scholarly journals Mapping the Logic of Value in Higher Education – A Theoretical Adaption of Service-Dominant Logic and Empirical Case Study in the Context of Executive Education

2019 ◽  
Author(s):  
David Wawrzinek
Keyword(s):  
Higher Education ◽  
Executive Education ◽  
Service Dominant Logic ◽  
Dominant Logic

A public service-dominant logic for the executive education of public managers

2016 ◽  
Vol 35 (1) ◽  
pp. 66-87 ◽  
Author(s):  
Alexander M Hiedemann ◽  
Greta Nasi ◽  
Raffaella Saporito
Keyword(s):  
Public Service ◽  
Executive Education ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Public Managers

A service-dominant logic for banking services

2012 ◽  
pp. 81-93
Author(s):  
Vincenzo Formisano ◽  
Giuseppe Russo ◽  
Rosa Lombardi
Keyword(s):  
Value Creation ◽  
Global Economy ◽  
Economic Value ◽  
Decisive Role ◽  
Theory And Practice ◽  
New Paradigm ◽  
Service Dominant Logic ◽  
Banking Services ◽  
Dominant Logic

In the current competitive scenario, services now pervade all business activities, involving every production system and every organization. The emerging importance of services and their decisive role, compared to goods, in every business transaction in the global economy encourages scholars, professionals and business experts to engage in research models, paradigms and theories to better describe the new processes of value creation. This paper aims to analyze the applicability of the theoretical Service-Dominant Logic model to the field of local banking services, therefore, to interpret the concepts within a sector, that is, banking, in which the service component is increasingly becoming more strategic. The article briefly reviews the main features of the evolution of the process of banking services to represent their current evolutionary foundations in the light of the new paradigm of the S-D Logic. The paper combines theory and practice, with the help of a case study, appropriately selected for analysis. To conclude, the analysis shows that the theoretical approach of the Service-Dominant Logic improves the performance of the bank analyzed in economic terms (increased economic value created) as well as in terms of services offerred to customers with improved interactions, relationships and loyalty.

Value proposition test-driving for service innovation: how frontline employees innovate value propositions

2016 ◽  
Vol 26 (3) ◽  
Author(s):  
Maria Åkesson ◽  
Per Skålén ◽  
Bo Edvardsson ◽  
Anna Stålhammar
Keyword(s):  
Design Methodology ◽  
Service Innovation ◽  
Innovation Process ◽  
Frontline Employees ◽  
Value Proposition ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
Study Approach ◽  
Value Propositions

Purpose This article investigates the role of frontline employees in service innovation from a service-dominant logic perspective. Frontline employees lack a formal innovation obligation. Service innovation is a resource integration process resulting in the creation of new value propositions. Design/methodology/approach A case study of service innovation projects that includes three different businesses in the IT sector and personal interviews with 25 frontline employees. Findings The findings suggest that frontline employees contribute to service innovation by test-driving potential value propositions. Three types of value proposition test-driving have been identified: cognitive, practical, and discursive. The findings suggest interdependencies between the different modes of value proposition test-driving, as well as specific phases of the service innovation process dominated by one form or another. Research limitations/implications Value proposition test-driving offers a fruitful context for managers to involve frontline employees and use their creativity and expertise. The case study approach, however, limits the statistical generalizability of the findings. Originality/value The study is novel in that it (a) introduces the notion of value proposition test-driving for service innovation; (b) provides a systematic empirical analysis of how frontline employees contribute to service innovation by test-driving value propositions; (c) offers a service innovation model informed by the service-dominant logic; and (d) contributes to the service-dominant logic by detailing how service innovation occurs in practice.

scholarly journals Improving Society by Improving Education through Service-Dominant Logic: Reframing the Role of Students in Higher Education

2019 ◽  
Vol 11 (19) ◽  
pp. 5292 ◽  
Author(s):  
Montserrat Díaz-Méndez ◽  
Mario R. Paredes ◽  
Michael Saren
Keyword(s):  
Higher Education ◽  
Management Practices ◽  
Business Sector ◽  
Service Dominant Logic ◽  
Traditional Management ◽  
Dominant Logic ◽  
Critical Literature

The role of higher education (HE) in the development of societies is an unquestionable fact, and its management has traditionally been a major concern of governments. Lately, there has been worldwide debate on whether universities should adopt traditional management practices as applied in any business sector. This paper questions the adoption of these practices, because they tend to simplify the complexity of this service, and argues that service-dominant logic (SDL) is a more appropriate approach to manage HE institutions. It envisions HE as a complex system where many actors interact to co-create value and focuses on the student–teacher dyad. Through a critical literature review, this paper states that the increasing established analogy of the ‘student–customer’ and ‘teacher–provider’, adopted to simplify the complexity of the HE service and thus allow the implementation of traditional management practices, jeopardizes the sustainability of social development due to its effects on the long-term quality of professionals’ training. Then, under the frame of SDL, we define students as co-creators of value (rather than customers) and teachers as value proposers, providing new insights to the debate and critical new recommendations for policymakers and universities to manage this critical relationship.

scholarly journals An effect of value co-creation on student benefits in COVID-19 pandemic

2021 ◽  
Vol 13 ◽  
pp. 184797902110583
Author(s):  
Byung–Hak Leem
Keyword(s):  
Higher Education ◽  
Online Education ◽  
Service Marketing ◽  
Service Dominant Logic ◽  
Creation Process ◽  
Dominant Logic ◽  
A Value ◽  
Education Environment ◽  
Education Platform ◽  
Student Benefits

The study is to propose a theoretical framework for a value co-creation process based on Service Dominant logic and to explore the effect of value co-creation on student benefits in a higher education environment. We applied value co-creation in an online education platform during the COVID-19 pandemic and conducted an empirical analysis on the value co-creation theory in higher education. We found the following results. First, co-production not only directly affects the value-in-use, but also affects student benefits, consisting of satisfaction and loyalty. Second, value-in-use also has a direct effect on student benefits and is more important than co-production in increasing student benefits in an online education platform. This study extends the Service Dominant logic theory by applying the Service Dominant logic, which has been widely studied in service marketing, to the higher education environment. This study also helps university stakeholders to understand the value of online education platform, understand the diversification of online education modalities, and understand the perspective of students as co-creator.

A Consideration of Value Co-Creation in Branding of University Research-Laboratories

2017 ◽  
pp. 1737-1756
Author(s):  
Dung Thuy Nguyen ◽  
Kunio Shirahada ◽  
Michitaka Kosaka
Keyword(s):  
Higher Education ◽  
Case Studies ◽  
Research Laboratory ◽  
University Research ◽  
Mutual Trust ◽  
Essential Factor ◽  
Service Dominant Logic ◽  
Dominant Logic ◽  
The Core ◽  
University Branding

Since service dominant logic and co-creation have been applied to branding in the higher education sector as bottom-up building of brand, research laboratories have become an essential factor in university branding. This paper aims to explore branding of research laboratories based on value co-creation processes through real experiences in research laboratories. The authors' hypotheses have identified how research laboratory brand could be created and sustainably expanded based on co-creation between professors and students. Case studies in Japanese laboratories were assumed to have their operations based on service dominant logic to verify the hypotheses. In addition, the concept of trust as value-in-trust was evaluated through this research to identify ways in which research laboratory brands were directly and indirectly spread by co-creation. Thus, this research emphasized the concept that the core of stable and powerful brands was contributed by value co-creation of stakeholders who maintained their mutual trust.

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