scholarly journals An Investigation of Cognizance and Approval of Green Advertising by Adolescents in Lucknow City

2021 ◽  
pp. 258-264
Author(s):  
Dr. Shikha Tripathi
Keyword(s):  
Sample Size ◽  
Primary Data ◽  
Statistical Tool ◽  
Infinite Population ◽  
Green Advertising ◽  
Young Consumers ◽  
Convenience Sampling ◽  
The Impact ◽  
One Way Anova ◽  
Structured Questionnaire

Today the major concern in the world is the environment. Corporate and government is trying to create awareness about the green environment among young consumers by using various tools. One of the important tools used to create awareness about the green environment is green advertising. The study is conducted with two objectives. The first objective of the study is to explore the awareness about green advertising among young consumers of Lucknow city and the second objective is to analyze the impact of green advertising on the behavior of young consumers in Lucknow city. The literature was collected using different databases such as EBSCO and Jstor. The sample size determined for the study is 384 respondents using the formula of an infinite population. Only 223 responses were received out of the targeted sample size of 384 respondents. The primary data collected using a structured questionnaire. The questionnaire was filled using convenience sampling. The statistical tool used for the analysis is descriptive statistics and one-way ANOVA. The results indicate that young consumers are aware of the green advertising in Lucknow city and green advertising has a significant impact on the behavior of young consumers of Lucknow City.

scholarly journals Managing Organizational Conflicts: A Study among Organizations in Kosovo

2019 ◽  
Vol 9 (1) ◽  
pp. 29-35
Author(s):  
Saxhide Mustafa ◽  
Fatos Berani ◽  
Hajdin Berisha
Keyword(s):  
Conflict Management ◽  
Sampling Method ◽  
Academic Research ◽  
Quantitative Approach ◽  
Primary Data ◽  
Management Process ◽  
Convenience Sampling ◽  
Organizational Activities ◽  
The Impact ◽  
Structured Questionnaire

Abstract Organizations and managers during their organizational activities, not rarely face different conflicts. Managers, depending on their gender, use different ways to resolve these conflicts while this reflects on their subordinates. The purpose of this study is to analyse the most common approaches applied to resolve conflicts in organizations in Kosovo and the impact of gender on the choice of style to handle conflicts. The study employs a quantitative approach whilst convenience sampling method is used for the purpose of selecting respondents. The study is conducted in ten largest companies in Kosovo in which hundred employees and fifty managers were included. A structured questionnaire is used to collect primary data and necessary tests were conducted through SPSS. Results reveal that managers use the integrative style more than other styles during the conflict management process; gender partially affects the choice of the style and the style of conflict management affects the likelihood of managers among employees. The study suggests that the field of conflict management among organizations in Kosovo needs more academic research.

scholarly journals The impact of human resources (HR) activities on competitive advantage in private schools in Jordan

2021 ◽  
Vol 10 (4) ◽  
pp. 139-149
Author(s):  
Emad Ahmad ◽  
Medhat Alsafadi ◽  
Ahmad Mashal ◽  
Walid Saleh ◽  
Hiba Assaf
Keyword(s):  
Human Resources ◽  
Competitive Advantage ◽  
Private Schools ◽  
Reward System ◽  
The Other ◽  
Primary Data ◽  
Competitive Advantages ◽  
Statistical Tool ◽  
The Impact ◽  
Structured Questionnaire

The aim of this study was to identify the impact of HR activities on competitive advantage in private schools. The study uses primary data collected with the help of a well-structured questionnaire that was developed and distributed among a sample of 92 respondents (49 female and 43 male), questionnaire results were statistically analyzed to test the hypotheses that were developed to identify the impact of HR activities on competitive advantages. Multiple regression analysis was used as a statistical tool and technique to identify five key elements: recruitment and reward system, training and skill development activities, organization climate, employee participation and empowerment; and effective communication system to determine competitive advantage in private schools in Jordan. The results indicated that there is a statistically significant effect of HR activities on the competitive advantage; On the other hand, there is no impact of other variables.

scholarly journals CLIENTS’ EMPIRICISM TOWARDS UPI PLATFORMS

2021 ◽  
pp. 19-26
Author(s):  
Praveen M.V ◽  
Gopika.MK ◽  
Mahesh. P. B
Keyword(s):  
Secondary Data ◽  
Educational Status ◽  
Primary Data ◽  
Digital Inclusion ◽  
Statistical Tool ◽  
Weighted Averages ◽  
And Gender ◽  
Financial Transactions ◽  
One Way Anova ◽  
Structured Questionnaire

The purpose of the study is to examine the awareness, perception and satisfaction level of clients of popular UPI platforms. Satisfied clients are the biggest promoters in today’s fast-changing competitive market. Their favourable word-of-mouth provides legitimacy, appeal, and aids in the acquisition of new clients to the business. The Unified Payment System (UPI) is designed to build a platform for cashless and transparent financial transactions by using the advantages of mobile technology. So, this study is based mostly on primary data collected from 100 samples from UPI clients in Kerala through structured questionnaire and the secondary data used only for theocratical frame. The key tools for data analysis is statistical tool like One-way ANOVA and weighted averages. Study result reveals the significant influence of educational status of the clients in their awareness of UPI platforms and its services. The study also observes the age and gender effect on the satisfaction and perception of clients. KEYWORDS: Unified Payment Interface (UPI), UPI Platforms, Client satisfaction, Client Perception, Digital inclusion.

