scholarly journals Strategic Marketing and Digital Marketing Training Activities for the Rattan Processing Industries in Cirebon Regency [Pelatihan Pemasaran Strategik dan Digital untuk Industri Pengolah Rotan di Kabupaten Cirebon]

2019 ◽  
Vol 2 ◽  
pp. 665
Author(s):  
Indra Muis ◽  
Solikin Solikin ◽  
Dwiza Riana
Keyword(s):  
Group Discussion ◽  
Digital Marketing ◽  
Strategic Marketing ◽  
Training Methods ◽  
Marketing Performance ◽  
Business Operations ◽  
Foreign Countries ◽  
Export Marketing ◽  
Marketing Activities ◽  
Training Activities

The aim of organizing strategic marketing and digital marketing training activities for the rattan processing industries in Cirebon Regency, West Java, Indonesia was to provide knowledge and skills in strategic and digital marketing. The training which was held for 8 (eight) hours was attended by 20 marketing managers and owners of the rattan processing industries who were members of the Cirebon Regency Association of Indonesian Industry and Crafts Association. It is hoped that through this training the participants would be able to improve the performance of export marketing of rattan-based products to foreign countries through their competitive advantages. The training methods used are lecturing, group discussion, and training evaluation. The results of the training were that participants were able to explain how to implement a market orientation culture in their business operations. In addition, the participants were also able to explain the efforts made in implementing export marketing strategies and export marketing capabilities. The trainees were also able to explain the factors that influence export marketing performance. Furthermore, this training also improved the skills of managers in implementing digital marketing approach in the marketing activities of the rattan processing industry.

scholarly journals Pelatihan Kewirausahaan Pembuatan dan Promosi Digital Marketing Batik Jenggolo

2019 ◽  
Vol 2 (1) ◽  
pp. 1
Author(s):  
Jajuk Herawati ◽  
Lusia Tria Hatmanti Hutami ◽  
Pristin Prima Sari
Keyword(s):  
Community Service ◽  
Digital Marketing ◽  
Family Welfare ◽  
Training Methods ◽  
Service Activity ◽  
Training Activities

Community service activity is related to Training of Entrepreneurship Making and Promotion Digital Marketing Batik To Women Fostering Family Welfare (PKK). The purpose of this activity is to introduce entrepreneurship and digital marketing of handmade batik to the women PKK Pandeyan Numbers. In addition, PKK women can follow up to have store of batik from their production. The venue is located at RW 04 Pandeyan Hall. The activity targets are women PKK Kalangan Pandeyan. The implementation followed by cooperation with Sanggar Batik Jenggolo as a speech how to make batik. Training methods are studying, discussions and practices. Training activities include entrepreneurship, promotion, product decisions and branding, digital marketing and making batik. The result of this activity is handkerchief batik.Keyword: Entrepreneurship, Digital Marketing, Batik Tulis

Digital Marketing Performance

2021 ◽  
pp. 51-63
Author(s):  
Tejinder Pal Singh Brar
Keyword(s):  
Stock Returns ◽  
Online Marketing ◽  
Digital Marketing ◽  
Primary Concern ◽  
Marketing Performance ◽  
Marketing Managers ◽  
Marketing Activities ◽  
Expected Outcomes

Digital marketing managers are feeling the ever-increasing pressure to show the contribution of marketing activities and it's their primary concern towards their organization. The absence of responsibility has harmed the expected outcomes from the marketing campaigns. The best way to recover its impact is to show the results of advertising in financial terms to top administration. Previous research shows that the capacity to quantify marketing performance significantly affects firm execution, benefit, stock returns, top administration fulfillment with advertising, and advertisers' standing inside an association. This chapter discusses the various challenges faced by the organizations in measuring the digital marketing performance and significance of measuring the online marketing performance through better online execution. The findings of this study reveal that data produced through digital analytics can be utilized for estimating and optimizing performance of digital marketing campaigns.

scholarly journals Business Coaching of a Local F&B MSME: Building Financial Projection for External Funding and Measuring Digital Marketing Activities

