Using the Contingent Valuation Method for ex ante service innovation evaluation (reviewed paper)
2006 ◽
Vol 157
(11)
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pp. 507-512
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Keyword(s):
Ex Ante
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The Contingent Valuation Method (CVM) can be a useful tool for the ex ante evaluation of service innovations in the forestry sector, in particular for transforming a recreational forest function from a free to a payment-based utilisation. In presenting the case study results, the superiority of CVM to other evaluation techniques is discussed.