scholarly journals THE SEGMENTATION OF VISITOR TANAH LOT TOURISM ATTRACTION

2018 ◽  
Vol 2 (2) ◽  
pp. 29
Author(s):  
I Gusti Bagus Rai Utama

Tanah Lot Tourism Attraction (TLTA) is located on the South Coast of Bali Island precisely in the area of Beraban Village, Kediri District, Tabanan Regency, Bali. This research is quantitative descriptive method which sample is chosen based on purposive sampling technique, foreign and also domestic tourists who visit at time total 337 respondents. The statistical analyzed indicated that the domestic visitor segment is higher than the foreign visitor segment, this also indicate that domestic visitor is a potential target market for the products produced by local entrepreneurs in TLTA. Survey based on demography variable shows that the number of female visitor are more compared to male, dominantly by age group from 21 to 30 years old and most of them are students, and respondents educational level visit to TLTA are dominantly bachelor graduates. The geography variable shows that tourists visit to TLTA dominantly by domestics, followed by South Korea, Australia, and other countries.The psychograph variable, shows that dominant tourist visit because sunset and the nature of beauty view offered by Tanah Lot and mostly are repeater guests, received information from many sources. Their visit duration mostly between one to two hours, mostly they visit by rented car in the afternoon for sunset and the total amount of money spent between fifty thousand to one hundred thousand Rupiah, also the total amount of money spent during their visit is dominantly between five hundred to one million Rupiah per day. Chi-Square Tests indicated that there is correlation between group age, tourist occupation, and education level toward the motivation of visit to TLTA.

2017 ◽  
Vol 74 (4) ◽  
pp. 272
Author(s):  
Pedro Diniz Rebouças Rebouças ◽  
Levy Sombra de Oliveira ◽  
Henrique Matos Costa Lima ◽  
Lorena Walesca Macedo Rodrigues ◽  
Regina Glaucia Lucena Aguiar Ferreira

Objective: this quantitative descriptive study aimed to evaluate the presence of deleterious oral habits and associated factors in children attending the Amadeu Barros Leal day care in Fortaleza, CE, Brazil. Material and Methods: the sample consisted of 75 children (51% of girls) aged 0 to 5 years. Data were collected through the application of a structured questionnaire to the parents or guardians and analyzed statistically with Fisher’s exact or Chi-square test, considering a 95% confidence interval. The results were expressed as absolute frequency and percentage. Results: 89% of the children participating in the study were breastfed, and 43.5% of them were breastfed at least until the first year of age. As much as 19% of the children slept with their mouths open and 39% used a pacifier, 56.7% of which used it constantly during the day and at night. About 91% of children used a feeding bottle, and most of bottles (79%) did not have an orthodontic nipple. In addition, 60% of children aged 24-36 months had the deleterious habit of grinding their teeth. Conclusion: in the present study, we investigated children from 0 to 5 years old and observed that this age group is predisposed to deleterious oral habits. In this way, more studies that trace a safe epidemiological profile aiming to reduce these harmful habits are extremely necessary.


2019 ◽  
Vol 1 (1) ◽  
pp. 59-73
Author(s):  
Zulkifli Zulkifli ◽  
Boy Syamsul Bakhri ◽  
Maysuri Maysuri ◽  
Ficha Melina

The purpose of the research was to determine the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The subject of this research was students of Riau Islamic University. While the object of this study was the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The data sources used in this study were primary data and secondary data. The sampling technique used was proportional stratified random sampling, while the data collection technique used was a questionnaire. To analyze the data, quantitative descriptive method was used. In analyzing quantitative data, simple linear regression analysis was used where the calculation process used SPSS for windows version 23. The sample of this study was 96 people. The result of the research showed Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo had a strong or high relationship, this was related to the correlation coeffisien which was 0.763. The result of the research, the result of partial test related to the significant influence between Islamic advertising on purchasing decisions for Clean and Fresh Sunsilk Hijab Shampoo, it was known from  the value of tcount (11.452) which was bigger than t table (1.661). Conclusion, there was a significant effect between Islamic advertising on purchasing decisions for clean and fresh sunsilk hijab Shampoo to students of  Riau Islamic University Keywords: Islamic Advertising, Purchasing Decision


