scholarly journals Analysis of Sources for Information Gathering Before Visiting a Festival in the Case of Generation Z

2021 ◽  
Author(s):  
Tamás Iványi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Online Survey ◽  
Information Sources ◽  
Financial Burden ◽  
Exploratory Research ◽  
Multiple Sources ◽  
Music Festivals ◽  
Generation Z ◽  
Use Of Information Sources

In recent years, festivals have become an essential part of summer activities for many members of Generation Z. Programs that last several days also mean significant financial burden for young people, so they gather information from multiple sources before decision-making. The purpose of the study is to examine which information sources – especially social media – and which motivations have become significant in the context of festival tourism's decision process.An online survey was conducted as part of and exploratory research over four consecutive years dealing with the use of information sources and the importance of the music festivals' characteristics targeting the Hungarian Generation Z attendees of festivals. Besides the descriptive statistics cluster analysis and ANOVA tables were used.It can be emphasized that in the case of festival tourism, the influence and usage of social media, relying on the opinions of acquaintances and friends is much more significant in the decision-making phase than in the case of traditional tourism. The program and the leading performers are not the only important factors, but meeting friends, the atmosphere of the festival, and reasonable value for money are also significant. Three groups of users could be identified: those who are mainly browsing official websites and search engines, those who try to make decisions based on earlier experiences, and those who are also looking at social media sites and digest several types of content to make the decision. Organisers of festivals should understand the differences among these groups to create better communication strategies.

Pasture renewal in the Waikato and Bay of Plenty regions: An overview of farmer practice, experience and attitudes

2011 ◽  
Vol 15 ◽  
pp. 21-24
Author(s):  
Kelly Smith ◽  
R. Brazendale
Keyword(s):  
Decision Making ◽  
Online Survey ◽  
Information Sources ◽  
Farm Management ◽  
Dairy Farmers ◽  
Practice Experience ◽  
Rate Information ◽  
And Performance ◽  
On Farm ◽  
Over Time

Pasture persistence and performance, and associated issues such as black beetle, are of central concern to dairy farmers. The Pasture Renewal Survey 2010 aimed to better understand farmers' confidence in their ability to make informed decisions on their pasture renewal practices, their satisfaction with the success of this decision-making and the performance of their renewed pastures over time. In addition, the survey investigated their attitudes to information sources and what barriers they saw to improving pasture performance on farm. A postal and online survey elicited responses from 776 dairy farmers in the Waikato and Bay of Plenty regions. The four main findings of the work were: 1. Farmers are more confident of their ability to make appropriate on-farm management decisions for renewed pasture than they are of their ability to choose appropriate cultivars and endophyte. 2. Farmers, while generally satisfied with their own success in renewing pasture, reported decreasing levels of satisfaction with renewed pastures over the 3 successive years following renewal. 3. Farmers do not rate information sources very highly in terms of their usefulness in relation to pasture renewal. 4. Weather-related issues and pest-related issues (particularly black beetle) were the most commonly identified barriers to improving pasture performance. Keywords: farmer confidence, farmer satisfaction, information sources, pasture renewal.

scholarly journals SOCIAL MEDIA’S OFFICIAL DESTINATION PROMO VIDEOS AND COUNTRY IMAGE INFLUENCING VISITING INTENTION TO RISKY DESTINATIONS

2021 ◽  
Vol 14 (8) ◽  
pp. 02`-16
Author(s):  
Dyuty Firoz
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information Sources ◽  
Study Data ◽  
Country Image ◽  
Promotion Strategy ◽  
The Social ◽  
Study Results ◽  
Social Media Platforms ◽  
Travel Decision

Social media destination promo videos (DPVs), are among the most important information sources of travel decision-making for their interactive and sharing features, and outstanding destination promotion strategy. Country image is also another important factor for travel decision-making. This study’s purpose is to assess whether the social media DPVs like DMOs’ promo videos and country image have any impact on visiting intentions towards risky destinations. A quantitative method was used for this study. Data was collected by online questionnaires, and 609 valid responses were considered for the analysis of the study. The results showed that the country's image positively influences the attitude of young tourists towards the country and that attention towards the promo videos positively influences young tourists’ overall emotions, attitudes, social norms, interests, desires and behaviours toward visiting a risky destination. This study results would be beneficial for those who are interested in using social media DPVs as part of their destination-promotion strategy, and also can guide destination-marketers to monitor and create better destination promotional contents in social media platforms, to encourage tourism to the destinations, especially risky ones.

