scholarly journals Leveraging Evidence-Based Messaging to Prevent the Spread of COVID-19

2021 ◽  
Author(s):  
Anastasia Browning ◽  
Melissa E Moss ◽  
Elliot Berkman
Keyword(s):  
Public Health ◽  
At Risk ◽  
Goal Orientation ◽  
Message Framing ◽  
Goal Orientations ◽  
Health Messages ◽  
Evidence Based ◽  
Public Health Messages ◽  
At Risk Populations

With cases of COVID-19 still spreading in America, and vaccines still inaccessible or undesired by many, individual mitigation behaviors, such as mask-wearing, remain critical defenses against this deadly virus. This study assessed whether approach-versus-avoidance message framing and goal-orientation affect people's intentions to follow COVID-19 preventative procedures. N = 832 subjects were randomly assigned to view mitigation messaging with either approach or avoidance framing, and either self-protective or altruistic goal-orientation. We observed a significant effect of goal-orientation, such that altruistic (versus self-protective) goal-orientations in messaging lead to stronger intentions to follow mitigation procedures. No significant effect of approach or avoidance framing was found on intentions to follow mitigation procedures. These results suggest an immediate need to address the wording of our public health messages. Adjusting the framing of COVID-19 preventative communications to reflect altruistic goals might increase the effectiveness of communications to protect at-risk populations.

Youth get a D+ grade in physical activity: How can we change public health messages to help reverse this trend?

2019 ◽  
Vol 44 (5) ◽  
pp. 567-570 ◽  
Author(s):  
Angela S. Alberga ◽  
Michelle Fortier ◽  
Corliss Bean ◽  
Yoni Freedhoff
Keyword(s):  
Public Health ◽  
Physical Activity ◽  
Physical Appearance ◽  
Sport Performance ◽  
Health Messages ◽  
Evidence Based ◽  
Public Health Perspective ◽  
Public Health Messages ◽  
Promotion Of Physical Activity ◽  
Policies And Programs

The purpose of this paper is to critique how the promotion of physical activity (PA) is communicated and offer evidence-based alternative framings to encourage PA in youth. We argue that PA promotion messaging should not be tied to outcomes that focus on changing physical appearance, preventing or treating diseases, or sport performance or competition. From a public health perspective, we suggest that PA should instead focus on campaigns, policies, and programs that tie PA to enjoyment, wellbeing, and play.

scholarly journals Making Sense of Advice About Drinking During Pregnancy: Does Evidence Even Matter?

2017 ◽  
Vol 26 (2) ◽  
pp. 65-69
Author(s):  
Elizabeth Mitchell Armstrong
Keyword(s):  
Public Health ◽  
At Risk ◽  
Disease Control ◽  
Historical Perspective ◽  
Unintended Consequences ◽  
Health Messages ◽  
Making Sense ◽  
Public Health Messages ◽  
Cdc Guidelines ◽  
Control And Prevention

ABSTRACTWomen have been told not to drink during pregnancy for decades; last year, the Centers for Disease Control and Prevention (CDC) extended that advice to all women who were at risk for experiencing a pregnancy. This commentary puts the recent CDC guidelines in historical perspective and considers the unintended consequences of public health messages that extend beyond what is supported by evidence.

Non-stigmatising alternatives to anti-obesity public health messages: Consequences for health behaviour and well-being

2021 ◽  
pp. 135910532199970
Author(s):  
Joanne A Rathbone ◽  
Tegan Cruwys ◽  
Jolanda Jetten
Keyword(s):  
Public Health ◽  
Weight Loss ◽  
Experimental Studies ◽  
Health Behaviours ◽  
Well Being ◽  
Health Messages ◽  
Total N ◽  
Positive Effects ◽  
Public Health Messages ◽  
Size Acceptance

This project investigated how alternative non-stigmatising public health messages influence people’s health behaviours and well-being, relative to traditional stigmatising weight-loss messages. We conducted three experimental studies (total N = 1281) that compared traditional weight-loss messages to weight-neutral messages (Study 1), weight-inclusive messages (Study 2) and size acceptance messages (Study 3). Results revealed that public health messages have differential effects on health behaviours and well-being, depending on the audience’s BMI or perceived weight. However, campaigns that challenge weight stigma and promote body positivity have positive effects on some psychological indicators of health and well-being for people of all body sizes.

