scholarly journals MARKETING ACTIVITY AS A WAY TO INCREASE THE COMPETITIVENESS OF SMALL ENTERPRISES

2021 ◽  
Author(s):  
Hanna Temchenko ◽  
Olga Bondarchuk ◽  
Kateryna Astafieva
Keyword(s):  
Small Businesses ◽  
Point Of View ◽  
Marketing Management ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Integrated Marketing ◽  
Marketing System ◽  
Expert Opinions ◽  
Management Concepts ◽  
Integral Scheme

The process of marketing development in small businesses is associated with the formation of their management concepts, which are closely related to product consumers. The basis for the effective functioning of the marketing system in the conditions of small businesses is an integral scheme of organizing the marketing management system based on the influence of factors of the competitiveness of enterprises. The article deals with the main issues of improving the management of the marketing system in the context of conducting business activities by small enterprises. Today, the practice of management and the practice of sales activities is overloaded with a large number of approaches and expert opinions on the management of the marketing complex in modern market conditions of management. However, most of the questions remain rhetorical, and all views are purely advisory in nature. The lack of a comprehensive nature in the development and implementation of concepts, marketing strategies that meet the requirements of an innovative economy makes the process of marketing and sales of finished products time-consuming and quite multi-aspect. Taking into account all aspects and factors of the competitive environment of small enterprises, the necessity and expediency of the development and implementation of a marketing ideology of management based on the concept of integrated marketing is substantiated. The study considers the basic marketing factors of influence from the point of view of enterprise competitiveness. The substantiation of the development of the competitiveness potential of a small enterprise is given. The necessity of marketing management of competitiveness, which is based on the use of tools for assessing small businesses, has been proved. The advantages of marketing management based on the concept of relationship marketing for small businesses are considered. Analysis and generalization of the results of the study made it possible to form an integral scheme for organizing a system for managing the marketing activities of a small enterprise. The paper proposes an innovative model for managing the marketing system in small businesses, which consists of three components: integrated, intra-organizational and marketing interaction, as well as an algorithm for its use based on the use of integrated marketing.

scholarly journals CRITERIA FOR SELECTION OF ELEMENTS OF THE SIMPLIFIED ACCOUNTING AND REPORTING SYSTEM BY SMALL ENTERPRISES

2018 ◽  
pp. 286-293
Author(s):  
Nadiya Khocha
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Reporting System ◽  
Synthesis Method ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Tax Legislation ◽  
Tax Regimes ◽  
Analysis And Synthesis ◽  
Taxation System

Introduction. The development of a simplified accounting and reporting system has a significant impact on tax legislation, which involves the use of simplified tax regimes for small businesses. The entry into force in 2011 of the Tax Code of Ukraine affected the composition of the elements of the simplified accounting and reporting system, which led to the emergence of new and the possibility of refusing to use the traditional elements of this system. Purpose. The article aims to formulate criteria and elaborate algorithm for selecting elements of a simplified accounting and reporting system by small enterprises. Method (methodology). In the process of research, method of system approach, method of analysis and synthesis, method of generalization and comparison have been used. Results. It has been established that within the simplified accounting and reporting system its subsystem appeared. This subsystem is created for simplified accounting of incomes and expenses. The main elements of such a system are the Simplified Financial Statement of the Small Business Entity and the accounting registers that are identified by the "Methodological Recommendations for the Application of Small Business Registers" No. 720. They are created without the use of the Account Schedule and double entry. The expediency of using the concept of "simplified accounting and reporting system for non-payment of VAT" has been substantiated. The defining criterion for conduction of simplified accounting of incomes and expenses is the lack of registration of a small enterprise by a VAT payer. The algorithm of the choice of the small business entity for the elements of the simplified accounting and reporting system depending on the taxation system has been developed. The possibility of generating this system of information for calculation of tax, statistical and other forms of reporting has been considered in the research.

scholarly journals SOCIAL MEDIA AND DEVELOPMENT OF SMALL ENTERPRISES IN THE REPUBLIC OF MACEDONIA

2019 ◽  
Vol 30 (1) ◽  
pp. 203-208
Author(s):  
Mariјa Magdicheva-Shopova ◽  
Snezana Ristevska – Jovanovska ◽  
Snezana Bardarova
Keyword(s):  
Social Media ◽  
Small Businesses ◽  
Business Environment ◽  
Point Of View ◽  
Customer Relationships ◽  
Small Enterprises ◽  
Republic Of Macedonia ◽  
Marketing Tool ◽  
The Republic ◽  
Use Of Social Media

