scholarly journals Entrepreneurship development program: Branding and marketing innovation during the pandemic

2021 ◽  
Vol 6 (11) ◽  
pp. 2140-2146
Author(s):  
Dian Arief Pradana ◽  
Herdiana Dyah Susanti ◽  
Rifka Arinda Noviasari ◽  
Winda Hurotul ‘Aini ◽  
Moh. Fahrurrozi ◽  
...  
Keyword(s):  
Consumer Preferences ◽  
Development Program ◽  
Business Owners ◽  
Entrepreneurship Development ◽  
Marketing Innovation ◽  
Entrepreneurial Skills ◽  
At Home

The Covid-19 pandemic has resulted in many businesses experiencing a slump. The decline occurred because businesses were not ready to adapt to changing consumer preferences. Shops and supermarkets, which are usually crowded with consumers, are now suddenly deserted because consumers prefer to stay at home. Business owners must innovate, especially in terms of marketing to maintain their existence during the pandemic. This activity aims to improve the entrepreneurial skills of students and alumni to survive during the pandemic. The method of implementing this entrepreneurship development program is carried out in the form of a webinar with the theme Branding and Marketing Innovation During the Covid-19 Pandemic. The total number of participants is approximately 80 students and alumni. The results of the activity showed that the webinar activity really helped the participant's business to be able to grow and survive the pandemic. It is hoped that this webinar can increase creativity and bring up participant innovation to become strong entrepreneurs in the midst of the COVID-19 pandemic.

scholarly journals A Qualitative Analysis of the Success of Entrepreneurship Development Programs Based on Segment Studies

2017 ◽  
Vol 5 (3) ◽  
pp. 235
Author(s):  
Sarita Solanki Rana ◽  
S. K. Jain ◽  
Rajbir Singh ◽  
Bhupender Kumar Som
Keyword(s):  
Qualitative Analysis ◽  
New Ventures ◽  
Development Program ◽  
Educational Institutions ◽  
Development Programs ◽  
Entrepreneurship Development ◽  
Entrepreneurial Skills ◽  
Set Up

<p><em>Entrepreneurship Development Program include Strategies to increase Business which involve identifying areas where new ventures can be set up and so it is important to analyse the success of such program. This Paper is aimed at analysing success of the Entrepreneurship Development Program that are carried out across the country by educational institutions. A Survey was carried out across all such institutes where EDP was delivered and the participants were asked to rate the program attended by them on parameters that play a key role in development of the entrepreneurial skills. The data of 1000 such participants were taken. Their results were segregated and aggregated and the result was studied through pie graphs to give a qualitative analysis of the inclination of each group among the segregated ones.</em></p>

Enterprise Development Programming in Partnership with Local Government, Science and Business. The Example of Rybnik

2017 ◽  
Vol 13 ◽  
pp. 53-61
Author(s):  
Wojciech Kiljańczyk
Keyword(s):  
Economic Development ◽  
Local Government ◽  
Development Program ◽  
Development Programs ◽  
Enterprise Development ◽  
Entrepreneurship Development ◽  
Development Programming ◽  
Development Plans ◽  
Resources And Capabilities ◽  
The City

The article concerns the mechanisms of entrepreneurship development in partnership with local government, science and business. The author presents evidence that the sector partnership is crucial for the success of projects developing entrepreneurship in the local and regional perspective. Local government has the resources and capabilities to act as initiators of projects and programs supporting the economic development of the city or voivodeship. At the same time, representatives of local government units must use appropriate operational and management methods in the implementation of the policy of strengthening entrepreneurship. Inter-sectoral collaboration requires the application of organisational solutions allowing for the involvement of units in different fields and basing on various legislation. The author also indicates that the source of the competitive advantage of cities and regions may be the specialisation, as well as the commercialisation of knowledge and technology. In this case, the inter-sectoral partnership is crucial as it conditions the success of economic development programs in its social, economic and political sense. At the same time, the article describes the methods of building the inter-sectoral cooperation. As a basis for the appropriate use of the different potential of the cooperating participants, the authors indicated projects and programs embracing groups of projects. All this is worth being recognised within the framework of strategic documents, such as development plans, strategies, and other records used by local government agencies. The article uses the outcome of the participatory workshops during the preparation of the Rybnik Enterprise Development Program. The aim of the study is the verification of the assumption that the sectoral partnership is crucial to the processes of local and regional entrepreneurship development.

