scholarly journals IMPLEMENTATION OF THE MARKETING CONCEPT IN THE ACTIVITIES OF PUBLIC GOVERNMENT BODIES

2021 ◽  
Author(s):  
Oleksandr Deineha ◽  
Inna Deineha
Keyword(s):  
Public Administration ◽  
Public Management ◽  
Information Dissemination ◽  
Public Services ◽  
Social Needs ◽  
Target Market ◽  
Main Task ◽  
Public Marketing ◽  
The Public ◽  
Legal Entities

The article considers the specifics of marketing in public administration. It is stated that recently there have been changes in social processes, which have left their mark on the change of approaches in public administration. The first results of the initiated reforms allow to assert about change of ideology of relations between the state and the person in favor of priority of interests of the last and formation of the marketing state. The key approaches to understanding the essence of the concept of «marketing in public administration» are identified. It is established that the main condition for the formation of marketing-oriented public services is to ensure their attractiveness to potential recipients. The study of the essence of marketing in public administration allowed to single out such its tasks as the satisfaction not only of consumers but also of producers of public services; ensuring the possibility of forming competitive advantages of legal entities; satisfaction of public interests; formation of the image of the public organization, market segmentation in order to more clearly adapt public services to the needs of the target market; determination of directions of activity of non-profit organizations. It is established that the objects, the needs of which can be directed to the efforts of public marketing, include consumers-individuals, consumers-legal entities, public authorities, society. The types and methods of marketing in the public sphere are diverse, identical to the objects and tools of influence. The main attention is paid to non-commercial channels of information dissemination, the main task is to solve the social needs of people. Possibilities of formation of marketing in public management according to the basic marketing concepts 4Р, 7Р, 4С are considered. The components of the evaluation of the quality of administrative service have been identified. The place of digital technologies in terms of marketing in public administration is determined. The importance of internal and partner marketing in public administration is established. Innovative methods of CGAS work as a practical platform for the use of marketing in public administration are considered.

Perceptions towards the quality of public services in Romania. Poor outcomes of public administration reforms?

2020 ◽  
Vol 31 (3) ◽  
pp. 263-285
Author(s):  
Claudia Petrescu ◽  
Flavis Mihalache
Keyword(s):  
Quality Of Life ◽  
Public Administration ◽  
Public Service ◽  
Public Management ◽  
Public Services ◽  
New Public Management ◽  
Local Level ◽  
The Public ◽  
Public Administration Reform

Public services represent an important dimension of quality of society, as they create the contextual conditions for people to further their quality of life. Romanian public administration reform has brought about a constant institutional transformation, which has influenced both the specific features and the quality of the services. This article aims to analyse trends regarding the perceived quality of public services in Romania, in European comparative perspective, using the data of the European Quality of Life Survey (2003–2016). The article aims to understand the low satisfaction with public services in Romania against the background of the public service reform measures taken by government in this period. The article describes the context of Romanian public administration and public service reform, the most important public policy measures adopted and the most important challenges. The lack of vision in the public service reform, the partial introduction of reform elements, the permanent and, sometimes, conflicting changes are issues that may have influenced the way in which the population perceives the quality of public services. The decentralisation process of public services and the insufficient allocation of public funds for delivering such services at local level might have an impact on their quality and quantity perceived by the population. Keywords: public services; public administration reform; citizens’ satisfaction; New Public Management; New Weberianism.

scholarly journals ГОСУДАРСТВЕННОЕ УПРАВЛЕНИЕ И ИНФОРМАЦИОННОЕ ОБЩЕСТВО: ГРАНИ ВЗАИМОДЕЙСТВИЯ

2020 ◽  
Vol 54 (1) ◽  
pp. 74-89
Author(s):  
Оlga. V. Khabibulina ◽  
Alexandra. V. Prokopchuk
Keyword(s):  
Public Administration ◽  
Public Management ◽  
Professional Staff ◽  
Digital Transformation ◽  
The Public ◽  
State Supervision ◽  
Cultural Sphere ◽  
The Russian Federation ◽  
And Migration ◽  
Legal Entities