scholarly journals Generation Z and Organizational Listening on Social Media

2020 ◽  
Vol 8 (2) ◽  
pp. 185-196 ◽  
Author(s):  
Hanna Reinikainen ◽  
Jaana T. Kari ◽  
Vilma Luoma-aho
Keyword(s):  
Social Media ◽  
Young People ◽  
Political Institutions ◽  
Online Survey ◽  
Global Climate ◽  
Public Authorities ◽  
Generation Z ◽  
Non Governmental Organizations ◽  
Age Cohort ◽  
The Uk

Young people are avid users of social media and have appeared as a powerful force for social change, as shown by the ranks of those who have joined Greta Thunberg in the global climate movement. In addition to challenging political institutions and governments, young people today are also holding the corporate world accountable. To respond to young people’s expectations, brands, and organizations have turned to social media to interact and build relationships with them. However, critics have lamented that these attempts often fail and that young people’s trust in institutions, brands, and organizations continues to decline. This article asks how young people perceive organizational listening on social media and whether their perceptions are related to their trust in the information shared by brands and other organizations on social media. Data for the study were gathered through an online survey in Finland and the UK. The respondents (N = 1,534), aged 15–24, represent the age cohort known as Generation Z. The results show that organizational listening is connected to higher levels of perceived benefits from social media as well as higher levels of trust in the information that brands, public authorities, and non-governmental organizations share on social media. The results highlight the role of competent listening on social media, bolstering the previous literature connecting both organizational listening and trust with higher levels of participation and engagement online.

scholarly journals Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Survey ◽  
Video Conferencing ◽  
Marketing Mix ◽  
The Internet ◽  
Exploratory Research ◽  
Social Media Platforms ◽  
The Impact ◽  
Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

Informatics Applications in Neonatology

2011 ◽  
pp. 1215-1234
Author(s):  
Malcolm Battin ◽  
David Knight ◽  
Carl Kuschel
Keyword(s):  
Decision Making ◽  
Quality Improvement ◽  
Clinical Practice ◽  
Data Collection ◽  
Information Sources ◽  
Physiological Monitoring ◽  
Multiple Sources ◽  
Web Based ◽  
Data Intensive ◽  
Information Tools

Neonatal care is an extremely data-intensive activity. Physiological monitoring equipment is used extensively along with web-based information tools and knowledge sources. Merging data from multiple sources adds value to this data collection. Neonatal databases assist with collecting, displaying, and analyzing data from a number of sources. Although the construction of such databases can be difficult, it can provide helpful support to clinical practice including surveillance of infectious diseases and even medical error. Along with recording outcomes, such systems are extremely useful for the support of audit and quality improvement as well as research. Electronic information sources are often helpful in education and communication with parents and others, both within the unit and at a distance. Systems are beginning to be used to help with decision making – for example in the case of weaning neonates from ventilators, and this work is likely to become more important in the future.

scholarly journals Evaluation and decision making in social media marketing

2017 ◽  
Vol 55 (1) ◽  
pp. 15-31 ◽  
Author(s):  
Brendan James Keegan ◽  
Jennifer Rowley
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Planning Process ◽  
Evaluation Framework ◽  
Social Media Marketing ◽  
Management Decision ◽  
Exploratory Research ◽  
Report Generation ◽  
Content Type ◽  
Wide Range

Purpose As organisations are increasing their investment in social media marketing (SMM), evaluation of such techniques is becoming increasingly important. The purpose of this paper is to contribute to knowledge regarding SMM strategy by developing a stage model of SMM evaluation and uncovering the challenges in this process. Design/methodology/approach Interviews were conducted with 18 key informants working for specialist SMM agencies. Such informants are a particularly rich source, since they manage social media campaigns for a wide range of clients. An exploratory research was conducted and thematic analysis surfaced the key components of the SMM evaluation process and associated challenges. Findings The SMM evaluation framework is developed. This framework has the following six stages: setting evaluation objectives, identifying key performance indicators (KPIs), identifying metrics, data collection and analysis, report generation and management decision making. Challenges associated with each stage of the framework are identified, and discussed with a view to better understanding decision making associated with social media strategies. Two key challenges are the agency-client relationship and the available social analytics tools. Originality/value Despite an increasing body of research on social media objectives, KPIs and metrics, no previous study has explored how these components are embedded in a marketing campaign planning process. The paper also offers insights in the factors that make SMM evaluation complex and challenging. Recommendations for further research and practice are offered.

scholarly journals autobase@collegemenfess, A Twitter Account Used as Information Retrieval Tool

