Identity processes in marketing: Relationship between image and personality of tourist destination, destination self congruity and behavioral responses

2019 ◽  
pp. 13-40
Author(s):  
Arianna Di Vittorio ◽  
Lucrezia Maria De Cosmo ◽  
Nicolaia Iaffaldano ◽  
Luigi Piper
Keyword(s):  
Personality Traits ◽  
Behavioral Responses ◽  
Destination Image ◽  
Strong Impact ◽  
Tourist Destination ◽  
Destination Branding ◽  
Identity Processes ◽  
Marketing Relationship ◽  
Managerial Implications ◽  
The Relationship

There are few works in literature that study the relationship between tourist destination image and tourist destination personality. The present study starting from the relationship between image and personality tries to analyze how this relationship can strengthen the identification of tourists with the destination itself and consequently behavioral responses. The results will highlight a strong impact of image on some personality traits of the destination and how these personality traits have an effect on the the effective, ideal, social and social ideal destination self congruity and on the intentions of return and word of mouth. The work ends with a discussion on the theoretical and managerial implications in terms of destination branding strategies.

scholarly journals Exploring Destination Identity and Destination Image in The New Age of Tourism: a Case Study of Bali Brand

2016 ◽  
Author(s):  
Ni Made Asti Aksari ◽  
I Komang Gde Bendesa
Keyword(s):  
Web 2.0 ◽  
Destination Image ◽  
The Internet ◽  
Supply Side ◽  
Destination Branding ◽  
Travel Information ◽  
Destination Brand ◽  
The Relationship ◽  
Share Information

Bali's economy has grown rapidly since a decade ago. This is possible because tourism is growing continuously. However, tourism growth is not optimal because of insufficient promotion and tourism destination identity is unclear.  The growth of Web 2.0 as a platform to share travel information has prompted tourism bodies to pay closer attention to how their destinations are perceived by target markets. Set within the context of the emergence of Web 2.0, a platform designed to enable users to generate and share information on the Internet, this paper evaluates the relationship between destination identity and destination image and adopts the view that a successful destination brand relies on the congruence between destination identity and destination image. The elements of destination identity are composed from the supply side and the elements of destination image are composed from the consumer side. The objective of exploring the alignment between these two perspectives is to propose a model to encourage the alignment of these two perspectives and evaluate the effectiveness of a destination branding strategy.

scholarly journals Examining the Relationships of Cognitive, Affective, and Conative Destination Image: A Research on Safranbolu, Turkey

2016 ◽  
Vol 9 (5) ◽  
pp. 164 ◽  
Author(s):  
Umit Basaran
Keyword(s):  
Factor Analysis ◽  
Destination Image ◽  
Hierarchical Regression ◽  
Affective Component ◽  
Cognitive Component ◽  
Confirmatory Factor ◽  
Managerial Implications ◽  
Affective Components ◽  
Positive Word Of Mouth ◽  
The Relationship

<p>Destination image is formed by three distinctly different but hierarchically interrelated components called cognitive, affective, and conative (Gartner, 1993:193). In this context, the main purpose of this research is to confirm the relationships between the cognitive, affective, and conative components of destination image. It also aims to reveal the multidimensional nature of cognitive destination image and determine the dimensions that compose it. Data for the sample was collected from 446 tourists who visited Safranbolu, Turkey. Exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and hierarchical regression analysis were conducted to test the hypotheses. The results show that the cognitive destination image is a multidimensional construct. Also it is confirmed that destination image is a hierarchical structure within the cognitive, affective, and conative components. The assessment of both the cognitive and the affective components of destination image can be used as a predictor of tourists’ behavioral intentions toward destinations, such as intention to revisit, recommend, and spread positive word of mouth. Moreover, it is revealed that the affective component is influenced by the cognitive component and the affective component also mediates the relationship between the cognitive and conative components. These results provide some theoretical and managerial implications.</p>

Factors influencing the tourists’ intention to select sustainable tourism destination: a case study of Penang, Malaysia

2017 ◽  
Vol 3 (4) ◽  
pp. 442-465 ◽  
Author(s):  
Zurina Mohaidin ◽  
Koay Tze Wei ◽  
Mohsen Ali Murshid
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Sustainable Tourism ◽  
Destination Image ◽  
Tourism Destination ◽  
Environmental Attitude ◽  
Tourist Destination ◽  
Content Type ◽  
Perceived Service Quality ◽  
The Relationship

Purpose The purpose of this paper is to examine the factors of environmental attitude, motivation, destination image, word-of-mouth, and perceived service quality to predict the tourists’ intention to select sustainable tourist destination. It also aims to investigate the moderating effect of knowledge on the relationship between environmental attitude and the tourists’ intention to select sustainable tourist destination. Design/methodology/approach Using survey design, 300 self-administrated questionnaires (both online/hard copy) were distributed to both local and international tourists at different tourism locations in Penang state in Malaysia. A total of 161 questionnaires were returned and analysed by using SPSS and smart PLS software. Findings The findings found that environmental attitude, motivation, and word-of-mouth significantly influenced the tourists’ intention to select sustainable tourism destination, while destination image and perceived service quality have not a significant influence in this study. Furthermore, this study proved that knowledge negatively moderates the positive effect of the environmental attitude on tourists’ intention to select sustainable tourism destination. Research limitations/implications The findings offer important managerial implications for managers of tourism destinations and decision makers in understanding what motivates influence tourists’ intention in selecting sustainable tourism destination. The research scope was limited to convenient sampling and one city (Penang). Thus, the results could not be generalised to all Malaysia or other countries. Originality/value This research contributes to extending knowledge in sustainable tourism destination in the context of emerging markets, especially Malaysia. Moreover, this study found a way to examine the relationship between the environmental attitude and tourists’ intention to select sustainable tourism destination.

