scholarly journals Social and Non Social Media Users During The COVID-19 Pandemic Confinement Period in Canada: The "Plugged-In", Unplugged and Other Population Segments

2020 ◽  
Author(s):  
Fernando Mata ◽  
Jennifer Dumoulin
Keyword(s):  
Social Media ◽  
Market Segmentation ◽  
Online News ◽  
Sources Of Information ◽  
Information Share ◽  
Canadian Population ◽  
Segmentation Analysis ◽  
Survey Sample ◽  
Data Source ◽  
Statistics Canada

Canadians are using a variety of social and non-social media vehicles to gather information, share experiences and express anxieties during the COVID-19 confinement period. The purpose of the study is to produce a portrait of media use in Canada, paying special attention to the typical population segments in the Canadian population differentiated by their media vehicles and sources of information about the pandemic. The study used as its data source a survey sample of 4,600 adult Canadians aged 15 years old and over during the period of July 20-26 2020, and collected by Statistics Canada. Media user activities comprised a set of 11 dichotomous scales collecting data on main sources of information such as social media posts, online news, online magazines, video platforms, e-mails as well as non internet-based sources. A market segmentation analysis of these scales using Principal Components and k-means cluster analysis revealed the presence of six major population segments: Social Media Buffs (27%), News Followers (33%), Unplugged (10%),Plugged-In (9%), E-Mailers (7%) and Mixed Source Users (16%). The segment mottos were as follows: "Social Media Influencers Know Their Stuff!", "Track Those Headlines!", "I’ve Got My Own Info Sources About The Pandemic!", "Did You Read The Last Blog?" "My People Know Better!" and "Better Info Means More Choices!". This study suggests that media users in Canada constitute a very diverse group of individuals who are engaged in social and non social media to obtain timely information about the pandemic. However, they can also be exposed to inaccurate, misleading information about the virus, its transmission and its treatments. In this light, market segmentation may be a useful tool for decision makers to categorize population members by their typical attitudinal traits and, by doing so, facilitate better public campaigns directed at population segments, help design messages, and implement changes that can promote more efficient ways to deal with their target audiences.

scholarly journals Collective Anxieties of Canadians During The COVID-19 Pandemic: The Angst-Free and Anxious Population Segments

2020 ◽  
Author(s):  
Fernando Mata
Keyword(s):  
Health System ◽  
Market Segmentation ◽  
Health Card ◽  
Canadian Population ◽  
Segmentation Analysis ◽  
Psychosocial Consequences ◽  
The World ◽  
Survey Sample ◽  
Data Source ◽  
Statistics Canada

The COVID-19 Pandemic in Canada represents a very troubling period as individuals confront a powerful "invisible" enemy killer in the form of the COVID-19 virus. This historical juncture is important to analyze because it constitutes a moment where collective anxieties become widespread and collective resources are mobilized to address them. Using market segmentation analysis, the purpose of the study is to produce a portrait of collective anxieties, paying special attention to the typical population segments in the Canadian population differentiated by their particular concerns about health and social conditions in the country and the world. The study used as its data source a survey sample of 4,600 adult Canadians aged 15 years old and over during the confinement period of March 29 2020 to April 3 2020 and collected by Statistics Canada. Attitudinal domain items (12 in total) included concerns about personal and household health, the health system, the ability to cooperate and support during and after the crisis, family stress and others. A market segmentation analysis using Principal Components and k-means cluster analysis of these domain items revealed the presence of six major population segments: Health Conditions Anxious (13%), Health System Overload Anxious (26%), Angst-Free (23%), Inner-Bubble Conditions Anxious (12%), Outer-Bubble Conditions Anxious (25%) and World Conditions Anxious (1%). The segment mottos were as follows: "Glad I Have A Health Card!", "How Many Beds Do We Have?", "I'm Not Worried!, "My Bubble May Be In Trouble!", "Other Bubbles May Be In Trouble! and "It’s the End of the World As We Know It!”. Inner-Bubble Conditions Anxious members displayed the higher average scores of collective anxiety and Angst-Free members, the lowest. Market segmentation is a useful tool for decision makers to categorize population members by their typical attitudinal traits and, by doing so, facilitate better public campaigns, help design messages, and implement changes that can promote more efficient ways to deal with the various psychosocial consequences of the COVID-19 confinement.

