scholarly journals Persuasion and Mind Control in Leadership Discourse: A Socio-Cognitive Approach towards Selected Political Speeches

2020 ◽  
Vol 2 (2) ◽  
pp. 2-19
Author(s):  
Farzana Masroor ◽  
Sidra Shaikh ◽  
Safa Marwa ◽  
Saman Afzaal

Political leaders frequently engage with masses to fulfil their political agenda. For this purpose, language serves as a vital tool in the hands of politicians and that is mostly noticeable in political speeches made on various public forums. Taking into account the significance of such speeches for moving the masses in their favour, the present study carries out a critical discourse analysis of politician and current Prime Minister Imran Khan’s speeches for uncovering the strategies adopted for such purposes. The researchers have chosen three speeches of the politician from three different eras, such as the protest era, pre-election era, and the post-election era. These eras have been categorized following stratified sampling technique. The lens of critical discourse analysis has been applied to the speeches using van Dijk’s (1993) socio-cognitive approach. The analysis focuses on the use of strategies such as mind control, rhetoric art, argumentative move, emotional attachment and historical distortion. The results have attributed Imran Khan’s rise to the position of Prime Minister to his strategic and manipulative political discourse in his speeches. His primary focus remained on controlling the mind of the youth which has been achieved through the use of above-mentioned strategies in multiple ways. This research is significant as it creates awareness as well as consciousness in the public regarding rhetorical strategies adopted by political leaders such as Imran Khan to exercise mind control and mould public opinion in their favour.

2021 ◽  
Vol 4 (3) ◽  
pp. 703-714
Author(s):  
Saima Rasheed Tareen ◽  
Durr-e- Nayab ◽  
Sibgha Dilawer

The present study explores ideological construction related to corona pandemic with the application of critical discourse analysis and socio-cognitive approach to depict the domination of political authorities through COVID-19 related headlines in selected Pakistani newspapers. This study investigates news discourse critically to observe how this particular type of discourse unveils implicit beliefs, achieve the power and practice hegemony in the society. The researchers have followed the qualitative approach and the news headlines of two English-language Pakistani newspapers; ‘Dawn’ and ‘The News’ have collected through purposive sampling technique. Critical Discourse Analysis (1998) and Triangular Socio-Cognitive approach of Van Dijk(2009) are applied to this study. The findings revealed that ideological construction through COVID-19 related headlines (de)emphasize our/their performance over corona crisis. Use of active constructions and instances with absence of nominalization imply that speakers of news headlines try to represent themselves the sovereign and supreme to manipulate the readers’ ideology and actions over corona pandemic as the biological issue of corona has been made politicized by the selected world leaders. Moreover, Ideology regarding COVID-19 is propagated by authorities to practice societal oppression and power abuse to manipulate the beliefs of the innocent masses. Upcoming researchers can use the data through COVID-19 related headlines in different time frame or can conduct the research as an extension of the present study. Furthermore, comparative study of newspapers and electronic media discourse through COVID-19 related headlines, speeches and interviews can be under taken for the application of the present framework in future.


Cultura ◽  
2019 ◽  
Vol 16 (1) ◽  
pp. 53-73
Author(s):  
Saman REZAEI ◽  
Kamyar KOBARI ◽  
Ali SALAMI

With the realization of the promised global village, media, particularly online newspapers, play a significant role in delivering news to the world. However, such means of news circulation can propagate different ideologies in line with the dominant power. This, coupled with the emergence of so-called Islamic terrorist groups, has turned the focus largely on Islam and Muslims. This study attempts to shed light on the image of Islam being portrayed in Western societies through a Critical Discourse Analysis approach. To this end, a number of headlines about Islam or Muslims have been randomly culled from three leading newspapers in Western print media namely The Guardian, The Independent and The New York Times (2015). This study utilizes “ideological square” notion of Van Dijk characterized by “positive presentation” of selves and “negative presentation” of others alongside his socio-cognitive approach. Moreover, this study will take the linguistic discourses introduced by Van Leeuwen regarding “representing social actors and social practices” into consideration. The findings can be employed to unravel the mystery behind the concept of “Islamophobia” in Western societies. Besides, it can reveal how specific lexical items, as well as grammatical structures are being employed by Western media to distort the notion of impartiality.