The pronounced globalization changes and the high degree of digitization are everyday in the modern work that cause changes in the operation of enterprises, regardless of the size and type of activity it performs. In this regard, the Internet as an informative medium is a part of everyday life, and the adoption of a certain decision for the future business activity is related to the consideration of various social media Social media is a powerful communication medium, but also a tool for sharing information about the business. Through social media, businesses have the opportunity to follow the latest trends, opportunities and analysis and actively participate in the business environment where customers are present and interconnected. Social networking is part of the day-to-day operation of enterprises. Small businesses are increasingly using social media as a marketing tool to improve customer relationships. From the content point of view, the paper will explain the characteristics of social media, the differences between traditional and social media as marketing tools and the factors that contribute to the increased use of social media in everyday work. The subject of this paper's research is focused on perceiving the importance and influence of social media on the development of small enterprises in the Republic of Macedonia. For this purpose, practical research has been conducted. The conducted analysis of the environment and the results of the conducted research confirm the established hypotheses that social media represent a real need for all enterprises and entrepreneurs need education to gain knowledge about the opportunities offered by social media. On the basis of the obtained results from the conducted research will be given suggestions and directions in order to efficiently exploit the possibilities of social media and improve the performance of enterprises in order to adjust the contemporary processes.

Human Resource Development in Micro and Small Enterprises as a Result of the Use of Business Advisory Services

2020 ◽  
Vol 132 (1) ◽  
pp. 35-48
Author(s):  
Renata Lisowska ◽  
Edward Stawasz
Keyword(s):  
Human Resources ◽  
Human Resource Development ◽  
Small Businesses ◽  
Point Of View ◽  
Small Enterprises ◽  
Effective Management ◽  
Advisory Services ◽  
Micro And Small Enterprises ◽  
The Impact

The effective management of micro and small enterprises, including their human resources, is important from the point of view of their development in a turbulent environment. Business advisory services are one of the methods of development of managers as well as employees. The aim of the paper is to discuss the importance and specificity of human resources in micro and small businesses and to determine the impact of business advisory services on shaping the business knowledge of the managers and employees of these companies. The role of the capacity to absorb business advice–related knowledge in this process is also indicated. The study was based on the results of the research carried out by the author. The research was representative of the sector of micro and small innovative companies in Poland benefiting from business advisory services.

scholarly journals Senior Leaders in Small Enterprises: Insights Into the Field of Entrepreneurship

2018 ◽  
Vol 11 (4) ◽  
pp. 663-669 ◽  
Author(s):  
Chao Miao ◽  
Shanshan Qian ◽  
Ronald H. Humphrey
Keyword(s):  
Small Businesses ◽  
The United States ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Senior Leaders ◽  
Scarce Resources ◽  
Customer Acceptance ◽  
Research Findings ◽  
Open Question ◽  
Start Ups

The focal article (Reynolds, McCauley, Tsacoumis, and the Jeanneret Symposium Participants, 2018) reviewed and discussed the challenges, practices, and opportunities for the assessment and development for senior leaders. They summarized a set of accepted wisdom for assessing senior leaders in the areas of assessment criteria, contexts, and implementation, and meanwhile, pointed out what should be explored and done in the future. One of the central premises of the focal article seems to be built on the assumption that organizations may have sufficient resources to follow the accepted wisdom to ensure the quality and effectiveness of assessment and development for senior leaders. In addition, most, if not all, of the research findings summarized and discussed in the focal article may be based on the studies under the context of established companies. Hence, whether the implications and suggestions from the focal article can generalize to small enterprises remain an open question. For example, a typical small enterprise in the United States is a company capitalized with about $25,000 (Shane, 2009). Most of these enterprises are highly centralized, have negative cash flow, and have troubles in securing cash and in obtaining customer acceptance (Rutherford & Buller, 2007). Thus, these companies may not be able to follow the accepted wisdom as recommended in the focal article. We realize that some small businesses and start-ups are extremely well funded, so our following comments apply only to those small enterprises with scarce resources.

scholarly journals On a New Approach to Formation of a Strategy of Developing Small Businesses

2019 ◽  
Vol 29 (3) ◽  
pp. 484-490
Author(s):  
Boris Turenko ◽  
Tatyana Turenko
Keyword(s):  
Development Strategy ◽  
Small Businesses ◽  
Point Of View ◽  
Small Enterprises ◽  
Financial Strategy ◽  
Strategy Formation ◽  
New Approach ◽  
Points Of View ◽  
Further Development

