Hybrid features prediction model of movie quality using Multi-machine learning techniques for effective business resource planning

2021 ◽  
Vol 40 (5) ◽  
pp. 9361-9382 ◽  
Author(s):  
Naeem Iqbal ◽  
Rashid Ahmad ◽  
Faisal Jamil ◽  
Do-Hyeun Kim
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Resource Planning ◽  
Experimental Results ◽  
Quality Prediction ◽  
Classification Models ◽  
Hybrid Features ◽  
Social Media Data ◽  
Media Data

Quality prediction plays an essential role in the business outcome of the product. Due to the business interest of the concept, it has extensively been studied in the last few years. Advancement in machine learning (ML) techniques and with the advent of robust and sophisticated ML algorithms, it is required to analyze the factors influencing the success of the movies. This paper presents a hybrid features prediction model based on pre-released and social media data features using multiple ML techniques to predict the quality of the pre-released movies for effective business resource planning. This study aims to integrate pre-released and social media data features to form a hybrid features-based movie quality prediction (MQP) model. The proposed model comprises of two different experimental models; (i) predict movies quality using the original set of features and (ii) develop a subset of features based on principle component analysis technique to predict movies success class. This work employ and implement different ML-based classification models, such as Decision Tree (DT), Support Vector Machines with the linear and quadratic kernel (L-SVM and Q-SVM), Logistic Regression (LR), Bagged Tree (BT) and Boosted Tree (BOT), to predict the quality of the movies. Different performance measures are utilized to evaluate the performance of the proposed ML-based classification models, such as Accuracy (AC), Precision (PR), Recall (RE), and F-Measure (FM). The experimental results reveal that BT and BOT classifiers performed accurately and produced high accuracy compared to other classifiers, such as DT, LR, LSVM, and Q-SVM. The BT and BOT classifiers achieved an accuracy of 90.1% and 89.7%, which shows an efficiency of the proposed MQP model compared to other state-of-art- techniques. The proposed work is also compared with existing prediction models, and experimental results indicate that the proposed MQP model performed slightly better compared to other models. The experimental results will help the movies industry to formulate business resources effectively, such as investment, number of screens, and release date planning, etc.

scholarly journals Assessing Patient-Perceived Hospital Service Quality and Sentiment in Malaysian Public Hospitals Using Machine Learning and Facebook Reviews

2021 ◽  
Vol 18 (18) ◽  
pp. 9912
Author(s):  
Afiq Izzudin A. Rahim ◽  
Mohd Ismail Ibrahim ◽  
Kamarul Imran Musa ◽  
Sook-Ling Chua ◽  
Najib Majdi Yaacob
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Quality Of Care ◽  
Service Quality ◽  
Hospital Quality ◽  
Public Hospitals ◽  
Social Media Data ◽  
Positive Sentiment ◽  
Media Data

Social media is emerging as a new avenue for hospitals and patients to solicit input on the quality of care. However, social media data is unstructured and enormous in volume. Moreover, no empirical research on the use of social media data and perceived hospital quality of care based on patient online reviews has been performed in Malaysia. The purpose of this study was to investigate the determinants of positive sentiment expressed in hospital Facebook reviews in Malaysia, as well as the association between hospital accreditation and sentiments expressed in Facebook reviews. From 2017 to 2019, we retrieved comments from 48 official public hospitals’ Facebook pages. We used machine learning to build a sentiment analyzer and service quality (SERVQUAL) classifier that automatically classifies the sentiment and SERVQUAL dimensions. We utilized logistic regression analysis to determine our goals. We evaluated a total of 1852 reviews and our machine learning sentiment analyzer detected 72.1% of positive reviews and 27.9% of negative reviews. We classified 240 reviews as tangible, 1257 reviews as trustworthy, 125 reviews as responsive, 356 reviews as assurance, and 1174 reviews as empathy using our machine learning SERVQUAL classifier. After adjusting for hospital characteristics, all SERVQUAL dimensions except Tangible were associated with positive sentiment. However, no significant relationship between hospital accreditation and online sentiment was discovered. Facebook reviews powered by machine learning algorithms provide valuable, real-time data that may be missed by traditional hospital quality assessments. Additionally, online patient reviews offer a hitherto untapped indication of quality that may benefit all healthcare stakeholders. Our results confirm prior studies and support the use of Facebook reviews as an adjunct method for assessing the quality of hospital services in Malaysia.