scholarly journals The Fears of Being Infected by the COVID–19 Virus in Canada: A Look At Germophobes, Crowd-Averse, Fearless and Other Population Segments

2020 ◽  
Author(s):  
Fernando Mata
Keyword(s):  
Adult Population ◽  
Principal Component ◽  
Public Events ◽  
Marketing Segmentation ◽  
Canadian Population ◽  
Segmentation Analysis ◽  
Wide Range ◽  
Survey Sample ◽  
Eating Out ◽  
Statistics Canada

The fear of being infected by the COVID-19 virus is widespread in the Canadian population. This study examined the COVID-19 virus infection fears in a survey sample of 4,200 adult Canadians aged 15 years old and over during the confinement period of June 21-26, 2020 and collected by Statistics Canada. A marketing segmentation analysis was carried out using a roster of 13 perceived health risks items leading to the identification of typical fears and the profiling of five major segments present in the Canadian adult population: "Germophobes" (7%), "Crowd-Averse" (34%), "Fearless" (17%), "Outside "Bubble"-Averse" (18%), and ""Nursing Homes-Averse" (24%). Health risk items included a wide range of preoccupations such as visiting retirement homes, travelling by car or airplane, attending public events, shopping, eating out, seeing doctors and/or participating in sports or gyms. The five population segments were identified using a combination of principal component and k-means cluster statistical analysis. Marketing segmentation is a useful tool for decision makers to categorize population members and, by doing so, facilitate better public campaigns, help design messages, and implement changes that can promote more efficient ways to deal with the various societal consequences of the COVID-19 confinement.

scholarly journals A Supervised Approach to Predict the Hierarchical Structure of Conversation Threads for Comments

2014 ◽  
Vol 2014 ◽  
pp. 1-23 ◽  
Author(s):  
A. Balali ◽  
H. Faili ◽  
M. Asadpour
Keyword(s):  
Social Media ◽  
Online News ◽  
Sources Of Information ◽  
Chronological Order ◽  
News Websites ◽  
News Agencies ◽  
Semantic Tree ◽  
The Hierarchical Structure ◽  
Thread Structure ◽  
The Web

User-generated texts such as comments in social media are rich sources of information. In general, the reply structure of comments is not publicly accessible on the web. Websites present comments as a list in chronological order. This way, some information is lost. A solution for this problem is to reconstruct the thread structure (RTS) automatically. RTS predicts a semantic tree for the reply structure, useful for understanding users’ behaviours and facilitating follow of the actual conversation streams. This paper works on RTS task in blogs, online news agencies, and news websites. These types of websites cover various types of articles reflecting the real-world events. People with different views participate in arguments by writing comments. Comments express opinions, sentiments, or ideas about articles. The reply structure of threads in these types of websites is basically different from threads in the forums, chats, and emails. To perform RTS, we define a set of textual and nontextual features. Then, we use supervised learning to combine these features. The proposed method is evaluated on five different datasets. The accuracy of the proposed method is compared with baselines. The results reveal higher accuracy for our method in comparison with baselines in all datasets.

Mapping Covid-19 Governance in Lebanon: Territories of Sectarianism and Solidarity

2021 ◽  
pp. 1-20
Author(s):  
Mona Harb ◽  
Ahmad Gharbieh ◽  
Mona Fawaz ◽  
Luna Dayekh
Keyword(s):  
Social Media ◽  
Political Parties ◽  
News Media ◽  
Political System ◽  
Online News ◽  
Sources Of Information ◽  
Public Agencies

Abstract Many states, including Lebanon, have used the Covid-19 pandemic as an occasion to reassert their power and to consolidate their policing and repressive apparatuses. We are far from a seamless scenario, however. Rather than a mere reproduction of the sectarian political system, we argue in this paper that the governance of the pandemic in Lebanon reveals tensions between powerful political parties, weakened public agencies, as well as multiple solidarity groups with diverging aspirations, colliding over the imagined future of the country. Using various sources of information (broadcast, print and online news media, social media), we build a database of the types of actors and the categories of actions across locations, and analyze the territorial and political variations of the governance of the pandemic. The paper demonstrates that the Covid-19 response in Lebanon operates through ongoing negotiations over the national territory in which timid yet visible aspirations for a non-sectarian country confront sectarian territorialities through back-and-forth cycles.

