scholarly journals PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK COKLAT PADA PT. PERMATA NIAGA MEDAN

2020 ◽  
Vol 6 (1) ◽  
pp. 16-25
Author(s):  
Ris Novalia Jelita ◽  
Demak Claudia Yosephine Simanjuntak
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Analysis Method ◽  
Purchasing Decision ◽  
Independent Variables ◽  
Determination Coefficient ◽  
Simultaneous Testing ◽  
Research Populations ◽  
Analysis Determination

The object of the study is PT. Permata Niaga Medan. The object was chosen because there was a decrease in purchasing decision in this company. The decrease in purchasing decision was initiated with a decrease in sales in the company. The decreased sales was affected by promotion and product quality in the company. The inactive promotion could be seen from the promotion frequency and the decrease in product quality could be seen from the return of chocolate by consumers. The research used some theories relating to marketing management relating to promotion, product quality, and purchasing decision. Data were collected through interview, questionnaires and documentation. The data analysis method used was multiple linear regresion analysis, determination coefficient of simultaneous testing (F-testing) and partial testing (T-test). The research populations were 186 consumers with 128 samples. The simultaneous testing showed that promotion and product quality had a positive and significant effect on purchasing decision of chocolate products at PT. Permata Niaga Medan with the determination coefficient of 39.7% whle the remaining 60.3% was explained by other independent variables not researched such as service quality, price, and brand. Based on the result of the research, it is concluded that promotion and product quality had a significant effect on purchasing decision of chocalate products at PT. Permata Niaga Medan.

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Nirmala Putri Sari
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Sampling Method ◽  
Primary Data ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
The City

The aim of this study was to analize the effects of product quality and service quality on the customer satisfaction. This study took place in the City of Bekasi and objects in this study are all customer who use the Matrass GM-9000. Primary data was obtained from customers of Matrass GM-9000 in Bekasi City through admission filling of questionnaire by using scale of Likert. The respondent of this study was chosen through accidental sampling method, and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality and service quality positively and significant influenced the customer satisfaction

Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Pada Toko Amanda Brownies

2019 ◽  
Vol 6 (1) ◽  
pp. 40-51
Author(s):  
Evinda Deviana Br Situmorang ◽  
Robinhot Gultom ◽  
Kristanty Nadapdap ◽  
Mislan Sihite
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Test Results ◽  
Analysis Method ◽  
Independent Variables ◽  
Simultaneous Test ◽  
Multiple Linear Regression Method ◽  
Collection Methods

This study aims to determine the influence of service quality and product quality on consumer purchase decision at Amanda Brownies Store in Medan. The population of this study was taken from the number of consumers for 6 month totalling 1,509 or 252 consumers in a month. The number of samples taken in this study was 155 consumers. The data collection methods in this study used questionnaires among 155 consumers of Amanda Brownies Store in Medan. The data analysis method used was Multiple Linear Regression method. The partial testing analysis shows that service quality and product quality have a significant effect on consumer purchase decision. Furthermore, the simultaneous test results showed that the service quality variable and product quality variable significantly influence the consumer purchase decision. The Adjusted R Square is 0.316 or 31.6%. This means that 31.6% of consumer purchase decision is influenced by both independent variables, while the remaining 68.4% of customer purchase decision is influenced by other variables-not examined in this study.

scholarly journals The Effect of Service Quality and Results on Customer Satisfaction Mudharabah Savings in PT. Bank Syariah Mandiri Gorontalo Branch Office, Indonesia

2021 ◽  
Vol 1 (1) ◽  
pp. 17-25
Author(s):  
Adelia Arkani ◽  
Muhibbuddin Muhibbuddin
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Significant Influence ◽  
Quantitative Research ◽  
Profit Sharing ◽  
Analysis Method ◽  
Research Populations ◽  
Branch Office ◽  
Simple Regression

This research aims to determine and test the effect of service quality and profit sharing on customesrs’satisfaction of Mudharabah savings in Gorontalo branch office. This is a quantitative research. The research populations were customers at PT. Bank Syariah Mandiri Gorontalo Branch Office. The sample used in this research amounted to 90 customers. Primary datawerecollected through questionnaire whichwasthen processed using IBM SPSS 25 application. The data analysis method used simple regression analysis.The results indicate that there is positive and significant influence of service quality and profit sharing on Customers’ Satisfaction of Mudharabah savings at PT. Bank Syariah Mandiri Gorontalo Branch Office with value of 1,178 in its significance of 0.242, and the rest is affected by other factors out of this research discussion.

scholarly journals ANALISIS E-TRUST, E-WOM DAN E-SERVICE QUALITY DALAM KEPUTUSAN PEMBELIAN ONLINE

