scholarly journals “ANALISIS KEPUASAN PELANGGAN JASA CUCI DENGAN METODE SERVQUAL, ZONE OF TOLERANCE, DAN IMPORTANCE PERFORMANCE ANALYSIS” DI VICHA LAUNDRY, SURABAYA

2019 ◽  
Vol 14 (2) ◽  
pp. 13-21
Author(s):  
Iriani Iriani

ABSTRAK Kebutuhan akan jasa yang efisien dan memudahkan untuk melakukan suatu kegiatan sangat dibutuhkan khususnya masyarakat di perkotaan yang mempunyai aktifitas yang tinggi. Sehingga menciptakan sebuah peluang usaha dan persaingan bisnis untuk melakukan pelayanan dengan kualitas yang baik dan memberikan kepuasa kepada pelanggan. Vicha Laundry merupakan sebuah jasa cuci pakaian yang terletak di Surabaya. Sampai saat ini Vicha Laundry beberapa kali menerima keluhan/complain dari pelanggan, yang menunjukkan bahwa pelanggan belum merasa puas dengan pelayanan yang ada sekarang. Untuk mengetahui tingkat kepuasan pelanggan Vicha Laundry maka digunakan metode Servqual dengan 5 dimensi yang digunakan yaitu tangibles, reliability, responsiveness, assurance, dan emphaty. Metode Zone of Tolerance juga digunakan untuk menghitung toleransi antara tingkat pelayanan yang diharapkan dengan tingkat pelayanan minimum. Selanjutnya untuk mengetahui derajat terhadap kinerja digunakan metode Importance Performance Analysis. Dari 15 atribut pelayanan didapatkan hasil perhitungan kepuasan pelanggan yang menunjukkan bahwa kualitas pelayanan tidak memuaskan pelanggan namun pelanggan masih bisa menerimanya. Dan untuk meningkatkan kepuasan pelanggan sebaiknya Vicha Laundry menurunkan harga jasa, menyetrika lebih rapi, memberikan penjelasan yang komunikatif, mendengarkan dan mencatat keluhan pelanggan sehingga bisa ditangani dengan cepat dan tepat, memastikan bahwa pakaian pelanggan tidak hilang/rusak. Kata kunci: Kepuasan Pelanggan, Servqual, Zone of Tolerance, Importance Performance Analysis.   ABSTRACT The demand for efficient and convenient services is especially high in urban communities with a high rate of activities, therefore creating business opportunities and business competitions in conducting services of good quality and provide customer satisfaction. Vicha Laundry is a laundry service located in Surabaya. Until now Vicha Laundry has received complaints from customers several times, which shows that the customer is not satisfied with the current service. To find out the level of customer satisfaction Vicha Laundry, the Servqual method with 5 dimensions is used, namely tangibles, reliability, responsiveness, assurance, and empathy. The Zone of Tolerance method is also used to calculate tolerance between expected service levels and minimum service levels. Furthermore, to determine the degree of performance used the Importance Performance Analysis method. From the 15 service attributes, the results of customer satisfaction calculations show that the quality of service does not satisfy the customer, but the customer can still accept it. And to increase customer satisfaction Vicha Laundry should reduce the price of services, ironing more neatly, provide communicative explanations, listen and record customer complaints so that they can be handled quickly and accurately, ensuring that customer clothing is not lost / damaged. Keywords: Customer Satisfaction, Servqual, Zone of Tolerance, Importance Performance Analysis

Author(s):  
Eka Indah Yulistyari ◽  
Chotibul Umam ◽  
M. Reiza Fachrozy

PO. Saztro Holidays is one of the bus transportation services companies in the Serang area that focuses on tourism routes. The purpose of this study is to know the quality of tourism bus services through customer satisfaction and complaints, besides as knowing the importance of priority attributes to be repaired. The methods of collecting data using a questionnaire involving 30 respondents to tourism bus consumers. This study uses the SERVQUAL method (reliability, responsiveness, assurance, empathy, tangible) and Importance Performance Analysis (IPA). The results of the study using the SERVQUAL method obtained an overall gap value of -0.852, which states that the services provided by PO. Saztro Holidays still does not provide satisfaction to consumers. Improvement efforts to increase satisfaction with Tourism bus services using the Importance Performance Analysis method in quadrant I (top priority) using SPSS 19 through a cartesius diagram obtained as many as 13 attributes. The most important attributes that are the main priority in repairs to match the expectations of consumers with the value of the suitability level of 78.04, namely the attributes of the availability of clear information marks.


