MARKET POTENTIAL OF POULTRY MEAT

2020 ◽  
pp. 69-79
Author(s):  
L.M. Roiter ◽  
N.A. Eremeeva ◽  
I.M. Pavlova
Keyword(s):  
Market Potential ◽  
Poultry Meat

scholarly journals Analysis of the market potential of poultry meat and its forecast

2021 ◽  
Vol 937 (2) ◽  
pp. 022104
Author(s):  
L M Roiter ◽  
I V Vedenkina ◽  
N A Eremeeva
Keyword(s):  
Food Security ◽  
Swot Analysis ◽  
Animal Husbandry ◽  
Market Potential ◽  
Poultry Meat ◽  
Competitive Advantages ◽  
Global Trends ◽  
Self Sufficiency ◽  
Food Market ◽  
Processed Products

Abstract The agri-food market is one of the strategic ones, since it ensures the food security of the country’s population. A significant aspect in the implementation of the new Doctrine of food security are products containing animal protein, including meat. Poultry farming has significant competitive advantages over other subsectors of animal husbandry in terms of investment attractiveness, purchasing opportunities for poultry meat and its processed products, dietary properties, and is also a product for all religious denominations. Analysis of the market potential of poultry meat in Russia in comparison with global trends showed the existence of unfilled niches both in the domestic and foreign markets. The main ones are the insufficient self-sufficiency of certain regions of the country with this product, the norms of poultry meat consumption in comparison with the leading countries, the low level of deep processing in most economic entities, the low share of meat from other types of poultry, almost absence of organic products on the market, and insignificant export volumes of poultry meat. Along with this, through a SWOT-analysis, the strengths and weaknesses of the industry, its threats and potential opportunities, as well as their combination, which is advisable to take into account when developing a strategy to improve the efficiency of the industry, have been identified. Taking into account the obtained results, a scheme for expanding the market potential of poultry meat is proposed, and its forecast for 2030 is given. The combination of these developments will allow the industry to increase the economic viability of its economic entities and expand the market potential of the target poultry meat market.

Faktor-Faktor yang Mempengaruhi Minat Beli Produk Makanan Olahan Halal pada Konsumen

2018 ◽  
Vol 8 (3) ◽  
pp. 250
Author(s):  
Saniatun Nurhasah ◽  
Jono M Munandar ◽  
Muhammad Syamsun
Keyword(s):  
Food Safety ◽  
Direct Effect ◽  
Indirect Effect ◽  
Purchase Intention ◽  
Brand Image ◽  
Perceived Value ◽  
Perceived Quality ◽  
Market Potential ◽  
Purchasing Intention ◽  
Positive Direct

<p><em>ABSTRACT</em></p><p><em>Indonesia is one of the largest Moslem population countries in the world. It leads to the increasing of halal product demand in Indonesia. The awareness to consume halal product becomes a large market potential for producers to produce their halal products. Nowadays, halal is not only purely about religion matter, but also about business and trade. The objective of this study is to investigate the factors affecting customers on purchasing halal buying interest on processed food. We use a purposive sampling method with 109 respondents who are customers of the supermarkets and minimarkets in Bogor City/District, Indonesia. While data analysis is done by SEM-PLS method, this study uses brand image, perceived quality, perceived value, halal certification, health reason, halal awareness, and halal marketing as the factors which are affecting the halal purchase intention of the customers. The result showed that health reason, halal awareness, and perceived value have a significant and positive direct effect on purchasing intention. Halal marketing also shows a significant and positive effect on purchasing intention. While halal marketing shows a negative and significant effect on purchasing intention. The food safety, halal certification, brand image, and perceived quality show the same effect which has no direct effect on purchasing intention. Furthermore, food safety has an indirect effect on purchasing intention through health reason. Halal certification has an indirect effect on minat beli through brand image variable. Meanwhile, brand image and perceived quality have an indirect effect through perceived value variable on purchasing intention.</em></p><p><em><br /></em></p><p>ABSTRAK</p><p>Indonesia adalah salah satu negara dengan populasi Muslim terbesar di dunia. Hal ini menyebabkan meningkatnya permintaan produk halal di Indonesia. Kesadaran untuk mengkonsumsi produk halal menjadi potensi pasar yang besar bagi produsen untuk memproduksi produk halal mereka. Saat ini, halal tidak hanya murni soal agama, tapi juga soal bisnis dan perdagangan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi minat pelanggan dalam membeli pada makanan olahan halal. Kami menggunakan metode voluntery sampling dengan 109 responden yang merupakan pelanggan supermarket dan minimarket di Kota/Kabupaten Bogor, Indonesia. Sedangkan analisis data dilakukan dengan metode SEM-PLS. Penelitian ini menggunakan citra merek, persepsi kualitas, persepsi nilai, sertifikasi halal, kesehatan, kesadaran halal, dan Pemasaran halal sebagai faktor yang mempengaruhi niat pembelian halal pelanggan. Hasil penelitian menunjukkan bahwa kesadaran halal, alasan kesehatan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat beli. Pemasaran halal juga menunjukkan efek positif dan signifikan terhadap niat beli. Sedangkan pemasaran halal menunjukkan efek negatif dan signifikan terhadap niat beli. Keamanan pangan, sertifikasi halal, citra merek, dan kualitas yang dirasakan menunjukkan efek yang sama yang tidak berpengaruh langsung pada niat beli. Selanjutnya, keamanan pangan berpengaruh tidak langsung terhadap niat beli melalui alasan kesehatan. Sertifikasi halal memiliki efek tidak langsung terhadap niat beli melalui variabel citra merek. Sedangkan citra merek dan persepsi kualitasmemiliki pengaruh tidak langsung melalui persepsi nilai variable terhadap niat beli.</p>

Veterinary and sanitary assessment of poultry meat when using Diarin M3

2020 ◽  
Vol 6 (2) ◽  
pp. 154-161
Author(s):  
Ali Kh. Volkov ◽  
◽  
Ellada K. Рapunidi ◽  
Sergey Yu. Smolentsev ◽  
◽  
...  
Keyword(s):  
Poultry Meat

Effect of natural antioxidants upon shelf longevity of mechanically deboned poultry meat

2019 ◽  
Vol 7 (12) ◽  
pp. 50-57
Author(s):  
Liubov Voitsekhivska ◽  
◽  
Yurii Okhrimenko ◽  
Svitlana Sokolova ◽  
Tetiana Shelkova ◽  
...  
Keyword(s):  
Natural Antioxidants ◽  
Poultry Meat

EVALUATION OF THE QUALITY OF MEASURING PROCESSES IN THE MANUFACTURE OF POULTRY MEAT PRODUCTS

2019 ◽  
pp. 33-40
Author(s):  
O. A. LEONOV ◽  
◽  
N. J. SHKARUBA ◽  
A. A. ODINTSOVA ◽  
◽  
...  
Keyword(s):  
Meat Products ◽  
Poultry Meat
Sign in / Sign up

Export Citation Format

Share Document