Canada’s Early Developments in the Public Opinion Research Industry

2019 ◽  
Vol 53 (1) ◽  
pp. 48-69
Author(s):  
Christopher Adams
Keyword(s):  
Public Opinion ◽  
Survey Research ◽  
Quantitative Data ◽  
Market Research ◽  
Government Agencies ◽  
Advertising Agencies ◽  
Public Opinion Research ◽  
Gallup Poll ◽  
The Public ◽  
Early Use

Provided is an overview of early developments relating to the public opinion research industry in Canada prior to the arrival of the American pollster George Gallup’s Gallup Poll, which first began appearing in Canadian newspapers in 1941. In particular, this article puts forward (1) an overview of the early use in Canada of survey research techniques, (2) how government agencies and academics were involved in collecting and processing quantitative data relating to Canadian attitudes and behaviours, and (3) how the private sector, including advertising agencies and market research firms, were developing ways to conduct public opinion research relating to consumers and media, including print media and radio. Together, these activities provided a foundation for what would become a fully developed marketing and public opinion research industry in Canada.

The Public Opinion Research Correspondent

1980 ◽  
Vol 44 (4, Polls and the News Media: A Symposium) ◽  
pp. 585 ◽  
Author(s):  
Elisabeth Noelle-Neumann
Keyword(s):  
Public Opinion ◽  
Public Opinion Research ◽  
The Public

scholarly journals RECENT EVOLUTION OF MARKET RESEARCH AND PUBLIC OPINION POLLING BUSINESS IN THE EU COUNTRIES

2017 ◽  
Author(s):  
Laura Catalina Timiras
Keyword(s):  
Public Opinion ◽  
Market Research ◽  
Strong Relationship ◽  
Upward Trend ◽  
Member States ◽  
The Public ◽  
Opinion Polling ◽  
Eu Countries ◽  
Eu Member States ◽  
The Eu

The purpose of this paper is to highlight the evolution of the market research and public opinion polling business in the EU countries in recent years (after 2010). Using the Turnover or gross premiums written indicator, it was found that the analyzed business experienced an upward trend over the period 2010-2015, but not for all EU countries, some of them experiencing decreasing of the indicator. At the same time, parallel with the increase of the Turnover or gross premiums written at the level of the EU, there was a slight decrease of the number of enterprises and number of persons employed in the market research and the public polling activity, a decrease which was more pronounced at the level of the old EU Member States. The paper also seeks to highlight the link between the macroeconomic outcomes and market size of market research and public opinion polling across EU countries, noting the existence of a direct and strong relationship between Gross domestic product and Turnover or gross premiums Written both at EU-28 level and by categories of old and new member states. The analysis was based on official statistical data provided by Eurostat.

Understanding donor preferences to optimise charity marketing and communications

2021 ◽  
pp. 147078532110356
Author(s):  
Kimberley Ferguson
Keyword(s):  
Quantitative Data ◽  
Market Research ◽  
Communication Strategies ◽  
Real Life ◽  
British Heart Foundation ◽  
Marketing Communications ◽  
The Public ◽  
Qualitative And Quantitative ◽  
Heart Foundation

This case study explores how a leading charity, the British Heart Foundation (BHF), used research to ensure that the focus of its marketing and communications contributed to a story that people found engaging and were compelled to support. Amongst some staff, there was a view that the methodology of some of the BHF’s previous market research was not robust enough and that studies often lacked the quantitative data needed to develop marketing and communication strategies with confidence. Behavioural economics shows that there is usually a disconnect between what people say they will do and what they do in real life, the BHF wanted to develop a methodology that would interrogate this paradox. In doing so, it hoped to identify the areas of its work the public found most engaging and which would encourage people to support them. This insight would then be used to inform their new marketing communications plans. This note explains what the BHF learnt from involving explicit and implicit testing via a mix of qualitative and quantitative techniques.

Research on Key Technology of Internet Public Sentiment

2014 ◽  
Vol 926-930 ◽  
pp. 2030-2033
Author(s):  
De Zhi An ◽  
Yun Ke
Keyword(s):  
Public Opinion ◽  
Social Science ◽  
Natural Science ◽  
Hot Spot ◽  
The Internet ◽  
Public Opinion Research ◽  
Key Technology ◽  
The Public ◽  
Public Sentiment ◽  
The Status

Public opinion research is a new internet discipline of social science and natural science. As a hot spot of public opinion research, the research on the public opinion on the Internet has attracted much attention. By analyzing the status of the research on the public opinion on the Internet in China, this paper establishes the basic framework of the research on the public opinion on the Internet. Then some key technology issues are researched in detail. Based on the method and key technology, the paper introduces the design and implement about the platform of Internet Public Sentiment. This paper is expected to have the value to apply the Internet public sentiment analysis.

Putting Inequality in Its Place: Rural Consciousness and the Power of Perspective

2012 ◽  
Vol 106 (3) ◽  
pp. 517-532 ◽  
Author(s):  
KATHERINE CRAMER WALSH
Keyword(s):  
Decision Making ◽  
Public Opinion ◽  
Participant Observation ◽  
Political Elites ◽  
Group Consciousness ◽  
Rural Residents ◽  
Public Opinion Research ◽  
The Public ◽  
Limited Government

Why do people vote against their interests? Previous explanations miss something fundamental because they do not consider the work of group consciousness. Based on participant observation of conversations from May 2007 to May 2011 among 37 regularly occurring groups in 27 communities sampled across Wisconsin, this study shows that in some places, people have a class- and place-based identity that is intertwined with a perception of deprivation. The rural consciousness revealed here shows people attributing rural deprivation to the decision making of (urban) political elites, who disregard and disrespect rural residents and rural lifestyles. Thus these rural residents favor limited government, even though such a stance might seem contradictory to their economic self-interests. The results encourage us to consider the role of group consciousness-based perspectives rather than pitting interests against values as explanations for preferences. Also, the study suggests that public opinion research more seriously include listening to the public.

Reclaiming a Democratic Constitutional Politics: Survey Construction and Public Knowledge

1992 ◽  
Vol 54 (3) ◽  
pp. 399-416
Author(s):  
Susan R. Burgess ◽  
Daniel J. Reagan ◽  
Donald L. Davison
Keyword(s):  
Public Opinion ◽  
Public Knowledge ◽  
Constitutional Interpretation ◽  
Public Opinion Research ◽  
Constitutional Politics ◽  
The Public ◽  
The People ◽  
Democratic Authority ◽  
Elite Institutions ◽  
Survey Construction

It has recently been argued in this Review that public opinion research tends to favor the expert authority of elite institutions such as the courts, over the democratic authority of the people as a source of law or constitutional interpretation. In this article we introduce an alternative survey construction that allows the public to be considered as a possible source of constitutional knowledge Using this survey, we find that most respondents can clearly articulate their position on the constitutionality of abortion, and offer and recognize reasons to ground both support and opposition to their position. We argue that these findings suggest that further work with alternative survey constructions may more firmly establish public knowledge in constitutional debates, thereby forming the basis to reclaim a democratic constitutional politics.

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