Цифровизация государственного управления затрагивает взаимоотношения органов исполнительной власти с физическими и юридическими лицами во всех сферах жизнедеятельности и преследует двуединую цель: противодей-ствие коррупции и обеспечение законных интересов частных лиц во взаимоотношениях с публичной администрацией. В статье дается характеристика цифровой трансформации административно-политической сферы на примере государственного контроля в таможенной, миграционной сфере. Расширению свободы предпринимательства, снятию ограничений для развития бизнеса способствует предоставление большинства государственных услуг предпринимателям и юридическим лицам в электронной форме, появление «Платформы для работы с обращениями предпринимателями». Учитывая важность социально-культурной сферы в формировании социально и юридически ответственного гражданина РФ, поднимается вопрос глобальной цифровой трансформации образования и просвещения в интересах обучающихся в плане создания основанной на принципах равенства и открытости возможностей безграничной образовательной среды, а также доступности педагогам передовых образовательных программ для обеспечения применения индивидуальных подходов к обучению. Цифровизация внутриаппаратных отношений, связанных с государственной службой, позволяет решать вопрос соответствия чиновников предъявляемым требованиям и совершенствования кадровой политики в направлении обеспечения продвижения современных профессиональных кадров. The digitalization of public administration touches the cooperation between the executive bodies and legal entities and individuals in all spheres of life and seeks for a dual aim, i.e. to combat corruption and to provide the legal interests of private persons in their interaction with public management. The paper characterizes the digital transformation of administrative and political sphere illustrating the state supervision in the customs and migration. Digital way of providing the majority of public services to the entrepreneurs and legal entities, as well as the new Platform for Work with the Entrepreneurs, contributed to an increased free business activity and remove of restrictions on business development. Taking into consideration the importance of social and cultural sphere in developing a socially and legally responsible citizen of the Russian Federation, the paper discusses the issue of global digital transformation in education, so that to create an equal and giving open opportunities unlimited educational environment for all students, along with advanced educational programs for teachers to provide individual approaches in education. The digitalization of inside relations connected with the public service allows solving the problem of meeting the requirements for the officials and development of human resources policy in promoting up-to-date professional staff.

scholarly journals Administration by Algorithm? Public Management meets Public Sector Machine Learning

2019 ◽  
Author(s):  
Michael Veale ◽  
Irina Brass
Keyword(s):  
Machine Learning ◽  
Public Sector ◽  
Public Administration ◽  
Public Management ◽  
Public Services ◽  
Political Consequences ◽  
The Public ◽  
Digital Service ◽  
Different Levels ◽  
Scholarly Attention

Public bodies and agencies increasingly seek to use new forms of data analysis in order to provide 'better public services'. These reforms have consisted of digital service transformations generally aimed at 'improving the experience of the citizen', 'making government more efficient' and 'boosting business and the wider economy'. More recently however, there has been a push to use administrative data to build algorithmic models, often using machine learning, to help make day-to-day operational decisions in the management and delivery of public services rather than providing general policy evidence. This chapter asks several questions relating to this. What are the drivers of these new approaches? Is public sector machine learning a smooth continuation of e-Government, or does it pose fundamentally different challenge to practices of public administration? And how are public management decisions and practices at different levels enacted when machine learning solutions are implemented in the public sector? Focussing on different levels of government: the macro, the meso, and the 'street-level', we map out and analyse the current efforts to frame and standardise machine learning in the public sector, noting that they raise several concerns around the skills, capacities, processes and practices governments currently employ. The forms of these are likely to have value-laden, political consequences worthy of significant scholarly attention.

Organizational Concepts of Public Services in the Republic of Macedonia

10.4335/77 ◽  
2009 ◽  
Vol 7 (2) ◽  
pp. 129-140 ◽  
Author(s):  
Borce Davitkovski ◽  
Ana Pavlovska Daneva
Keyword(s):  
Service Delivery ◽  
Public Service ◽  
Public Management ◽  
Public Services ◽  
Legal Framework ◽  
Social Needs ◽  
Public Institution ◽  
Legal Person ◽  
Public Service Delivery ◽  
The Public

The public services which fulfil some common social needs are provided by public, private and mixed institutions in Macedonia. Their legal framework is the Public Institution Act. Public institutions can be established by the state-owned, municipal and private funds. An institution has the capacity of a legal person with the rights and obligations determined by law. It can conclude contracts and perform legal affairs within the professional framework as it is registered in the Central Register. Each institution has its own bodies: the management board, director, a supervisory body and other bodies determined by law. During the 17-year process of Macedonia’s approaching the Euro-Atlantic integration and legal harmonization, the field of profession-specific organizations, oriented solely at providing public services, has undergone major changes. The results of these changes are still to be measured and assessed. KEY WORDS: • public service delivery • public institution • financing public service delivery • public management • Macedonia

DIRECTIONS FOR PROVISION OF PUBLIC BODIES’ TRANSPARENCY AND ACCOUNTABILITY IN CONDITIONS OF PARTICIPATORY DEMOCRACY DEVELOPMENT

