Higher Education Public Relations and Branding: Critically Interrogating Universities’ Rankings and AAU Aspirational Pursuits

2016 ◽  
Vol 37 (2) ◽  
pp. 227-248 ◽  
Author(s):  
Damion Waymer ◽  
Sarah VanSlette
Keyword(s):  
Higher Education ◽  
Public Relations

Kajian Bauran Promosi Di Perguruan Tinggi “X”

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 175-182
Author(s):  
Alida Wahyuni
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Services Marketing ◽  
Sales Promotion ◽  
Direct Mail

Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.

Mormons Study “Abroad“: Brigham Young's Romance with American Higher Education, 1867-1877

2007 ◽  
Vol 76 (4) ◽  
pp. 778-798 ◽  
Author(s):  
Thomas W. Simpson
Keyword(s):  
Higher Education ◽  
North America ◽  
Study Abroad ◽  
Public Relations ◽  
Federal Government ◽  
Latter Day Saints ◽  
Self Disclosure ◽  
American Higher Education ◽  
History Of ◽  
Important Sign

Because Mormons could never fully realize their separatist dreams of a visible Zion in North America, the history of Mormonism has involved highly complex contacts and negotiations with non-Mormons. In their attempts to convert, resist, or appease outsiders, Mormons have engaged in a distinctive dialectic of secrecy and self-disclosure, of esoteric rites and public relations. The result has been an extended process of controlled modernization.Narratives of this process have focused on the 1890 “Manifesto” of LDS President and Prophet Wilford Woodruff, the momentous declaration that Latter-day Saints must cease to contract plural marriages. The Manifesto put an end to the intense federal persecution of the 1880s, when government agents imprisoned or exiled husbands of plural wives, confiscated Mormon assets, abolished Utah women's right to vote, and secularized Mormon schools. President Woodruff's truce with the federal government brought Mormons a relative peace and an important sign of acceptance: the granting of statehood to Utah in 1896.

scholarly journals UNIVERSITAS TERBUKA TOWARDS THE CENTER OF EXCELLENCE: VIEWED FROM PARTNERSHIPS, PUBLIC RELATIONS AND INSTITUTIONAL DEVELOPMENT PERSPECTIVES

2009 ◽  
Vol 4 (2) ◽  
pp. 97-105
Author(s):  
Maximus Gorky Sembiring ◽  
Yan Haryanto ◽  
Johanna BS. Pantow
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
National Level ◽  
Rapid Change ◽  
Institutional Development ◽  
Operational Planning ◽  
Student Body ◽  
Institutional Image ◽  
Center Of Excellence ◽  
The Way

Partnerships, public relations and institutional development at Universitas Terbuka UT (Indonesia Open University) are discussed in this paper. The discussion is aimed at elucidating the way of Universitas Terbuka pursuing its vision, i.e. to be one of center of excellence in distance higher education institutions in Asia by 2010 and the world by 2020. Short history, development and the future of higher education system in general are also described; specifically the development, role and contribution of distance higher education, run by Universitas Terbuka, in Indonesia. Partnerships are designed to be the way Universitas Terbuka improves its delivery and instructional processes. Public relations are aimed at constructing institutional image not only in the national level but also in regional and even in the global context. Institutional development is intended to be the systematic and comprehensive ways to adopt the turbulence as a result of rapid change internally and externally. Besides, historical development of Universitas Terbuka, which now has more than 482.000 active students registered at the four faculties, is also explicated in relations to the need of discussions of the importance of partnerships, public relations and institutional development. The discussion on partnerships will be more elaborated on how to empower the 37 regional centers, almost 3000 exam sites in 527 cities and more than 8000 study groups all over the country to initiate and maintain partnerships with local state and some selected private universities in the use of common resources. The argument on public relations will be developed on how the central and regional offices build the institutional image in association with maintaining current student body and pursuing larger prospective students. The discussion on institutional development will be expanded specifically on how to develop strategic and operational planning documents with respect to maintaining and assuring academic and administrative quality at Universitas Terbuka. The paper finally explains where partnerships, public relations and institutional development aspects are positioned in the strategic and operational planning of Universitas Terbuka within its three main focuses, i.e. the improvement of academic quality, the expansion of students participation and service points, and the enhancement of internal management comprehensively.

Advertising and public relations personnel training: the moral and etical aspects

10.12737/89 ◽  
2012 ◽  
Vol 1 (1) ◽  
pp. 0-0
Author(s):  
Моисеева ◽  
Olga Moiseeva
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Personnel Training ◽  
Present Stage ◽  
Stage Of Development

This article discusses aspects of moral preparation of experts in the field of advertising and public relations at the present stage of development of higher education.

