scholarly journals Representation of youth body images in Hilo Teen advertising (Norman Fairclough critical discourse analysis)

2019 ◽  
Vol 2 (2) ◽  
pp. 127-138
Author(s):  
Hanna Sundari ◽  
Rina Husnaini Febriyanti
Keyword(s):  
Body Image ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
The Body ◽  
Critical Discourse ◽  
Physical Aspect ◽  
Milk Product ◽  
Body Images ◽  
Teenage Girls

This research is conducted using model of Critical Discourse Analysis (CDA) that stated by Norman Fairclough. This discourse analysis is selected because it is considered to be able to answer the question of the purpose of this research that is formulated which focused on digging up the ideology value on teenager body image that is displayed on the discourse analysis in Hilo Teen advertisement. Fairclough sees a discourse as a social practice and authority which involves particular ideology value whether in explicitly or implicitly. The analysis of Fairclough is centered on text, discourse practice, and sociocultural practice. In this research, discourse analysis text Hilo Teen advertisement is focused on text dimension that involves representation, relation, and identity that is aired on the advertisement and sociocultural context in community scope. The result of this research based on the analysis defines Hilo Teen advertisement describes the body image of teenage girls are thin, slim, tall, and energetic; on the other hand, the body image of teenage boys are thin and tall. This advertisement also displays the problematic and realistic of teenagers who accentuate physical aspect only. Furthermore, Hilo Teen advertisement not only promotes milk product for teenagers but also tries forming a perception and conception on the society (teenagers and parents) about an ideal body shape of teenagers.

scholarly journals A Critical Discourse Analysis for Advertisements in Instagram: Calvin Klein, Tommy Hilfiger and H&M

2021 ◽  
pp. 140-148
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Values ◽  
Online Advertising ◽  
The Body ◽  
Critical Discourse ◽  
Body Type ◽  
Body Images ◽  
Verbal Language ◽  
Online Advertisements

Online Advertising has a significant influence in this modern century; because of this, famous companies effectively use online advertisements to introduce their products. Such as Calvin Klein, H&M, and Tommy Hilfiger are some famous brand companies that use advertisements on social media for their marketing strategies. Those companies have influential followers on Instagram, and they reach many people around the world. Thus, they use online media to sell their products and deliver their cultural values to reach the target audiences. Namely, famous brand companies want to be part of the social changes. Because of this, they use visual and verbal discursive strategies for their advertisements to influence and change socio-cultural values and stereotypes of people. In other words, advertisers use discursive language to persuade people to buy beliefs, values, and ideas besides commercial products. The visual and verbal language in online advertisements reveals the hidden meanings of stereotypes: body image, racism, and LGBT rights. Therefore, the qualitative analysis method uses to analyze the brands' advertisements. As a qualitative method, the writer applies the Critical Discourse Analysis to reveal the hidden meanings of Tommy Hilfiger, H&M, Calvin Klein’s Instagram Advertisement Photos. The analysis and interpretation reveal that advertisers use different people to show that those companies think about everyone and want to reach everyone. The body type is not essential, and consumers can find different sizes of clothes. In addition, advertisers promote different body images to shape society's ideas to purchase their products and show like celebrities, who are confident, happy with their color, body size, sexual orientation, and ethnic minorities. Even visual and verbal languages show that differences are beautiful and make you forget/remove your boundaries to be free.

scholarly journals A Critical Discourse Analysis of Representations of Travellers in Public Policies in Ireland

Societies ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 14
Author(s):  
Claire Jane Snowdon ◽  
Leena Eklund Eklund Karlsson
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Relations ◽  
Social Practice ◽  
Expert Knowledge ◽  
Minority Group ◽  
Critical Role ◽  
Critical Discourse ◽  
Discursive Practice ◽  
Negative Stereotypes

