scholarly journals Implementasi Teknik Remarketing Menggunakan Tools Google Analytics untuk Melakukan Promosi PMB Tertarget

2021 ◽  
Vol 3 (2) ◽  
pp. 27-40
Author(s):  
Yopi Hidayatul Akbar
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Online Marketing ◽  
Digital Marketing ◽  
Tracking Data ◽  
Marketing Concept ◽  
User Interactions ◽  
A Company

Marketing strategy is very important for companies where marketing strategy is a way of achieving the goals of a company, because the potential to sell a proposition is limited to the number of people who see it. With the conventional marketing concept, the target to achieve the goal cannot be maximized, it only eliminates time and cost. With the large number of smartphone users and information technology today, digital marketing techniques will be more efficient, because marketing targets can be managed to only certain segments. The application of remarketing techniques is of course not only done by google analytics, but also Facebook ads to monitor events or user interactions with ads that have reached certain locations. At this time, implementing the remarketing method on Google Analytics and Facebook Ads by utilizing research events and ad conversion so that data that has interacted with ads on Facebook will also enter into tracking data. From the analysis of the results that have been carried out by the author, it can be concluded that online marketing techniques with the application of appropriate remarketing techniques will be able to increase visitor traffic. The evaluation results are expected to be a good solution and recommendations for online promotion so that the results can be targeted as expected.

scholarly journals Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 58-65
Author(s):  
Risgiyanti Risgiyanti ◽  
Ana Shohibul
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Business Management ◽  
Management Training ◽  
The Other ◽  
Digital Marketing ◽  
Marketing Concept ◽  
Fashion Brand ◽  
Management Knowledge ◽  
Quality Product

Syifa’ul Qolbi Orphanage holds supporting facility in the form of confection. In addition to a business, this confection functions as a place to train the orphans’ sewing skill. Yet the development of this business faces a number of obstacles such as traditional business management, sub-optimal marketing strategy, inefficient production tools and the training participants’ lack of motivation and entrepreneurship. This community service attempted to realize the orphanage management’s goal of developing their fashion business and developing entrepreneurship among the orphans so that they can optimize their potential in the future. Some of the programs have been held through community service. The programs were entrepreneurship workshop, pattern and design training, business management training, e-marketing training, branding and marketing concept, and business accompaniment. This community service results in the improvement of participant's motivation and entrepreneurship character, bussiness management knowledge,and skill in making pattern and design. The other results are  fashion brand creation,  digital marketing facility, and quality product improvement.This program also give several production equipments to help the improvement of eficiency and e

scholarly journals PENGARUH KEMAJUAN TEKNOLOGI TERHADAP VOLUME PEJUALAN RITEL DI KOTA MOJOKERTO

OPTIMA ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Rachmad Sholeh ◽  
Khasbulloh Huda
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Technological Progress ◽  
Digital Marketing ◽  
The Internet ◽  
Sales Volume ◽  
Business World ◽  
Technological Advances ◽  
The Right ◽  
A Company

The development of the business world today is increasingly diverse and competitive, the pace of development is very difficult to predict, so having the right strategy is the key for a company to continue to compete and survive. Along with technological advancements and the development of communication suggestions, the company is utilizing these technological advances as a marketing strategy tool to promote its products. Given the growth of buying and selling transactions in the network or online in Indonesia at this time is very rapid, with this being used by companies to market and promote via the internet. This study aims to determine the effect of the implementation of technological progress on retail sales volumes. The development of information technology that is growing very rapidly now influences the community in supporting various business activities both large and small so that it can be known globally. The most obvious impact is that besides being known, it can also increase sales volume. Digital Marketing is one of the very large marketing media that has an influence. Using digital marketing in this case is social media and E-commerce. The most widely used social media is Facebook, Twitter and Instagram. The subjects in this study were retail owners, managers, and employees who were selected by purpose sampling.

scholarly journals DIGITAL MARKETING STRATEGY ON AGRICULTURAL PRODUCT (Case Study : UD Amalia Demak)

2021 ◽  
Vol 5 (1) ◽  
pp. 39
Author(s):  
Farah Amalia ◽  
Ady Widyakto ◽  
Lulus Parpti NSS
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Research Result ◽  
Complete Information ◽  
Online Marketing ◽  
Digital Marketing ◽  
Agricultural Product ◽  
Selling Price ◽  
Building Relationships ◽  
The Right

