THE EFFECT OF TRADITIONAL MEDIA ON YOUNG ADULTS: RESEARCH ON THE EDMONTON VALLEY ZOO DEVELOPMENT SOCIETY

2016 ◽  
Vol 3 (1) ◽  
Author(s):  
Jason D Letwin ◽  
James Cuvilier ◽  
Tristan Donnelly ◽  
Jessicah Adeniken ◽  
Ghee Chana
Keyword(s):  
Young Adults ◽  
Marketing Strategies ◽  
Exploratory Research ◽  
Traditional Media ◽  
Non Profit ◽  
Lack Of Information ◽  
Decision Making Processes ◽  
Research Questions ◽  
Depth Interviews ◽  
Insight Into

  The Valley Zoo Development Society (VZDS) is a non-profit organization currently working with the Edmonton Valley Zoo in hopes to re-build and develop the zoo, and ultimately gain awareness from the Edmonton public. VZDS fundraises through seasonal events, in particular, The Festival Of Light. This is a ten-day event, which occurs annually in mid December and offers a variety of entertainment such as ice-skating and fire dancers on the zoo grounds. The current market VZDS is targeting consists primarily of families with young children. Although, this is a large segment, it is not currently creating enough revenue to sustain the Valley Zoo and the Valley Zoo Development Society. Therefore, the VZDS has inquired about reaching a new target demographic, specifically young adults aged 19-25. This group is a large and diverse segment and could be a very beneficial market to promote to. The Valley Zoo Development Society has questioned how one might go about reaching this demographic with a relatively inexpensive marketing campaign. With this in mind, initial exploratory research was conducted with a set of in-depth interviews with individuals within the age category. With the information gained from these interviews, along with literature review on their decision-making processes, a primary marketing problem was identified. This problem is largely based on the lack of information and awareness of this group about the activities of the Edmonton Valley Zoo. With the lack of marketing strategies directed to young adults; they remain vastly unaware of the events hosted by the zoo, or that the zoo is currently involved in major renovations. Therefore, the research conducted analyzes six key research questions involved in how the VZDS can gain this awareness, and what channels of media would yield the best result of reaching this segment. A questionnaire was developed regarding these six research questions to gain insight into how MacEwan students feel about the zoo, and how well informed these students are about the Valley Zoo. On top of this, questions also involved what avenues of media are most used within this sample (print media, social media, radio, television, etc.). Through data analysis it can be concluded that this age group would give a worthy contribution to the Valley Zoo if they were able to incorporate a social experience, such as a romantic outing. As well, these individuals can be reached with many media alternatives, however, through statistical analysis, it has been evaluated that radio advertising will have the greatest potential in reaching individuals who would be willing to attend the Edmonton Valley Zoo again.

Young Adults’ Contextualization of Environmental and Sustainability Issues: A Critical Issue for Environmental Education Intervention

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Anthony KOLA-OLUSANYA
Keyword(s):  
Young Adults ◽  
Environmental Education ◽  
Lived Experiences ◽  
Critical Issue ◽  
Decision Makers ◽  
Research Approach ◽  
Face To Face ◽  
Research Questions ◽  
Depth Interviews ◽  
Insight Into

As soon as decision makers are expected to make differences towards sustainable future, young adults’ ability to make informed and sound decisions is considered essential towards securing our planet. This study provides an insight into young adults’ knowledge of key environment and sustainability issues. To answer the key research questions, data were obtained using a qualitative phenomenographic research approach and collected through 18 face-to-face in-depth interviews with research participants. The findings of this study suggest that young adults lived experiences that play a huge role in their level of awareness of topical environmental and sustainability issues critical to humanity’s future on earth. 

scholarly journals A Qualitative Investigation on Work in NGOs: The Case of Songkhla Province of Thailand

2013 ◽  
Vol 3 (2) ◽  
pp. 79
Author(s):  
Phathara-on Wesarat ◽  
Mohmad Yazam Sharif ◽  
Abdul Halim Abdul Majid
Keyword(s):  
Mixed Method ◽  
Participant Observation ◽  
University Graduates ◽  
Meaning Of Work ◽  
Non Profit ◽  
Governmental Organizations ◽  
Non Governmental Organizations ◽  
Depth Study ◽  
Research Questions ◽  
Depth Interviews

