scholarly journals Blickpunkt Wissenschaft. Einige Bemerkungen zur journalistischen Wissenschaftsvermittlung

2019 ◽  
Vol 20 (4) ◽  
pp. 121-141
Author(s):  
Magdalena Makowska

Popular-science magazines occupy an important place amidst numerous areasof journalistic activity. Their aim is to convey scientific knowledge that is easily digestible and attractive in its form also when it comes to non-specialists. Authors of such texts facea difficult task of reconciling what is typically scientific with what is journalistic. The purpose of the article is a media-linguistic analysis of phenomena which constitute the journalistic transfer of scientific knowledge, taking place both in the verbal as well as visual sphere.The research corpus is based on the texts published in the Polish edition of the popular science magazine FOCUS. In the centre of research interest there are processes of hybridization and differentiation which are employed by authors of multimodal texts in order to optimizethe transfer of information.

2017 ◽  
pp. 16-21
Author(s):  
Olga Ariskina

The work is devoted to a multidimensional consideration of the terminology of morphology and word-formation in the East Slavic grammars of the 16th century. (The Grammar of 1586, The Grammar "Adelfotis" in 1591, The Grammar of Lavrеntii Zizanii in 1596) The term is a linguistic unit for special purposes, which is the verbalized result of professional thinking, which denotes the concept of a certain scientific theory and serves to coding (concentration, fixation, storage), transmission (transfer of information), communicate, transmutation of knowledge (cognition: comprehension, processing, augmentation) and orientation in a certain special area, therefore an important place in describing the terminology of the past is assigned to the orientational aspect, which allows us to analyze the terms not only from the perspective of origin, word-formation, functioning, but also from the perspective of the explanation of the rationality of the author's nomination and the appropriateness of the perception of it by the addressee. Terminology is explored through the prism of the linguistic persona of grammarians by using the method of logical-semantic analysis. At the stage of generation of the terminology of the doctrine of morphemic and word formation, the large number of calquing terms (almost 50% of the total number) was used. The Russian basis of the calquing was found out, which consists in the existence in the Russian language of the lexical-semantic method of derivation. Also for this stage, the functioning of terms formed by substantivation is characterized. Dynamics of the exponent of terms of morphology and word-formation of the XVI century is due to the variation and synonymy, the dynamics of significatum – the reality (changes in language) and the development of scientific knowledge. In the XVI century the terminological system in the field of word-formation is formed as a system, with enough clearly appeared hypo-hyperonical relations.


Author(s):  
Vlatko Vedral

Spring 2005, whilst sitting at my desk in the physics department at Leeds University, marking yet more exam papers, I was interrupted by a phone call. Interruptions were not such a surprise at the time, a few weeks previously I had published an article on quantum theory in the popular science magazine, New Scientist, and had since been inundated with all sorts of calls from the public. Most callers were very enthusiastic, clearly demonstrating a healthy appetite for more information on this fascinating topic, albeit occasionally one or two either hadn’t read the article, or perhaps had read into it a little too much. Comments ranging from ‘Can quantum mechanics help prevent my hair loss?’ to someone telling me that they had met their twin brother in a parallel Universe, were par for the course, and I was getting a couple of such questions each day. At Oxford we used to have a board for the most creative questions, especially the ones that clearly demonstrated the person had grasped some of the principles very well, but had then taken them to an extreme, and often, unbeknown to them, had violated several other physical laws on the way. Such questions served to remind us of the responsibility we had in communicating science – to make it clear and approachable but yet to be pragmatic. As a colleague of mine often said – sometimes working with a little physics can be more dangerous than working with none at all. ‘Hello Professor Vedral, my name is Jon Spooner, I’m a theatre director and I am putting together a play on quantum theory’, said the voice as I picked up the phone. ‘I am weaving elements of quantum theory into the play and we want you as a consultant to verify whether we are interpreting it accurately’. Totally stunned for at least a good couple of seconds, I asked myself, ‘This guy is doing what?’ Had I misheard? A play on quantum theory? Anyway it occurred to me that there might be an appetite for something like this, given how successful the production of Copenhagen, a play by Michael Freyn, had been a few years back.