Uplifting the Socioeconomic Life of Rural People through the Provision of Credit facilities and Entrepreneurship Development: The Role of CUSO International

2021 ◽  
pp. 105-119
Keyword(s):  
Descriptive Analysis ◽  
Development Program ◽  
Sampling Technique ◽  
Development Programme ◽  
Economic Life ◽  
Rural People ◽  
Entrepreneurship Development ◽  
Cross River State ◽  
Parametric Statistics

The study examines the correlation between Canadian University Student OverseaInternational credit facilities, entrepreneurship development programme and the socio-economic life of rural people in Southern Senatorial District. Adopting the survey research method, data was collected from 400 participants from a population of 3847 beneficiaries of the various CUSO programs in Southern Cross River State, using a structured questionnaire. The participants were selected using proportional stratified and accidental sampling technique. Elicited data was analyzed using descriptive statistics before the result was then subjected to correlation analysis at 0.05 confidence level. The descriptive analysis revealed that all the participants, 371 (100.00%), were beneficiaries. 335 (90.30%) participants reported that their socioeconomic status has improved since they benefitted from the CUSO microcredit scheme. 352 (94.88) participants reported that they were beneficiaries of the CUSO entrepreneurship program. 346 (93.3%) reported that the entrepreneurship development program has helped improved their employment status. From the parametric statistics carried out, it was discovered that there was a statistically significant correlation (r (369) = 0.113; p <0.05) between CUSO credit facilitiesand the Socioeconomic life of rural people. The result also revealed a statistically significant relationship between CUSO international entrepreneurship development programme and the Socioeconomic life of rural people. The study thereby calls for an expansion in the number of beneficiaries of the CUSO program.

scholarly journals Towards Sustainopreneurship Development at the Tertiary Level Education: A Case study on Southern University Bangladesh

2016 ◽  
Vol 7 (2) ◽  
pp. 3
Author(s):  
Kazi Nazmul Huda
Keyword(s):  
Sustainable Development Goals ◽  
Potential Model ◽  
Tertiary Level ◽  
Entrepreneurship Development ◽  
Entrepreneurial Skills ◽  
Development Goals ◽  
University Level ◽  
The University ◽  
Southern University

The concept of sustainopreneurship demands entrepreneurial actions to promote sustainable development goals and principles in business activities. The study understands the necessity of an academic curriculum that aids the business gradates to enhance their entrepreneurial skills in the light of sustainopreneurship development concepts. Key objective of the study is to propose an action-oriented model of sustainopreneurship that may enrich the existing curriculum of entrepreneurship development courses taught at the university level. The current study is based on classroom experiences at Southern University Bangladesh. The paper tries to offer a potential model of embedding sustainopreneurship in the entrepreneurship development curriculum that opens the possibility in attaining the goals of the said concept. The methodology of the study is based on qualitative research conducted through exploratory analysis. Results of the study are based on observation and the opinions of the direct stakeholders specially the students, faculties, and the management of the university. 