The concept of work in Non-Governmental Organizations (NGOs) specifically in Songkhla province of Thailand is highlighted in this paper. The study assumed that the meaning of work in NGOs is different from other types of organizations such as business and governmental organizations. NGO operations are seen to be different in terms of their goals when compared to those organizations. Even though research on work had been widely conducted in the business as well as the governmental sectors worldwide, few studies on this issue had been done in the NGO or non-profit sector. The concept of work in NGOs needs to be explored further in order for interested parties to get a true understanding of the nature of work in NGO sector. The research questions posed in this paper relate to how and why the work in NGOs influences the NGO professionals. The objective of this paper is to present some findings based on an in-depth study on the meaning of work in NGOs. This study consists of two core aspects of work: subjective and objective aspects. The respondents in this paper were 16 professionals (i.e. university graduates) selected from five local NGOs in Songkhla province of Thailand. This study used a mixed method within qualitative approach comprising in-depth interviews, non-participant observation, and secondary documents. This study showed that the NGO professionals had given high values on the subjective aspects of work because they were seeking fulfillment from work, while the objective aspects of work were seen to be less important to them.

Understanding Culture, Motivation, and Ethnic Consumer Behavior

2014 ◽  
pp. 47-65
Author(s):  
Fung Kuen Koo ◽  
Huong Le
Keyword(s):  
Consumer Behavior ◽  
Ethnic Groups ◽  
Good Practice ◽  
Marketing Strategies ◽  
Theoretical Frameworks ◽  
Non Profit ◽  
Culture Motivation ◽  
Depth Interviews ◽  
Practical Implications

Understanding ethnic consumer behaviors through a case study of good practice and their innovative marketing strategies to ethnic consumers is important. Surprisingly, little has been done to discuss which practices and strategies may work best when marketing to ethnic consumers. This chapter presents a case study of the Immigration Museum (Melbourne, Australia) and how the organization uses strategies to promote their products and programs to ethnic consumers. The case study and in-depth interviews are the methods used. In this chapter, the authors argue that a combination of Alferder's and Schwartz's theoretical frameworks help museum marketers understand behaviors of ethnic groups, thereby using appropriate marketing strategies in encouraging their consumption. This chapter extends current marketing literature on consumers' motivation, drive, and needs, and non-profit marketing, and validates selected motivational theories. It also provides practical implications for marketers of non-profit organizations.

Translation and translingual remixing: A young person developing as a writer

2017 ◽  
Vol 23 (5) ◽  
pp. 942-953 ◽  
Author(s):  
Joke Dewilde
Keyword(s):  
Young Person ◽  
Meaning Construction ◽  
Language Resources ◽  
Discursive Strategies ◽  
Spare Time ◽  
Field Notes ◽  
Research Questions ◽  
Depth Interviews ◽  
Insight Into ◽  
Do So

Aims and Objectives/Purpose/Research Questions: This article aims to understand how a young person develops as a translingual writer and which discursive strategies she identifies as important in this process. Neda (pseudonym) has never learnt to write in Turkmen, which is her home language, but is developing as a confident writer in Norwegian, which is the language of the school. Design/Methodology/Approach: Situated within a linguistic ethnographic framework, in-depth interviews with the young person were conducted as part of a year-long fieldwork. One interview focused on Neda’s writing experiences in general, and the other two examined how she experienced writing selected poems. Data and Analysis: The data for this article are three in-depth interviews with Neda produced over a month’s time, field notes taken in school across that same period, seven poems written at home, and two written in school. The analysis had a joint focus on linguistics and ethnography, identifying core themes. Findings/Conclusions: Neda drew on translation and translingual remixing strategies when writing poetry on her own initiative to develop her voice, which indicates a strong sense of agency. In line with a translingual orientation to communication and literacy, these discursive strategies transcend individual languages and involve diverse semiotic resources in situated meaning construction. Both strategies contribute to creating a deeper understanding of the Norwegian language resources in her repertoire and to finding her voice as a transnational young person. Originality: Few studies have offered detailed insight into how young people reflect upon their development as translingual writers in their spare time and which strategies they identify as important to do so. Significance/Implications: The study contributes to the debate of how teachers can create a space for translingual writing by acknowledging and further developing young people’s own discursive strategies, involving their entire linguistic repertoire.