scholarly journals Hygienists, Caregivers, Oblivious and Other COVID-19 Confined Canadians: Market Segmentation Analysis of Their Routine Activities

2020 ◽  
Author(s):  
Fernando Mata
Keyword(s):  
Adult Population ◽  
Activity Patterns ◽  
Principal Component ◽  
Routine Activities ◽  
Decision Makers ◽  
Marketing Segmentation ◽  
Segmentation Analysis ◽  
Wide Range ◽  
Survey Sample ◽  
Statistics Canada

This study examined routine activities reported in a survey sample of 4,600 adult Canadians aged 15 years old and over during the COVID-19 confinement period of May 4-10, 2020 and collected by Statistics Canada. A marketing segmentation analysis was carried out using a roster of 26 typical weekly activity items leading to the extraction of typical activity patterns and the identification of six major segments present in the Canadian adult population: "Hygienists" (25%), "Caregivers"(14%), "Sound Body Minders" (23%), "Home-centric" (19%), "Media-centric" (9%) and "Oblivious" (10%). Weekly activities included a wide range of actions such as washing hands, avoiding crowds, watching T.V., internet browsing, exercising, alcohol consumption and others. The six population segments were identified using a combination of principal component and k-means cluster statistical analysis. Marketing segmentation is a useful tool for decision makers to categorize population members and, by doing so, facilitate better public campaigns, help design messages and implement changes that can promote more efficient ways to deal with the various societal consequences of the COVID-19 confinement.

Covid-19 – rumours and facts in media

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 171-174
Author(s):  
Tarare Toshida ◽  
Chaple Jagruti
Keyword(s):  
Social Media ◽  
Preventive Measures ◽  
Vital Role ◽  
The Other ◽  
Sources Of Information ◽  
Other Hand ◽  
Corona Virus ◽  
The People ◽  
The World

The covid-19 resulted in broad range of spread throughout the world in which India has also became a prey of it and in this situation the means of media is extensively inϑluencing the mentality of the people. Media always played a role of loop between society and sources of information. In this epidemic also media is playing a vital role in shaping the reaction in ϑirst place for both good and ill by providing important facts regarding symptoms of Corona virus, preventive measures against the virus and also how to deal with any suspect of disease to overcome covid-19. On the other hand, there are endless people who spread endless rumours overs social media and are adversely affecting life of people but we always count on media because they provide us with valuable answers to our questions, facts and everything in need. Media always remains on top of the line when it comes to stop the out spread of rumours which are surely dangerous kind of information for society. So on our side we should react fairly and maturely to handle the situation to keep it in the favour of humanity and help government not only to ϑight this pandemic but also the info emic.

Opportunities for Qualitative Analysis of Social Media Platforms in Dietetic Research and Practice

2020 ◽  
pp. 1-5
Author(s):  
Meghan Lynch ◽  
Irena Knezevic ◽  
Kennedy Laborde Ryan
Keyword(s):  
Social Media ◽  
Low Cost ◽  
Online News ◽  
News Article ◽  
Discussion Forums ◽  
Research And Practice ◽  
The Public ◽  
Related Data ◽  
Social Media Platforms ◽  
Article Comment

To date, most qualitative knowledge about individual eating patterns and the food environment has been derived from traditional data collection methods, such as interviews, focus groups, and observations. However, there currently exists a large source of nutrition-related data in social media discussions that have the potential to provide opportunities to improve dietetic research and practice. Qualitative social media discussion analysis offers a new tool for dietetic researchers and practitioners to gather insights into how the public discusses various nutrition-related topics. We first consider how social media discussion data come with significant advantages including low-cost access to timely ways to gather insights from the public, while also cautioning that social media data have limitations (e.g., difficulty verifying demographic information). We then outline 3 types of social media discussion platforms in particular: (i) online news article comment sections, (ii) food and nutrition blogs, and (iii) discussion forums. We discuss how each different type of social media offers unique insights and provide a specific example from our own research using each platform. We contend that social media discussions can contribute positively to dietetic research and practice.

