scholarly journals Retailers, All Omni-Shoppers Are Not the Same

2021 ◽  
Author(s):  
Nuria Viejo-Fernández

Taking as a basis the elaboration likelihood model (ELM), this paper evaluates how the way in which the customer searches, evaluates and compares information influences the development of omni-channel behaviour, as well as each of its most common practices, webrooming (researching products online but purchasing products in a physical store) and showrooming (visiting physical stores to check out products and then buying them online). The results obtained from a sample of 939 apparel shoppers using the database constructed for the Spanish retail sector by GfK reflect that compared to one-stop shoppers, omni-shoppers (without distinguishing specific typologies) spend more time and effort planning their decision-making. The combination of physical and virtual channels makes it easier for the consumer to be more involved in the shopping experience and to search, compare and evaluate specific information about the product and/or retailer before the final purchase. This more reflective behaviour in which more time is spent on the consumer journey and more information is handled is what ELM defines as the central information processing route. While it is true that the central information processing route predominates, it is concluded when analysing each of the omni-channel behaviours separately that webroomers are more likely to follow this route, analysing in depth all issues related to the product they want to buy. On the other hand, although showrooming behaviour cannot be associated with the same intensity to the central information processing route, nor can it be associated with a less planned customer journey, like that of e-shoppers who focus only on prices and cost savings associated with the purchase. Showroomers use the internet to learn about retailer-related aspects as well as other consumers’ opinions of the product before buying the product from the online store. Taking these results into account, managers should keep in mind the idea that webroomers and showroomers are as different as they are the same. Thus, both the internet and the physical store have to serve as both an information point and a shopping channel. Websites need to be usable and simple so that webroomers can get in-depth information about the retailer’s portfolio and showroomers can make a purchase in a few quick steps. On the other hand, the physical store will be a touchpoint where omni-shoppers will enjoy unique experiences, highlighting the sales force that will be key for webroomers and showroomers to develop a stronger bond with the firm and not shop at any other competitor retailer.

Author(s):  
Hind Mohammed Abdul Jabbar Ali

Connecting to the  electronic information network (internet) became the most characteristic that distinguish this era However , the long hours which young men daily spend on the internet On the other hand ,there are many people who are waiting for the chance to talk and convince them with their views This will lead the young people to be part in the project of the “cyber armies “that involved with states and terrorist organizations  This project has been able  to recruitment hundreds of people every day to work in its rank . It is very difficult to control these websites because we can see the terrorist presence in all its forms in the internet   In addition there are many incubation environments that feed in particular the young people minds                                                                                         Because they are suffering from the lack of social justice Also the unemployment, deprivation , social and political repression So , that terrorist organizations can attract young people through the internet by convincing them to their views and ideas . So these organizations will enable to be more  stronger.


2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.


Author(s):  
Fabíola Do Socorro Figueiredo dos Reis ◽  
Izabela Guimarães Guerra Leal ◽  
Christiane Stallaert

This article presents the results of a research on voluntary and collaborative translation of fanfictions (stories written by fans), which have figured with higher incidence on the Internet in recent years. Although the collaborative translation is not a new phenomenon and has been documented in the history of translation in Western and non-Western cultures, it gains new dimensions in the digital era. Two fanfictions (named “Palavras com Estranhos” e “Palavras com Amigos”) translated by an online group of 33 Brazilian translators reveal some features of the process of collaborative translation on the Internet. The research reveals the collective character of the online translation practiced by non-professional female translators. Our analysis highlights the chainwork of such a practice, the interaction between translators and readers, and the process singled out by this dual interaction on one hand, between translators themselves and, on the other hand, between translator and reader.


2004 ◽  
Vol 26 (1) ◽  
Author(s):  
Eric Hilgendorf

AbstractAfter some introductory remarks on the German legal system and German legal politics, the main forms of datanet crime on the Internet are sketched. After that, one of the most important Internet-cases of the last decade, the CompuServe case, is discussed in some detail. One of the main problems of datanet crime is its global reach. The world-spanning nature of the cyberspace significantly enlarges the ability of offenders to commit crimes that will affect people in a variety of other countries. On the other hand, the jurisdiction of national criminal law cannot be expanded at will by any single nation. A transnational criminal law for the Internet is possible but should be restricted to the defence of universally (or nearly universally) accepted interests and values. In effect, it seems that the problems of computer-related crime on the Internet cannot be solved by criminal law alone.