An enterprise operating in terms of market economy must always set itself the task of further development and improvement in order to be successful and competitive. To solve this problem, it is necessary to produce a development strategy. This problem is all the more relevant for small enterprises, which find it more difficult than large enterprises to survive in the competition. Therefore, small businesses face the task of developing and implementing such a strategy for their development, which allows them to clearly define their goals and outline the ways to achieve them. The article considers various points of view on the concept of «strategy», the classification of strategies that exist in the scientific literature, including those applied to small businesses, brings forth the authors' point of view on this concept. It pays a particular attention to the proposed approach to the process of strategy formation and the mechanism of its implementation in relation to small businesses. It makes a conclusion that on the basis of the systematic approach the strategy under development should be comprehensive and include such elements as marketing, product, production, personnel, management, financial strategy and risk strategies. It brings forth a description of the content of each element. It examines an algorithm for developing an integrated strategy for development of small businesses, as well as a mechanism for implementing the strategy.

scholarly journals PREDICTORS OF SMALL BUSINESS DIVERSIFICATION

2021 ◽  
Vol 9 (3) ◽  
pp. 92-102
Author(s):  
Svetlana Morkovina ◽  
Evgeniy Zolotuhin
Keyword(s):  
Small Businesses ◽  
Well Being ◽  
Small Enterprise ◽  
Time Interval ◽  
Short Time Interval ◽  
Small Enterprises ◽  
Production Activity ◽  
Related Diversification ◽  
Business Entities ◽  
Short Time

The article discusses the features of diversification of small businesses, discloses its advantages for solving the problem of rationalizing activities. The factors of production and economic activity of the enterprise are considered, which are predictors of diversification and can be used in management as indicators. Diversification of the enterprise is one of the main ways of successful survival of business entities in the modern realities of competition. Nowadays, many organizations are successfully diversifying their activities, flexibly adapting to market conditions and increasing their financial well-being. The algorithm of the process of implementing the related diversification of the production activity of a small enterprise is given. The process of diversification of activities is highly costly, and for small enterprises, a related form of diversification aimed at expanding the range of products is promising. It is scientifically substantiated that this form of diversification is less risky, and requires the involvement of fewer resources of a small enterprise, at the same time, it provides an increase in the effectiveness of activities in a relatively short time interval.

scholarly journals THE STATE OF SMALL BUSINESS IN THE VOLOGDA REGION DURING THE PANDEMIC PERIOD: PROBLEMS AND INSTRUMENTS OF STATE SUPPORT

2020 ◽  
Vol 30 (6) ◽  
pp. 807-814
Author(s):  
E.P. Kuznetsova ◽  
K.A. Ustinova
Keyword(s):  
Small Businesses ◽  
The State ◽  
Point Of View ◽  
Business Community ◽  
Entrepreneurial Activity ◽  
Practical Significance ◽  
Small Enterprises ◽  
State Support ◽  
Current Crisis ◽  
Vologda Region

Forecasts of economic development in the context of coronavirus infection contain frightening statements about the difficulties of functioning of entire industries, bankruptcy of enterprises and a long way out of the current crisis. There is a widespread point of view that small businesses will face the greatest difficulties in overcoming the crisis after a pandemic. In this regard, the purpose of this work is to analyze entrepreneurial activity in the context of a pandemic to develop recommendations for government and government bodies aimed at improving the situation in the business community. The article, based on a sociological survey of the heads of small enterprises in the Vologda region, operating in a pandemic, presents an analysis of the state of business in the context of the coronavirus, the availability of state support measures in this period. The key problems associated with limiting the receipt of this support in the Vologda Oblast were identified. In conclusion, the authors proposed directions for improving a number of anti-crisis measures. The results obtained in the course of the study contribute to the development and systematization of the theoretical basis of the problem under consideration. The practical significance of the work is associated with the possibility of using the obtained research results by researchers, graduate students, undergraduates, bachelors dealing with the problems of entrepreneurial activity development.

scholarly journals THE PLACE AND ROLE OF SMALL ENTERPRISES IN INTERNATIONAL ECONOMIC ACTIVITY

2020 ◽  
Vol 11 (87) ◽  
Author(s):  
Alexander Shnirkov ◽  
◽  
Ihor Rudenko ◽  
Keyword(s):  
International Economic ◽  
Small Business ◽  
Economic Activity ◽  
Small Businesses ◽  
Developed Countries ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Political Processes ◽  
The Impact