Author(s):  
PUTU WIDHIANTI LESTARI ◽  
MADE ANTARA ◽  
DEWA AYU SRI YUDHARI

Increased sales of Dewi Sri (a brand of Balinese Rice Wine Product) at PT Hatten Bali based on Segmenting Targeting and Positioning Strategies in Bali The era of globalization results in increased business competition thus causing fluctuations in sales of products of Balinese rice wine of Dewi Sri that already experienced by PT Hatten Bali. The strategies that should be reinforced in the face of intense competition, the company should apply the strategies of segmenting, targeting and positioning. The study aimed to identify and categorize groups of buyers based on their characteristics, to select one segment of the potential market to enter, and to establish and to communicate the main benefits that differentiate the company's products with other products in the market. The research applies quantitative descriptive method by approaches of cluster analysis, crosstab, Multi Dimensional Scaling, and Correspondence Analysis which used primary data of 135 respondents. The research showed that the potential segment as target market of Balinese rice wine products of Dewi Sri which will be produced by PT Hatten Bali was the segment 1 by the segment percentage size of 63,0% compared to segment 2 (14,8%) and segment 3 (22,2%). Balinese rice wine product positioning has the advantage on product diversification and promotion attributes that differentiate it from its competitors (Eagle, Gwan Gwan Hoo, and Rice Bird) based on consumer perceptions. Therefore, PT Hatten Bali needs to create a unique product feature that is expected to increase sales of Balinese rice wine products of Dewi Sri.


2020 ◽  
Vol 8 (3) ◽  
pp. 173-177
Author(s):  
Rina Rukmanti ◽  
Adam Latif ◽  
Akhyaruddin Hakim

The level of accountability forand building tax payments in Damai Village, Watang Sidenreng District, Sidenreng Rappang District, and to find out the factors that influence the level of community awareness in paying land taxes and Buildings in Damai Village, Watang Sidenreng District, Sidenreng Rappang Regency. The population in this study was 1,486 where the sampling used was Probability Sampling with a random sampling technique using aformula of Yount  5% with a total sample of 74. This study used a Quantitative Descriptive Method. Data collection techniques used through observation, questionnaires (questionnaire), documentation and interviews. The data analysis technique used is Descriptive Statistics, data quality test, classic assumption test using SPSS 21 and Likert Scale. The results showed that accountability for land and building tax payments in the peaceful village of Watang Sidenreng sub-district was categorized as "Influential/ significant", from the ANOVA test it was able to calculate 13,325 overall, influential/ significant and the probability was far from 0.05. Furthermore partially t arithmetic (3,650)> t table (1993) means that the level of accountability influences / significantly on Land and Building Tax Payments in Damai Village, factors that influence the level of public awareness in paying Land and Building Taxes in Damai Village Watang Sidenreng District Sidenreng Regency Rappang 60.6% included in the category of "good". 


2021 ◽  
Vol 2 (1) ◽  
pp. 28-36
Author(s):  
Kasim Mahmud ◽  
Yayu Indriati Arifin ◽  
Rusiyah Rusiyah

 The research objective is to find out  the Socioeconomic Of Community After The Development Of Olele Beach Tourist Attraction Olele Village Olele Villag Kabila Bone Sub-District Bone Bolango District. It applies a quantitative descriptive method while the data were collected through techniques of observasi, interview, and documentation. Research samples are determined by applying purposive sampling. Technique of processing data uses editing, sorting, tabulating, and interpreting. Meanwhile, technique of data analysis employes table of percentage and diagram. Findings of research show that the inpact of development of beach tourist attractionis positive on the change of livelihood or job, business opportunity, and community income. In addition, the developmentof Olele Beach Tourist Attraaction inpacts community positively as the open new businesses as employment opportunity around the spot such as food and drink stalls, other types of stalls, and bost whereas gazebo, snorkeling, and oksigen tank are othertypes new services that are for rent for the visitors or tourists. In total, 26 unit of new business have opened after the development, and they employ 34 people. Lastly, the change of socioeconomic after the devepolment of beach touist attraction in Olele Village is an increase of 26,4% in respondents’ incomes who open a new business opportunity.


2018 ◽  
Vol 3 (2) ◽  
pp. 52
Author(s):  
Namirotu Fauziah ◽  
Imas Rafiyah ◽  
Tetti Solehati

Juvenile delinquency is a behavior that can disturb the local people, especially parents who have adolescents. Parents who have adloescents will be more anxious and will treat their child in a overprotective way to keep their child from juvenile delinquency. This study aims to know the level of parental anxiety about juvenile delinquency phenomenon in Babakansari Kiaracondong Bandung.This study used quantitative descriptive method with cross sectional approach. The sample which was taken using proporsionate random sampling technique are 258 respondents. The data collection used State-Trait Anxiety for Adults. The results of this study indicate that in the state anxiety most respondents (55.8%) had moderate anxiety level. Whereas, in trait anxiety almost all respondents (76.0%) had moderate anxiety level.The conclusions in this study that the level of anxiety of parents who have adolescents to the phenomenon of juvenile delinquency in Babakansari village are at moderate level. Based on these results, there should be special attention from the government working with community mental nurses to provide interventions such as emotional control, information about juvenile delinquency and help parents develop their ability to resolve problems related to the anxiety.


