scholarly journals Investigación en relaciones públicas en España

2020 ◽  
Author(s):  
Antonio Castillo-Esparcia ◽  
Carmen Carretón-Ballester ◽  
Paula Pineda-Martínez
Keyword(s):  
Social Sciences ◽  
Content Analysis ◽  
Public Relations ◽  
Communication Research ◽  
Academic Field ◽  
Main Research ◽  
Qualitative And Quantitative ◽  
The Social ◽  
Set Up ◽  
Scientific Associations

Between 2004 and 2006, the two most relevant scientific associations for academics and researchers in the field of public relations and communication were set up in Spain with the mission of strengthening and disseminating research and promoting forums and networks for scientific exchange: the Association of Researchers in Public Relations (AIRP) and the Spanish Association for Communication Research (AE-IC). Based on a study of the doctoral theses presented and contributions to international conferences organized by both associations in the period between 2004 and 2018, our main objective is to determine, describe, and analyze research trends in the academic field of public relations in the Spanish context. To this end, content analysis is applied as a qualitative and quantitative method in the social sciences. Among the most relevant results, the following stand out: the predominance of women researchers in the field, public relations and digital communication as the main topics, the use of mixed methodology, and content analysis as the main research technique. The diagnosis of the evolution and management of public relations research in Spain presented herein defines the corresponding trends and challenges. Resumen Entre 2004 y 2006 se constituyeron en España las dos asociaciones científicas más relevantes para los académicos e investigadores de relaciones públicas y de la comunicación con la misión de potenciar y difundir la investigación y promover foros y redes de intercambio científico: la Asociación de Investigadores en Relaciones Públicas (AIRP) y la Asociación Española de Investigación de la Comunicación (AE-IC). Con el estudio de las tesis doctorales defendidas y de las contribuciones a los congresos internacionales que organizan ambas asociaciones en el período comprendido entre 2004 y 2018, se persigue el objetivo principal de determinar, describir y analizar la investigación en relaciones públicas como objeto del debate científico de la disciplina en España. Para ello, se utiliza el análisis de contenido como método cualitativo y cuantitativo de las ciencias sociales. Entre los resultados más relevantes destacan el predominio de mujeres investigadoras en el campo, las relaciones públicas y comunicación digital como temática mayoritaria, el uso de una metodología mixta y el análisis de contenido como principal técnica de investigación. El diagnóstico de su evolución y de cómo se gestiona la investigación de las relaciones públicas en España define las tendencias y los retos como resultado del estudio.

14. Textual Analysis

2017 ◽  
Author(s):  
Sandra Halperin ◽  
Oliver Heath
Keyword(s):  
Social Sciences ◽  
Content Analysis ◽  
Discourse Analysis ◽  
International Relations ◽  
Textual Analysis ◽  
Qualitative Content Analysis ◽  
Political Research ◽  
Qualitative And Quantitative ◽  
Quantitative Content ◽  
The Social

This chapter discusses the principles of textual analysis as a means of gathering information and evidence in political research. Textual analysis has generated strong interest as a research method not only in Politics and International Relations, but also throughout the social sciences. In political research, two forms of textual analysis have become particularly prominent: discourse analysis and content analysis. The chapter examines discourse analysis and content analysis and explains the use of documents, archival sources, and historical writing as data. It considers the distinction between discourse analysis and content analysis, as well as the differences between qualitative and quantitative content analysis. It also describes the procedures that are involved in both quantitative and qualitative content analysis.

“We Speak the Truth!”

2019 ◽  
Vol 12 (2) ◽  
pp. 53-80
Author(s):  
Sari Hanafi
Keyword(s):  
Social Sciences ◽  
Content Analysis ◽  
Social Science ◽  
The Political ◽  
Structured Interviews ◽  
Social Phenomena ◽  
The Social ◽  
Academic Qualifications