scholarly journals Is volunteering for everyone? Volunteering opportunities for young ex-offenders

2016 ◽  
Vol 15 (2) ◽  
pp. 82-93 ◽  
Author(s):  
Amy Kirby
Keyword(s):  
Young Adults ◽  
Design Methodology ◽  
Perceived Benefits ◽  
Criminal Records ◽  
London Borough ◽  
Content Type ◽  
Depth Interviews ◽  
Levels Of Support ◽  
Insight Into

Purpose – The purpose of this paper is to explore volunteering opportunities for young adults with criminal records (“young ex-offenders”). Design/methodology/approach – The study was conducted primarily in one London borough. It involved mapping volunteering opportunities for young ex-offenders and conducting in-depth interviews with young ex-offenders and practitioners from volunteer-involving organisations (VIOs) and resettlement organisations. Findings – Several perceived benefits of volunteering for young ex-offenders were identified; particularly in relation to “softer” outcomes such as building confidence, learning new skills and developing a routine. Perceived challenges focused on whether or not organisations were able to provide volunteers with adequate levels of support; concerns about levels of engagement among volunteers and confusion over safeguarding procedures, particularly in relation to the obtaining of Disclosure and Barring Checks. Originality/value – This paper offers practical insight into the scope of volunteering for young ex-offenders which may be of use to VIOs and resettlement organisations interested in providing such opportunities to young ex-offenders.

Ethnic Consumers of the Arts

2014 ◽  
pp. 78-95
Author(s):  
Huong Le ◽  
David H B Bednall ◽  
Yuka Fujimoto
Keyword(s):  
Focus Groups ◽  
Culturally Relevant ◽  
Marketing Strategies ◽  
Motivating Factors ◽  
Lack Of Information ◽  
The Arts ◽  
Art Form ◽  
Language Difficulties ◽  
Art Forms ◽  
Depth Interviews

This chapter covers the perceptions of ethnic consumers about attending elite arts events using Wiggins’ (2004) model of Motivation, Ability, and Opportunity (MAO). Six focus groups and 20 in-depth interviews with ethnic audiences (Italian, Greek, Chinese, Vietnamese, Indian, and African) and five interviews with arts managers were conducted. The findings indicate that main motivating factors for ethnic audiences were attending culturally relevant art events, socialising with friends, and involvement in the art form. The major ability barriers for attending high-arts events were cost and time, a lack of understanding of high art forms, and language difficulties. The major opportunity barrier was lack of information. The MAO model was extended by introducing seven new segments and proposing related marketing strategies.

scholarly journals Patterns of Circular Transition: What Is the Circular Economy Maturity of Belgian Ports?

2020 ◽  
Vol 12 (21) ◽  
pp. 9269
Author(s):  
Elvira Haezendonck ◽  
Karel Van den Berghe
Keyword(s):  
Circular Economy ◽  
Business Models ◽  
Transition Process ◽  
Port Authorities ◽  
Lack Of Information ◽  
New Business ◽  
Lock In ◽  
Depth Interviews ◽  
New Business Models ◽  
Insight Into

Large seaport hubs in Northwestern Europe are aiming to develop as circular hotspots and are striving to become first movers in the circular economy (CE) transition. In order to facilitate their transition, it is therefore relevant to unravel potential patterns of the circular transition that ports are currently undertaking. In this paper, we explore the CE patterns of five Belgian seaports. Based on recent (strategy) documents from port authorities and on in-depth interviews with local port executives, the circular initiatives of these ports are mapped, based on their spatial characteristics and transition focus. The set of initiatives per port indicates its maturity level in terms of transition towards a circular approach. For most studied seaports, an energy recovery focus based on industrial symbiosis initiatives seems to dominate the first stages in the transition process. Most initiatives are not (yet) financially sustainable, and there is a lack of information on potential new business models that ports can adopt in view of a sustainable transition. The analysis of CE patterns in this paper contributes to how ports lift themselves out of the linear lock-in, as it demonstrates that ports may walk a different path and at a diverging speed in their CE transition, but also that the Belgian ports so far have focused too little on their cargo orchestrating role in that change process. Moreover, it offers a first insight into how integrated and sustainable the ports’ CE initiatives currently are.