Author(s):  
John Miles Foley

This chapter explains the differences between the Pathways Project website and book, and lays out the advantages of each medium in engaging with the project itself. To read Oral Tradition and the Internet is to engage in the tried-and-true commerce of the tAgora. Although as a morphing book it supports and reflects some online-like activities (Morphing Book), its primary value derives from textual dynamics. You have room to navigate to a degree, but you're also provided a single, direct route—at least within each node—through the shorter, guided, brick-and-mortar presentation. To surf the Pathways Project wiki-website on the other hand is to take advantage of the emerging technology of the eAgora. Its contents are more copious as well as interactive and non-predetermined, so you can formulate your own experience to a radically greater extent. Navigation means cocreation, as the network licenses (and requires) your ongoing participation.


2019 ◽  
Vol 23 (2) ◽  
pp. 137-152
Author(s):  
Murray Skees ◽  

My argument in this paper is given in two parts. In Part I, I review the ancient understanding of aporia, focusing on works by Plato and Aristotle. I illustrate two ways of understanding aporia: “cathartic” and “zetetic.” Cathartic aporia refers to the experience of being purged of hubris and ignorance through the dialectic. Zetetic aporia, on the other hand, requires us to engage in, recognize, and work through certain philosophical puzzles or problems. In Part II, I discuss the idea of Big Data and then argue that in the “age of answers” neither conception of aporia appears to be necessarily cultivated by the average Internet user. Our experience of wonder suffers when we rely so heavily on the Internet as a “surrogate expert,” and when our social media use betrays the fact that we always seem to gravitate towards the like-minded.


2012 ◽  
Vol 1 (1) ◽  
Author(s):  
Losina Purnastuti

Electronic Commerce is claimed as a form of new market in electronic era. Although most current use of Electronic Commerce occurs at the inter-corporate and inter-organizational levels, Electronic Commerce services aimed at individual consumers are developing rapidly. The internet is a major catalyst in the diffusion of Electronic commerce into an increasing number of economic spheres, and is rapidly harmonizing the general environment in which electronic transactions of all kinds take place. This form of new market is able to create some incentives both in transaction management and business efficiency area. On the other hand, implementation of Electronic Commerce become an issue discussed extensively from many of point of view including: law, economic and technology.


Author(s):  
Andras Molnar

Abstract These days a lot can be heard about special weapons which accelerate the projectile not based on the traditional, chemical energy release, but providing the muzzle velocity with the help of electromagnets. In English terminology, many descriptions can be read about these devices, referred to as “coilgun”. There are so many hobbyist and amateurs who make these devices [1,2] and publish their results on the internet [3,4]. The purpose of the project is dual. On one hand, features, advantages, disadvantages and the limits of the electromagnetically accelerated weapons can be found by building an experimental tool. On the other hand, it was intended to point out the fact that anybody can build such a tool using commercially available commercial components. Although the muzzle energy of the device presented in this paper is not more than 6.8J, but it can cause serious injury. The paper also points out that in a similar way, still not using special components, a weapon can be made with a larger (10-20J) muzzle energy.


2016 ◽  
Vol 2 (1) ◽  
pp. 86
Author(s):  
Aihua Wen

Internet users have given two existing phrases in Chinese, “Jiang Zhen” and “Lao Siji” new second definitions. “Jiang Zhen” which exists in some southern Chinese dialects is gradually becoming a new Mandarin phrase. The phrase’s meaning is being transformed and this new meaning is being used by Chinese netizens. This new and transformed meaning has spread quickly throughout the internet. On the other hand, “Lao Siji” now has several new meanings and has become more popular in online and real life conversations. From the three dimensions of language namely semantics, syntax and pragmatics, the two new phrases have their intrinsic connotations. Currently, different sections of the public hold different attitudes to these two new phrases, so their vitality is still waiting for the test of time.


Management ◽  
2018 ◽  
Vol 22 (1) ◽  
pp. 154-162
Author(s):  
Maciej Czaplewski

Summary The use of e-commerce in the promotion and sale of hand made products On one hand, virtually regardless of the industry, with the development of e-commerce today traders are becoming better opportunity to present as well as sell their products. On the other hand, steadily increases a group of people who more often and more willingly decide to buy custom and unique products, which are being mostly made by hand by small companies or by individuals. It should not surprise anyone, that the market of hand made products offered via the Internet is growing at a rapid pace. For this reason, the article presents and systematizes basic usability of e-commerce by the makers of hand made products.


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