scholarly journals Research in Consumer Preferences Selecting the Services of Wellness-Fitness Centres in Kaunas

2018 ◽  
Vol 2 (89) ◽  
Author(s):  
Vilma Tamulienė
Keyword(s):  
Standard Deviation ◽  
Consumer Choice ◽  
Questionnaire Survey ◽  
Information Technologies ◽  
Consumer Preferences ◽  
Geographic Location ◽  
Customer Relationship ◽  
The Social ◽  
Research Findings ◽  
Political Economic

Research background and hypothesis. Competition among wellness-fitness centre companies is quite high. Each company which provides services to sport, in order to effectively carry out its activities, must take into account not only the political, economic, social, cultural, technological environment to follow current and potential competitors and their actions, but also consumer needs and priorities in selecting services. In addition, wellness-fitness centre managers must know the key criteria of consumer choice, especially when preparing strategic marketing plans for future company activities. Hypothesis – the most important keys of consumers selecting fitness centres services are geographic location, the quality of services and price. Research aim was to determine consumer preferences in selecting fitness and wellness services at the largest health centres in Kaunas. Research methods. The methods of quantitative questionnaire survey and observation were used, as well as the comparison of the conducted research findings with Euro barometer (2009), “Rait” (2007), KTU representatives investigating  the  customers  in  “Impuls”  sports  and  entertainment  parks  (2009),  Lithuanian  Union  of  Sports Federations (LSFS) in 2010.The questionnaire survey was conducted in March-April of 2011. A random probability sampling method was used with visitors (n = 170) from four largest wellness-fitness centres in Kaunas and the e-version of the questionnaire was uploaded into the social network profiles of wellness-fitness centres. The data were analysed and processed using statistical package for social sciences (SPSS 17.0 version).Research results. Results of the present research allow concluding that respondents’ opinions concerning the following service assessment of wellness-fitness centres in Kaunas were very scattered and very unequal (standard deviation of the motivator assessment >1). However, only one provided service coincided. It was the service of sauna and sauna area (standard deviation of the motivator assessment = 0.996 < 1). The research hypothesis was proved partially. Discussion and conclusions. Having executed the research it was determined that there were very versatile consumer priorities in selecting the service provided by wellness-fitness centres in Kaunas and it was impossible to distinguish predominant ones proving that wellness-fitness centres had to focus on the personalized service packages and modern information technologies for the customer relationship management.Keywords: consuming sports services, companies of sports services, package of services.

Consumer Preferences and Key Aspects of Tourism and Hospitality Marketing on Island Destinations

2014 ◽  
pp. 244-263 ◽  
Author(s):  
Nikolaos Pappa
Keyword(s):  
Information Technologies ◽  
Consumer Preferences ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Pricing Policy ◽  
Research Findings ◽  
Tourism And Hospitality ◽  
Key Aspects ◽  
Elder People

The decision of destination's selection is almost always accompanied by hotel selection. Hence, it is essential for tourism stakeholders to understand the marketing means' correlation toward destinations and hotels. In addition the purchasing behavior of consumers in tourism and hospitality needs to be examined in order to give the ability to optimize marketing strategies and promotional campaigns. The purpose of this chapter is to examine and present the perspectives on the island's destination and hospitality marketing held by consumers visiting Crete. The study's contribution is based on the clarification of consumers' purchase behavior and consumerism patters in tourism with reference to destination and hotel selection. It also gives an understanding for the marketing's influential importance for tourism purchases. The research was undertaken with departed tourists from Crete. As the research findings revealed, the perspectives of tourists concerning destination and hospitality marketing may vary significantly toward gender, age, education, and income. The research findings also indicate that younger and more educated consumers seem to have better knowledge and higher use of Information Technologies. On the contrary, elder people and those who are less educated are dependant to traditional ways of advertising. Furthermore, income plays a significant role dealing with additional services, better accommodation, and – in general – higher quality of provided products, whilst pricing policy still remains crucial for all tourists, no matter their financial revenues. The chapter also provides suggestions for further destination and hospitality marketing development, and information for the importance of each marketing mean used to lure tourists to visit the destination.