scholarly journals Sustainable Livelihoods of Township Small, Medium and Micro Enterprises towards Growth and Development

2020 ◽  
Vol 12 (8) ◽  
pp. 3149 ◽  
Author(s):  
Stella Bvuma ◽  
Carl Marnewick
Keyword(s):  
South Africa ◽  
Information And Communications Technology ◽  
Historical Background ◽  
Sustainable Livelihood ◽  
Exploratory Research ◽  
Policy Makers ◽  
Lack Of Information ◽  
Ict Adoption ◽  
Depth Interviews ◽  
Micro Enterprises

In South Africa, small, medium, and micro enterprises (SMMEs) have been recognized as the critical driving force to alleviate some economic challenges that the country faces. The challenges, such as the alleviation of poverty and the unemployment rate, can be addressed by policies that encourage SMME developments and sustainability. The historical background of SMMEs in South Africa has left them operating in various locations, such as cities and townships. There is a growing concern of the lack of information and communications technology (ICT) adoption by SMMEs, in particular those operating in townships. The aim of this study was to develop an ICT adoption framework using the sustainability livelihood framework (SLF) to encourage ICT adoption and improve the livelihood of township SMMEs. This study used the sustainable livelihood framework (SLF) to explore the broader socio-economic contents of the township SMMEs on human, social, financial, and physical and natural resource-based assets that enable the poor to enhance their capabilities and reduce their vulnerabilities. This study deployed a qualitative exploratory research. A sample of 21 SMME owners/managers operating in Soweto was used, and data were collected using in-depth interviews and observations. The study revealed township SMMEs are complex and dynamic and need various interventions in order for them to be sustainable. The SLF for township SMMEs can be used as a guideline for SMME owners/managers and policy makers when formulating ICT adoption policy.

Choosing the Right Institution of Higher Education Could Really Be Tough!

2019 ◽  
pp. 150-169
Author(s):  
Mukesh Chaturvedi ◽  
Abhinav Chaturvedi
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Process Model ◽  
Exploratory Research ◽  
Choice Making ◽  
Decision Making Processes ◽  
The Right ◽  
Future Path ◽  
Insight Into

The chapter is a sneak peek into the possible complexity there can be in decision making, especially if it is about selecting one's future path in life. The authors attempt by way of exploratory research method of case study to bring out the process model idiosyncrasies in decision making while selecting an institute of higher education. The chapter also provides insight into the possible factors which can play an important role in the entire process of choice making. The authors try to reason that such decision-making processes are highly complex, and this complexity increases as the information circle of a student grow. Also, the student makes a satisficing choice and not that of an optimal one.

scholarly journals Decision-Making Processes for Effective Problem Solving to Potentiate Organisations Sustainability

2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Maria José Sousa ◽  
Jorge Miguel Martins ◽  
Miguel Sousa
Keyword(s):  
Decision Making ◽  
Problem Solving ◽  
Case Study Research ◽  
Decision Making Processes ◽  
Research Findings ◽  
Research Questions ◽  
Access To Knowledge ◽  
Employee Needs ◽  
Insight Into

The purposes of this article are to analyse the decision-making processes for practical problem solving, and to understand the ways employees make decisions, based on the knowledge they have from previous problems solutions. To achieve these objectives, the following research questions were used to frame this study: Do employees have access to knowledge and tools to help them in their decision process on how to solve a particular problem? What kind of decision-making strategies for problem-solving situations can be implemented to make the organisation sustainable? One large-sized multinational organisation in Portugal was selected for this case study research. Fifteen employees were interviewed to provide insight into the research questions. The research findings support the conclusion that depending on the complexity of the problem, the employee needs to decide if he has the knowledge and the tools to achieve a solution to solve the problem. The use and share of employees' knowledge to make the decisions is a significant factor to solve problems and strengthen performance.

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