This study investigates the preachers and their Friday sermons in Lebanon, raising the following questions: What are the profiles of preachers in Lebanon and their academic qualifications? What are the topics evoked in their sermons? In instances where they diagnosis and analyze the political and the social, what kind of arguments are used to persuade their audiences? What kind of contact do they have with the social sciences? It draws on forty-two semi-structured interviews with preachers and content analysis of 210 preachers’ Friday sermons, all conducted between 2012 and 2015 among Sunni and Shia mosques. Drawing from Max Weber’s typology, the analysis of Friday sermons shows that most of the preachers represent both the saint and the traditional, but rarely the scholar. While they are dealing extensively with political and social phenomena, rarely do they have knowledge of social science

A Tale of Two Cultures

2012 ◽  
Author(s):  
Gary Goertz ◽  
James Mahoney
Keyword(s):  
Social Sciences ◽  
Quantitative Research ◽  
Social Science Research ◽  
Measurement Data ◽  
Science Research ◽  
Quantitative Research Methods ◽  
Qualitative And Quantitative ◽  
The Social ◽  
Scientific Worldview ◽  
Different Cultures

Some in the social sciences argue that the same logic applies to both qualitative and quantitative research methods. This book demonstrates that these two paradigms constitute different cultures, each internally coherent yet marked by contrasting norms, practices, and toolkits. The book identifies and discusses major differences between these two traditions that touch nearly every aspect of social science research, including design, goals, causal effects and models, concepts and measurement, data analysis, and case selection. Although focused on the differences between qualitative and quantitative research, the book also seeks to promote toleration, exchange, and learning by enabling scholars to think beyond their own culture and see an alternative scientific worldview. The book is written in an easily accessible style and features a host of real-world examples to illustrate methodological points.

Emotions and politics of sensibilities in Latin America

2021 ◽  
pp. 026858092199451
Author(s):  
Adrian Scribano
Keyword(s):  
Social Sciences ◽  
Latin America ◽  
The State ◽  
Primary Data ◽  
Qualitative And Quantitative ◽  
The Social ◽  
Multi Method Approach ◽  
Method Approach

The social sciences in Latin America have always had a special connection with the study and analysis of the place of emotions in the social structuration processes. The aim of this article is to offer a synthetic exposition of some inquiries about emotions and the politics of sensibilities in Latin America, emphasizing those that are being felt in the context of the COVID-19 pandemic. To achieve this objective, first we offer a synthesis of the theoretical and methodological points that will guide the interpretation; then we draw on pre-existing inquiries and surveys which allow us to capture the state of sensibilities before and during the pandemic in the region; and finally some conclusions are presented. The work is based on a multi-method approach, where qualitative and quantitative secondary and primary data are articulated in tandem.

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals Bringing the doctoral thesis by published papers to the Social Sciences and the Humanities: a quantitative easing?

2019 ◽  
Author(s):  
John Rigby ◽  
Barbara Jones
Keyword(s):  
Social Sciences ◽  
Higher Education ◽  
Doctoral Degree ◽  
Education Sector ◽  
Academic Field ◽  
Doctoral Thesis ◽  
Social Sciences And Humanities ◽  
Scientific Disciplines ◽  
The Social ◽  
The Uk

This paper reflects on alternatives to the traditional form of doctoral thesis which are emerging to reflect a new approach to the valuation and designation of scientific outputs. We examine the changes and consider some implications. We suggest that the adoption of co-citation as underpinning principle for the measurement of knowledge structures has led to re-designation of the value of knowledge and knowledge producers in increasingly quantitative terms. We use notions of ‘institution’ and ‘logic’ to better understand such a change and its implications. Under a new logic that is gradually embedding itself across the higher education sector, the ‘constitutive rules’ concerned with the value of research now prioritize quantification, and tangibility of output, and quality is increasingly equated with citation. Whilst the scientific disciplines have traditionally been closer to this model, albeit with significant national variations, subjects within the Social Sciences and Humanities are now being affected. We present evidence from a small study of the UK higher education sector of university regulation of doctoral degree submission format in two disciplines in the Humanities and Social Sciences (History and Sociology). Our evidence shows the recent and gradual adoption of a practice, previously more common in scientific disciplines, that allows the doctoral thesis to be constituted by a series of publishable papers, known by a variety of names, the most common being ‘Thesis by Published Papers’, ‘Journal Format Thesis’, ‘Alternative Format Thesis’, and ‘Integrated Thesis’. As the thesis of the Social Sciences and Humanities – itself an important institution in the academic field - begins to reflect a greater emphasis upon quantity of knowledge outputs, a tension emerges with the most central of all scientific institutions, the peer-reviewed journal paper.