<p><em>Offline marketing in agricultural products </em><em>needs high</em><em> cost. The high cost of marketing results in a less competitive selling price. Digital marketing is the right solution to this problem. This study aims to analyze the right digital marketing strategy for the company. The analytical method used is the analysis of Sostacs and Aida. The research result states that the company combines offline and online marketing. The media used are the marketplace and social media. </em><em>The marketplace Agromaret focused on providing complete information regarding massive products and promotions to drive sales transactions. Meanwhile, Social media facebook is focused on building relationships with customers and personal closeness to </em><em>create customer loyalty</em><em>.</em></p>

scholarly journals Pelatihan Pemasaran Digital untuk Meningkatkan Keterampilan Pelaku UMKM di Desa Srumbung Magelang

2021 ◽  
Vol 6 (4) ◽  
pp. 434-440
Author(s):  
Betari Maharani ◽  
Arinda Lovita Fendisty ◽  
Ulfa Luthfiana Masjidin ◽  
Dwi Ardiyan ◽  
Nita Dian Rizky ◽  
...  
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Small And Medium Enterprises ◽  
Management Training ◽  
Online Marketing ◽  
Digital Marketing ◽  
Knowledge And Skills ◽  
Limited Knowledge ◽  
Medium Enterprises ◽  
The Village

There are 26 Micro, Small, and Medium Enterprises (MSMEs) in Srumbung Village registered at the village office. However, not all MSMEs run well. Most of the MSMEs players have limited knowledge and skills in using information technology. Meanwhile, information technology for MSMEs players is critical, especially since the emergence of the Covid-19 and the implementation of the PSBB (Pembatasan Sosial Berskala Besar) policy. The existence of MSMEs will be hampered or slumped if they do not utilize technology in their business. Therefore, this society's dedication aims to improve the knowledge and skills of MSMEs players on utilizing Facebook and Instagram as online marketing tools. Society dedication was conducted from October 20, 2020, to November 5, 2020. The participants are 4 MSMEs, consist of Jenang & Krasikan, Keripik Pegagang, Sagon Kering dan Manisan Salak. The method used is education (socialization) about online marketing and operating and management training of Facebook and Instagram. This society's dedication is the increase of knowledge and skills of participants in operating and managing social media Facebook and Instagram as digital marketing media.

scholarly journals E-Marketing in Bangladesh: Step towards Digitalization in Business, Major Setbacks and Prospective Views

2020 ◽  
Vol 6 (1) ◽  
pp. 38
Author(s):  
Md. Abu Issa Gazi ◽  
Mohammed Julfikar Ali ◽  
Prianka Tewary
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Policy Recommendation ◽  
Related Information ◽  
Business Sectors ◽  
Potential Customers ◽  
Business And Management

Businesses are used to sell different strategies they offer products or services. Nowadays, the companies try to create, promote and sell products or services that can satisfy their target customers through electronic means. E-marketing and online marketing strategy is the latest and modern way of exploring and delivering products and services related information to the quality potential customers. This paper addresses the major setbacks and present scenario of E-marketing structures in Bangladesh. This study also emphasis to analyze the trend of use of e-marketing in Bangladesh. The authors have studied the different international journals, Marketing journals, Economics, business and management journals, Information systems (IS) and information technology (IT) journals to conceptualize current scene of e-marketing in Bangladesh. The researcher use secondary data and information by reviewing previously published literatures. This research finds some core impediments which are the terrific interference to reaching the desired goal of e-marketing. This study identifies the forthcoming prospects in the field of E-marketing in Bangladesh and suggests policy recommendation. By developing and implementing e-marketing strategies and techniques at business sectors in Bangladesh and can take part to establish dream digital Bangladesh.

scholarly journals IMPLEMENTASI PENDEKATAN CUSTOMER INTERFACE PADA MANAJEMEN PEMASARAN DI TOKO KOMPUTER

2018 ◽  
Vol 2 (02) ◽  
pp. 179-190
Author(s):  
Ernatiningrum Ernatiningrum ◽  
Yusuf Sutanto
Keyword(s):  
Information Technology ◽  
Online Marketing ◽  
Marketing Management ◽  
Central Java ◽  
Marketing Process ◽  
Customer Interface ◽  
Market Leader ◽  
A Company ◽  
Destination Address