2018 ◽  
Vol 1 (11) ◽  
pp. 144-154
Author(s):  
Olga Mykhailоvna Ivanitskaya
Keyword(s):  
Public Administration ◽  
Participatory Democracy ◽  
Main Task ◽  
The Public ◽  
State Governance ◽  
Legislative Initiative ◽  
The Government ◽  
Definition Of ◽  
The Right ◽  
Transparency And Accountability

The article is devoted to issues of ensuring transparency and ac- countability of authorities in the conditions of participatory democracy (democ- racy of participation). It is argued that the public should be guaranteed not only the right for access to information but also the prerequisites for expanding its par- ticipation in state governance. These prerequisites include: the adoption of clearly measurable macroeconomic and social goals and the provision of control of the processes of their compliance with the government by citizens of the country; ex- tension of the circle of subjects of legislative initiative due to realization of such rights by citizens and their groups; legislative definition of the forms of citizens’ participation in making publicly significant decisions, design of relevant orders and procedures, in particular participation in local referendum; outlining methods and procedures for taking into account social thought when making socially im- portant decisions. The need to disclose information about resources that are used by authorities to realize the goals is proved as well as key performance indicators that can be monitored by every citizen; the efforts made by governments of coun- tries to achieve these goals. It was noted that transparency in the conditions of representative democracy in its worst forms in a society where ignorance of the thought of society and its individual members is ignored does not in fact fulfill its main task — to establish an effective dialogue between the authorities and so- ciety. There is a distortion of the essence of transparency: instead of being heard, society is being asked to be informed — and passively accept the facts presented as due. In fact, transparency and accountability in this case are not instruments for the achievement of democracy in public administration, but by the form of a tacit agreement between the subjects of power and people, where the latter passes the participation of an “informed observer”.

SUBJECTS AND OBJECTS OF PUBLIC MARKETING

2018 ◽  
Vol 1 (12) ◽  
pp. 260-270
Author(s):  
Yevgeny Victorovich Romat ◽  
Yury Volodimirovich Havrilechko
Keyword(s):  
Public Administration ◽  
Municipal Government ◽  
Executive Power ◽  
Marketing Concept ◽  
Public Authorities ◽  
Public Marketing ◽  
The Public ◽  
State Management ◽  
Management Concepts ◽  
The Subject

The article is devoted to research of theoretical problems of the concepts of the subject and object of public marketing. The definitions of these concepts are considered in the article, the evolution of their development is studied. The article provides an analysis of the main approaches to the notion of subjects and objects of public marketing, their relationship and role in the processes of public marketing. The authors proposes concrete approaches to their systematization. These approaches allow us to identify specific types of public marketing and their main characteristics. Relying on the analysis of the concept of “subject of public (state) management”, it is concluded that as bodies of state marketing, most often act as executive bodies of state power. In this case, the following levels of marketing subjects in the system of public administration are allocated: the highest level of executive power; Branch central bodies of executive power; Local government bodies; Separate government agencies. It is noted that the diversity of subjects of public marketing is explained, first of all, by the dependence on the tasks of the state and municipal government, the possibilities of introducing the marketing concept of these subjects and certain characteristics of the said objects of state marketing. It is noted that the concept of “subject of public marketing” is not always the identical notion of “subject of public administration”. First, not all public authorities are subjects of state marketing. In some cases, this is not appropriate, for example, in the activities of the Ministry of Defense of Ukraine or the Ministry of Internal Affairs of Ukraine. Secondly, state marketing is just one of many alternative management concepts, which is not always the most effective in the public administration system.

Re-municipalization of local public services: incidence, causes and prospects

2021 ◽  
pp. 002085232110064
Author(s):  
Daniel Albalate ◽  
Germà Bel ◽  
Raymond Gradus ◽  
Eoin Reeves
Keyword(s):  
Public Management ◽  
Public Services ◽  
Turn Of The Century ◽  
The Public ◽  
Local Public Services ◽  
High Profile ◽  
Global Trend ◽  
The Us ◽  
House Production ◽  
Shed Light

Since the turn of the century, a global trend of re-municipalization has emerged, with cities reversing earlier privatizations and returning infrastructure and public service delivery to the public sector. The reversal of privatization measures is not an entirely new phenomenon. In the US, for example, returning public services to in-house production has been a long-standing feature of ‘pragmatic public management’. However, many cases of re-municipalization that have occurred since the early 2000s represent a distinctive shift from earlier privatization policies. High-profile cases in cities including Paris and Hamburg have thrust re-municipalization into the limelight as they have followed public campaigns motivated by dissatisfaction with the results of privatization and a desire to restore public control of vital services, such as water and energy. Just as the reform of public services towards privatization spawned a vast body of scholarship, the current re-municipalization phenomenon is increasingly attracting the attention of scholars from a number of disciplinary perspectives. The articles contained in this symposium contribute to this emerging literature. They address some of the burning issues relating to re-municipalization, but they also point to issues yet to be resolved and shed light on a research agenda that is still taking shape.