scholarly journals MODELING TOURISTS’ SATISFACTION IN THE NATURE-BASED TOURIST DESTINATION USING STRUCTURAL EQUATION MODELING TECHNIQUE

2021 ◽  
Vol 37 (3) ◽  
pp. 814-822
Author(s):  
Md. Shakhawat HOSSAIN ◽  
◽  
Md. Golam MOSTAFA ◽  
Md. Alamgir HOSSAIN ◽  
◽  
...  
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Tourism Industry ◽  
Destination Image ◽  
Equation Modeling ◽  
Tourist Destination ◽  
Tourist Satisfaction ◽  
Revisit Intentions ◽  
The Relationship ◽  
Structured Questionnaire

The goal of this study is to show how satisfied tourists is of supreme significance to the tourism industry, particularly as it affects the future of a nature-based destination and explores the relationship among destination image, service quality, perceived value, tourist satisfaction, word-of-mouth, and revisit intentions of tourists. The 292 survey data was obtained via a structured questionnaire from tourists who visited the Haor region, Bangladesh and structural equation modeling (SEM) is used to test the hypothetical paths. Six hypotheses were accepted, and one is rejected. Tourism stakeholders can find important knowledge and they can satisfy tourists, which is likely by improving destination.

scholarly journals The Influence of Tourists’ Experience on Destination Loyalty: A Case Study of Hue City, Vietnam

2021 ◽  
Vol 13 (16) ◽  
pp. 8889
Author(s):  
Vo Viet Hung ◽  
Sandeep Kumar Dey ◽  
Zuzana Vaculcikova ◽  
Le Trieu Hoang Anh
Keyword(s):  
Significant Relationship ◽  
Destination Image ◽  
Research Model ◽  
Tourist Destination ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Tourist Experience ◽  
The Impact ◽  
The Relationship

This research focuses on the impact of the tourist experience on the relationship among destination image, tourist motivation, and tourist satisfaction on destination loyalty by examining the theoretical and empirical evidence on the causal relationship between constructs. A research model was proposed, in which nine hypotheses were developed, and the empirical data were collected from Hue city, which is a major tourist destination in Vietnam. A total of 204 questionnaires were returned, and the data were analyzed using PLS-SEM. The moderating effect of the tourist experience on the impact of the destination image, tourist motivation, and tourist satisfaction on destination loyalty is analyzed in this article. The proposed conceptual model was tested, and the results reveal a significant relationship between the two constructs to destination loyalty (destination image and tourist satisfaction). Furthermore, the findings support the proposed destination loyalty model: destination image, tourist satisfaction directly influenced destination loyalty, and tourist experience play an important role as a moderator in the relationship between tourist motivation and tourist loyalty.

Factors Affecting Tourist Destination Choice: A Survey of International Travelers to Hanoi, Vietnam

2017 ◽  
pp. 77-92 ◽  
Author(s):  
Dam Dong Xuan
Keyword(s):  
Brand Equity ◽  
Destination Image ◽  
Destination Choice ◽  
Tourism Destination ◽  
Tourist Destination ◽  
Destination Branding ◽  
Destination Loyalty ◽  
Factors Affecting

The study enhances tourism destinations’ competitiveness from the tourist’s perspective. Departing from the concept of customer-based brand equity (Keller, 1993; Aaker, 1991), our purpose is to construct a linkage between customer-based brand equity for a tourism destination (destination image, destination awareness, quality of destination and destination loyalty) and behavioral intentions for selecting a tourist destination (revisit and/or recommendation to other people), in order to better understand the role of tourism destination branding. This paper carried out a survey of international tourists who selected Hanoi - Vietnam as their holiday destination and our findings show that brand image and brand loyalty play an important role on tourist’s decision of returning or recommendation to others while brand awareness and quality have no impact.

The Impact of Megaprojects on Branding Ethiopia as an Appealing Tourist Destination

2019 ◽  
Vol 9 (8) ◽  
pp. 1733
Author(s):  
Mulugeta GIRMA ◽  
Manjit SINGH
Keyword(s):  
Factor Analysis ◽  
Influencing Factors ◽  
Strong Relationship ◽  
Destination Image ◽  
Tourist Destination ◽  
Destination Branding ◽  
Multi Stage ◽  
The Impact

The purpose of this paper is to analyze the impact of megaprojects on a destination branding and then proceeds to examine cognitive, affective and unique image and their significance as perceived by tourists. A multi stage sample of 400 external publics was surveyed. Factor analysis together with SEM is used and tested whether and how much the influencing factors predicted a significant amount of the variance in travel. The result shows Megaprojects have largest significant effect on cognitive, affective and unique image development. And there is a strong relationship between mega infrastructural facilities development and perceived destination image.