2018 ◽  
Vol 6 (2) ◽  
pp. 125
Author(s):  
Gede Paramananda Jentrasaswin ◽  
A.A.P. Agung Suryawan Wiranatha ◽  
I Ketut Satriawan

Product quality and services have been the most concern of the trade and service. One of the efforts that can be used to improve and maintain the competitiveness of a company is to increase consumer satisfaction. The objectives of this study were 1) to determine the level of consumer interest in the products and services provided by McDonald’s, 2) to analyze the performance of McDonalds company in giving satisfaction to consumer, and 3) to analyze the level of customer satisfaction on products and services. Data collection in this study was done by distributing 255 questionnaires to consumers. Importance Performance Analysis method was used to analyse the effect of quality of the product & service on consumer satisfaction. The results show that consumers were satisfied on the product quality and service provided. The level of consumer satisfaction was 84,64% (satisfied) for the product quality and 83,06% (satisfied) for the service quality. Keywords: Costumer satisfaction, importance performance analysis, McDonald’s


2021 ◽  
Vol 9 (3) ◽  
Author(s):  
Syarief Gerald Prasetya

The research is aimed at describing service quality and customer satisfaction with PT Bank BNI services during the COVID-19 pandemic. The study used 60 customers to be selected randomly as samples. The analysis method uses Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results of the analysis found that the performance of services provided by PT Bank BNI Bogor Branch has been able to meet the interests of customers by 83.07%. Then it is known that several attributes are the main priority because their performance is still below the interests of customers, namely the queuing system during the Covid-19 pandemic, the speed of customer service during the Covid-19 pandemic, bank operational schedules during the Covid-19 pandemic, guarantees of getting quality service. the Covid-19 pandemic, the completeness of the facilities/equipment provided, the alertness to customer complaints during the Covid-19 pandemic, the speed in resolving the Covid-19 pandemic problems, the readiness to overcome queues during the Covid-19 pandemic and the readiness of officers when needed. From the results of the CSI analysis, it is known that the level of customer satisfaction is 77.61% which is included in the satisfied category. Thus the services provided by PT Bank BNI Bogor Branch during the Covid-19 pandemic can be said to be good but they still have to continue to make improvements so that their service performance is getting better.  


2020 ◽  
Vol 3 (2) ◽  
pp. 333-339
Author(s):  
Harfa Sakri ◽  
Junaidi Junaidi ◽  
Bambang Istijono

The aim of this research was to measure the level of customer satisfaction with the services of Payakumbuh PDAM after the construction of the Batang Agam Water Treatment Plant as one source of raw water. The result of this research explain that service of Payakumbuh PDAM after construction of Batang Agam Water Treatment Plant which analyzed using the Importance Performance Analysis method. There are 7 question attributes that become measurement points. In the first and second questions attribute about the smooth running of water at the peak hours of morning and evening whose value was in quadrant A where Payakumbuh PDAM should make an effort to improve customer satisfaction which means that these quality attributes need to be improved and improved continuously so that the quality attribute performance regarding smoothness at the peak hours in this quadrant increases and customer satisfaction can be achieved. Besides that, the attributes about water clarity, colorless water, tastes fresh, odorless water and normal temperature have reached quadrant B or known achievement priority. This position shows the quality of raw water product from Batang Agam Water Treatment Plant has been successfully carried out by Payakumbuh PDAM, so that, it must be maintained.


Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 11
Author(s):  
Deta Aulia ◽  
Rahmiati Rahmiati ◽  
Gesit Tabrani

This study aims to analyze and find out: (1) The service quality of pharmaceutical installations provided by RSI Siti Rahmah Padang is in accordance with patient expectations using the Importance Performance Analysis method (2) Service attributes that need to be prioritized to improve the quality of pharmacy installation services to patients in Siti Rahmah Padang Hospital using the Cartesian diagram. The study population was all visitors or patients who visited to get treatment at a pharmacy pharmacy installation. The sampling technique of this study was to use the accidental sampling method with a total sample of 100 people.The data used is primary data. The data analysis technique uses the Importance Performance Analysis method using Microsoft Excel software. The results showed that: (1) There are 1 service attribute that have a positive gap that is able to meet customer satisfaction (2) There are 3 service attributes that are the top priority for immediate improvement (3) Factors to improve the quality of pharmaceutical services caused by human factors , material, method, and environment.Keywords: Service Quality, Importance Performance Analysis, customer satisfaction, fishbone 