Greening the campus: a theoretical extension of the dialogic communication approach

2016 ◽  
Vol 17 (4) ◽  
pp. 520-539 ◽  
Author(s):  
Serena Carpenter ◽  
Bruno Takahashi ◽  
Alisa P. Lertpratchya ◽  
Carie Cunningham
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Communication Strategies ◽  
Relationship Building ◽  
Successful Implementation ◽  
Structured Interviews ◽  
Dialogic Communication ◽  
Content Type ◽  
The Usa ◽  
Communication Approach

Purpose The purpose of this study is to examine the strategic organization-public dialogic communication practices of universities in the USA. The authors used the dialogic model of communication to explore the extent to which higher education sustainability leaders (SL) at the top 25 USA sustainable engage in relational communication strategies. Design/methodology/approach The qualitative study involved semi-structured interviews with campus sustainability and student group leaders from a mix of regional areas in the USA. The authors examined the transcripts for concepts argued to exist within the dialogic model of communication from the public relations field. Findings Results reveal that SL rely on dialogic communication strategies to recruit active participants, build stakeholder bridges across campus and empower individuals to have an impact within specific sustainability areas. Communicators most likely engaged in empathy, followed by propinquity, mutuality, commitment and risk of the dialogic model. Research limitations/implications The authors extended the dialogic model of communication by identifying theoretical issues and scale items that can be used to measure each dimension of the model in future work. Practical implications The results reveal several ways that institutes of higher education could successfully use relational strategies to promote sustainability across multiple campus groups and departments by recruiting campus ambassadors, collectively defining sustainability and sharing public progress reports. Originality/value Few studies of sustainability in higher education holistically examine the relationship building practices of organizations that promote sustainability, despite the fact that communication is identified as a key factor in the successful implementation of sustainable actions.

scholarly journals Features of Formation of Russian Legislation on Higher Education of the XVII-XVIII Centuries

2021 ◽  
Vol 18 (4) ◽  
pp. 388-397
Author(s):  
A. G. Bykova ◽  
I. V. Kiselev
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Social Relations ◽  
18Th Century ◽  
Educational Institution ◽  
Historical Context ◽  
Well Being ◽  
Legal Regulation ◽  
University Education ◽  
Educational Institutions

The article discusses the formation of legislation on higher education in Russia. The sphere of education is the most important condition for the spiritual, professional formation and development of the individual, the social well-being of society, political and economic formation of the state. An analysis of the historical and legal experience of regulating public relations is a prerequisite for building modern legislation in the field of education. The relevance of the study of the Russian features of legislation on higher education of the XVII-XVIII centuries is that modern social relations in the field of education are not fully regulated. This is evidenced by a range of legal problems. Particular attention should be paid to the legislative regulation of certain powers of participants in public relations in the field of higher education, by-law legal regulation, as well as the implementation of certain legal norms of the Federal Law of 29.12.2012 № 273-FZ. The need to resolve these problems updates the relevance of theoretical problems. The answer to the above questions is an analysis of the historical foundations of Russian legislation on higher education. In the pre-revolutionary Russia, sufficient experience in managing higher education, as well as regulating relevant social relations was in place. The completeness of the study of the subject of public relations in the field of education in the historical context is closely related to the analysis of the activities of Russian universities. The article considers the reasons for the appearance of educational institutions in Russia. The first domestic educational institutions appeared at the end of the 18th century - at a historical moment when the expansion of Western European ideas for organizing university education reached the Russian state. Russia had an urgent need to train specialists in the field of public administration - officials, theologians - to strengthen the Orthodox faith, teachers - to educate and promote morality. The authorization of the first regulatory and legal sources in the field of higher education was associated with attempts to create the Slavic-Greek-Latin Academy in Moscow. The revival of the ideas of education in Russia objec'tively accelerated the process of creating domestic educational institutions. The further development of legislation on higher education is associated with the implementation of new ideas about the establishment of universities under Empress Elizabeth Petrovna and Catherine the Great . In the final part of the work, it is noted that in connection with the creation of the first educational institution in Russia, the first normative legal act regulating legal relations in the field of higher education is published - "Privilege for the Academy." During the XVII-XVIII centuries Russian legislation on higher education contained personal regulatory legal acts. They were strictly targeted and regulated the activities of the educational institution, its officials, teachers, students, as well as other participants in academic social relations.

scholarly journals Optimization of Career Services in Improving Student Success in Received at State Universities

2020 ◽  
Vol 5 ◽  
Author(s):  
Riana Wulanningrum ◽  
Budi Haryanto ◽  
Renny Oktafia
Keyword(s):  
Higher Education ◽  
High School ◽  
High School Students ◽  
Public Relations ◽  
Career Services ◽  
State Universities ◽  
School Students ◽  
Tertiary Institutions ◽  
National Education ◽  
Selection Of

Schools generally prepare class XII students to continue their studies at the higher education level, both official and non-official, this is done because almost 90% more high school students choose to continue their studies in higher education. In general, students take two selection courses at tertiary institutions, namely the national selection of state tertiary institutions (SNMPTN) and the joint selection of state tertiary institutions (SBMPTN). Both of these selections require intense preparation and guidance by the school conducted by the homeroom teacher and tutor. The purpose of this study is to find out whether the optimization of career services can improve the success of students who are accepted into state universities. This study uses qualitative methods, namely research procedures that produce descriptive data in the form of written or oral words from people or observable behavior. The study was conducted at SMA Muhammadiyah 2 Sidoarjo. In this study the source of the data obtained from interviews and observations to counseling guidance teachers, vice principals in the field of student affairs, public relations and school principals. Research data uses alumni data from Muhammadiyah 2 Sidoarjo High School from the 2015-2016 academic year until 2019 - 2020. Guidance and counseling have a very important role in helping the achievement of national education goals, and helping students achieve maximum potential development, independence in their lives, and decision making and choices to create a productive, prosperous and caring public welfare life.

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