scholarly journals An advertiser's dream

Author(s):  
Ciara Chambers

Mercedes Gleitze was a British endurance swimmer who garnered huge public interest in the 1920s and 1930s. Celebrated for her athletic endeavours and philanthropic work, she was one of the first sportswomen to endorse a range of products, and most famously became a “poster girl” for Rolex. At a time when Edward Bernays was developing the psychoanalytic theories of his uncle, Sigmund Freud, to expand the fields of advertising and public relations, the media became increasingly interested in celebrities and the products they promoted. This article will examine the way the media covered Gleitze’s attempts to break world records and how coverage of her in the press and newsreels expanded beyond her athletic prowess to delve into her personal life and financial affairs. It will also consider how Gleitze became a symbol of expanding consumerism and explore how the tensions between her “new woman” status and her commodified persona were framed in the cinema. The article will also offer a consideration of how newsreels, a resource that has been underutilised by film scholars and historians, can help to inflect debates about contemporary popular culture, shifting female identities and burgeoning consumerism.

Author(s):  
Van Thi Hong Loan

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.


2018 ◽  
Vol 7 (10) ◽  
pp. 181 ◽  
Author(s):  
Martina Topić ◽  
Ralph Tench

This paper analyzed the coverage on the anti-sugar debate and the supermarket industry in the British press, in a period between 2014 and 2015. Using social responsibility of the press theory and a qualitative two-tier content analysis, we first conducted a documentary analysis of public relations materials (press releases and surveys published by Action on Sugar as a main anti-sugar advocate in the UK), and then we traced these public relations materials in the press coverage. We also analyzed whether some sources are preferred more than others by focusing on the nature of quoted sources and whether the media give a voice to everyone, both the anti-sugar activists and the relevant industry figures who claim that sugar is not the only reason for the current obesity problem in the UK. The results show that the media have not given a representative voice to the industry but only to the anti-sugar NGOs, thus opening a question of journalism standards and the extent the press could be considered as socially responsible in this particular case.


Criminologie ◽  
2005 ◽  
Vol 20 (1) ◽  
pp. 59-77 ◽  
Author(s):  
Francine Soubiran-Paillet

Based on two newspapers published in different socio-political contexts, one in Nice, France, the other in Geneva, Switzerland, we would like to compare the way these two dailies view crimes against property. Does the journalist report theft, breach of trust or break and enter in the same way? Are the same variables used in the articles or are important changes made from one article to the other? If such is the case, who orders the changes in the structure of the articles? The work, which comprises a systematic list of six months daily articles, covers all typical situations published in the two newspapers. It seems, then, that the persons mentioned in the papers who belong to minority, as opposed to the majority groups, are generally presented as responsible for crime. It seems, too, that individuality disappears in the reconstruction of the reality by the media. All in all, the analysis shows that the press exercises only a relative influence on its readers.


2014 ◽  
Vol 13 (03) ◽  
pp. C02 ◽  
Author(s):  
Charlotte Autzen

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication


2010 ◽  
Vol 48 (1) ◽  
pp. 101-128
Author(s):  
Lukman Hakim

This paper offers a film and cultural studies analysis of the Indonesian religious film Ayat-ayat Cinta. It examines the way in which the film represents Islam in the context of the globalisation of the media industry, the wider cultural transformation and religious context in Indonesia. This paper argues that the film Ayat-ayat Cinta represents “popular Islam”, which resulted from the interaction between the santri religious variants and the film industry, capitalism, market forces and popular culture in Indonesia. Santri religious variants in this film are rooted in traditionalist, fundamentalist, modernist, and liberal Islam in Indonesia, and those Islamic groups which have undergone a process of conformity with capitalism and popular culture. As a result, the representation of Islam in this film is pluralist, tolerant, and fashionable.


1997 ◽  
Vol 26 (3) ◽  
pp. 37-43 ◽  
Author(s):  
Ilan Pappe

The academic debate in Israel on Zionism and its implications for the way the society views itself and the "other" were discussed in part one of this article. This part examines the press, which with partial privatization and the cumulative impact of the Lebanon war and the intifada has undergone a transformation since the late 1980s. While a wider diversity of views and bold reporting on events are now current, the article concludes that the representation of the Palestinians and Arabs in the news columns is fundamentally unchanged. The last part will follow the manifestations of the academic debate in film, theater, novels, music, and poems and will assess the significance of these changes in the culture and worldview of Israeli society as a whole.


2019 ◽  
pp. 763-780
Author(s):  
Lila Luchessi

Social networks have modified the activities of the press, the actions of audiences, and the perceptions of societies. The strategies displayed to avoid losing consumers aim at fulfilling the audience's needs and the gap between the producers' and the consumers' interests tends to widen. This leads to a crisis point in news financing, affecting the traditional logic of the media industry; while advertisers are now able to reach their audiences without its mediation, viralization and instantaneity force the media to publish information incompatible with the public interest as considered by the press. In this way, traditional newsworthiness criteria are replaced by other criteria that redefine the concept of information. The aim of this chapter is to analyze the way in which instantaneity and viralization have affected not only the journalistic activity but also the information selection criteria and the audiences' input on the web.


Author(s):  
Lila Luchessi

Social networks have modified the activities of the press, the actions of audiences, and the perceptions of societies. The strategies displayed to avoid losing consumers aim at fulfilling the audience's needs and the gap between the producers' and the consumers' interests tends to widen. This leads to a crisis point in news financing, affecting the traditional logic of the media industry; while advertisers are now able to reach their audiences without its mediation, viralization and instantaneity force the media to publish information incompatible with the public interest as considered by the press. In this way, traditional newsworthiness criteria are replaced by other criteria that redefine the concept of information. The aim of this chapter is to analyze the way in which instantaneity and viralization have affected not only the journalistic activity but also the information selection criteria and the audiences' input on the web.


1939 ◽  
Vol 16 (2) ◽  
pp. 213-225
Author(s):  
Fred E. Merwin ◽  
Henry L. Smith

A marked increase in articles suggesting ways and means for the newspapers to combat growing public criticism of their editorial and business practices through public relations programs was evident during the early months of 1939. The articles followed a series of critical attacks on the press, with Secretary of the Interior Ickes leading the way. The annual meetings of the publishers and editors produced discussions of current newspaper problems. Much interest was noted in the settlement of the Guild strike in Wilkes-Barre and the prosecution of the Guild strike against Hearst in Chicago.


Author(s):  
Yetti Herawati ◽  
Linda Astuti ◽  
Maryaningsih

Government Public Relations could serve as a means or channel of government agencies in running relationship with the press, including the Local Government of Bengkulu province. This study aimed to see at how public relations play this role. The method used in this research was descriptive qualitative method in which the data collection was conducted by semi- structured interviews to research subjects. It’s possible for researchers to develop questions appropriate to the situation and condition so it was possible to get complete data. From the research, the role of PR in the Bengkulu Provincial Government ran good relationship with the press. The good role of the public relations could be demonstrated by the implementation of most of the series of activities such as: building and maintaining a good relationship with the press, served and understood the media, press interviews, broadcast rebuttal, filling out the important public section in the press, and documentation.Keywords : Public Relation Role, Mass Media Relation 


Sign in / Sign up

Export Citation Format

Share Document