New Democracy in Digital Era through Social Media and News Online

Humaniora ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 13
Author(s):  
Abitassha Az Zahra ◽  
Eko Priyo Purnomo ◽  
Aulia Nur Kasiwi
Keyword(s):  
Social Media ◽  
Social Network ◽  
Communication Networks ◽  
Social Communication ◽  
Development Policy ◽  
Online News ◽  
Digital Era ◽  
The Social ◽  
New Democracy

The research aimed to explain the pattern of social communication on the issue of rejection of the PLTU Batang development policy. It used data on Twitter accounts involved in the rejection of the PLTU Batang development policy. In analyzing existing data, qualitative methods and social analysis networks were used. To see social networks in the rejection of the PLTU Batang development policy, the research used the NodeXL application to find out the patterns of social communication networks in #TolakPLTUBatang. From the results, it can be seen that in the dissemination of social networking information, the @praditya_wibby account is the most central account in the social network and has a strong influence on the social network. The @praditya_wibby account has a role in moving the community through Twitter to make a critical social movement. This means that in the current digital era, democracy enters a new form through the movement of public opinion delivery through social media. Besides, by encouraging the role of online news, the distribution of information becomes faster to form new perceptions of an issue. This is evident from the correlation network where the @praditya_wibby account has correlations with several compass online media accounts, tirto.id, okezonenews, vice, antaranews, BBCIndonesia, and CNN Indonesia.

scholarly journals Survey of young people in one region of the UK on accessing COVID-19 information (SOCIAL)

2021 ◽  
Vol 5 (1) ◽  
pp. e000942
Author(s):  
Oliver G P Lawton ◽  
Sarah A Lawton ◽  
Lisa Dikomitis ◽  
Joanne Protheroe ◽  
Joanne Smith ◽  
...  
Keyword(s):  
Social Media ◽  
Young People ◽  
Significant Role ◽  
Online Survey ◽  
Descriptive Statistics ◽  
Sources Of Information ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Education Gaps ◽  
The Uk

COVID-19 has significantly impacted young people’s lives yet little is known about the COVID-19 related sources of information they access. We performed a cross-sectional survey of pupils (11–16 years) in North Staffordshire, UK. 408 (23%) pupils responded to an online survey emailed to them by their school. Descriptive statistics were used to summarise the data. Social media, accessed by 68%, played a significant role in the provision of information, despite it not being considered trustworthy. 89% felt that COVID-19 had negatively affected their education. Gaps in the provision of information on COVID-19 have been identified.

scholarly journals The Influence of Friends on Teen Vaping: A Mixed-Methods Approach

2021 ◽  
Vol 18 (13) ◽  
pp. 6784
Author(s):  
Allison L. Groom ◽  
Thanh-Huyen T. Vu ◽  
Robyn L. Landry ◽  
Anshula Kesh ◽  
Joy L. Hart ◽  
...  
Keyword(s):  
Social Media ◽  
Peer Influence ◽  
Urban Areas ◽  
Online Survey ◽  
Strong Association ◽  
Self Esteem ◽  
Demographic Variables ◽  
Common Source ◽  
Sources Of Information

Vaping is popular among adolescents. Previous research has explored sources of information and influence on youth vaping, including marketing, ads, family, peers, social media, and the internet. This research endeavors to expand understanding of peer influence. Our hypothesis is that friends’ influence on teen vapers’ first electronic nicotine delivery systems (ENDS) use varies by demographic variables and awareness of ENDS advertising. In August–October 2017, youth (n = 3174) aged 13–18 completed an online survey to quantify ENDS behaviors and attitudes and were invited to participate in follow-up online research in November-December 2017 to probe qualitative context around perceptions and motivations (n = 76). This analysis focused on the ENDS users, defined as having ever tried any ENDS product, from the survey (n = 1549) and the follow-up research (n = 39). Among survey respondents, friends were the most common source of vapers’ first ENDS product (60%). Most survey respondents tried their first ENDS product while “hanging out with friends” (54%). Among follow-up research participants, the theme of socializing was also prominent. ENDS advertising and marketing through social media had a strong association with friend networks; in fact, the odds of friends as source of the first vaping experience were 2 times higher for those who had seen ENDS ads on social media compared with other types of media. The influence of friends is particularly evident among non-Hispanic Whites, Hispanics/Latinos, those living in urban areas, those living in high-income households, those with higher self-esteem, and those who experiment with vaping. These findings support the premise that peer influence is a primary social influencer and reinforcer for vaping. Being included in a popular activity appears to be a strong driving force.

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