scholarly journals Predicting ethnicity with data on personal names in Russia

2021 ◽  
Author(s):  
Alexey Bessudnov ◽  
Denis Tarasov ◽  
Viacheslav Panasovets ◽  
Veronica Kostenko ◽  
Ivan Smirnov ◽  
...  
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Ethnic Groups ◽  
Geographical Location ◽  
Ethnic Relations ◽  
Social Media Data ◽  
Personal Names ◽  
Learning Classifier ◽  
Media Data

In this paper we develop a machine learning classifier that predicts perceived ethnicity from data on personal names for major ethnic groups populating Russia. We collect data from VK, the largest Russian social media website. Ethnicity has been determined from languages spoken by users and their geographical location, with the data manually cleaned by crowd workers. The classifier shows the accuracy of 0.82 for a scheme with 24 ethnic groups and 0.92 for 15 aggregated ethnic groups. It can be used for research on ethnicity and ethnic relations in Russia, in particular with VK and other social media data.

scholarly journals Sentiment Analysis in Social Media using Machine Learning Techniques

2020 ◽  
pp. 193-201 ◽  
Author(s):  
Hayder A. Alatabi ◽  
Ayad R. Abbas
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Sentiment Analysis ◽  
Machine Learning Techniques ◽  
Great Success ◽  
Social Media Data ◽  
Learning Techniques ◽  
The World ◽  
Analysis System ◽  
Media Data

Over the last period, social media achieved a widespread use worldwide where the statistics indicate that more than three billion people are on social media, leading to large quantities of data online. To analyze these large quantities of data, a special classification method known as sentiment analysis, is used. This paper presents a new sentiment analysis system based on machine learning techniques, which aims to create a process to extract the polarity from social media texts. By using machine learning techniques, sentiment analysis achieved a great success around the world. This paper investigates this topic and proposes a sentiment analysis system built on Bayesian Rough Decision Tree (BRDT) algorithm. The experimental results show the success of this system where the accuracy of the system is more than 95% on social media data.

scholarly journals Communication Sentiment Analyzer using Machine Learning with Naive Bayes Bernoullinb

2019 ◽  
Vol 9 (1) ◽  
pp. 5976-5979
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Major Part ◽  
Naive Bayes ◽  
Naïve Bayes ◽  
User Preferences ◽  
Social Media Data ◽  
Machine Learning Model ◽  
The World ◽  
Media Data

In this never-ending social media era it is estimated that over 5 billion people use smartphones. Out of these, there are over 1.5 billion active users in the world. In which we all are a major part and before opening our messages we all are curious about what message we have received. No doubt, we all always hope for a good message to be received. So Sentiment analysis on social media data has been seen by many as an effective tool to monitor user preferences and inclination. Finally, we propose a scalable machine learning model to analyze the polarity of a communicative text using Naive Bayes’ Bernoulli classifier. This paper works on only two polarities that is whether the sentence is positive or negative. Bernoulli classifier is used in this paper because it is best suited for binary inputs which in turn enhances the accuracy of up to 97%.

scholarly journals Sentiment Analysis Methods for HPV Vaccines Related Tweets Based on Transfer Learning

Healthcare ◽  
2020 ◽  
Vol 8 (3) ◽  
pp. 307
Author(s):  
Li Zhang ◽  
Haimeng Fan ◽  
Chengxia Peng ◽  
Guozheng Rao ◽  
Qing Cong
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Transfer Learning ◽  
Hpv Vaccination ◽  
Experimental Results ◽  
Fine Tuning ◽  
Hpv Vaccines ◽  
Social Media Data ◽  
Public Sentiment ◽  
Media Data

