scholarly journals Agent-Based Simulation of Customer Satisfaction : A Systematic Review

Author(s):  
Ruth Appiah ◽  
Lulin Zhou ◽  
Emmanuel Bosompem Boadi ◽  
Bentil Anthony Ewusi ◽  
Andrews Minkah ◽  
...  

Mathematical modelling of customer satisfaction has attracted strong academic interest over the centuries. Traditional satisfaction models have aimed at empirical generalizations and hence describe the customers’ behaviour parsimoniously at the market level. More recently, agent-based modelling and simulation has increasingly been adopted since it operates on the individual level and, thus, can capture complex emergent phenomena highly relevant in satisfaction research. Agent-based methods have been applied in this context both as intuition aids that facilitate theory-building and as tools to analyse real-world scenarios, support management decisions and obtain policy recommendations. This review addresses both streams of research. The research critically examine the strengths and limitations of agent-based modelling in the context of customer satisfaction. The target audience of the paper includes both researchers in marketing interested in new findings from the agent-based modelling literature and researchers who intend to implement agent-based models for their own research endeavours. Accordingly, cover pivotal modelling aspects in depth (concerning, consumer behavior) and outline existing models in sufficient detail to provide a proper entry point for researchers new to the field.

Author(s):  
Gabriel Franklin ◽  
Tibérius O. Bonates

This chapter describes an agent-based simulation of an incentive mechanism for scientific production. In the proposed framework, a central agency is responsible for devising and enforcing a policy consisting of performance-based incentives in an attempt to induce a global positive behavior of a group of researchers, in terms of number and type of scientific publications. The macro-level incentive mechanism triggers micro-level actions that, once intensified by social interactions, lead to certain patterns of behavior from individual agents (researchers). Positive reinforcement from receiving incentives (as well as negative reinforcement from not receiving them) shape the behavior of agents in the course of the simulation. The authors show, by means of computational experiments, that a policy devised to act at the individual level might induce a single global behavior that can, depending on the values of certain parameters, be distinct from the original target and have an overall negative effect. The agent-based simulation provides an objective way of assessing the quantitative effect that different policies might induce on the behavior of individual researchers when it comes to their preferences regarding scientific publications.


Author(s):  
Ben Tse

This chapter presents an architecture, or general framework, for an agent-based electronic health record system (ABEHRS) to provide health information access and retrieval among different medical services facilities. The agent system’s behaviors are analyzed using the simulation approach and the mathematical modeling approach. The key concept promoted by ABEHRS is to allow patient health records to autonomously move through the computer network uniting scattered and distributed data into one consistent and complete data set or patient health record. ABEHRS is an example of multi-agent swarm system, which is composed of many simple agents and a system that is able to self-organize. The ultimate goal is that the reader should appreciate the benefits of using mobile agents and the importance of studying agent behaviors at the system level and at the individual level.


2003 ◽  
Vol 06 (03) ◽  
pp. 331-347 ◽  
Author(s):  
YUTAKA I. LEON SUEMATSU ◽  
KEIKI TAKADAMA ◽  
NORBERTO E. NAWA ◽  
KATSUNORI SHIMOHARA ◽  
OSAMU KATAI

Agent-based models (ABMs) have been attracting the attention of researchers in the social sciences, becoming a prominent paradigm in the study of complex social systems. Although a great number of models have been proposed for studying a variety of social phenomena, no general agent design methodology is available. Moreover, it is difficult to validate the accuracy of these models. For this reason, we believe that some guidelines for ABMs design must be devised; therefore, this paper is a first attempt to analyze the levels of ABMs, identify and classify several aspects that should be considered when designing ABMs. Through our analysis, the following implications have been found: (1) there are two levels in designing ABMs: the individual level, related to the design of the agents' internal structure, and the collective level, which concerns the design of the agent society or macro-dynamics of the model; and (2) the mechanisms of these levels strongly affect the outcomes of the models.


2012 ◽  
Vol 15 (06) ◽  
pp. 1250077 ◽  
Author(s):  
DIRK VAN ROOY

This paper introduces a connectionist Agent-Based Model (cABM) that incorporates detailed, micro-level understanding of social influence processes derived from laboratory studies and that aims to contextualize these processes in such a way that it becomes possible to model multidirectional, dynamic influences in extended social networks. At the micro-level, agent processes are simulated by recurrent auto-associative networks, an architecture that has a proven ability to simulate a variety of individual psychological and memory processes [D. Van Rooy, F. Van Overwalle, T. Vanhoomissen, C. Labiouse and R. French, Psychol. Rev. 110, 536 (2003)]. At the macro-level, these individual networks are combined into a "community of networks" so that they can exchange their individual information with each other by transmitting information on the same concepts from one net to another. This essentially creates a network structure that reflects a social system in which (a collection of) nodes represent individual agents and the links between agents the mutual social influences that connect them [B. Hazlehurst, and E. Hutchins, Lang. Cogn. Process. 13, 373 (1998)]. The network structure itself is dynamic and shaped by the interactions between the individual agents through simple processes of social adaptation. Through simulations, the cABM generates a number of novel predictions that broadly address three main issues: (1) the consequences of the interaction between multiple sources and targets of social influence (2) the dynamic development of social influence over time and (3) collective and individual opinion trajectories over time. Some of the predictions regarding individual level processes have been tested and confirmed in laboratory experiments. In a extensive research program, data is currently being collected from real groups that will allow validating the predictions of cABM regarding aggregate outcomes.