2019 ◽  
Vol 1 (2) ◽  
pp. 96
Author(s):  
Septiyan Budi Santoso ◽  
Heribertus Budi Santoso ◽  
Ana Komari

This study aims to determine how high the level of customer satisfaction with the service of PLN Rayon Kediri Kota, to determine the quality of service to customer satisfaction PLN Rayon Kediri Kota, to determine the response of the PLN Kediri Kota in dealing with customer complaints. This research was conducted in the work area of PLN Rayon Kediri Kota. The research time was on March 18, 2017 to March 24, 2017. In writing this thesis, the author uses primary data collection techniques, namely by distributing questionnaires to PLN Rayon Kediri Kota customers who come to the payment counter. and PLN District Kediri City services. Based on the results of the research, the quality of service conducted by PLN District Kediri Kota is sufficient to satisfy its customers, as evidenced by the results of a questionnaire that has been conducted on 100 respondents of PLN Rayon Kediri City.Penelitian ini bertujuan untuk mengetahui seberapa tinggi tingkat kepuasan pelanggan terhadap pelayanan PLN Rayon Kediri Kota, Untuk mengetahui kualitas pelayanan terhadap kepuasan pelanggan PLN Rayon Kediri Kota, Untuk mengetahui respons pihak PLN Kediri Kota dalam menghadapi keluhan pelanggannya. Penelitian ini dilakukan di wilayah kerja PLN Rayon Kediri Kota. Waktu penelitian pada tanggal 18 Maret 2017 sampai dengan 24 Maret 2017. Dalam penulisan skripsi ini, penulis menggunakan teknik pengumpulan data primer yaitu dengan membagikan kuesioner terhadap pelanggan PLN Rayon Kediri Kota yang datang ke loket pembayaran dan pelayanan PLN Rayon Kediri Kota. Berdasarkan hasil penelitian kualitas pelayanan yang dilakukan oleh PLN Rayon Kediri Kota sudah cukup memuaskan pelanggannya terbukti dengan hasil kuesioner yang telah dilakukan terhadap 100 responden PLN Rayon Kediri Kota.


2018 ◽  
Vol 154 ◽  
pp. 01098
Author(s):  
Vembri Noor Helia ◽  
Cahya Putra Abdurrahman ◽  
Fety Ilma Rahmillah

As a major health referral centre, the hospital demanded to provide comprehensive services provided by a multi-disciplinary team according to the needs of patient. In the expansion of a growing number of hospitals in Yogyakarta especially Sleman area where retreat acquire customers even more stringent, it is necessary to increase the quality of services. There are five determinants of service quality namely: reliability, responsiveness, assurance, empathy, and tangible. Collecting data is done by observation and distributing questionnaires to 70 respondents, and Importance-Performance Analysis and Customer Satisfaction Index are used to determine satisfaction level of outpatients. As a results, six out of twenty attributes need improvement, namely: a) The condition of the hospital is clean, comfortable and tidy; b) Guidance and information boards poly is easy to see and read; c) The ease and accuracy of obtaining information for patients (referrals, lab results, etc.); d) The hospital staff has a quick response to the needs of patients; e) Attention physicians in managing patients and willingness to provide a particular time for consultation; and f) The prescribed medication is suitable and safe. It is known that the value of CSI by 76% means the service is not satisfied the patient.


2017 ◽  
Vol 3 (01) ◽  
pp. 63
Author(s):  
Yudi Siyamto

The purpose of this study was to determine the quality of services provided by the bank in serving kepusan customers using 5 dimensions of assurance, reliability, tangibility, empathy, and responsiveness, so from that dimension is unknown dimension into the client's preferences into consideration the quality of services by banks in Surakarta. The method used is the Importance Performance Analysis (IPA) and the Customer Satisfaction Index (CSI) doped with Miscrosoft software Excel for Windows and SPSS for windows. Questionnaires distributed amounted to 90 respondents with a sampling with accidental sampling method. The results of data processing by using IPA (Importance Performance Analysis) obtained an average rate of 95.21% suitability. Furthermore, for the assessment of the quadrant where the priority that should be corrected is related  Equanimity  customers  and  Ease  of  providing  services.  However  the  overall  services provided  by the  bank  are  quite  satisfied  because  of  the  20  attributes,  only  the  second  to  be prioritized. It was also evident from the results of the methods CSI (Customer Satisfaction Index) indicates the level of customer satisfaction by 80.80%. The value is in the range from 66 to 80.99%, so overall customers are satisfied with the performance of the services provided by the bank in Surakarta.


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