2021 ◽  
Vol 4 (1) ◽  
pp. 12-27
Author(s):  
Alan Fatih ◽  
Hilda Fachrizah
Keyword(s):  
Performance Improvement ◽  
Digital Marketing ◽  
External Funding ◽  
Business Coaching ◽  
Marketing Performance ◽  
Improvement Plan ◽  
Beverage Industry ◽  
Food And Beverage Industry ◽  
Food And Beverage ◽  
Marketing Activities

Despite a large number of MSMEs in Indonesia, the contribution of the MSMEs to the country's GDP is relatively low. Some of the obstacles faced by MSMEs in Indonesia include access to capital, human resources, and supporting facilities. These obstacles were also faced by one of the local MSMEs, for instance Food and Beverage industry/service (F&B) that wanted to expand its business but was constrained by access to capital. Furthermore, the lack of evaluation of the performance of MSMEs is also a crucial problem, resulting in the lowest performance improvement plan. This paper describes a business coaching program for one of the local F&B MSMEs by building the financial projection and measuring digital marketing activities. Thus, MSMEs can be more accountable in seeking funding and evaluate their digital marketing performance continuously. This business coaching program is expected to increase access to capital and increase the productivity of MSMEs in Indonesia. By building financial projection and measuring digital marketing, MSME can define more specific targets and evaluate its attainment regularly. In order to accelerate the competence of MSMEs to be more competitive and productive, support from various parties is needed to overcome their obstacles.

Digital Information Media of the Salman ITB Halal Center in improving Marketing Performance of Halal Lecture Program

2021 ◽  
Vol 14 (1) ◽  
pp. 42-53
Author(s):  
Raditya Pratama Putra ◽  
Indri Rachmawati ◽  
Yuristia Wira Cholifah
Keyword(s):  
Digital Media ◽  
Communication Process ◽  
Digital Marketing ◽  
Communication Media ◽  
Digital Information ◽  
The Public ◽  
Study Approach ◽  
Marketing Performance ◽  
Information Media ◽  
Ease Of Access

The community can make wise use of the existing communication media as well as the growing communication media. The era of connectivity brought many changes to the communication media which is currently known as digital media. Digital media provides many opportunities and advantages for finding and sharing information. The purpose of this research is to look at the digital communication media used in the Halal Lecture program and to see the digital marketing communication process carried out by the Halal Salman ITB center regarding the Halal Lecture program. The research method used is qualitative with a case study approach. As for the results of this research, the digital information media Instagram is used by the Salman Halal Center ITB to inform and market the Halal Lecture program by paying attention to the elements of the message's purpose. Information and persuasion is conveyed through an e-flyer posted on the official Instagram @salmanitb. Not only that, the public also participates in digital marketing through Whatsapp broadcast messages, personal Instagram stories and Whatsapp stories. Ease of access and reach of digital media are benefits that can be obtained by users, therefore digital media can be applied in various fields of activity ranging from education, campaigns, entertainment, to marketing.

scholarly journals The Most Effective Strategies and Approaches Towards Emerging Trends in Digital Marketing in India (With Special Reference to Bhopal Region)

2019 ◽  
Vol 13 (01) ◽  
Author(s):  
Kaustubh Jain ◽  
Jinendra Kumar Jain
Keyword(s):  
Digital Marketing ◽  
Exploratory Research ◽  
Indian Market ◽  
Effective Strategies ◽  
Emerging Trends ◽  
Wide Range ◽  
Current Scenario ◽  
Marketing Activities ◽  
High Level ◽  
Digital Channels

The massive Indian market is changing fast. The pace of change is rapid with digital channels and constantly growing with volume and strength perpetually. Digital Marketing is really the High buzz in current scenario. It is one of those sectors in the marketing industry which is considered to be an experience an exponential growth due to this it makes studying about digital really interesting. At a high level, digital marketing refers to advertising of brands delivered through Businesses leverage digital channels such as search engines, mobile applications, website sales, social media, various e-mails to connect with current and prospective customers digitally. The term digital covers a wide range of marketing activities in current era, all of which are still not universally agreed upon, the current research focuses on the most common types of research which is known as exploratory research towards Digital Marketing in India. This issue raised is rarely been addressed by the academicians and researchers in Bhopal. The study used digital marketing parameters to measure the awareness and effectiveness of digital marketing among marketing professionals in Bhopal.