In Ireland, negative stereotypes of the Traveller population have long been a part of society. The beliefs that surround this minority group may not be based in fact, yet negative views persist such that Travellers find themselves excluded from mainstream society. The language used in discourse plays a critical role in the way Travellers are represented. This study analyses the discourse in the public policy regarding Travellers in the National Traveller and Roma Inclusion Strategy (NTRIS) 2017–2021. This study performs a critical discourse analysis (CDA) of the policy with the overall aims of showing signs of the power imbalance through the use of language and revealing the discourses used by elite actors to retain power and sustain existing social relations. The key findings show that Travellers are represented as a homogenous group that exists outside of society. They have no control over how their social identity is constructed. The results show that the constructions of negative stereotypes are intertextually linked to previous policies, and the current policy portrays them in the role of passive patients, not powerful actors. The discursive practice creates polarity between the “settled” population and the “Travellers”, who are implicitly blamed by the state for their disadvantages. Through the policy, the government disseminates expert knowledge, which legitimises the inequality and supports this objective “truth”. This dominant discourse, which manifests in wider social practice, can facilitate racism and social exclusion. This study highlights the need for Irish society to change the narrative to support an equitable representation of Travellers.

Embracing a New Day

2021 ◽  
Vol 2 (2) ◽  
pp. 10-38
Author(s):  
Phillip Joy ◽  
Matthew Numer ◽  
Sara F. L. Kirk ◽  
Megan Aston
Keyword(s):  
Body Image ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Queer Theory ◽  
Gay Men ◽  
Hegemonic Masculinity ◽  
Critical Discourse ◽  
Structured Interviews ◽  
The City

The construction of masculinities is an important component of the bodies and lives of gay men. The role of gay culture on body standards, body dissatisfaction, and the health of gay men was explored using poststructuralism and queer theory within an arts-based framework. Nine gay men were recruited within the city of Halifax, Nova Scotia, Canada. Participants were asked to photograph their beliefs, values, and practices relating to their bodies and food. Semi-structured interviews were conducted, using the photographs as guides. Data were analyzed by critical discourse analysis and resulted in three overarching threads of discourse including: (1) Muscles: The Bigger the Better, (2) The Silence of Hegemonic Masculinity, and (3) Embracing a New Day. Participants believed that challenging hegemonic masculinity was a way to work through body image tension.

scholarly journals Media construction of the immigrant’s image: specifics of discourse strategies (based on the content of a Facebook group and articles in The Daily Mail)

2020 ◽  
Vol 2 (3) ◽  
pp. 23-44
Author(s):  
M. S. Matytsina ◽  
O. N. Prokhorova ◽  
I. V. Chekulai
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Critical Discourse ◽  
Discursive Construction ◽  
Media Discourse ◽  
Daily Mail ◽  
Reciprocal Effect ◽  
The Media ◽  
Definition Of

The paper based on the content of the Facebook group Immigrants in EU and The Daily Mail publications discusses the issue of discursive construction of an immigrant image in media discourse. Using the framework of Critical Discourse Analysis (CDA), the authors claim that the image of an immigrant can be viewed as a discursive construct, and the main discursive strategies involved in its construction include the reference strategy and the prediction strategy. As a result of the analysis, the so called CDA-categories (topic blocks) underlying the formation of the immigrant figure, are identified and illustrated by the relevant examples, the need for further study of the social media discourse as part of critical discourse analysis is justified. The relevance of such study is due to the growing research interest in discursive construction of the immigrant figure in the media discourse, since it underpins the definition of discourse as a form of social practice, not only reflecting processes in the society, but also exerting a reciprocal effect on them. The use of both verbal and non-verbal means in the media texts under study reflects the intention of the authors of the messages to use all possible communication channels when constructing an immigrant’s image. The results show that the dichotomy of “friends and foes” is being formed and maintained by the British newspaper The Daily Mail, while the members of the Immigrants in EU group try to mitigate the conflict between immigrants and indigenous people.

scholarly journals Victims or intruders? Refugee portrayals in the news in Turkey, Bulgaria and the UK