2021 ◽  
pp. 026732312199951
Author(s):  
Ayça Demet Atay

Turkey’s membership process to the European Union has been a ‘long, narrow and uphill road’, as former Turkish Prime Minister, and later President, Turgut Özal once stated. This study analyses the representation of the European Union–Turkey negotiation process in the Turkish newspapers Cumhuriyet and Hürriyet from 1959 to 2019 with the aim of understanding the changing meaning of ‘Europe’ and the ‘European Union’ in Turkish news discourse. There is comprehensive literature on the representation of Turkey’s membership process in the European press. This article aims to contribute to the field by assessing the representation of the same process from a different angle. For this purpose, Cumhuriyet and Hürriyet newspapers’ front page coverage of selected 10 key dates in the European Union–Turkey relations is analysed through critical discourse analysis.


2017 ◽  
Vol 7 (6) ◽  
pp. 261
Author(s):  
Saadia Fatima ◽  
Muhammad Uzair

The research in hand has the objectives to analyse how ideologies are expressed through discourse practices in Western media; how a discourse practice and a linguistic strategy in terms of lexical choices are employed in portraying ideologies in media about Pakistan. Grounded on the theoretical framework of Van Dijk’s socio-cognitive approach of critical discourse analysis and model of Ideology which is the most appropriate to study media discourse, the data will be analysed qualitatively. The method of the current research is critical discourse analysis. The research revolves around the Pakistani socio-political events in Western media from the perspective of a global issue that is a war on terrorism. The research has objectives to investigate what and how Western media has used lexical choices to depict a certain ideology about Pakistan to the world. 


2019 ◽  
Vol 8 (1) ◽  
Author(s):  
Rize Rahmi Rahmi

Although there were many studies of Political Discourse had been done in CDA approach, but still few studies concern withrelation of ideology and language in the discourse. This study aims to, 1) find the ideological discourse structureswhich are used to enhance ideology in political speeches delivered by Donald Trump and 2) reveal the ideologies found in the speeches of Donald Trump about National Security. The analysis in this study is based on Fairclough’s(1992 )framework of Critical Discourse Analysis which consists of three levels of analysis; textual, discursive practice and socio-cultural practice. Then, for textual analysis, the writer used one analytical tool that is the theory of Ideological Discourse Structure of the discourse by Van Dijk (2000). The results showed that Donald Trump used language tactfully to achieve his goal on politics. The conclusion obtained is that Donald Trump enhances fascist ideology in his speeches which can be seen through the ideological structure of discourse which is found in his political speech on National Security.


2018 ◽  
Vol 10 (6) ◽  
pp. 97
Author(s):  
Sami K. Khawaldeh ◽  
Wafa abu Hatab

The present paper investigates Anti-terrorism Ideology (ATI) in King Abdullah II of Jordan political discourse following a critical discourse methodology and focusing on three speeches delivered in 2015. The socio-cognitive approach is adopted as an analytical framework to decipher the underlying ideological attitudes and meanings that are encoded in these speeches. The study revealed that semantic aspects including lexical choices, repetition, and presupposition have been employed to construct (ATI) that aimed at creating a negative mental image of terrorists and a positive image of Islam.


Author(s):  
Martin Reisigl

Critical Discourse Analysis (CDA) has entered the mainstream of linguistic and social science research with a strong transdisciplinary orientation and social engagement. This chapter introduces six variants of CDA: (1) Fairclough’s approach, which is strongly social theoretically embedded and informed by systemic functional linguistics; (2) van Leeuwen’s and Kress’s social semiotic and systemic functional approach; (3) van Dijk’s socio-cognitive approach; (4) the form of CDA promoted by the Duisburg Group around S. and M. Jäger, who keenly draw on Foucault’s approach to discourse analysis and Link’s discourse theory; (5) the Oldenburg approach, which is upheld by Gloy, Januschek, and others; and (6) the “Viennese” and “Lancaster” traditions of CDA, often termed the “discourse historical approach” and sometimes “discourse sociolinguistics.”


1990 ◽  
Vol 11 ◽  
pp. 84-99 ◽  
Author(s):  
Gunther Kress

The label Critical Discourse Analysis (CDA) is used by a significant number of scholars with a diverse set of concerns in a number of disciplines. It is well-exemplified by the editorial statement of the journal Discourse and Society, which defines its envisaged domain of enquiry as follows: “the reproduction of sexism and racism through discourse; the legitimation of power; the manufacture of consent; the role of politics, education and the media; the discursive reproduction of dominance relation between groups; the imbalances in international communication and information.” While some practitioners of Critical Discourse Analysis might want to amend this list here or there, the set of concerns sketched here well describes the field of CDA. The only comment I would make, a comment crucial for many practitioners of CDA, is to insist that these phenomena are to be found in the most unremarkable and everyday of texts—and not only in texts which declare their special status in some way. This scope, and the overtly political agenda, serves to set CDA off on the one hand from other kinds of discourse analysis, and from textlinguistics (as well as from pragmatics and sociolinguistics) on the other.


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