CHANGES IN MANAGEMENT AND GOVERNANCE IN PUBLIC ADMINISTRATION. CASE STUDY IN ROMANIA

2021 ◽  
Vol 14(63) (1) ◽  
pp. 71-84
Author(s):  
Maria Popescu ◽  
Lidia Mândru
Keyword(s):  
Conceptual Framework ◽  
Public Administration ◽  
Public Management ◽  
New Public Management ◽  
Modern Approach ◽  
The Public ◽  
New Public ◽  
Management Perspective

"The paper addresses to the Public Administration (PA) from the management perspective. The first part of the study defines the conceptual framework of the two management doctrines, generically called the New Public Management and New Public Government. The second part of the paper reviews the transformation movement in PA management and governance in Romania in the last two decades. The methodology of the study consists in the analysis of the recent theoretic studies on PA modern approach, and official documents, national and European reports, and other publications related to the PA reform in Romania. "

scholarly journals Accounting and the post-new public management

2018 ◽  
Vol 32 (1) ◽  
pp. 255-279 ◽  
Author(s):  
Ileana Steccolini
Keyword(s):  
Public Sector ◽  
Public Administration ◽  
Public Management ◽  
New Public Management ◽  
Content Type ◽  
The Public ◽  
Accounting Research ◽  
Societal Relevance ◽  
New Public ◽  
Public Sector Accounting

Purpose The purpose of this paper is to reflect various pathways for public sector accounting and accountability research in a post-new public management (NPM) context. Design/methodology/approach The paper first discusses the relationship between NPM and public sector accounting research. It then explores the possible stimuli that inter-disciplinary accounting scholars may derive from recent public administration studies, public policy and societal trends, highlighting possible ways to extend public sector accounting research and strengthen dialogue with other disciplines. Findings NPM may have represented a golden age, but also a “golden cage,” for the development of public sector accounting research. The paper reflects possible ways out of this golden cage, discussing future avenues for public sector accounting research. In doing so, it highlights the opportunities offered by re-considering the “public” side of accounting research and shifting the attention from the public sector, seen as a context for public sector accounting research, to publicness, as a concept central to such research. Originality/value The paper calls for stronger engagement with contemporary developments in public administration and policy. This could be achieved by looking at how public sector accounting accounts for, but also impacts on, issues of wider societal relevance, such as co-production and hybridization of public services, austerity, crises and wicked problems, the creation and maintenance of public value and democratic participation.

scholarly journals A Framework for Results Based Management to The Public Sector in Egypt:Challenges and Opportunities

2015 ◽  
Vol 4 (4) ◽  
pp. 23
Author(s):  
Wael Omran Aly
Keyword(s):  
Public Sector ◽  
Public Administration ◽  
Public Management ◽  
Third World ◽  
New Public Management ◽  
National Development ◽  
Arab Countries ◽  
The Public ◽  
Modern Development ◽  
Effective Development

Abstract:After the Second World War, the newly emerged independent third world countries faced immense problems such as poverty, illiteracy, poor health, low agriculture and industrial productivity and social instability. The idea of development administration was born with the above-stated pragmatic concern. Since then, third world countries strived to adopt development administration principles and techniques; in order to transform their conventional traditional public administration into modern development administration that can lead the prospective development.Such conventional public administration deals with regulatory aspects of administration such as law and order, judicial administration and revenue collection, development administration is concerned with the socio-economic developmental activities. Thus, traditional public administration is structure-oriented while developmental administration is action- oriented. Many third world countries failed in realizing such desired shift by converting its conventional public administration to effective development administration; able to achieve the intended national development via the formulation and the implementation of plans, policies, programs and projects necessary for sustainable development purposes. Such bad governance had led the people to go up against such government; as it happens lately in some Arab countries like Egypt and Tunisia.Therefore, the public sector in Egypt need to be deregulated, a new results-based management is a must; to hold managers accountable. This is a fundamental change: holding managers accountable for what they do, not how they do it. The public sector reform initiatives (especially the New Public management –NPM) have resulted in changing the accountability concept; from accountability in terms of procedural compliance to accountability in terms of efficiency and results (effectiveness and cost effectiveness).  

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