2020 ◽  
Vol 3 (2) ◽  
pp. 63-75
Author(s):  
Emeralda Galuh Pasa ◽  
Jeni Wulandari ◽  
Diang Adistya
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Sampling Technique ◽  
Linear Analysis ◽  
Research Approach ◽  
Improve Product Quality ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Positive Feeling

This study aims to determine the effect of e-trust, e-wom and e-service quality on online purchasing decisions for Tokopedia users in Bandar Lampung. This research conducted with an explanatory research approach. The sample of this research is Tokopedia users who have made transactions more than once, with total 100 respondents using accidental sampling technique. Data analysis was performed by descriptive anaylsis and multiple linear analysis. The results showed that e-trust, e-wom, and e-service quality partially and simultaneously have a positive and significant effect on online purchasing decisions. The online purchasing decision factor in this study is mostly influenced by e-wom. Tokopedia is expected to add a recommendation feature for the most purchased products, filter reviews, and improve product quality. Keywords: e-trust, e-wom, e-service quality, online purchasing decisions   Abstrak   Penelitian ini dilakukan untuk mengetahui pengaruh e-trust, e-wom, dan e-service quality terhadap keputusan pembelian online pada pengguna Tokopedia di Bandar Lampung. Penelitian ini merupakan penelitian kuantitatif dengan pendekatan explanatory research. Sampel penelitian ini adalah pengguna aplikasi Tokopedia yang telah melakukan transaksi lebih dari satu kali pada aplikasi, dengan jumlah responden sebanyak 100 orang, yang dilakukan dengan teknik accidental sampling. Analisis data dilakukan dengan menggunakan analisis deskriptif dan analisis linear berganda. Hasil penelitian ini menunjukkan bahwa e-trust, e-wom dan e-service quality secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian online. Perlu dukungan peningkatan pada aspek kemampuan Tokopedia dalam memberikan kepercayaan (ability), kemudahan dalam membagikan pengalaman berbelanjanya menggunakan aplikasi Tokopedia (expressive positive feeling), dan efisiensi dalam memenuhi kebutuhan pelanggan.   Kata kunci: e-trust, e-wom, e-service quality, keputusan pembelian online.

scholarly journals Effect of Service Quality and Price on Customer Satisfaction

2020 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Safirah Ramadhaniati ◽  
Evi Susanti ◽  
Arjuna Wiwaha ◽  
Isthi Wahyuning Tyas
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Total Sample ◽  
Analysis Method ◽  
Determination Coefficient ◽  
Service Companies ◽  
Data Analysis Method

The determinants of customer satisfaction are service quality and price. Therefore, this study aimed to determine the effects of service quality and price on customer satisfaction. This research was conducted at a Forwarding Company, with a total sample of 78 respondents. Meanwhile, the data analysis method used was descriptive and multiple linear regression using SPSS 25. The results showed that service quality and price has a significant effect on customer satisfaction with a determination coefficient of 50%. Meanwhile, the remaining 50% is influenced by other variables, which have been widely studied. However, research in forwarding service companies is rarely conducted.

SERVICE QUALITY DAN WORD OF MOUTH TERHADAP KEPUTUSAN NASABAH MENGGUNAKAN BRIMO DI BANK RAKYAT INDONESIA KCP URIP SUMOHARJO SOLO

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Ines Nur Isti Haryanti ◽  
Siti Maryam ◽  
Burhanudin Ahmad Yani
Keyword(s):  
Service Quality ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Independent Variables ◽  
Simultaneous Testing

This study aims to determine partial and simultaneous Service Quality and Word Of Mouth on customer decisions to use Brimo at Bank Rakyat Indonesia KCP Urip Sumoharjo Solo. The population in this study were customers of Bank Rakyat Indonesia KCP Urip Sumoharjo Solo. The sampling technique uses the incidental random sampling method. Based on this method, a sample of 100 customers was obtained. The data analysis method used in this study is to use multiple linear regression analysis. Based on the results of simultaneous testing (F test), it shows that the independent variables ( Service Quality and Word Of Mouth) have a positive and significant effect on the dependent variable (customer decisions). Based on partial testing (t test), it shows that the variable Service Quality and Word Of Mouth have a positive and significant effect on customer decisions. Based on the test of the coefficient of determination (R2) obtained 44.3%, these results indicate that the dependent variable (Nasaban's decision) can be explained by independent variables ( Service Quality and Word Of Mouth), while the remaining 56.7% is influenced by variables outside of this study. Keywords: Service Quality , Word Of Mouth, Customer Decision, Brimo, BRI.

