Mental Health Promotion Through Social Media (Study of Government and Non-Profit Organization’s Twitter Account in Indonesia)

Evaluation of the All Right? Campaign’s Facebook intervention post-disaster in Canterbury, New Zealand

Health Promotion International ◽

10.1093/heapro/day106 ◽

2019 ◽

Vol 35 (1) ◽

pp. 111-122 ◽

Cited By ~ 3

Author(s):

Kristi Calder ◽

Lucy D’Aeth ◽

Sue Turner ◽

Annabel Begg ◽

Ekant Veer ◽

...

Keyword(s):

Mental Health ◽

Social Media ◽

Health Promotion ◽

Success Factors ◽

Mental Health Promotion ◽

Health Promotion Campaign ◽

Local Setting ◽

The Social ◽

Media Component ◽

Post Disaster

Summary The All Right? campaign was developed as a mental health promotion campaign following the 2010–2011 Canterbury earthquakes. One aspect of the overall campaign was the utilisation of social media as a means of promoting wellbeing messages. This research evaluates the use of the All Right? Facebook page as a means of promoting wellbeing after a major natural disaster. Quantitative and qualitative methods were used to gather data about the social media component of the All Right? campaign. Findings indicate that the All Right? Facebook page has become a valued source of consistent wellbeing tips and advice -‘the place that I go’. Wellbeing reminders posted on the page were especially valued following earthquake aftershocks. High proportions of respondents to a survey (n = 212) linked from the All Right? Facebook page agreed that the page was helpful (98%), gave people ideas of things that they can do to help themselves (96%), and made people think about their wellbeing (93%). Over four fifths (85%) of respondents had done activities as a result of what they saw on the All Right? Facebook page. Success factors for the Facebook page often mirrored those for the campaign itself, including: local research to inform the use of appropriate language for translating evidence-based wellbeing messages into a local setting; not being marketed as a government message; and effectively combining public health and communications expertise. Success factors specific to the Facebook page included: regular posts with a focus on issues that affect everyone in Canterbury post-disaster; timely posts, especially immediately following aftershocks; a consistent tone for the All Right? Facebook page; and balancing wellbeing facts and tips with other content that was relevant to the Canterbury population. The overall success of the All Right? Facebook page was reliant on being part of a trusted population-wide mental health promotion campaign.

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A quasi-experimental and Guided Social Media Intervention to Improve Mental Health Literacy Level of Urban School Adolescents in Ethiopia: A Detailed Study Protocol

10.21203/rs.3.rs-17074/v1 ◽

2020 ◽

Author(s):

Hailemariam Mamo Hassen ◽

Manas Ranjan Behera ◽

Pratap Kumar Jena ◽

Sudhir Kumar Satpathy

Keyword(s):

Mental Health ◽

Social Media ◽

Health Promotion ◽

Health Literacy ◽

Mental Health Literacy ◽

Urban School ◽

Mental Health Promotion ◽

Health Literacy Level ◽

Quasi Experimental ◽

Literacy Level

Abstract Background: Studies showed Ethiopian adolescents have lower knowledge and awareness about resilient and risk factors and preventive methods of mental health problems that increases mental health promotion and prevention gap. Addressing this gap in school settings using technology assisted mental health promotion platforms could help improve mental health literacy level. Therefore, evaluating effectiveness outcomes of guided social media intervention to improve mental health literacy of school adolescents is convenient issue. Methods: Quantitative and quasi-experimental study will be used among urban school adolescent in Dire Dawa, Ethiopia. Following pretest measure among adolescents who have smart phones or social media access and age > 15 years old, participants will be assigned by regression discontinuity design as good as random and then mental health literacy module will be delivered through face book/telegram group to be created for about four weeks and posttest will be done after lapse of a week. Control group will receive posts on effective academic studying skills. Adapted and tested questionnaire in convenient local languages along with English version will be used. Inferential statistics will be applied with significance level of p<0.05. Informed voluntary consent will be obtained from participants, their parents/guardians and school directors. Ethical approval is already obtained.Discussion: Mental health promotion in school settings most importantly using technology assisted mental health promotion platforms supposed to be cost-effective, accessible, acceptable, adoptable, appropriate, feasible, reliable, scalable and sustainable approach helping tailor mental health literacy focused mental health first aid practices still deficient and new for Ethiopia. The study will test the hypothesis whether social media is effective channel of intervention in improving mental health literacy level of urban school adolescents.

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Examining social media and hashtags as digital tools: A descriptive content analysis of #blackboyjoy and #theblackmancan on Instagram (Preprint)

10.2196/preprints.34044 ◽

2021 ◽

Author(s):

Kofoworola DA Williams ◽

Sharyn A Dougherty ◽

Emily G Lattie ◽

Jeanine PD Guidry ◽

Kellie E Carlyle

Keyword(s):

Mental Health ◽

Social Support ◽

Social Media ◽

Health Promotion ◽

Content Analysis ◽

Black Men ◽

Cognitive Theory ◽

Mental Health Promotion ◽

Positive Interactions ◽

Design Elements

BACKGROUND From a public health perspective, social media may be a viable avenue to promote mental health among Black men. As a digital tool, social media is widely accessible and increasingly used to challenge societal standards and misrepresentations of marginalized populations in the media. Social media users utilize hashtags and visual, text-based imagery to challenge misrepresentations, garner social support, and discuss a variety of health issues. OBJECTIVE This study presents a content analysis of hashtags about Black men and examines how visual and text-based social media messages can be used to present lived experiences of a marginalized population, as well as how the public engages with these posts. METHODS Posts containing #theblackmancan and #blackboyjoy hashtags were extracted from Instagram during Spring 2019. All posts were analyzed by two independent coders using a codebook. Social Cognitive Theory (SCT) and formative literature were used to guide analyses of how these posts related to attitudes, beliefs, and values associated with race, gender, and social support. RESULTS Of the 500 posts extracted, most were image-based (73.6%). 54.4% were posted by an individual and 27% by a community organization. 53.8% were posted by individuals from Black populations. 35.4% of posts contained images of only males. Posts depicted images of Black men as fathers (20%) and Black men being celebrated (20.2%) and expressing joy (43.4%). Posts (25.4%) also depicted Black men in relation to gender atypical behavior, such as caring for children. Variables related to education and restrictive affection showed up much less. Similarly, variables associated with SCT, such as self-efficacy (7.8%), collective efficacy (10%) and emotional support (10.2%) were rarely present in posts. Engagement via likes (Mdn = 1671, P<.001), comments (P<.001) and views (P<.001) for posts containing #theblackmancan were significantly higher compared to #blackboyjoy (Mdn = 140). Posts containing elements of celebrating Black men (P<.001) and gender atypical behavior (P<.001) had significantly higher engagement, as well. There were also significantly higher levels of engagement (P=.003) for posts containing informational support. CONCLUSIONS Hashtags #blackboyjoy and #theblackmancan promote positive user-generated visual and text-based content on Instagram and promote positive interactions among Black and diverse communities. Future research should examine the relevance of utilizing these, and other, hashtags in mental health promotion. Interventional efforts should investigate the potential for such imagery to serve as culturally relevant design elements for prevention efforts geared towards mental health promotion and prevention among minority men.

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