Consumer Preferences and Key Aspects of Tourism and Hospitality Marketing on Island Destinations

2014 ◽  
pp. 904-923
Author(s):  
Nikolaos Pappa
Keyword(s):  
Information Technologies ◽  
Consumer Preferences ◽  
Purchase Behavior ◽  
Purchasing Behavior ◽  
Pricing Policy ◽  
Research Findings ◽  
Tourism And Hospitality ◽  
Key Aspects ◽  
Elder People

The decision of destination's selection is almost always accompanied by hotel selection. Hence, it is essential for tourism stakeholders to understand the marketing means' correlation toward destinations and hotels. In addition the purchasing behavior of consumers in tourism and hospitality needs to be examined in order to give the ability to optimize marketing strategies and promotional campaigns. The purpose of this chapter is to examine and present the perspectives on the island's destination and hospitality marketing held by consumers visiting Crete. The study's contribution is based on the clarification of consumers' purchase behavior and consumerism patters in tourism with reference to destination and hotel selection. It also gives an understanding for the marketing's influential importance for tourism purchases. The research was undertaken with departed tourists from Crete. As the research findings revealed, the perspectives of tourists concerning destination and hospitality marketing may vary significantly toward gender, age, education, and income. The research findings also indicate that younger and more educated consumers seem to have better knowledge and higher use of Information Technologies. On the contrary, elder people and those who are less educated are dependant to traditional ways of advertising. Furthermore, income plays a significant role dealing with additional services, better accommodation, and – in general – higher quality of provided products, whilst pricing policy still remains crucial for all tourists, no matter their financial revenues. The chapter also provides suggestions for further destination and hospitality marketing development, and information for the importance of each marketing mean used to lure tourists to visit the destination.

Cheating behaviour among accounting students: some Malaysian evidence

2016 ◽  
Vol 29 (1) ◽  
pp. 20-33 ◽  
Author(s):  
Suhaiza Ismail ◽  
Salwa Hana Yussof
Keyword(s):  
Social Sciences ◽  
Standard Deviation ◽  
Academic Dishonesty ◽  
Questionnaire Survey ◽  
Design Methodology ◽  
Accounting Students ◽  
Content Type ◽  
The Social ◽  
Males And Females

Purpose This study aims to examine the cheating behaviour among accounting students in terms of the extent of neutralization of cheating and the effectiveness of deterrents to cheating of cheaters and non-cheaters. It also aims to examine the differences in the cheating behaviour between males and females of cheaters and non-cheaters groups. Design/methodology/approach Using a questionnaire survey on academic dishonesty developed by Haines et al. (1986) which was administered to accounting students, 435 usable responses were obtained and analysed using Statistical Package for the Social Sciences. In achieving the objectives, mean score, standard deviation and independent sample t-tests were performed. Findings The results on the extent of cheating neutralization revealed that cheaters have significantly greater excuses to cheat than the non-cheaters. In addition, males have greater neutralization for cheating than females. In terms of the effectiveness of the deterrent to cheating measures, there were significant differences between cheaters and non-cheaters on the effectiveness of two deterrents to cheating measures. The comparison between males and females reveals significant differences between the two genders for cheating neutralization as well as the three cheating deterrents for both cheaters and non-cheaters groups. Originality/value The present study does not only investigate the differences in the cheating behaviour between cheaters and non-cheaters in terms of neutralization and deterrents to cheating but also provides evidence on the cheating attitude based on gender.

A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Barbara Barney-McNamara ◽  
James Peltier ◽  
Pavan Rao Chennamaneni ◽  
Keith Eric Niedermeier
Keyword(s):  
Literature Review ◽  
Conceptual Framework ◽  
Information Exchange ◽  
Theoretical Perspective ◽  
Customer Relationship ◽  
Future Research ◽  
Content Type ◽  
The Social ◽  
Research Findings ◽  
Antecedents And Consequences

Purpose The purpose of this paper is to provide a detail review of the social selling literature and to offer future research needs. Social selling has gained the attention of sales researchers. Rather than merely a new tool, social selling redefines the traditional sales process. However, the literature is spread across topics of social media and sales, social customer relationship management, salesforce automation and social selling, and does not provide an agreed-upon definition or tested construct for implementation. Design/methodology/approach The paper presents a comprehensive literature review of social selling and all related terminology. Findings The authors propose a social selling framework that includes personal branding, information exchange, networking and social listening to define and outline the construct while suggesting the antecedents and outcomes to guide future research. Findings from a literature review include outlining key theories used in social selling research. Originality/value This review offers a conceptual framework of social selling, including both antecedents and outcomes, to inform future research and guide academics and practitioners.