The widespread use of social media provides a large amount of data for public sentiment analysis. Based on social media data, researchers can study public opinions on human papillomavirus (HPV) vaccines on social media using machine learning-based approaches that will help us understand the reasons behind the low vaccine coverage. However, social media data is usually unannotated, and data annotation is costly. The lack of an abundant annotated dataset limits the application of deep learning methods in effectively training models. To tackle this problem, we propose three transfer learning approaches to analyze the public sentiment on HPV vaccines on Twitter. One was transferring static embeddings and embeddings from language models (ELMo) and then processing by bidirectional gated recurrent unit with attention (BiGRU-Att), called DWE-BiGRU-Att. The others were fine-tuning pre-trained models with limited annotated data, called fine-tuning generative pre-training (GPT) and fine-tuning bidirectional encoder representations from transformers (BERT). The fine-tuned GPT model was built on the pre-trained generative pre-training (GPT) model. The fine-tuned BERT model was constructed with BERT model. The experimental results on the HPV dataset demonstrated the efficacy of the three methods in the sentiment analysis of the HPV vaccination task. The experimental results on the HPV dataset demonstrated the efficacy of the methods in the sentiment analysis of the HPV vaccination task. The fine-tuned BERT model outperforms all other methods. It can help to find strategies to improve vaccine uptake.

Analyzing Social Media Research: A Data Quality and Research Reproducibility Perspective

2021 ◽  
pp. 227797522110118
Author(s):  
Amit K. Srivastava ◽  
Rajhans Mishra
Keyword(s):  
Social Media ◽  
Data Quality ◽  
Quality Of Data ◽  
Social Media Data ◽  
National Crisis ◽  
Social Media Platforms ◽  
Quality Issues ◽  
The One ◽  
Media Data

Social media platforms have become very popular these days among individuals and organizations. On the one hand, organizations use social media as a potential tool to create awareness of their products among consumers, and on the other hand, social media data is useful to predict the national crisis, election polls, stock prediction, etc. However, nowadays, a debate is going on about the quality of data generated on social media platforms, whether it is relevant for prediction and generalization. The article discusses the relevance and quality of data obtained from social media in the context of research and development. Social media data quality issues may impact the generalizability and reproducibility of the results of the study. The paper explores possible reasons for quality issues in the data generated over social media platforms along with the suggestive measures to minimize them using the proposed social media data quality framework.

scholarly journals Suicide Risk and Protective Factors in Online Support Forum Posts: Annotation Scheme Development and Validation Study (Preprint)

2020 ◽  
Author(s):  
Stevie Chancellor ◽  
Steven A Sumner ◽  
Corinne David-Ferdon ◽  
Tahirah Ahmad ◽  
Munmun De Choudhury
Keyword(s):  
Public Health ◽  
Machine Learning ◽  
Social Media ◽  
Protective Factors ◽  
Suicide Risk ◽  
Risk And Protective Factors ◽  
Prior Work ◽  
Annotation Scheme ◽  
Social Media Data ◽  
Media Data

BACKGROUND Online communities provide support for individuals looking for help with suicidal ideation and crisis. As community data are increasingly used to devise machine learning models to infer who might be at risk, there have been limited efforts to identify both risk and protective factors in web-based posts. These annotations can enrich and augment computational assessment approaches to identify appropriate intervention points, which are useful to public health professionals and suicide prevention researchers. OBJECTIVE This qualitative study aims to develop a valid and reliable annotation scheme for evaluating risk and protective factors for suicidal ideation in posts in suicide crisis forums. METHODS We designed a valid, reliable, and clinically grounded process for identifying risk and protective markers in social media data. This scheme draws on prior work on construct validity and the social sciences of measurement. We then applied the scheme to annotate 200 posts from r/SuicideWatch—a Reddit community focused on suicide crisis. RESULTS We documented our results on producing an annotation scheme that is consistent with leading public health information coding schemes for suicide and advances attention to protective factors. Our study showed high internal validity, and we have presented results that indicate that our approach is consistent with findings from prior work. CONCLUSIONS Our work formalizes a framework that incorporates construct validity into the development of annotation schemes for suicide risk on social media. This study furthers the understanding of risk and protective factors expressed in social media data. This may help public health programming to prevent suicide and computational social science research and investigations that rely on the quality of labels for downstream machine learning tasks.

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