The Impact of Demographic Factor on Consumer Buying Behaviour: A Study of Retail Sector in Delhi NCR

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Shamsher Singh ◽  
Ameet Sao
Keyword(s):  
Sampling Method ◽  
Primary Data ◽  
Survey Method ◽  
Retail Sector ◽  
Demographic Shift ◽  
Customer Perception ◽  
Shopping Experience ◽  
Buying Behaviour ◽  
The Impact ◽  
Structured Questionnaire

The retail sector is growing a faster pace in India due to demographic shift in population and growing middle class. It is an opportunity for both organized and unorganized sectors. The purpose of this article is to study the customer perception and shopping experience about organized and unorganized retailing with special reference to Delhi and NCR and find out whether the preferences for organized and unorganized retailing are dependent or independent demographic characteristics of consumers. The study has used the primary data collected from 200 respondents through survey method using structured questionnaire. Convenient sampling method was used during the

The role of innovation in building competitive advantages: an empirical investigation

2018 ◽  
Vol 21 (1) ◽  
pp. 44-69 ◽  
Author(s):  
Prodromos Chatzoglou ◽  
Dimitrios Chatzoudes
Keyword(s):  
Competitive Advantage ◽  
Conceptual Framework ◽  
Empirical Investigation ◽  
Primary Data ◽  
Empirical Literature ◽  
Competitive Advantages ◽  
Manufacturing Companies ◽  
Content Type ◽  
The Impact ◽  
Structured Questionnaire

Purpose Nowadays, innovation appears as one of the main driving forces of organisational success. Despite the above fact, its impact on the propensity of an organisation to develop and sustain a competitive advantage has not yet received sufficient empirical investigation. The purpose of this paper is to enhance the existing empirical literature by focusing on the antecedents of innovation and its impact on competitive advantage. It proposes a newly developed conceptual framework that adopts a three-step approach, highlighting areas that have rarely been simultaneously examined before. Design/methodology/approach The examination of the proposed conceptual framework was performed with the use of a newly developed structured questionnaire that was distributed to a group of Greek manufacturing companies. The questionnaire has been successfully completed by chief executive officers (CEOs) from 189 different companies. CEOs were used as key respondents due to their knowledge and experience. The reliability and the validity of the questionnaire were thoroughly examined. Empirical data were analysed using the structural equation modelling technique. The study is empirical (based on primary data), explanatory (examines cause and effect relationships), deductive (tests research hypotheses) and quantitative (includes the analysis of quantitative data collected with the use of a structured questionnaire). Findings Results indicate that knowledge management, intellectual capital, organisational capabilities and organisational culture have significant direct and indirect effects on innovation, underlining the importance of their simultaneous enhancement. Finally, the positive effect of innovation on the creation of competitive advantages is empirically validated, bridging the gap in the relevant literature and offering avenues for additional future research. Originality/value The causal relationship between innovation and competitive advantage, despite its significant theoretical support, has not been empirically validated. The present paper aspires to bridge this gap, investigating the impact of innovation on the development of competitive advantages. Moreover, the present study adopts a multidimensional approach that has never been explored in the existing innovation literature, making the examination of the proposed conceptual framework an interesting research topic.

Technological Innovation: An Imperative Tool for Entrepreneurship Development in Nigeria

2013 ◽  
Vol 03 (08) ◽  
pp. 41-47
Author(s):  
OYEWALE I.O ◽  
ADEYEMO S.A ◽  
OGUNLEYE P.O
Keyword(s):  
Technological Innovation ◽  
Random Sampling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Entrepreneurship Development ◽  
Mature Organizations ◽  
The Impact ◽  
Structured Questionnaire ◽  
Innovation And Entrepreneurship

Sustainable economic development does not occur without entrepreneurship and entrepreneurship is the practice of starting new organizations or revitalizing mature organizations. This study therefore is done to analyse the impact of innovation, technology and on the entrepreneurial development activities in Nigeria. Simple random sampling technique was used to select a total of 12 entrepreneurs from Lagos State that constituted our sample size. The primary data consists of a number of items in well- structured questionnaire that was administered to and completed by the respondents. Regression analysis was used to analyse the data. The results showed that there is significant relationship between technological innovation and entrepreneurship development in Nigeria. It is therefore recommended that government should create a friendly or an enabling environment for entrepreneurship and consumer goods to boost the Nigeria economy.

