Integration of Human Inference Process Based on a Value Driven Associative Memory

Masahiro MIYATA; Takashi OMORI

doi:10.3156/jsoft.31.3_712

Influence of scarcity claims on product evaluation: The role of reversibility of decision

Social Behavior and Personality An International Journal ◽

10.2224/sbp.6576 ◽

2018 ◽

Vol 46 (2) ◽

pp. 281-292 ◽

Cited By ~ 1

Author(s):

Seung Yun Lee ◽

Sangdo Oh ◽

Sunho Jung

Keyword(s):

Product Evaluation ◽

Inference Process ◽

A Value ◽

Product Value ◽

Manipulative Intent ◽

Positive Effect ◽

Practical Implications

Marketers often employ scarcity messages to attract consumers. In this study, we showed that consumers make inferences about the truth or falsity of scarcity claims. When consumers interpret scarcity as a value signal, scarcity will positively influence product evaluation. In contrast, when scarcity is interpreted as a signal with manipulative intent, the positive effect of scarcity on product evaluation is reduced. Accordingly, we identified reversibility of decision as a moderating factor in the positive effect of scarcity on product evaluation. Results showed that scarcity had a positive effect on product evaluation only when reversibility of decision was high. Further, this effect was mediated by an inference process, whereby consumers perceived scarcity claims to be either a signal of product value or of manipulative intent. Theoretical and practical implications are discussed.

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Observations of the Thermal Decomposition of Brucite

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100101980 ◽

1968 ◽

Vol 26 ◽

pp. 446-447

Author(s):

P. L. Burnett ◽

W. R. Mitchell ◽

C. L. Houck

Keyword(s):

Thermal Decomposition ◽

Magnesium Oxide ◽

Basal Plane ◽

Magnesium Ions ◽

A Value ◽

Reaction Proceeds

Natural Brucite (Mg(OH)2) decomposes on heating to form magnesium oxide (MgO) having its cubic ﹛110﹜ and ﹛111﹜ planes respectively parallel to the prism and basal planes of the hexagonal brucite lattice. Although the crystal-lographic relation between the parent brucite crystal and the resulting mag-nesium oxide crystallites is well known, the exact mechanism by which the reaction proceeds is still a matter of controversy. Goodman described the decomposition as an initial shrinkage in the brucite basal plane allowing magnesium ions to shift their original sites to the required magnesium oxide positions followed by a collapse of the planes along the original <0001> direction of the brucite crystal. He noted that the (110) diffraction spots of brucite immediately shifted to the positions required for the (220) reflections of magnesium oxide. Gordon observed separate diffraction spots for the (110) brucite and (220) magnesium oxide planes. The positions of the (110) and (100) brucite never changed but only diminished in intensity while the (220) planes of magnesium shifted from a value larger than the listed ASTM d spacing to the predicted value as the decomposition progressed.

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Field-assisted ionization theory for microscopists

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100171833 ◽

1994 ◽

Vol 52 ◽

pp. 820-821

Author(s):

Patrick P. Camus

Keyword(s):

Electric Field ◽

Electron Tunneling ◽

Ionization Probability ◽

Critical Distance ◽

Tunneling Probability ◽

Field Ionization ◽

Radius Of Curvature ◽

Field Evaporation ◽

A Value ◽

Ion Emission

The theory of field ion emission is the study of electron tunneling probability enhanced by the application of a high electric field. At subnanometer distances and kilovolt potentials, the probability of tunneling of electrons increases markedly. Field ionization of gas atoms produce atomic resolution images of the surface of the specimen, while field evaporation of surface atoms sections the specimen. Details of emission theory may be found in monographs.Field ionization (FI) is the phenomena whereby an electric field assists in the ionization of gas atoms via tunneling. The tunneling probability is a maximum at a critical distance above the surface,xc, Fig. 1. Energy is required to ionize the gas atom at xc, I, but at a value reduced by the appliedelectric field, xcFe, while energy is recovered by placing the electron in the specimen, φ. The highest ionization probability occurs for those regions on the specimen that have the highest local electric field. Those atoms which protrude from the average surfacehave the smallest radius of curvature, the highest field and therefore produce the highest ionizationprobability and brightest spots on the imaging screen, Fig. 2. This technique is called field ion microscopy (FIM).

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Vitamin A Value of Plant Food Provitamin A - Evaluated by the Stable Isotope Technologies

International Journal for Vitamin and Nutrition Research ◽

10.1024/0300-9831/a000183 ◽

2014 ◽

Vol 84 (Supplement 1) ◽

pp. 25-29 ◽

Cited By ~ 7

Author(s):

Guangwen Tang

Keyword(s):

Stable Isotope ◽

Vitamin A ◽

Provitamin A ◽

Animal Origin ◽

Plant Food ◽

Plant Foods ◽

A Value ◽

Provitamin A Carotenoids ◽

Β Carotene

Humans need vitamin A and obtain essential vitamin A by conversion of plant foods rich in provitamin A and/or absorption of preformed vitamin A from foods of animal origin. The determination of the vitamin A value of plant foods rich in provitamin A is important but has challenges. The aim of this paper is to review the progress over last 80 years following the discovery on the conversion of β-carotene to vitamin A and the various techniques including stable isotope technologies that have been developed to determine vitamin A values of plant provitamin A (mainly β-carotene). These include applications from using radioactive β-carotene and vitamin A, depletion-repletion with vitamin A and β-carotene, and measuring postprandial chylomicron fractions after feeding a β-carotene rich diet, to using stable isotopes as tracers to follow the absorption and conversion of plant food provitamin A carotenoids (mainly β-carotene) in humans. These approaches have greatly promoted our understanding of the absorption and conversion of β-carotene to vitamin A. Stable isotope labeled plant foods are useful for determining the overall bioavailability of provitamin A carotenoids from specific foods. Locally obtained plant foods can provide vitamin A and prevent deficiency of vitamin A, a remaining worldwide concern.

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