Globalization, technology and the transnational capitalist class

foresight ◽  
2015 ◽  
Vol 17 (2) ◽  
pp. 194-207 ◽  
Author(s):  
Jerry Harris
Keyword(s):  
Information Technologies ◽  
Class Relations ◽  
Capitalist Class ◽  
Content Type ◽  
New Era ◽  
Class Theory ◽  
Nation States ◽  
The Social ◽  
Political Economic ◽  
The Impact

Purpose – The purpose of this paper is to explore how capitalism has developed into a deeply integrative economic system of financial investments and manufacturing. This process of globalization has brought about the emergence of a transnational capitalist class that rules the world’s economy. Financialization, created by the speed and interconnectivity of information technologies, is a key element that has produced immense wealth for a few while reducing their dependence on the labor of workers. This system of global accumulation has lead to a crisis of democracy with several different possible outcomes. Design/methodology/approach – This paper begins with an historical examination of capitalism and capitalist class formation by tracing developments from nation-centric capitalism to globalization. A conceptual explanation of the development of the transnational capitalist class (TCC) is offered. Research on current economic data to support the thesis on the emergence of the TCC in both its private and statist forms is included, as well as an examination of the latest technology developments that affect financialization and how this impacts class relations. The conclusion analyzes the development of democracy as a class dialectic, and the impact of globalization that is altering the historic relationships between capital and labor. The paper ends with a discussion of possible political/economic futures. Findings – Globalization is a new era in which capitalism has deepened its inherent tendency toward creating world markets and production. This process has been greatly enhanced by the new technological tools of financial production. Organizing and overseeing this system of global accumulation is the transnational capitalist class. The emergence of this class has transformed class relations based within the historic perimeters of nation-states, and it threatens the content and character of democracy that arose out of the bourgeois democratic revolutions in America and France. Originality/value – Transnational Capitalist Class Theory is a recently developed field of research. It is a new critic of mainstream international relations analysis which centers on nation to nation relationships. It also differs with world system theory which divides countries into a center/peripheral analysis. Within the field of TCC research, this paper offers an original historic perspective between global economics and the development of democracy. It also makes new theoretical connections between information technology, financialization and the destruction of the social contract.

scholarly journals Praja Muda Karana (Pramuka) Indonesia in the Indonesian State Defense System

2021 ◽  
Vol 4 (1) ◽  
Author(s):  
Hery Misbiantoro ◽  
◽  
Deni DAR ◽  
Wayan Nuriada
Keyword(s):  
Secondary Data ◽  
Primary Data ◽  
National Defense ◽  
Defense System ◽  
Conceptual Approach ◽  
The Social ◽  
Research Findings ◽  
Movement Function ◽  
State Defense ◽  
Political Economic

The current dynamics of globalization resulted in a change in the social, political, economic, and national security stability dimensions. In the stabilizing dimension of state security, it can potentially cause a threat to the defense of the country. Furthermore, Indonesia's universal defense system allows the community as a supporting component to actively participate, especially in the rights and obligations in carrying out state defense and assisting the national defense. Scouting is one form of state defense organized in an official organization container, structured and clearly the legal umbrella. This study analyzes how the scout movement and the application of the values of state defense in the defense of the state? and how does the Indonesian Scout Movement function in the Indonesian state defense system?. The method in this research is descriptive qualitative by using primary data and secondary data through legislation approach, conceptual approach, and previous research findings approach. The results of the research that has been done show that the values contained in the Scout Movement and the concept of state defense have the same goal of strengthening the defense of the country. In accordance with the concept of state defense in Law No. 3 of 2003 and in Article 1 of Law No. 23 of 2019, and in accordance with Article 4 of Law No. 12 of 2010. In addition, the function of the Scout Movement in the Indonesian defense system is as a supporting component, it can be found in Article 9 of Law No. 23 of 2019 on the management of national resources that explains Article 7 paragraph (2) letter (b) that the development of state defense awareness is one of which is given to cadres of community organizations, in this case, is scout organizations.

scholarly journals Consumer choice of health facility among the lowest socioeconomic group in newly established demand-side health-financing scheme in Khyber Pakhtunkhwa, Pakistan

2021 ◽  
Author(s):  
Sidra Malik ◽  
Naveed Sadiq ◽  
Saeed Anwar ◽  
Umair Qazi
Keyword(s):  
Health Services ◽  
Private Sector ◽  
Health Facility ◽  
Consumer Choice ◽  
Geographic Location ◽  
Health Facilities ◽  
Health Protection ◽  
Social Health ◽  
Socioeconomic Group ◽  
The Social

Background: The Social Health Protection Initiative was introduced initially in Pakistan in Khyber Pakhtunkhwa Province. The initiative aimed to provide the lowest socioeconomic group of the population with in-patient healthcare services, which otherwise would be financially hard to obtain. It is one of the flagship projects of the Provincial Government to contribute towards the United Nations Sustainable Development Goals and universal health coverage. Aims: To assess consumer choice of health facility and its determinants for public versus private sector health facilities by people enrolled in Social Health Protection Initiative. Methods: We used secondary data of availed health services from February 2016 to September 2017 under the Social Health Protection Initiative. A proxy outcome variable, visit to health facility, was used to determine consumer choice between public and private sector health facilities. The treatment group (health services received by beneficiaries) was used as an independent variable controlled for age groups, cost groups, and geographic location of health facilities. All statistical analyses were performed by SPSS version 20. Results: Most beneficiaries chose private over public health facilities (90.25%). However, adjusted odds of visiting a public sector health facility for surgical and gynaecological services were 0.12 [95% confidence interval (CI): 0.10–0.16] and 0.11 (95% CI: 0.09–0.14) respectively, when compared to medical services. Conclusion: Social Health Protection Initiative beneficiaries have lesser odds of visiting a public hospital over a private one. The choice may be affected by factors such as age of the beneficiary, cost of health services, and geographic location of health facilities.