Conventional management has several weaknesses that must be covered so that the company can be grow. Therefore, trading companies try to analyze the constraints in the company’s expansion, namely marketing management with a customer interface approach. The factor that makes a company in using marketing management is the development of technology in this case information technology. With the existence of information technology customers can easily find the desired product in a store or company, customers can also compare expected products with similar products, customers can also request transactions electronically and request delivery of goods to the destination address with certain conditions and amounts. In addition, customers can easily see information about the item without having to go to the store. These advantages make use of information technology for business management so that trading companies can survive and anticipate the threat of similar companies in eroding the turnover of their business. This research will examine how the marketing process has been carried out by computer stores that have run management traditionally and electronically, how to design and develop marketing management to compete with similar companies. The purpose of this study was to find out the results obtained from utilizing information technology in management traditionally and electronically through interviews and surveys and thinking about how to develop marketing management to become the market leader in Central Java Province. The benefits of this research are so that it can be a consideration in determining good online marketing, as well as improving the quality of services that are better in increasing sales and expanding the sales area. The method used is marketing management with customer interfaces.

scholarly journals Program Peningkatan Kemandirian Ekonomi Panti Asuhan Syifa’ul Qolbi

Bakti Cendana ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 58-65
Author(s):  
Risgiyanti Risgiyanti ◽  
Ana Shohibul
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Business Management ◽  
Management Training ◽  
The Other ◽  
Digital Marketing ◽  
Marketing Concept ◽  
Fashion Brand ◽  
Management Knowledge ◽  
Quality Product

Syifa’ul Qolbi Orphanage holds supporting facility in the form of confection. In addition to a business, this confection functions as a place to train the orphans’ sewing skill. Yet the development of this business faces a number of obstacles such as traditional business management, sub-optimal marketing strategy, inefficient production tools and the training participants’ lack of motivation and entrepreneurship. This community service attempted to realize the orphanage management’s goal of developing their fashion business and developing entrepreneurship among the orphans so that they can optimize their potential in the future. Some of the programs have been held through community service. The programs were entrepreneurship workshop, pattern and design training, business management training, e-marketing training, branding and marketing concept, and business accompaniment. This community service results in the improvement of participant's motivation and entrepreneurship character, bussiness management knowledge,and skill in making pattern and design. The other results are  fashion brand creation,  digital marketing facility, and quality product improvement.This program also give several production equipments to help the improvement of eficiency and e

scholarly journals Empowerment of women's “meronce” crafts by through on-line marketing strategy in order to increase the income of the family in the village of Merawan Dolok, Dolok Merawan village, Serdang Bedagai district, North Sumatera

2019 ◽  
Vol 4 (2) ◽  
pp. 542-550
Author(s):  
Badaruddin ◽  
Erika Revida ◽  
Lina Sudarwati
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Community Service ◽  
Economic Value ◽  
Organizational Capacity ◽  
Business Group ◽  
Online Marketing ◽  
Strategy Training ◽  
Service Activity ◽  
On Line

The "Melati" Joint Business Group is a group of women's skills including the "Meronce" craftsmanship whose members consist of women in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency, North Sumatra Province. The results of the 2018 community service program for this business group have shown quite encouraging results, in which this joint business group has been able to increase its organizational capacity and be able to improve its "meronce" handicraft skills by producing products of economic value. However, the "Melati" Joint Business Group is experiencing difficulties in marketing its handicraft products, because so far the method of selling products is still conventional, and they have not been able to market their products online. This community service activity aims to train the "Melati" Joint Business Group in relation to the online marketing strategy of the "Meronce" handicraft products. To achieve these objectives, the service methods used are lecture and discussion techniques, training on the promotion of handicraft products online by providing promotional tools, namely smartphones and equipment, and strengthening group organizations with on-line marketing strategy training. The results of the service activities show that KUBE Melati members already have the ability to market their craft products online such as Facebook and WhatsApp, and there are even consumers who order online. This is enough to motivate them so that they do not feel left behind by the progress of Information Technology in marketing their handicrafts. But they still hope that the service team can provide assistance for them in accordance with the progress of the Information Technology

scholarly journals Analisa Strategi E-Marketing dan Implementasinya pada Rental Company

2011 ◽  
Vol 2 (1) ◽  
pp. 31
Author(s):  
Meyliana Meyliana
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Customer Relationship ◽  
Target Market ◽  
Event Marketing ◽  
Technology Marketing ◽  
A Company

Customers are the main key for persistence of a company. The company could arrange old customers and attract new customers, as marketing event. Marketing is one component in customer relationship management. Marketing today has become a trend in doing promotion, increase new customers to expand target market, and maintain old customer loyalty to increase the company sales’ point volume. Supported by appropriate information technology, marketing event could be changed as events that give benefit to the company. Marketing event with information technology, e-marketing, is done to increase company image. After being analysed, this e-marketing strategy will be implemented to rental company. 

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