scholarly journals Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu

2018 ◽  
Vol 1 (1) ◽  
pp. 37
Author(s):  
Shulov Shrestha
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Green Marketing ◽  
Primary Data ◽  
Green Products ◽  
The People ◽  
Consumer Purchase Intention ◽  
Green Packaging ◽  
The Impact ◽  
Structured Questionnaire

<p>The main purpose of this study is to examine the impact of green marketing tools on product choice and how green initiatives influence purchase intention of consumers. The research also attempts to examine the relationship between age, income, education, and occupation with consumer purchase intention in association with green marketing tools. The study is descriptive in nature and focuses on hypothesis testing using structured questionnaire and interview. Structured questionnaire is used to collect primary data from a sample size of 120 respondents focusing on employed, self-employed, students and homemakers. These groups are assumed to represent green purchase in today’s society. However, opinions of marketing professionals have also been considered. The survey population represents the people who go for shopping; data have also been collected from the point of purchase. Green purchase intention was seen to be incremental considering the increase in the level of education of individuals. Green marketing tools i.e., environmental belief, green packaging, green branding, green advertisement, green labelling has been taken into account to observe its significance towards consumer purchase intention. Likert scale questions with five-scalerating were used to do the hypothesis testing. The questions included statements in conjunction with the measure of green marketing tool’s influence over consumer purchase intention. The research revealed that green marketing tools played a significant role in inducing a positive purchase intention towards green products. While there exists growing preference towards green products, price plays a major role in product purchase.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 37-57</p>

scholarly journals Understanding the Effect of COVID-19 on the Education System and the Students in Bangalore Region of India

2020 ◽  
pp. 1-8
Author(s):  
Bhavna Ahlawat
Keyword(s):  
Education System ◽  
Primary Data ◽  
Graduate Level ◽  
Chi Square ◽  
Statistical Tool ◽  
Primary Data Source ◽  
Education In India ◽  
Data Source ◽  
Level Of Significance ◽  
The Impact

This study was intended to examine the effect of COVID-19 on students and education system in India. This study included the following objectives; to evaluate the affect of pre and post COVID-19 virus situation among students in India, to examine the impact of COVID-19 on education system in India. The questionnaire format of Google forms was applied in order to collect data. Primary data source was used and data was analyzed using the chi square statistical tool at 5% level of significance which was presented in frequency tables and percentages. The respondents under the study were 355 students of undergraduate and post graduate level in India. The study findings revealed that COVID-19 pandemic has a significant impact on the education in India.

scholarly journals Customers‟ Perception of India Post Towards Financial Inclusion Services with Reference to Ariyalur District

2019 ◽  
Vol 8 (12) ◽  
pp. 1119-1128
Keyword(s):  
Low Income ◽  
Financial Services ◽  
Financial Inclusion ◽  
Primary Data ◽  
Post Office ◽  
Customer Perception ◽  
Aged Person ◽  
The Mean ◽  
Convenience Sampling ◽  
One Way Anova

Financial Inclusion can be influenced by the customer perception such as availability of all financial inclusion services in all branch, reliable and prompt services, Affordable price, Post office staffs interact With friendly ( Accessible ) Safety and security transaction, affordable financial services, Simplicity procedure, Responsible to query, conveniently service under convenience sampling method were adopted. The primary data were collected with 50 Respondents of post office customers with the help of well structure close ended and 5 point likert scale questionnaire which consists of parameters to measure the perception variables. The collected data were analyses with the help of the mean rank and one way ANOVA analysis for validating the assumptions made by researchers. The study therefore done found that customers perception variable of post towards financial Inclusion processes were confirmed that the customers perception India variables had some effect on satisfaction of India post towards financial inclusion services. But, aged person, illiterate people, women , low occupation person and low income person have to attention and be conducted awareness camp. This may increase the financial inclusion in post office

scholarly journals Analysis of the Socio-Economic and Psychological Status of the Widows: A Study on Jhenidah District

2020 ◽  
pp. 9-18
Author(s):  
Avik Ranjan Bhowmik ◽  
Md. Kamal Hossain ◽  
Nadia Chowdury ◽  
Md. Shahidul Islam
Keyword(s):  
Sampling Method ◽  
Social Problems ◽  
Economic Status ◽  
Psychological Status ◽  
Primary Data ◽  
Socio Economic Status ◽  
The Impact ◽  
Structured Questionnaire

This paper aims at analyzing the socio-economic status of widows in the Jhenidah district and evaluate the impact of socio-economic status on the widows’ livelihood in society. For achieving the purpose of the study, the researchers collected the primary data by a structured questionnaire, and data were gathered from sixteen respondents from Jhenidah district by a convenient sampling method. The researchers in this study found that widows suffer from multiple social problems and restrictions. Moreover, the widows are feeling discouraged in their lives though they earn a satisfactory figure since dissatisfaction arises from the multiplicity of social problems for the widows.

Sign in / Sign up

Export Citation Format

Share Document