2012 ◽  
Vol 54 (1-2) ◽  
pp. 37-49 ◽  
Author(s):  
BENJAMIN J. BINDER ◽  
JOSHUA V. ROSS ◽  
MATTHEW J. SIMPSON

AbstractWe consider a hybrid model, created by coupling a continuum and an agent-based model of infectious disease. The framework of the hybrid model provides a mechanism to study the spread of infection at both the individual and population levels. This approach captures the stochastic spatial heterogeneity at the individual level, which is directly related to deterministic population level properties. This facilitates the study of spatial aspects of the epidemic process. A spatial analysis, involving counting the number of infectious agents in equally sized bins, reveals when the spatial domain is nonhomogeneous.


Author(s):  
Dwiki Faiz

The potential and realization of zakat reported by BAZNAS as a government agency are still far from expectations. One indication that appears significantly as a cause of digital sociology is the increasing number of actors using platforms to collect zakat. This then needs to be explored further about its attention, considering the digitization will not be stopped as well. This review is analyzed using a qualitative approach with descriptive analysis through relevant literature study techniques in order to form conceptual/ new findings. The results of the review suggest that it’s easy to find support in the digital age for activism through the use of digital tools. Thus, it’s able to encourage other actors to be involved in seeking and collecting zakat. Like the two sides of the coin, the ease for muzaki in distributing zakat certainly occurs thanks to digitization. On the other hand, the supervision of related stakeholders down to the individual level as zakat/ alms collectors must be considered, especially from BAZNAS. If this is not the case, the distribution of zakat can be misused due to its own interests. In the future, because they can’t cut off the development of digital devices and actors, juggernaut symptoms will occur.


2011 ◽  
pp. 602-630
Author(s):  
Ben Tse

This chapter presents an architecture, or general framework, for an agent-based electronic health record system (ABEHRS) to provide health information access and retrieval among different medical services facilities. The agent system’s behaviors are analyzed using the simulation approach and the mathematical modeling approach. The key concept promoted by ABEHRS is to allow patient health records to autonomously move through the computer network uniting scattered and distributed data into one consistent and complete data set or patient health record. ABEHRS is an example of multi-agent swarm system, which is composed of many simple agents and a system that is able to self-organize. The ultimate goal is that the reader should appreciate the benefits of using mobile agents and the importance of studying agent behaviors at the system level and at the individual level.


2021 ◽  
Vol 10 (1) ◽  
pp. 133-149
Author(s):  
Rallou Thomopoulos ◽  
Nicolas Salliou ◽  
Carolina Abreu ◽  
Vincent Cohen ◽  
Timothée Fouqueray

A second nutrition transition seems to be emerging towards more plant-based diets, curbing meat consumption in developed countries at the beginning of the 21st century. This shift suggests that rational arguments tend to influence an increasing number of individuals to adopt vegetarian diets. This work aimed to understand and simulate the impact of different types of messages on the choice to change food diets at the individual level, and the impact of the diffusion of opinions at the collective level. It provided two results: (1) a network of arguments around vegetarian diets is modelled using an abstract argumentation approach. Each argument, formalized by a node, was connected with other arguments by arrows, thus formalizing relationships between arguments. This methodology made it possible to formalize an argument network about vegetarian diets and to identify the importance of health arguments compared to ethical or other types of arguments. This methodology also identified key arguments as a result of their high centrality in being challenged or challenging other arguments. The results of constructing this argument network suggested that any controversy surrounding vegetarian diets will be polarized around such high centrality arguments about health. Even though few ethical arguments appeared in our network, the health arguments concerning the necessity or not of animal products for humans were indirectly connected with ethical choices towards vegetarian diets; (2) an agent-based simulation of the social diffusion of opinions and practices concerning meat consumption is then introduced. The purpose of this simulation was to capture the balance of vegetarian vs. meat-based diets. It contributes to modelling consumer choices by exploring the balance between individual values and external influences such as social pressure, communication campaigns and sanitary, environmental or ethical crises.


2021 ◽  
Vol 17 (3) ◽  
pp. e1008633
Author(s):  
Simone Sturniolo ◽  
William Waites ◽  
Tim Colbourn ◽  
David Manheim ◽  
Jasmina Panovska-Griffiths

Existing compartmental mathematical modelling methods for epidemics, such as SEIR models, cannot accurately represent effects of contact tracing. This makes them inappropriate for evaluating testing and contact tracing strategies to contain an outbreak. An alternative used in practice is the application of agent- or individual-based models (ABM). However ABMs are complex, less well-understood and much more computationally expensive. This paper presents a new method for accurately including the effects of Testing, contact-Tracing and Isolation (TTI) strategies in standard compartmental models. We derive our method using a careful probabilistic argument to show how contact tracing at the individual level is reflected in aggregate on the population level. We show that the resultant SEIR-TTI model accurately approximates the behaviour of a mechanistic agent-based model at far less computational cost. The computational efficiency is such that it can be easily and cheaply used for exploratory modelling to quantify the required levels of testing and tracing, alone and with other interventions, to assist adaptive planning for managing disease outbreaks.


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