A Study on the Design Guide line of Medical Kit Bag for Patients with Lifestyle Disease - Focusing on the Behavioral Learning Theory -

2019 ◽  
Vol 18 (6) ◽  
pp. 41-55
Author(s):  
Young Joo Choi ◽  
Do Sung Chung
Keyword(s):  
Learning Theory ◽  
Behavioral Learning ◽  
Guide Line ◽  
Design Guide ◽  
Lifestyle Disease

Behavioral Learning Theory: Its Relevance to Marketing and Promotions

1981 ◽  
Vol 45 (2) ◽  
pp. 70-78 ◽  
Author(s):  
Michael L. Rothschild ◽  
William C. Gaidis
Keyword(s):  
Learning Theory ◽  
Marketing Concept ◽  
Central Concept ◽  
Behavioral Learning ◽  
Promotional Strategies

Behavioral learning theory has been generally overlooked in the development of marketing thought. The central concept states that behavior that is positively reinforced is more likely to recur than nonreinforced behavior. This runs parallel to the marketing concept and may be a sufficient model for dealing with most low involvement purchase situations. Its greatest value may be in the development of promotional strategies. This paper extends some of the ideas presented in an earlier paper in this journal.

A Clarification and Extension of Operant Conditioning Principles in Marketing

1982 ◽  
Vol 46 (3) ◽  
pp. 102-107 ◽  
Author(s):  
J. Paul Peter ◽  
Walter R. Nord
Keyword(s):  
Operant Conditioning ◽  
Learning Theory ◽  
Behavior Modification ◽  
Marketing Practice ◽  
Behavioral Learning

Operant conditioning as presented by Skinner and in a behavior modification perspective is clarified and extended by comparison with behavioral learning theory, which is found to be a misinterpretation of operant conditioning and which offers recommendations for marketing practice that are unsupported by operant principles or the BMP. Consideration of these issues leads to several extensions of operant conditioning and the BMP in marketing.

A taste of things to come

2000 ◽  
Vol 23 (2) ◽  
pp. 207-208
Author(s):  
Jerald D. Kralik ◽  
Marc D. Hauser
Keyword(s):  
Learning Theory ◽  
Evolutionary Theory ◽  
Behavioral Learning ◽  
To Come

Rolls uses evolutionary theory and behavioral learning theory in his analysis of emotion. We believe that both theories are greatly underutilized, leaving an incomplete description of the nature of emotion and its neural foundation.

scholarly journals Integrating Chaotic Perspective and Behavioral Learning Theory into a Global Pandemic Crisis Management Framework for Hotel Service Providers

2021 ◽  
Author(s):  
Dung Le ◽  
Giang T. Phi ◽  
Truc H. Le
Keyword(s):  
Best Practices ◽  
Crisis Management ◽  
Learning Theory ◽  
News Media ◽  
Service Providers ◽  
Management Model ◽  
Management Framework ◽  
Behavioral Learning ◽  
Global Pandemic ◽  
Hotel Service

Hotel service providers are among the most affected by the evolving Covid-19 pandemic. Although the consequences of the pandemic on hotel operations have been widely examined, the question of how hotel businesses can revive, innovate, and transform in order to survive and recover remains vastly under-researched. This study aims to provide insights on this important topic by analyzing 312 news articles between December 1, 2019, and March 1, 2021, published by global news media, which report hotels’ strategies and tactics to deal with the pandemic. Grounded on chaos theory, behavioral learning theory, and an integrated crisis management model, a global pandemic crisis management framework is developed. Practically, the paper reveals best practices applied by hoteliers to deal with the pandemic (e.g., service transformation, smart marketing, strategic collaboration/alliance, mergers and acquisitions, and digitalization) and suggests ways for hotel services providers to adapt to the “new travel” age.

scholarly journals A Behavioral Learning Theory Public Health Promotion and Education Campaign Plan for COVID-19

2020 ◽  
Vol 3 (2) ◽  
pp. 01-04
Author(s):  
Lisa Marie Portugal
Keyword(s):  
Public Health ◽  
Health Promotion ◽  
Learning Theory ◽  
Swot Analysis ◽  
Health Behavior Change ◽  
Behavioral Learning ◽  
Public Health Communication ◽  
Education Campaign ◽  
Health Promotion And Education ◽  
Public Health Promotion

The article includes a COVID-19 public health promotion and education campaign plan to prompt change by applying major behavioral change principles and procedures. Best practices research to motivate, support, and sustain health behavior change includes the application of Behavioral Learning Theory when educating the public regarding COVID-19 health challenges. Topics evaluated include: (1) Behavioral Learning Theory, (2) 6-month timeline for accomplishing three COVID-19 public health communication objectives, and (3) SWOT analysis.

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