2021 ◽  
Vol 14 (3) ◽  
pp. 282-302
Author(s):  
Emel Ozdora-Aksak ◽  
Colleen Connolly-Ahern ◽  
Daniela Dimitrova
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Media Coverage ◽  
Social Practice ◽  
News Coverage ◽  
Critical Discourse ◽  
Mass Migration ◽  
Practice Approach ◽  
The Media ◽  
The Uk

News shapes audiences’ views of people and events beyond their immediate physical environment. Since the mass migration of refugees from Syria represents one of the worst humanitarian crises in modern history, its news coverage necessarily shaped the way global audiences understood the crisis. This qualitative study employs critical discourse analysis (CDA), specifically Van Leeuwen’s Discourse and Practice: New Tools for Critical Discourse Analysis (2008) as a social practice approach, to reveal and compare the discursive strategies used in the print media coverage of the Syrian refugees in three European countries: Turkey, Bulgaria and the UK. The findings show significant differences in the discourse used to describe the refugees and different approaches in terms of contextualization, spaces and actions depicted in the media coverage in each country. The study reveals the ongoing dialogue between journalistic practice and political decision making in three countries impacted to varying extents by the ongoing crisis.

scholarly journals Medarbejderinvolvering i ord og gerning - en kritisk diskursanalyse

2007 ◽  
Vol 10 (3) ◽  
pp. 47-67 ◽  
Author(s):  
Poul Nørgård Dahl
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Cultural Change ◽  
Social Practice ◽  
Employee Involvement ◽  
Critical Discourse ◽  
Discursive Practice ◽  
Face To Face ◽  
Dialectical Approach ◽  
Analytical Review

A Critical Discourse Analysis of Employee Involvement in Both Word and Deed Discourse analysis deals with the use of language as social practice. The focus of analysis is on text, discursive practice as well as social practice. Its purpose is to show how social and cultural change takes place. Critical discourse analysis sees aspects of social practice as discur¬sive, that is, a practice in which written and oral manifestations are produced and interpreted. These texts are both constituted by and constituent for social practice. This dialectical approach ma¬kes discourse analysis particularly use¬ful for apprehending social changes. While this approach can help reach an understanding of the main discourse be¬hind the text itself, there are problems with the theoretical analysis of how dis¬course construes subjectivity and the meaning of body language for the dis¬course. A discourse analytical review of orga-nization literature on employee involve¬ment and face to face communication re¬veals that employees are seen in the ab¬stract, they are objectivized, and are seen as harmony seeking, rational individuals without histories or biographies. To exemplify discourse analysis in face to face communication with employees, a videotaped conversation between a fac¬tory director and one of the production leaders is analyzed and reveals the domi¬¬nant discourse that characterizes the con¬versation and how the factory director places the problem on the production leader. Discourse analysis can provide a critical theoretical insight into employee involvement by for instance revealing the paradox that by making the employees into objects, they are supposed to become independent, responsible subjects. Hen¬ce it can be useful in contributing to un¬derstanding employee involvement.

scholarly journals A Critical Discourse Analysis of Students' Anonymous Online Postings

2010 ◽  
pp. 239-248
Author(s):  
Dick Ng’ambi
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Teaching And Learning ◽  
Education Institution ◽  
Social Practices ◽  
Three Dimensions ◽  
Critical Discourse ◽  
Message Service ◽  
Commerce Students

It is difficult to understand students’ social practices from artifacts of anonymous online postings. The analysis of text genres and discursive types of online postings has potential for enhancing teaching and learning experiences of students. This article focuses on analysis of students’ anonymous online postings using Critical Discourse Analysis (CDA). The article argues that social practices reproduce during online interaction and artifacts embody such reproduction. A study involving more than 300 commerce students at a higher education institution (HEI) using a special purpose anonymous online consultation tool, the Dynamic Frequently Asked Questions (DFAQ), and social practices embodied in the artifacts is analyzed using CDA. The analysis used the three dimensions of CDA—description (text genres), interpretation (discursive type), and explanation (social practice)—and insights into students’ social practices were inferred. The article concludes that CDA of anonymous postings provided insight into social practices of students and, in particular, highlighted the tension between perceptions of inflexibility of traditional teaching practices and student demands for flexible learning. Finally, CDA, as described in this article, could be useful in analyzing e-mail communications, short message service (SMS) interactions, Web blogs, and podcasts.