The place and role of small enterprise in international economic activity are analysed in the article. Analysis and development trends of small business in the world and domestic economic systems. The strengths and weaknesses of such activity, as well as the risks and opportunities. For a deeper understanding, it was suggested to get acquainted with the actual data on the impact of small business on the economies of countries according to relevant sources and its real impact on the domestic economy as well. In general, it should be noted that with the development and transformation of economic and political processes, small business has increasingly begun to play a crucial role in the global economic system, becoming one of the drivers of progress in all its manifestations. The small enterprise sector plays an extremely important part in modern economy, proving to be the most attractive and tremendous innovative system. The small enterprise sector carries great hopes and great burdens in the evolution of all of the economies. Sustained and healthy growth of this sector is obviously necessary, since it is difficult to imagine rising overall living standards and social peace without such a development. The vital contribution to economic development is a reality unanimously recognized. Showing their economically and socially beneficial effects led to the consideration of the small enterprise as a field of strategic interest for the economy. In their whole, the small enterprises are established in a very various, heterogeneous, flexible, dynamical and adaptable reality. They represent a source of entrepreneurship abilities, innovation and creation of new jobs. The health of an economy depends on the number and dynamic of small enteprises as much as their success on the market because small businesses typically make up the majority of firms within most economies. Government policy relating to small business can often be problematic due to the lack of adequate understanding of the sector and its needs. The experience of developed countries confirms the need of well-functioning small business as one of the main factors of sustainable economic growth.

scholarly journals Skills required for the management of Black-owned small enterprises in Soweto

2013 ◽  
Vol 13 (1) ◽  
Author(s):  
Ellen Nkosi ◽  
Maria Bounds ◽  
Adele Thomas ◽  
Geoff Goldman
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Small Enterprise ◽  
Success Factor ◽  
Small Enterprises ◽  
Management Skills ◽  
Structured Interviews ◽  
Business Skills ◽  
Managerial Implications ◽  
Business And Management

Orientation: This study sought to identify which business and management skills are present amongst Black small-business owners in Soweto, as small businesses are not always aware of the skills needed in order to be successful in business endeavours.Research purpose: The purpose of the study was to identify the most pertinent business and management skills required for the management of small enterprises in Soweto.Motivation for the study: Small-business creation is viewed as being a major contributor to economic growth. The motivation of the study was to foster understanding with regard to which business and management skills are essential to the longevity of a small business and to foster growth in small-business creation.Research design, approach and method: A qualitative survey was conducted amongst 25 Black-owned small enterprises in Soweto. Data were gathered by means of semi-structured interviews. Content analysis, using literature as basis for common themes forthcoming from the interviews, was employed as the means of data analysis.Main findings: The findings indicated that most enterprise owners lack management and business skills, that there is no single key success factor in managing small enterprises, that competitive advantage is seemingly overlooked and that small-enterprise owners seem to be driven by non-monetary rewards.Practical/managerial implications: The study affirmed that a contextualised approach to management is crucial, irrespective of the scope of the business and that strategy is considered in a different light in a small business.Contribution/value-add: Although the findings did not suggest anything contrary to the literature relating to skills, they did highlight the uniqueness of strategic management aspects in small enterprises and also alluded to the communal outlook of Black small-enterprise owners.

scholarly journals EFFECTIVENESS OF INFORMATION AND ANALYTIC SUPPORT FOR SMALL ENTERPRISES IN BUSINESS INCUBATORS OF THE UDMURT REPUBLIC

2020 ◽  
Vol 30 (4) ◽  
pp. 520-527
Author(s):  
E.B. Khomenko ◽  
I.V. Matveeva
Keyword(s):  
Information And Communication Technologies ◽  
Small Businesses ◽  
Entrepreneurial Activity ◽  
Small Enterprise ◽  
Small Enterprises ◽  
Business Incubators ◽  
Business Incubator ◽  
Business Incubation ◽  
Stage Of Development ◽  
Udmurt Republic

The current stage of development of entrepreneurial activity is associated with the use of information and communication technologies. Informatization of economic activity requires the use of new forms of implementation of infrastructure support for small business. One of the most effective forms of support for small businesses at present is the formation of a network of business incubators. It is business incubation that provides favorable conditions in the early stages of development of a small enterprise and helps to solve urgent socio-economic problems at the regional level. The article reveals the need to improve information and analytic support for small enterprises, implemented by business incubators in the context of informatization of the economy. The main emphasis is on the development of guidelines for assessing the effectiveness of the integration of information and analytic instruments in the process of business incubation of small enterprises. The authors disclose the contents of the key instruments for information and analytical support of small enterprises: consulting, training, project expertise and event monitoring. On the example of the activities of the Autonomous institution of the Udmurt Republic “Republican business incubator”, an interpretation of the results of the implementation of information and analytic support in 2015-2017 is given. Integration scenarios are identified with subsequent recommendations for improving the information and analytic component of infrastructure support for small businesses in the Udmurt Republic. A virtualization plan for the activity of the Republican Business Incubator is proposed, the main result of the implementation of which should be an increase in the number of residents and revenue growth.

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