2020 ◽  
Vol 15 (1) ◽  
pp. 144-153
Author(s):  
Buyung Nova Tri Anggono ◽  
Istiatin . ◽  
Solichul Hadi A B

The aims of this study is to determine and explain the simultaneous and partial influence of perceptions of ease, risk and trust in the decision to use Gopay. The research method of this study was quantitative descriptive method. The population is all active student of Batik Islamic Surakarta University. The number of sample was determined by using Slovin formula which has result of 100 respondents. The sampling technique was using purposive sampling method meanwhile questionnaire was used to collect the data. The technique of the data analysis used in this study are the classical assumption test instrument and hypothesis test (multiple linear regression analysis, F test, t test and coefficient of determination) with the help of SPSS Statistics. The results of this study shows that the variable perception of ease, risk and trust affect the decision to use Gopay. The t-test results shows the perception of ease affect the decision to use Gopay. The risk does not affect the decision to use Gopay. Trust influences the decision to use Gopay. Suggestions from this research are Gopay should increase its convenience, reduce risk, and maintain credibility so that consumers will continue to trust Gopay


2021 ◽  
Vol 9 (1) ◽  
pp. 41-50
Author(s):  
Ririn Miptha Nuryana ◽  
Decky Hendarsyah

The awareness of taxpayers in paying taxes is very necessary because development in Indonesia requires very large funds, one source of government funds is revenue from the taxation sector so that state revenue can be met and development can continue. This study aims to complement the shortcomings of existing studies and to analyze the effect of the accounting information system (AIS) on tax overpayment (TOP) at the regional financial and asset management agency (RFAMA) of Bengkalis Regency. This study uses a quantitative descriptive method with primary and secondary data sources. The total population at the office of the RFAMA of Bengkalis Regency was 260 people. The sampling technique used purposive sampling, to obtain a sample of 30 people. Data collection techniques using questionnaires, interviews, documentation and literature study. Data analysis using are simple linear regression method, hypothesis testing and coefficient of determination. The results of this study indicate that the AIS have a significant effect on TOP at the RFAMA of Bengkalis Regency. This study can contribute to the office of the RFAMA of Bengkalis Regency in implementing an AIS and minimizing the occurrence of TOP.


2020 ◽  
Vol 10 (2) ◽  
pp. 32
Author(s):  
Hardianti Diman ◽  
Naniek Jusnita ◽  
Suratman Dahlan ◽  
Abd. Halim Daud

The objectives of this research is to know students’ competence in critical reading at the fourth semester students of English Language Education Study Program, Khairun University consisting of 20 students who were selected by using purposive sampling technique. The researcher  applied quantitative descriptive method and analyzed the data by using critical reading rubric. From the data analyzed, the data showed nine students was categorized good. Ten students was categorized fair and one students was categorized poor. The analysis of questions the data showed that students’ got highest average score 56 on the question number eigh as categorized fair.  So, it can be concluded the students’ fourth semester of Khairun University Ternate have fair competence in critical reading.


2021 ◽  
Vol 1 (2) ◽  
pp. 74-81
Author(s):  
Ayu Ananda ◽  
Syifaa Novianti

Since the coronavirus pandemic hit Indonesia, tourists have become more careful when doing tourist activities. Natural or outdoor tourist destinations are assumed as safe and preferable destinations because they have the lowest risk of coronavirus transmission. One of the activities that can be done in natural or outdoor tourist destinations is camping. Using the AIDA (Attention, Interest, Desire, and Action) Model, this research was conducted to determine how much tourists are interested in camping, especially in South Bandung, West Java, Indonesia, as it has many natural tourist destinations with camping areas. This study uses a quantitative descriptive method, frequency analysis techniques, and scoring analysis. Samples were taken using a stratified random sampling technique to 111 respondents. Respondents are tourists who know or have visited one of the three natural tourist destinations in South Bandung, used as samples, namely Mount Puntang, Ranca Upas, and Rancabali. The results show that tourists are quite interested in camping as an alternative tourism activity during the coronavirus pandemic. However, they have some limitations or prerequisites in visiting the camping area during these uncertain times.


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