ENCOURAGING ENTREPRENEURSHIP EDUCATION AND DEVELOPMENT IN BAHRAIN

1994 ◽  
Vol 02 (01) ◽  
pp. 559-569 ◽  
Author(s):  
GOLAM M KHAN
Keyword(s):  
Development Program ◽  
Entrepreneurship Education ◽  
Paper Briefly ◽  
Entrepreneurship Development ◽  
The World ◽  
Education And Development

The importance of entrepreneurship is now recognized worldwide. This has been reflected in the proliferation of different programs and other related activities aimed at fostering entrepreneurship education and development all over the world during the last two decades. This paper briefly reviews such developments, including those in Bahrain, and suggests that increased efforts are needed to help initiate and launch an effective entrepreneurship development program in the country.

scholarly journals Parent's responses to nutrient claims and sports celebrity endorsements on energy-dense and nutrient-poor foods: an experimental study

2011 ◽  
Vol 14 (6) ◽  
pp. 1071-1079 ◽  
Author(s):  
Helen Dixon ◽  
Maree Scully ◽  
Melanie Wakefield ◽  
Bridget Kelly ◽  
Kathy Chapman ◽  
...  
Keyword(s):  
Experimental Study ◽  
Consumer Preferences ◽  
Purchase Intentions ◽  
Target Group ◽  
Nutrition Information ◽  
Food Marketing ◽  
Celebrity Endorsement ◽  
Celebrity Endorsements ◽  
Online Experiment ◽  
At Home

AbstractObjectiveTo assess parents’ responses to common, potentially misleading strategies for marketing energy-dense and nutrient-poor (EDNP) child-oriented foods.DesignBetween-subjects online experiment to test whether nutrient claims and sports celebrity endorsements on the front of packs of EDNP products lead parents to prefer and rate these foods more favourably.SettingAustralia.SubjectsA total of 1551 parents of children aged 5–12 years, who were the main household grocery buyers.ResultsInclusion of nutrient claims or sports celebrity endorsements on EDNP products led parents to perceive these products to be more nutritious than if they did not include such promotions. When asked to choose between a pair of different products (EDNP v. healthier), 56 % of parents did not read a nutrition information panel (NIP) before making their choice and this did not differ by promotion condition. These parents were more likely to choose an EDNP product if it included a nutrient claim (OR = 1·83, 95 % CI 1·31, 2·56; P < 0·001) or sports celebrity endorsement (OR = 2·37, 95 % CI 1·70, 3·32; P < 0·001). Sports celebrity endorsements also enhanced parent's perceptions of typical consumers of the product, perceptions of product healthiness and quality, as well as purchase intentions.ConclusionsNutrient claims and sports celebrity endorsements tip consumer preferences towards EDNP products bearing such promotions, especially among the majority who do not read the NIP. As parents largely determine what foods are available to children at home, it is critical that initiatives aimed at reducing the persuasive impact of food marketing include this target group.

Experiential Internships: Understanding the Process of Student Learning in Small Business Internships

2012 ◽  
Vol 26 (5) ◽  
pp. 357-367 ◽  
Author(s):  
Mary E. Varghese ◽  
Loran Carleton Parker ◽  
Omolola Adedokun ◽  
Monica Shively ◽  
Wilella Burgess ◽  
...  
Keyword(s):  
Small Business ◽  
Student Learning ◽  
Cognitive Apprenticeship ◽  
Business Owners ◽  
Traditional Classroom ◽  
Small Business Owners ◽  
Highly Qualified ◽  
Entrepreneurial Skills ◽  
Start Up ◽  
Apprenticeship Model

This qualitative study examines the process of student learning in a small-business experiential internship programme that pairs highly qualified undergraduates with local small or start-up companies. The Cognitive Apprenticeship model developed by Collins et al (1991) was used to conceptualize students' reported experiences. The results revealed that the internship structure allowed students to acquire knowledge successfully from experts in the field, situate their learning in the environment of practice, and learn valuable professional and entrepreneurial skills not found in traditional classroom settings. Students reported an increase in self-efficacy and indicated that their interests in working in a small business were solidified or further enhanced. It is argued that these findings have important implications for researchers, small business owners and entrepreneurial and small business support initiatives in higher education.

scholarly journals STUDENTS’ ENTREPRENEURSHIP DEVELOPMENT IMPROVEMENT TENDENCIES IN LITHUANIA

