scholarly journals DESTINATION MARKETING ORGANIZATION A TOOL OF TERRITORIAL DEVELOPMENT

2020 ◽  
Author(s):  
Kateryna Kasenkova
Keyword(s):  
Destination Marketing ◽  
Territorial Development ◽  
Marketing Organization ◽  
Destination Marketing Organization

Market-Oriented Destination Marketing

2016 ◽  
Vol 56 (1) ◽  
pp. 122-135 ◽  
Author(s):  
Nathaniel D. Line ◽  
Youcheng Wang
Keyword(s):  
Market Orientation ◽  
Operational Definition ◽  
Destination Marketing ◽  
Marketing Concept ◽  
Marketing Organization ◽  
Marketing Environment ◽  
Stakeholder View ◽  
Definition Of ◽  
Nomological Validity ◽  
Destination Marketing Organization

As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain. Accordingly, the purpose of this research is to empirically develop an operational definition of the market orientation construct that can be applied to destination marketing organizations. Based on the tenets of stakeholder theory, this research proposes a multiple-stakeholder view of the marketing concept and develops its attendant operational construct. Referred to herein as a multistakeholder market orientation (MSMO), this construct is proposed and operationalized as reflective of the extent to which a destination marketing organization (DMO) implements the marketing concept across the stakeholder spectrum. The nomological validity of this construct is established by testing the effect of the proposed MSMO construct on DMO performance.

The impact of social media on destination branding

2012 ◽  
Vol 18 (3) ◽  
pp. 197-206 ◽  
Author(s):  
Yumi Lim ◽  
Yeasun Chung ◽  
Pamela A Weaver
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Brand Identity ◽  
Destination Marketing ◽  
Marketing Organization ◽  
Destination Branding ◽  
Destination Brand ◽  
The Impact ◽  
Insight Into ◽  
Destination Marketing Organization

A one-way conversation with consumers in destination branding was pervasive when destination-marketing organizations created and generated their destination brands. However, social media has made a two-way conversation possible with consumers participating in the development of a destination brand identity/image. This study investigates consumer perception of destination brands created by consumer-generated videos and destination-marketing organization videos. The findings suggest that consumer-generated videos do not carry the same destination brand as destination marketer-generated videos. In addition, consumer-generated videos have little positive impact on a destination brand. This study provides insight into destination-branding strategies with respect to the roles that social media plays in creating destination-brand identity and image.

scholarly journals Constructing a smart destination framework: A destination marketing organization perspective

2022 ◽  
Vol 23 ◽  
pp. 100688
Author(s):  
Ekaterina Sorokina ◽  
Youcheng Wang ◽  
Alan Fyall ◽  
Peter Lugosi ◽  
Edwin Torres ◽  
...  
Keyword(s):  
Destination Marketing ◽  
Marketing Organization ◽  
Destination Marketing Organization

scholarly journals Pengembangan Model Evaluasi Situs Web Destination Marketing Organization Dari Perspektif Efektivitas Dan Desain Antarmuka Perangkat Seluler

2017 ◽  
Vol 3 (1) ◽  
pp. 28-37
Author(s):  
Fadli Suandi ◽  
Wing Wahyu Winarno
Keyword(s):  
Destination Marketing ◽  
Information Communication ◽  
Marketing Organization ◽  
Destination Marketing Organization

Pemanfaatan situs web sebagai sarana pemasaran pariwisata telah diadopsi oleh berbagai Destination Marketing Organization (DMO) di seluruh dunia, namun situs web yang telah diimplementasi harus dievaluasi untuk melihat apakah situs web tersebut efektif untuk menunjang kegiatan promosi pariwisata. Penelitian sebelumnya telah mengembangkan model evaluasi ICTRT (information, communication, transaction, relationship, technical merit) untuk mengevaluasi efektivitas situs web DMO. Namun model evaluasi ICTRT dikembangkan hanya untuk mengevaluasi situs web konvensional yang biasa dilihat pada perangkat komputer desktop, sehingga kurang tepat digunakan untuk mengevaluasi situs web khusus tampilan seluler. Penelitian ini bertujuan untuk mengembangkan model ICTRT yang dapat digunakan untuk mengevaluasi situs web DMO yang didesain untuk tampilan perangkat seluler, yang diberi nama model ICTRT for mobile. Model ICTRT for mobile selanjutnya digunakan untuk mengevaluasi efektivitas situs web DMO negara Indonesia pada tampilan perangkat seluler. Hasil yang peroleh bahwa situs web DMO negara Indonesia pada tampilan perangkat seluler masih menunjukkan efektivitas yang kurang memuaskan khususnya pada dimensi transaction dan relationship

scholarly journals The Effect of Placement Exposure and Placement Prominence on Recognition, Attitude, and Travel Intention of Tourism Destination in Reality Television Show

2015 ◽  
Vol 1 (1) ◽  
pp. 9
Author(s):  
Stacia R. Mege
Keyword(s):  
Reality Television ◽  
Product Placement ◽  
Destination Marketing ◽  
Television Show ◽  
Tourism Destination ◽  
Marketing Organization ◽  
Mediate Effect ◽  
Reality Show ◽  
The Media ◽  
Destination Marketing Organization

Previous studies of tourism have proven that inclusion of destination in movies and television serials can induce tourism. This study aims to investigate the effect of destination placement in reality television show. The author will study the interaction of exposure to destination placement and the placement prominence toward recognition, attitude, and intention to visit of participants to the destination. An experimental study using videos of Korean reality show- Running Man will be run on groups of participants. The expected results are as follows. Prominent placement will be more recognized than subtle placement. Participants who will be exposed to destination placement will have higher attitude than those who don’t. And attitude is expected to mediate effect of destination placement to intention to visit. The results expected from this research will enrich the literature of product placement from two perspectives, the product (tourism destination) and the media (reality show). The result of this study will be useful for destination marketing organization to explore alternative promotional media.    

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