John Lofland's concept of analytical ethnography

2021 ◽  
pp. 87-103
Author(s):  
ANDRII MELNIKOV ◽  
KATERYNA ALEKSENTSEVA-TIMCHENKO
Keyword(s):  
Social Sciences ◽  
Analytical Approach ◽  
Basic Research ◽  
Social Processes ◽  
Theoretical Interpretation ◽  
Research Directions ◽  
Main Research ◽  
Everyday Practices ◽  
The Social ◽  
Methodological Strategy

The paper presents a historical and theoretical interpretation of the ethnographic paradigm in the social sciences, its specificity, general principles of application and main research directions. The sources of analytical ethnography, its founders and the period of formation as an independent approach in the structure of interpretive metaparadigm are briefly considered. An ethnographic perspective is defined as a systematic, integral understanding of social processes and the organization of the collective life in the context of everyday practices. The intellectual heritage of the analytical ethnography’s founder John Lofland is presented by characterizing the basic research principles that constitute the essence of his theoretical and methodological strategy: generic propositions; unfettered inquiry; deep familiarity; emergent analysis; true content; new content; developed treatment. An attempt is made to trace the further connections of Lofland's analytical approach with other areas of the ethnographic paradigm.

Opinion Dynamics

2013 ◽  
pp. 311-332 ◽  
Author(s):  
Haoxiang Xia ◽  
Huili Wang ◽  
Zhaoguo Xuan
Keyword(s):  
Social Sciences ◽  
Social Dynamics ◽  
Opinion Dynamics ◽  
Research Field ◽  
Physical Models ◽  
Modeling Tools ◽  
Future Directions ◽  
Academic Field ◽  
Interdisciplinary Field ◽  
The Social

As a key sub-field of social dynamics and sociophysics, opinion dynamics utilizes mathematical and physical models and the agent-based computational modeling tools, to investigate the spreading of opinions in a collection of human beings. This research field stems from various disciplines in social sciences, especially the social influence models developed in social psychology and sociology. A multidisciplinary review is given in this paper, attempting to keep track of the historical development of the field and to shed light on its future directions. In the review, the authors discuss the disciplinary origins of opinion dynamics, showing that the combination of the social processes, which are conventionally studied in social sciences, and the analytical and computational tools, which are developed in mathematics, physics and complex system studies, gives birth to the interdisciplinary field of opinion dynamics. The current state of the art of opinion dynamics is then overviewed, with the research progresses on the typical models like the voter model, the Sznajd model, the culture dissemination model, and the bounded confidence model being highlighted. Correspondingly, the future directions of this academic field are envisioned, with an advocation for closer synthesis of the related disciplines.

scholarly journals The End-Purpose of Teaching History and the Curricular Inclusion of Social Problems from the Perspective of Primary Education Trainee Teachers

2020 ◽  
Vol 9 (2) ◽  
pp. 9 ◽  
Author(s):  
Delfín Ortega-Sánchez ◽  
Joan Pagès Blanch
Keyword(s):  
Social Sciences ◽  
Primary Education ◽  
Social Problems ◽  
Creative Thought ◽  
Trainee Teachers ◽  
Qualitative And Quantitative ◽  
Teaching History ◽  
The Social ◽  
Social Critical ◽  
Educational Potential

The principal objective of the present study is to analyze the representations of Primary Education trainee teachers (n = 232) involving the end-purposes of teaching History and, in particular, their views on the didactic treatment and curricular inclusion of social problems at this educational stage. A mixed investigation method is applied, which combines both qualitative and quantitative approaches. The results pointed to a predictive influence of the degree of importance attached to the didactic treatment of social problems and the frequency with which they were covered on the Degree Course, for the assessment of their explicit inclusion in the Social Sciences curriculum. Likewise, the educational potential of the social problems appeared to be unconnected to the most highly assessed end-purposes, which are related to the development of social, critical, and creative thought for participation and social intervention.

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