scholarly journals An exploration of migrant women’s perceptions of public health messages to reduce stillbirth in the UK: a qualitative study

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Tomasina Stacey ◽  
Melanie Haith-Cooper ◽  
Nisa Almas ◽  
Charlotte Kenyon
Keyword(s):  
Public Health ◽  
Perinatal Mortality ◽  
Health Professionals ◽  
Health Messages ◽  
Migrant Women ◽  
Global Public Health ◽  
Wide Range ◽  
Public Health Messages ◽  
Associated Risk Factors ◽  
The Uk

Abstract Background Stillbirth is a global public health priority. Within the United Kingdom, perinatal mortality disproportionately impacts Black, Asian and minority ethnic women, and in particular migrant women. Although the explanation for this remains unclear, it is thought to be multidimensional. Improving perinatal mortality is reliant upon raising awareness of stillbirth and its associated risk factors, as well as improving maternity services. The aim of this study was to explore migrant women’s awareness of health messages to reduce stillbirth risk, and how key public health messages can be made more accessible. Method Two semi-structured focus groups and 13 one to one interviews were completed with a purposive sample of 30 migrant women from 18 countries and across 4 NHS Trusts. Results Participants provided an account of their general awareness of stillbirth and recollection of the advice they had been given to reduce the risk of stillbirth both before and during pregnancy. They also suggested approaches to how key messages might be more effectively communicated to migrant women. Conclusions Our study highlights the complexity of discussing stillbirth during pregnancy. The women in this study were found to receive a wide range of advice from family and friends as well as health professionals about how to keep their baby safe in pregnancy, they recommended the development of a range of resources to provide clear and consistent messages. Health professionals, in particular midwives who have developed a trusting relationship with the women will be key to ensuring that public health messages relating to stillbirth reduction are accessible to culturally and linguistically diverse communities.

Public health messages about COVID-19 prevention in multilingual Taiwan

Multilingua ◽  
2020 ◽  
Vol 39 (5) ◽  
pp. 597-606
Author(s):  
Chun-Mei Chen
Keyword(s):  
Public Health ◽  
Minority Groups ◽  
Health Messages ◽  
Indigenous Populations ◽  
Top Down ◽  
Bottom Up ◽  
Social Challenges ◽  
Substantive Content ◽  
Public Health Messages ◽  
Public Health Information

AbstractIn this paper, I explore multilingual preventative public health messages against the spread of COVID-19 in Taiwan between January and April 2020. Based on empirical data, the symbolic and substantive content of multilingual top-down and bottom-up public health strategies was analyzed and discussed. Findings suggest that the voices of indigenous people have largely been excluded from top-down efforts and strategies in public health communications. Top-down communication did not address the actual concerns of indigenous populations who relied on tourism to bolster their economy. Bottom-up efforts emerged from social exclusion and the inaccessibility of public health information to indigenous populations; such efforts were over-communicated, and the problems of indigenous populations remained unaddressed. I conclude by relating multilingualism and the needs of minority groups, and suggest an inclusive approach to social challenges and solutions for future pandemic preparedness.

scholarly journals Public health messages on arboviruses transmitted by Aedes aegypti in Brazil

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
India L. Clancy ◽  
Robert T. Jones ◽  
Grace M. Power ◽  
James G. Logan ◽  
Jorge Alberto Bernstein Iriart ◽  
...  
Keyword(s):  
Public Health ◽  
Health Belief Model ◽  
Behaviour Change ◽  
Health Belief ◽  
Health Messages ◽  
Breeding Sites ◽  
Potential Effectiveness ◽  
Public Health Messages ◽  
Belief Model ◽  
The Health Belief Model

