge

Philosophy ◽  
1983 ◽  
Vol 58 (226) ◽  
pp. 489-496 ◽  
Author(s):  
Catherine Wilson
Keyword(s):  
Philosophy Of Art ◽  
Complete Understanding ◽  
Cognitive Value ◽  
Science And Art ◽  
Works Of Art ◽  
The Universe

There is probably no subject in the philosophy of art which has prompted more impassioned theorizing than the question of the ‘cognitive value’ of works of art. ‘In the end’, one influential critic has stated, ‘I do not distinguish between science and art except as regards method. Both provide us with a view of reality and both are indispensable to a complete understanding of the universe.’ If a man is not prepared to distinguish between science and art one may well wonder what he is prepared to distinguish between, but in all fairness it should be pointed out that the writings of anti-cognitivists contain equally strenuous statements of doctrine. For I. A. Richards, poetry consists of ‘pseudo-statements’ which are ‘true’ if they ‘suit and serve some attitude or link together attitudes which on other grounds are desirable’.

Ibn Bajja, Abu Bakr Muhammad ibn Yahya ibn as-Say’igh (d. 1138)

2018 ◽  
Author(s):  
Shams C. Inati
Keyword(s):  
The Other ◽  
Human Being ◽  
Other Hand ◽  
The Universe

Ibn Bajja’s philosophy may be summed up in two words; al-ittisal (conjunction) and al-tawahhud (solitude). Conjunction is union with the divine realm, a union that reveals the eternal and innermost aspects of the universe. Through this union or knowledge, one is completed as a human being, and in this completion the ultimate human end, happiness, is achieved. Solitude, on the other hand, is separation from a society that is lacking in knowledge. Once united with the eternal aspects of the universe, one must isolate oneself from those who are not in the same state, who may therefore distract one from the supernatural realm through their ignorance and corruption.

Safety and Regularity in Landing

1959 ◽  
Vol 63 (588) ◽  
pp. 690-695
Author(s):  
E. S. Calvert
Keyword(s):  
Failure Rate ◽  
Visual Stimuli ◽  
Visual Task ◽  
Human Being ◽  
Visual Aids ◽  
The Past ◽  
Approach Speed

The paper I have presented to you here is a brief account of the work we have been doing in the past six years at Farnborough and B.L.E.U. In studying visual judgments during the past few years, we have been driven to one conclusion which is pretty well the same as that which Capt. Prowse put before you, namely, that we are reaching the limit of what the human being can do. Every visual task has a certain failure rate, and I think this rate depends on the value of V|ak, where V is the approach speed, a is the acceleration which the pilot is able and willing to apply during a corrective manoeuvre, and k is an index representing the goodness of the visual stimuli. The tendency is for V|a to increase as aircraft get larger and heavier, but we have hitherto managed to counteract this by improving the visual aids, i.e. by increasing k.

Descartes’ Daydream and the Mind-Body Problem

1998 ◽  
pp. 100-105
Author(s):  
Peter Schuller
Keyword(s):  
Cognitive Processes ◽  
Body Problem ◽  
Human Life ◽  
Human Being ◽  
Physical Processes ◽  
Research And Teaching ◽  
Levels Of Reality ◽  
Human Thinking ◽  
The Mind ◽  
The Universe

After exhorting us to wake up from our ‘daydreaming’ and revolutionize our modality of thought to that of conceptualization, Descartes seems to forget about this crucial matter of a discontinuous leap. So, too, it seems has the profession generally and this has infected philosophical research and teaching. It is urged here that discontinuous processes are crucial in the universe, in human life, in human thinking. Such ontological events cannot be handled by dualism, materialism or postmodernism. Concentration on such discontinuous processes is urged, an alternative is briefly indicated, and a criterion for ordering levels of human levels of reality is offered. It follows in the line of Cantor and Marx. It is suggested that a human being is a transfinite entity and that such an entity has many levels of being, among which are cognitive processes, imaginative processes and physical processes. A person is ‘not other than’ these without being ‘nothing but’ any of these.

Whitehead's Theory of Human Agency

Dialogue ◽  
1964 ◽  
Vol 2 (4) ◽  
pp. 424-441
Author(s):  
Douglas Browning
Keyword(s):  
Microscopic Theory ◽  
Human Agency ◽  
The Self ◽  
Human Being ◽  
Macroscopic Theory ◽  
Actual Entity ◽  
Adequate Theory ◽  
The Universe

An adequate theory of the self must provide for the fact of human agency. I would like to show that (1) we can put together a theory of human agency from Whitehead's later writings, but that (2) this theory is not satisfactory. This discussion will be, first, expository and then critical of Whitehead's position. An elaboration of Whitehead's theory has two moments. For Whitehead, all factors of the universe are finally derivative from the ultimately actual things, which he calls actual entities. The fact of agency is no exception. The establishment of such agency is the job of what I shall call Whitehead's microscopic theory. We are interested here, however, in the human being as agent. A person, according to Whitehead, is not an actual entity, but a society of actual entities. Whitehead's theory of human agency may be called the macroscopic theory. After an examination of these theories, I shall conclude by briefly criticizing them in two ways. First, for Whitehead there are no acts but only processes. Second, an adequate theory requires a doctrine of the persistence of the agent which Whitehead is unable to provide.

Is Personal Dignity Possible Only If We Live in a Cosmos?

2018 ◽  
Vol 92 ◽  
pp. 223-240
Author(s):  
John G. Brungardt ◽  
Keyword(s):  
Human Dignity ◽  
Catholic Church ◽  
Common Good ◽  
Human Person ◽  
Modern World ◽  
Human Being ◽  
Catholic Theology ◽  
Personal Dignity ◽  
The Universe ◽  
The Catholic Church

The Catholic Church has increasingly invoked the principle of human dignity as a way to spread the message of the Gospel in the modern world. Catholic philosophers must therefore defend this principle in service to Catholic theology. One aspect of this defense is how the human person relates to the universe. Is human dignity of a piece with the material universe in which we find ourselves? Or is our dignity alien in kind to such a whole? Or does the truth lie somewhere in between? The metaphysics of creation properly locates the human being in the universe as a part, ordered to the universe’s common good of order and ultimately to God. Human dignity is possible only in a cosmos; that this is concordant with modern scientific cosmology is briefly defended in the conclusion.

The Emergence of Time: Kant, Bergson, and Modern Physics

KronoScope ◽  
2013 ◽  
Vol 13 (1) ◽  
pp. 96-111
Author(s):  
Christophe Bouton
Keyword(s):  
History Of Science ◽  
Big Bang ◽  
History Of Philosophy ◽  
Human Being ◽  
Modern Physics ◽  
History Of ◽  
The Big Bang ◽  
The Universe

Abstract This paper deals with the problem of the emergence of time in three different ways, at the intersection of the history of philosophy and the history of science: 1) the emergence of time with subjectivity examined on the basis of Kant’s idealism; 2) the emergence of time with life, considered in the light of the work of Bergson; 3) the emergence of time with the Universe, in relation to the notions of ‘The Big Bang’ and ‘The Planck Wall’. It concludes that the idea of the emergence of time is inconsistent in a diachronic sense, and problematic in a synchronic sense. One meaning could, however, be accorded to this notion: with life, a new relation to time has emerged and has attained one of its most developed forms with the human being.

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