2020 ◽  
Vol 8 (2) ◽  
pp. 161-172
Author(s):  
Nanda Khaerunnisa Syafitri ◽  
◽  
Gema Rullyana ◽  
Ardiansah Ardiansah
Keyword(s):  
Social Media ◽  
Information Retrieval ◽  
Online Survey ◽  
Information Sources ◽  
Retrieval System ◽  
Descriptive Analysis ◽  
Information Retrieval System ◽  
Quantitative Approach ◽  
Ability Level ◽  
Twitter Account

The development of technology and information has led to the emergence of many media that can be used as information sources, including social media. Twitter has started an automatic base (autobase) system with has automenfess feature. This study aims to see the level of users' ability and the use of autobase as an information retrieval system. Respondents were users or followers of the @collegemenfess Twitter account. This study used a quantitative approach with descriptive analysis. The data were obtained through an online survey of 70 followers of the @collegemenfess account. The study found that users' ability level was in the intermediate user category and the use of information retrieval system on this autobase was to send messages with a certain format which then that message will be a confession mention.

scholarly journals Mapping the social values of ecosystem services to support better decision making

2021 ◽  
Author(s):  
Sedigheh Mousavipour
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Ecosystem Services ◽  
Cultural Values ◽  
Online Survey ◽  
Social Values ◽  
Well Being ◽  
Social Value ◽  
General View ◽  
Landscape Units

<p><b>Social values of ecosystem services are the perceived benefits of natural ecosystems for the well-being of people. For sustainable land management, social values and preferences need to be integrated into land-use decision-making. Existing methods of social value capture commonly use participatory mapping and deliberative mapping. However, social media data has recently contributed to the gathering of spatial social value data. By reducing the time and cost of mapping, social media may be effective in social value mapping. However, the credibility of this data source has rarely been assessed for land planning.</b></p> <p>This thesis critically analysed the results of social media-based mapping (passive Volunteered Geographic Information (VGI)) and deliberative mapping (expert-based evaluation) methods into providing credible social value data (recreation, aesthetics, and historical/cultural values) for recreation planning. We analysed the content of 4642 photographs uploaded to Flickr as passive VGI and the results of an online survey and face to face interview for expert-based evaluation. This thesis found both the passive VGI and expert-based evaluation could identify all three types of relevant social values for ecosystem services (recreation, aesthetics, and historical/cultural). </p> <p>Passive VGI can provide reasonably reliable information on the recreational preferences of people at the time that data is provided. Although social values identified in expert-based evaluation included useful information about current public preferences and a potential supply of recreation ecosystem services, it only captured a general view of the study area. Large areas of interest were provided by each of the experts participating in the online survey. Several landscape units were missed by passive VGI while expert-based dataset overrepresented a majority of landscape units. </p> <p>The results of this research demonstrated that spatial social value data are limited when a single method is applied. Potential users of such data need to understand their limitations. Applying several mapping methods (PPGIS, expert-based evaluation, passive VGI, etc.) may create a more useful and credible social value dataset to appropriately support recreational planning.</p>

From websites to social media: exploring the adoption of internet marketing in emerging industrial markets

2017 ◽  
Vol 32 (7) ◽  
pp. 1009-1019 ◽  
Author(s):  
Abdel Monim Shaltoni
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Internet Marketing ◽  
Decision Makers ◽  
Relative Advantage ◽  
The Internet ◽  
Exploratory Research ◽  
Content Type ◽  
Industrial Organizations ◽  
Industrial Markets

Purpose This study aims to explore internet marketing adoption in emerging industrial markets across several internet-based technologies (i.e. social media platforms, static and transactional websites). Design/methodology/approach This study is mainly based on an exploratory research design and investigated the online presence of 570 industrial organizations in terms of their involvement in social media. This study also examines if websites are used for basic marketing communications (brochureware) or for conducting advanced marketing activities. An online survey is used to explore the relationships between several factors and internet marketing adoption. Findings The study found that half of the investigated organizations are using the internet as a one-way communication vehicle through static websites. The study also revealed that decision-makers in emerging industrial markets are enthusiastic about social media, particularly Facebook. In addition, internet marketing adoption was positively related to perceived relative advantage, compatibility, organizational innovativeness, competitor and customer pressure. Practical implications From practitioners’ perspectives, the findings can help decision-makers identify the current levels of involvement in internet marketing. At the macro level, the high percentage of organizations with minimum involvement in internet marketing calls for conducting awareness initiatives to educate industrial organizations, particularly small- and medium-sized enterprises, about the opportunities offered by the internet. Originality/value The findings from this study enrich internet marketing research because it focuses on industrial organizations in emerging markets, which is a rarely examined context despite its importance and potential.

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