2021 ◽  
Vol 273 ◽  
pp. 11029
Author(s):  
Yana Kosyakova

The purpose of this work is to: 1) identify, study and analyze speech methods of updating scientific knowledge as a tool for influencing the reader's consciousness; 2) identify potential criteria for increasing the audience's interest in the presented scientific knowledge in the aspect of popular science discourse on the example of popular science articles from selected journals for analysis; 3) describe the influencing potential of these speech methods of presenting knowledge to the addressee. Methodology. The influencing potential of media sources that increase the interest of the readership is revealed through a series of studies describing the factors and methods of popularizing scientific knowledge in modern media on the basis of intersecting discourses (social-political, pedagogical, medical, etc.). The research is also based on the method of continuous sampling in the selection of practical material, the method of quantitative and qualitative analysis. The article substantiates the most effective and frequent speech patterns.


BJHS Themes ◽  
2018 ◽  
Vol 3 ◽  
pp. 129-146
Author(s):  
PETER J. BOWLER

AbstractMeccano Magazine began publishing in 1916 to advertise the popular children's construction set. By the 1920s it had expanded into a substantial, well-illustrated monthly that eventually achieved a circulation of seventy thousand. Under the editorship of the popular-science writer Ellison Hawks it now devoted approximately half of its pages to real-life technology and some natural science. In effect, it became a popular-science magazine aimed at teenage and pre-teen boys. This article explores Hawks's strategy of exploiting interest in model building to encourage interest in science and technology. It surveys the contents of the magazine and shows how it developed over time. It is argued that the material devoted to real-life science and technology was little different to that found in adult popular-science magazines of the period, raising the possibility that Meccano Magazine’s large circulation may explain the comparative lack of success of the adult publications.


Design Issues ◽  
2021 ◽  
Vol 37 (4) ◽  
pp. 72-85
Author(s):  
Simone Heekeren

Abstract Images play a considerable role in the communication of scientific knowledge. This article deals with the recontextualization of originally scientific images in multimodal popular science articles. The focus is on the visual editing of these images, and thus on an aspect of visual design in science communication. I present different types of multimodal transcriptive procedures that are related to the recontextualization and readdressing of images in popular science contexts. Since these procedures may be accompanied by a change in the legibility of visualizations, I will conclude by suggesting possible implications for the evidence potential of popular science images.


2020 ◽  
Vol 3 (2) ◽  
pp. 133-151 ◽  
Author(s):  
Mićo Tatalović

Popular science coverage in Soviet countries was often determined by the ideological function of the media. But this was not always the case, especially on the periphery of the Soviet Union. I analyse science coverage in a cult popular science magazine published at the edges of the communist East, socialist Yugoslavia, in the mid-1970s at the height of the magazine’s circulation and during the reign of the country’s communist leader Josip Broz Tito. This analysis shows that at least some Yugoslav media rose above the East/West ideological divide, freeing science from the shackles of US and Soviet ideology, while imparting a unique Yugoslav ideological vision of the world to media science coverage.


Author(s):  
María del Pilar Blanco

This chapter offers a new reading of popular science publications from the period of the República Restaurada (1868–76) in Mexico, namely José Joaquín Arriaga’s La Ciencia Recreativa (1871–74), a set of science primers for children and articles from Santiago Sierra’s popular-science magazine, El Mundo Científico (1877–78). Situating these publications within this period of political, cultural, and social stabilization, Blanco explores the uses of popular science writing as modes for perceiving the Mexican landscape in the throes of modernization. Employing Bruno Latour and Steve Woolgar’s concept of the laboratory as a space of and for inscription, Blanco argues that these Mexican science writers in effect conceived the nation’s landscape as a kind of open laboratory in which natural phenomena were continuously recorded and measured. These inscriptions, in turn, were a way of integrating the Mexican nation into the practices of global science in the late nineteenth century.


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