Komunikasi Politik Muslimat NU dalam Suksesi Pemilihan Umum Kepala Daerah
The current political activity of women has become a meaningful conversation. Women have shown their existence as an important part of society that has and gives a positive meaning in the development of state and nation. Similarly, presented by Muslimat NU in Tegal District Election of Tegal District, Muslimat NU appear in front of the real to participate politically so that Pemilukada become an important moment in history as proof of their success. Through a gender approach to the theory of political communication, this article attempts to describe what the NU Muslimat motivates in the succession of the Tegal Regency Election of 2013, then how the political communication is built so that the effort succeeds in achieving its targets, as well as what factors are able to build political communication between them. The method used is interview and observation. The results of this study indicate that Umi Azizah, the elected vice-regent with an effective communication approach and his credibility and capital as a community activist for 20 years can take part in the political world substantially and can win the election with no money politics.