Destination Image and Intent to Visit China and the 2008 Beijing Olympic Games

2008 ◽  
Vol 22 (4) ◽  
pp. 427-450 ◽  
Author(s):  
Heather J. Gibson ◽  
Christine Xueqing Qi ◽  
James J. Zhang
Keyword(s):  
Olympic Games ◽  
International Travel ◽  
Destination Image ◽  
Hierarchical Regression ◽  
Sporting Events ◽  
Tourist Destination ◽  
Beijing Olympic Games ◽  
2008 Beijing Olympic Games ◽  
The Relationship ◽  
The Olympic Games

Although there is growing awareness of the relationship between hosting mega-sporting-events and destination image, there is little empirical evidence documenting what images people hold before an event. The purpose of this study was to investigate the images young Americans hold of China both as a tourist destination and as the host of the 2008 Olympic Games. Specifically, the relationships among destination image, travel intentions, and tourist characteristics were explored. A total of 350 college students were surveyed before the close of the Athens Olympic Games. Overall, the respondents perceived China and the Beijing Olympic Games positively. Destination image was significantly (p< .05) predictive of the intention to travel to China and the Olympic Games. Hierarchical regression analyses revealed that destination image partially mediated the relationship between past international travel experience and intention to travel. The theoretical and practical implications of these findings are discussed with a view to promoting China as a tourist destination and the host of the Olympic Games.

How personality traits, employee incompetence and consumer similarity influence shoplifting behavior

2019 ◽  
Vol 36 (3) ◽  
pp. 379-392 ◽  
Author(s):  
Yin Bai ◽  
Wei-ping Wu ◽  
Millissa F.Y. Cheung
Keyword(s):  
Personality Traits ◽  
Sensation Seeking ◽  
Strong Support ◽  
Personal Traits ◽  
Content Type ◽  
Mediating Role ◽  
Managerial Implications ◽  
And Behavior ◽  
The Relationship

Purpose This study aims to investigate the mediating role of shopping intention and the moderating roles of employee incompetence and consumer similarity in the relationship between consumers’ personal traits and their shoplifting behaviors Design/methodology/approach Drawing on the theory of planned behavior (TPB), the authors develop and test a model that links personality traits to shoplifting intention and behavior. The results from a sample of 507 consumers. Findings The results from a sample of 507 consumers show that shoplifting intention mediates the effects of personality traits (materialism, alienation and sensation seeking) on shoplifting behavior. In addition, both employee incompetence and consumer similarity are found to moderate the relationship between shoplifting intention and behavior. The findings offer some useful theoretical and managerial implications. Originality/value Drawing on the TPB, the authors investigate how personality traits (i.e. materialism, sensation seeking and consumer alienation) influence shoplifting behavior via shoplifting intention. They find that the effects of materialism, sensation seeking and alienation on shoplifting behavior are mediated by shoplifting intention. More importantly, they also find strong support for the moderating roles of employee incompetence and consumer similarity on the relationship between shoplifting intention and behavior. While employee incompetence enhances the relationship between shoplifting intention and shoplifting behavior, consumer similarity negatively moderates the relationship between shoplifting intention and shoplifting behavior.

scholarly journals Gastronomy as a factor of tourists' overall experience: a study of Jeonju, South Korea

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nimrod Mendoza Carpio ◽  
Wiziel Napod ◽  
Hyun Wook Do
Keyword(s):  
South Korea ◽  
Design Methodology ◽  
Descriptive Statistics ◽  
Destination Image ◽  
Market Segment ◽  
Tourist Destination ◽  
Content Type ◽  
Hospitality And Tourism ◽  
The Relationship ◽  
Survey Questionnaires

PurposeSatisfying the gastronomy experience of tourists becomes the most important strategic aim in the hospitality and tourism industries. This study attempts to prove that there is a distinct and specific market segment related to gastronomy from the overall number of tourist arrival of Jeonju City. Furthermore, this study investigates the different factors that affect the overall experience of tourists. The focus of the study is Jeonju City, a popular gastronomy destination in South Korea.Design/methodology/approachSurvey questionnaires were distributed to 680 tourists in Jeonju City during two survey periods. Descriptive statistics and regressions were utilized to treat the data. The predictors that affect the overall experience of tourists were identified through the different literature. The hypotheses were formulated and tested to examine the relationship between the assessments of the distinct gastronomy-tourist market and tourists' overall experience.FindingsThe results indicate that there are 17.20% of the respondents indicated that their main reason for traveling was for the food. Descriptive statistics revealed that local food satisfaction, destination image perceived quality, perceived value, tourist expectations, and costs and risks have a positive and significant influence on tourist overall experience.Originality/valueThe findings of this study could provide guidelines for both the hospitality and tourism industries of the country, and tourist destination operators to further positioned approaches to satisfy gastronomy tourists in the “new normal”.

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