scholarly journals MARKETING TOOLS OF INNOVATIVE DEVELOPMENT OF DOMESTIC INDUSTRIAL ENTERPRISE IN MODERN CONDITIONS

Author(s):  
Svitlana Markova ◽  
Olga Holovan ◽  
Vladislav Kovalenko
Author(s):  
Irina Domozhirova ◽  
E. Mihaleva

The article is devoted to the issues of increasing the efficiency of innovative activity of an industrial enterprise, which ensures the implementation of the formed portfolio of innovative projects. Innovative development of economic entities is possible if new requirements to the content, organization, forms and methods of management activity are met [1], which means that tools for monitoring the innovative development of an industrial enterprise, methods for assessing innovative opportunities and the effectiveness of managerial decision-making in innovation are needed [3]. To solve this problem, it is proposed to use the algorithm presented in the article for the formation of a portfolio of innovative projects of an industrial enterprise, including the developed methodology for their selection according to efficiency and feasibility indicators, the use of which in management practice makes it possible to make a reasonable assessment of the possibility of successful implementation of these projects and ensure an increase in the probability of achieving a positive result. The selection of innovative projects according to efficiency and feasibility indicators for PJSC "CADVI" was carried out and a portfolio of innovative projects for this enterprise was formed.


2021 ◽  
Vol 2 (48) ◽  
pp. 169-180
Author(s):  
V. I. Chobitok ◽  
◽  
T. M. Shelest ◽  

The article is aimed at forming scientific and practical aspects of assessing the industrial enterprise management system in the context of innovative development. The research results show that creating an effective management system for the innovation-oriented development of industrial enterprises is aimed at stimulating them to become flexible and obtain long-term resilience to environmental factors for both the shorter and longer term. These features help industrial enterprises transform, face qualitative changes, and adapt to various external impulses. A method of assessing the industrial enterprise management system in the context of innovative development is suggested, which includes the following stages: preparatory stage; information stage; analytical stage; research stage; recommendation stage. The effective development of domestic industrial enterprises directly depends on the formation of a management system, which is assessed in the following areas: financial and economic support; long-term staffing; management and performance support; organizational and production support; information and analytical support. As a result of the study, integrated indices of the industrial enterprise management system for 2015–2019 were calculated. They showed that dynamic digitalization of the economy requires the industrial enterprises management to form innovative development guidelines in order to increase the competitiveness of industrial enterprises.


2021 ◽  
Vol 109 (1) ◽  
pp. 4-10
Author(s):  
H. Ostrovska ◽  

Іndustrial enterprises intellectual resources management in а knowledge-based economy The article substantiates the theoretical provisions, scientific and practical recommendations for the industrial enterprises management in the formation of knowledge-based economy intellectual resources have been developed. The content and the main elements of the infrastructure-reproductive approach to the management of industrial enterprises intellectual resources are revealed. The classification of industrial enterprises intellectual resources management organizational levels is offered. The types of personnel policy that correspond to a certain level of the enterprise intellectual resources management organization are identified. The results of the study can be used to develop tools, methods, systems and mechanisms for managing the intellectual resources of industrial enterprises, aimed at maximizing the innovation effect, needed to ensure sustainable innovation at the current level. Keywords: knowledge-based economy; industrial enterprise; innovative development; intellectual potential; intellectual resources management; the effect of innovation; intellectual and innovative activity of personnel.


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