scholarly journals CRM and its results in Czech small and medium companies

2016 ◽  
Author(s):  
Halina Starzyczna ◽  
Michal Stoklasa ◽  
Pavlina Pellesova
Keyword(s):  
Customer Relationship Management ◽  
Questionnaire Survey ◽  
Relationship Management ◽  
Customer Relationship ◽  
Statistical Hypothesis ◽  
Long Term Results ◽  
Primary Research ◽  
Research Findings ◽  
The Relationship

The objective of this article is to present partial results of primary research, which was carried out on the basis of questionnaire survey that was focused on the issue of customer relationship management in small and medium-sized companies. The basis is brief theoretical debate focused on the specifics of small and medium-sized companies and customer relationship management. The sample consists of 736 companies from the Moravian-Silesian Region. The research findings focus on CRM awareness, what CRM means to companies and what are the long term results of CRM utilization. The final part of the article presents the established and verified statistical hypothesis reflecting the nature of the relationship between respondents and their answers.

scholarly journals STUDYING OF TRANSPORT SERVICES CONSUMER BEHAVIOR IN THE CONDITIONS OF DIGITALIZATION

2021 ◽  
pp. 73-85
Author(s):  
Z. Dvulit ◽  
◽  
O. Mykytiuk ◽  
L. Maznyk ◽  
◽  
...  
Keyword(s):  
Consumer Choice ◽  
Information Technologies ◽  
Quantitative Methods ◽  
Business Processes ◽  
Consumer Preferences ◽  
Rail Transport ◽  
Multidimensional Analysis ◽  
Digital Tools ◽  
Transport Services

The study used digital tools to assess the loyalty of consumers of transport services, which allowed determining the feasibility of introducing additional services in the field of rail transport in Ukraine. Such services will help improve the quality of transport services and the level of loyalty of potential consumers in today's competitive environment. Based on the study, the influence of the degree of consumer loyalty on the technological and organizational aspects of the railway industry and their business processes is substantiated. A model of multidimensional analysis of the attractiveness of transport services based on the study of the structure of consumers on various grounds (age, place of residence, Internet access, and social status) has been developed. The degree of satisfaction with the quality of such a service for individual consumer groups was modeled. Functional attributes for adaptation to introducing the latest information technologies and digital tools for positioning transport companies in the competition for customers are identified. The study of consumer preferences, which was based on modeling the attractiveness of transport services, namely rail transport, allowed substantiating the key factors of consumer choice of travel or travelling depending on the development of digital technologies. The analysis of the survey results allowed applying quantitative methods to the classification and grouping of consumer purchasing behavior to identify new and latent qualities of such behavior. The study showed that for online travel services and the ability to use mobile applications to book and pay for travel by rail, there is a need to constantly use and improve these services as one-dimensional functions to maximize service quality. The development of such functions needs to pay attention to within the policy of product improvement and to increase the competitive advantages of passenger transportation by rail.

Policy Design for Non-anthropocentric Pathways to Protect Biodiversity and Re-generate the Land

2018 ◽  
Vol 4 ◽  
Author(s):  
Janet Judy McIntyre-Mills
Keyword(s):  
South African ◽  
Policy Design ◽  
Ways Of Knowing ◽  
Vocational Education And Training ◽  
African Renaissance ◽  
The Social ◽  
Policy Suggestions ◽  
Sentient Beings ◽  
Political Economic ◽  
And Training

This article is a thinking exercise to re-imagine some of the principles of a transformational vocational education and training (VET) approach underpinned by participatory democracy and governance, and is drawn from a longer work on an ABC of the principles that could be considered when discussing ways to transform VET for South African learners and teachers. The purpose of this article is to scope out the social, cultural, political, economic and environmental context of VET and to suggest some of the possible ingredients to inspire co-created design. Thus the article is just a set of ideas for possible consideration and as such it makes policy suggestions based on many ways of knowing rooted in a respect for self, others (including sentient beings) and the environment on which we depend. The notion of African Renaissance characterises the mission of a VET approach in South Africa that is accountable to this generation of living systems and the next.

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