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN PT. GLOBAL SHINSEI INDONESIA

2016 ◽  
Vol 4 (3) ◽  
Author(s):  
Ismail Razak ◽  
Ryan Ichwanto
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Secondary Data ◽  
Primary Data ◽  
Analysis Method ◽  
Simple Linear Regression

The aim of this study was to analize the influence of product quality and service quality on customers loyalty. Secondary data was obtained from PT. Global Shinsei Indonesia, while primary data was obtained from customers of PT. Global Shinsei Indonesia, Tbk through admission filling of questionnaire by using scale of Likert. In this study, accident sampling method was used and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality no significant and service quality significant influenced the customers loyalty. The conclution of this study is that service quality was dominant than the product quality in influencing customers loyalty

scholarly journals Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Konsumen (Studi Kasus Pada Coffee Shop di Kota Bogor)

2020 ◽  
Vol 10 (2) ◽  
pp. 118-132
Author(s):  
Mush’ab Ihsan Mu’tashim ◽  
Alim Setiawan Slamet
Keyword(s):  
Data Analysis ◽  
Service Quality ◽  
Product Quality ◽  
Low Income ◽  
Structural Equation ◽  
Equation Model ◽  
Coffee Bean ◽  
Analysis Method ◽  
Coffee Shop ◽  
Tea Leaf

This study aims to determine the effect of product quality and service quality on the customer satisfaction at Ngopi Doeloe, Popolo Coffee, Ranin Coffee House, Starbucks Coffee, The Coffee Bean & Tea Leaf, and JCo Donuts & Coffee Bogor. This research conducted by distributing questionnaires to 366 coffee shop visitors. Data analysis method used in this research is Structural Equation Model (SEM). Overall, in this reasearch found that product quality and service quality have impact on costumer satisfaction, but for the low income respondent (below Rp 3.000.000,00) the product quality variable have no impact on costumer satisfaction.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOKO AMANDA BROWNIES

2020 ◽  
Vol 6 (1) ◽  
pp. 38-49
Author(s):  
Evinda Deviana Br Situmorang ◽  
Robinhot Gultom ◽  
Kristanty Nadapdap ◽  
Mislan Sihite
Keyword(s):  
Service Quality ◽  
Product Quality ◽  
Purchase Decision ◽  
Linear Regression Method ◽  
Test Results ◽  
Analysis Method ◽  
Independent Variables ◽  
Simultaneous Test ◽  
Multiple Linear Regression Method ◽  
Collection Methods

This study aims to determine the influence of service quality and product quality on consumer purchase decision at Amanda Brownies Store in Medan. Thepopulation of this study was taken from the number of consumers for 6 month totalling 1,509 or 252 consumers in a month. The number of samples taken in this study was 155 consumers. The data collection methods in this study used questionnaires among 155 consumers of Amanda Brownies Store in Medan. The data analysis method used was Multiple Linear Regression method. The partial testing analysis shows that service quality and product quality have a significant effect on consumer purchase decision. Furthermore, the simultaneous test results showed that the service quality variable and product quality variable significantly influence the consumer purchase decision. The Adjusted R Square is 0.316 or 31.6%. This means that 31.6% of consumer purchase decision is influenced by both independent variables, while the remaining 68.4% of customer purchase decision is influenced by other variables-not examined in this study.

PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP PENINGKATAN KEPUASAN DAN LOYALITAS PELANGGAN PERUSAHAAN DAERAH AIR MINUM (PDAM) KOTA MAKASSAR

2019 ◽  
Vol 3 (2) ◽  
pp. 228-244 ◽  
Author(s):  
Muhammad Rezha Pahlawan ◽  
Nurlia Nurlia ◽  
Abdul Rahman Laba ◽  
Erlina Pakki ◽  
Hardiyono Hardiyono
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Indirect Effects ◽  
Analysis Method ◽  
Water Company ◽  
The Relationship ◽  
Intervening Variables ◽  
Customer Satisfaction And Loyalty

This study aims to determine the effect of Product Quality and Service Quality on Increasing Customer Satisfaction and Loyalty in Makassar Municipal Water Company (PDAM) both directly and through intervening variables or indirect effects. This study uses a quantitative approach conducted with the aim to explain the position of the variables studied and the relationship between one variable with another variable. This research will explain the causal relationship between variables through hypothesis testing. In this study, the analysis method used is path analysis using the SmartPLS program. The results of this study found that directly the product quality had a positive and significant effect on customer satisfaction, service quality had a positive and significant effect on customer satisfaction, product quality had a positive and significant effect on customer loyalty, service quality had a positive and not significant effect on customer loyalty, customer satisfaction positive and significant effect on customer loyalty. The indirect effect of this research is product quality has a positive and significant effect on customer loyalty if mediated by customer satisfaction. Service quality also has a positive and significant effect on customer loyalty if mediated by customer satisfaction.

Sign in / Sign up

Export Citation Format

Share Document