Abstract Background The outbreak of Zika virus in Brazil in 2015 followed the arrival of chikungunya in 2014 and a long history of dengue circulation. Vital to the response to these outbreaks of mosquito-borne pathogens has been the dissemination of public health messages, including those promoted through risk communication posters. This study explores the content of a sample of posters circulated in Brazil towards the end of the Zika epidemic in 2017 and analyses their potential effectiveness in inducing behaviour change. Methods A content analysis was performed on 37 posters produced in Brazil to address outbreaks of mosquito-borne pathogens. The six variables of the Health Belief Model were used to assess the potential effectiveness of the posters to induce behaviour change. Results Three overarching key messages emerged from the posters. These included (i) the arboviruses and their outcomes, (ii) a battle against the mosquito, and (iii) a responsibility to protect and prevent. Among the six variables utilised through the Health Belief Model, cues to action were most commonly featured, whilst the perceived benefits of engaging in behaviours to prevent arbovirus transmission were the least commonly featured. Conclusions The posters largely focused on mosquito-borne transmission and the need to eliminate breeding sites, and neglected the risk of the sexual and congenital transmission of Zika and the importance of alternative preventive actions. This, we argue, may have limited the potential effectiveness of these posters to induce behaviour change.

scholarly journals Exploring the use of workplaces to recruit “hard-to-reach” male drinkers to a survey on alcohol use and awareness of health messages

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Sarah Dance ◽  
Charlotte Dack ◽  
Celia Lasheras ◽  
Cathy McMahon ◽  
Paul Scott ◽  
...  
Keyword(s):  
Public Health ◽  
Alcohol Use ◽  
Financial Incentive ◽  
Health Messages ◽  
Heavy Episodic Drinking ◽  
Future Research ◽  
Recruitment Strategies ◽  
Public Health Messages ◽  
Alcohol Related Harm ◽  
Related Harm

Abstract Background Lower socioeconomic status (SES) groups, particularly lower SES males, are at greater risk of alcohol-related harm than higher SES groups, despite drinking at the same level or less. However, they are rarely recruited for research through typical recruitment strategies. Consequently, limited evidence exists on patterns of alcohol use and effectiveness of public health messages for these groups. Using workplaces to recruit male drinkers from lower SES backgrounds may provide a feasible and accessible approach to research participation and enable improved understanding of alcohol use, drinking motives and acceptance of alcohol-related public health messages in this underrepresented and high-risk group. We investigated workplace-based strategies to recruit male drinkers from lower SES backgrounds. We also investigated their experiences and motivations for alcohol use, and acceptance of alcohol-related public health messages. Methods A feasibility element investigated the effectiveness of workplace-based strategies to recruit male drinkers from lower SES backgrounds in the south west of England. A pilot element investigated this population’s experiences and motivations for alcohol use, and acceptance of alcohol-related public health messages, through a mixed-methods survey. Results Feasibility results indicated that workplace-based recruitment strategies, including recruiting participants in person at their workplace and providing a financial incentive, effectively led to the recruitment of 84 male drinkers (70% recruitment rate), predominately from lower SES backgrounds, to a survey. Pilot results indicated that more than half of participants were at increasing risk of alcohol-related harm, and approximately one fifth engaged in weekly heavy episodic drinking. Participation in campaigns aimed at reducing alcohol use, and knowledge of government alcohol consumption guidelines, were low. Participants reported negative beliefs about alcohol including health effects, dependency and excess use, and financial and occupational effects. Positive beliefs about alcohol included relaxation, socialising, and enjoyment. Conclusions Workplace-based recruitment, using in-person recruitment and a financial incentive, may be a feasible strategy to recruit male drinkers from lower SES backgrounds. Pilot results may direct larger scale research aiming to understand alcohol use in this population and inform targeted public health messages. Workplace-based recruitment may represent a promising avenue for future research aiming to tackle inequalities in participation in alcohol research.

scholarly journals EVALUATION OF PUBLIC HEALTH MESSAGES TO PROMOTE EARLY DETECTION OF DEMENTIA AMONG ADULT LATINO CHILDREN

2018 ◽  
Vol 2 (suppl_1) ◽  
pp. 931-932 ◽  
Author(s):  
G Moraes Balbim ◽  
K Aguirre ◽  
M Zavala ◽  
K Davila ◽  
D Marquez
Keyword(s):  
Public Health ◽  
Early Detection ◽  
Health Messages ◽  
Latino Children ◽  
Public Health Messages
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