2010 ◽  
Vol 8 (1) ◽  
pp. 299-311 ◽  
Author(s):  
Aurimas Župerka
Keyword(s):  
Development Program ◽  
Educational Institutions ◽  
Enterprise Development ◽  
Entrepreneurship Development ◽  
Development Methods

Main students’ characteristics, necessary in order to become a successful entrepreneur, are presented in the theory of enterprise. The analysis, helping to realize how the educators understand the concept of entrepreneurship, is carried out. The evaluation of entrepreneurship development integration into other le-arning subjects is carried out as well. Entrepreneurship development methods used in the enterprise development program are identified in the article. A study covers the problems, which educators of educational institutions face while developing the entrepreneurship of the students. While summarizing the analysis of the study, the development tendencies of students’ entrepreneurship in Lithuanian schools are presented in the article.

scholarly journals Facilitating the Role of Private Universities Through Entrepreneurship Development Program: A Case Study on Southern University Bangladesh

2020 ◽  
Vol 9 (4) ◽  
pp. 86
Author(s):  
Kazi Nazmul Huda ◽  
Arman Hossain ◽  
Maquesurat Ferdous
Keyword(s):  
Higher Education ◽  
Private Universities ◽  
Development Program ◽  
Private University ◽  
The Body ◽  
Higher Education Management ◽  
Entrepreneurship Development ◽  
Education Management ◽  
Southern University

The main purpose of this research is to establish a link between Entrepreneurship Development Program (EDP) and the role of private universities to show how EDP helps the performance of common roles of a university. Here, qualitative research methodology has been used to investigate the contribution of EDP of Southern University Bangladesh (SUB) in facilitating the conventional roles of a university. The EDP faculty members of SUB are selected as sample and a face to face interview is conducted with them individually to rationalize EDP as an effective intervention to facilitate the roles of SUB as a university. The study discovers six universal roles of a private university where the EDP of SUB facilitates the performance of the roles such as innovation, community development and promoting national heritage etc. The study also identifies the factors which impede the effectiveness of EDP and proposes some guidelines for the successful continuation of the program. As every private university has the propensity to play an effective role in the socio-economic development of a country, this research may contribute a lot to the body of knowledge of higher education management and endorse the significance of EDP in facilitating the role of higher education institutions effectively.

scholarly journals Factors affecting entrepreneurship development among the food marketers in Ilorin Metropolis, Kwara State, Nigeria

2020 ◽  
Vol 19 ◽  
pp. 11-15
Author(s):  
J.O. Ifabiyi ◽  
I.K. Banjoko ◽  
S.A. Ahmed ◽  
S.W. Lawal ◽  
M.A. Isiaka ◽  
...  
Keyword(s):  
Information Needs ◽  
Frequency Count ◽  
Pearson Product Moment Correlation ◽  
Factors Affecting ◽  
Entrepreneurship Development ◽  
Record Keeping ◽  
Entrepreneurial Skills ◽  
Start Up ◽  
Entrepreneurial Development ◽  
Entrepreneurial Activities

The study assessed the factors affecting entrepreneurship development among Food Marketers in Ilorin Metropolis, Kwara State, Nigeria. One hundred and ten respondents were randomly selected in four markets in Ilorin. The data was analyzed using frequency count, percentage, mean and Pearson Product Moment Correlation. The result reveals that mean age of the respondents was 30.5 years and about 58.2% were female. Record keeping skills (mean score =2.42) was the highest ranked entrepreneurial information needs of the respondents while lack of start-up capital (mean score =2.40) was the most severe factor affecting entrepreneurial activities of food marketers. There is a weak positive significant relationship between the entrepreneurial information needs and factors affecting entrepreneurial development of the respondents (r=0.407, p=0.0001). The study recommends that there should be provision of training on entrepreneurial skills based on the identified areas of needs and there should be provision of credit facilities to the food marketers as these will enhance their productivity. Keywords: Entrepreneurial Development, Factors, Information Needs, Food Marketers, Ilorin Metropolis

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