scholarly journals Analyzing The Farewell Sermon of the Prophet Muhammad (pbuh) A Critical Perspective

2021 ◽  
Vol 1 (1) ◽  
pp. 71-81
Author(s):  
Muhammad Akram Khan ◽  
Ali Furqan Syed ◽  
Muhammad Junaid ◽  
Sajid mehmood Shakir ◽  
Shahnawaz Shahid
Keyword(s):  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Social Practice ◽  
Sense Of Self ◽  
Well Being ◽  
Critical Discourse ◽  
Complete Analysis ◽  
Road Map ◽  
The Relationship ◽  
Crucial Part

Critical Discourse Analysis considers language use to be a form of social practice, and it is frequently used in political discourse, including written, verbal and visual public speeches. The last sermon of the Holy Prophet Muhammad (PBUH) is presented in this article as a Critical Discourse Analysis (CDA) in the perspective of social discrimination, inequity and racism. The study explores how the sermon brings about the true picture of Islam. The Prophet Muhammad’s view has been reflected through textual and stylistic discussion in the study. This study also focuses the ideology of Prophet Muhammad PBUH that is revealed through the linguistic choices in the sermon and how the relationship between Muslim and Non-Muslim in the broader socio-cultural and political sense is represented. To achieve the goals of the study Fairclaugh’s 3D Model was opted. The Prophet (PBUH) teaches his followers how to live-in peace with others, connect with them, and communicate with them without jeopardizing their own identities or the Muslims' sense of self. The findings of the study are that the Prophet's Farewell Sermon is seen as a road map for humankind, ensuring happiness, well-being, and prosperity for all people regardless of race, color, language, or other factors. The Prophet’s expert use of the available media at the time added to the sermon's effectiveness. Teaching His disciples how to communicate and disseminate the sermon's teachings throughout the world. Furthermore, the study found that the Prophet's tremendous rhetorical and linguistic eloquence in placing words, phrases, sentences, and other elements in their right contexts played a crucial part in expressing His intended meanings to His audience. The study has some limitations as researchers could not analyse each element at the textual level, although they had given a little detail in the quantitative analysis of the text. The researchers suggest that future researchers go for complete analysis at the textual level and explore other potential areas.

scholarly journals Critical Discourse Analysis of “Canción sin Miedo” by Vivir Quintana

2020 ◽  
Vol 4 (2) ◽  
pp. 51-60
Author(s):  
Verónica Andrea Escobar Mejía
Keyword(s):  
Social Justice ◽  
Discourse Analysis ◽  
Critical Discourse Analysis ◽  
Violence Against Women ◽  
Systemic Functional Linguistics ◽  
The Body ◽  
Critical Discourse ◽  
Feminist Movement ◽  
Functional Linguistics ◽  
Feminist Ideology

The feminist movement in Mexico has recently gained attention due to the diverse manifestations along with the country. The song Canción sin miedo (2020) portrays elements that keep a relationship with the feminist ideology, as well as recent events that are depicted in the lyrics. Critical discourse analysis (CDA) is presented as an approach to examining the song, using Halliday’s systemic functional linguistics (SFL) model and parallelism analysis. The outcomes of this study suggest that the song was produced as a claim for social justice, but it involves elements that generate a sense of identity for some women because their roles and struggles are depicted in the lyrics, principally femicide. Additionally, the parallelism analysis shows three syntactical structures that compose the body of the text. This examination is also a call for noticing the emergence of violence against women in Mexico.

Sign in / Sign up

Export Citation Format

Share Document