scholarly journals Analysis of Nigeria Firms, Export Marketing Configuration in the Global Market

2014 ◽  
Vol 3 (7) ◽  
pp. 448-456
Author(s):  
Bright C Opara
Keyword(s):  
Social Sciences ◽  
Value Creation ◽  
National Development ◽  
Global Market ◽  
Company Size ◽  
Valuable Insight ◽  
Exporting Firms ◽  
Export Marketing ◽  
Marketing Activities ◽  
Structured Questionnaire

This study is set out to analyze the Configuration (behavior) of Nigerian firms’ export marketing in the global market. This can be appreciated from the fact that export play important role in the socio-economic development of nations; in the areas of value creation and facilitate economics of abundance for national development. The data were generated through structured questionnaire administered on sixty exporting firms located in Lagos. The data were statistically subjected to T-tests, employing Analysis of Variance (ANOVA), in Special Packages for Social Sciences (SPSS). The findings revealed that Nigerian exporting firms are patterned into Experimental, Active, and Committed. The findings also showed that Nigeria firms’ years of export involvement influence their pattern of export, just as company size and number of employee’s impact on firms’ categorization of export involvement. The findings of this study are peculiar because it focuses on Nigeria firms involved in export, and give valuable insight on the prospects and challenges on pattern of Nigerian firms’ marketing activities in the global market. Nigeria’s desire to attain the economic vision of 202020 (being among 20 top Global Economies in the Year 2020) will be enhanced and achieved; if the findings of this study are professionally and sincerely pursued, and what it can contribute to the nation’s development is positively considered by stakeholders.

scholarly journals Understanding Social Media Marketing activities in Western Balkans

2021 ◽  
Vol 72 (6) ◽  
pp. 869-893
Author(s):  
Visar Rrustemi ◽  
Gezim Jusufi
Keyword(s):  
Social Media ◽  
Empirical Research ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Probit Regression ◽  
Western Balkans ◽  
Online Consumers ◽  
Marketing Activities ◽  
Business Policies ◽  
The Impact

Digital marketing activities through social media are being developed extensively by firms in the Western Balkans region, therefore the purpose of this paper is to investigate the impact of social media marketing activities on increasing sales of SMEs in the Western Balkans, with special emphasis on those of Kosovo. Using a sample of 100 manufacturing SMEs, we have researched the impact of digital marketing activities which are carried out through social media, on increasing the sales or turnover of these SMEs. The achieved results were analyzed through probit regression. The results show that facebook is mostly used for business activities in these SMEs. Also, the analyzed SMEs give a lot of importance to the opinions and comments of consumers expressed on social media. They design their business policies based on the comments and opinions received from online consumers. This empirical research provides data on the implementation of social media marketing activities by SMEs in the Western Balkans region.

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

scholarly journals Pelatihan Pemasaran Hasil Pertanian dan Perkebunan Lembaga Permasyarakatan Terbuka Kendal Melalui E-Commerce Berbasis Web Content Management System

2021 ◽  
Vol 12 (1) ◽  
pp. 81-89
Author(s):  
Kardoyo Kardoyo ◽  
Nina Farliana ◽  
Muhammad Feriady
Keyword(s):  
Focus Group ◽  
Focus Group Discussion ◽  
Management System ◽  
Group Discussion ◽  
Content Management ◽  
Digital Marketing ◽  
Content Management System ◽  
Web Content

Permasalahan yang dihadapi mitra adalah: rendahnya harga produk pertanian dan perkebunan, minimnya pengetahuan sistem pemasaran yang dimiliki narapidana, minimnya sarana dan prasarana dalam pengembangan keterampilan berbisnis, kurangnya kepercayaan diri narapidana, karena takut akan tidak terima kembali di tengah-tengah masyarakat pasca bebas dari lembaga permasyarakatan, kurangnya kesiapan dalam perencanaan hidup menghadapi masa akhir tahanan. Tujuan pengabdian kepada masyarakat ini adalah: memberdayakan narapidana lembaga permasyarakatan terbuka kelas II B Kendal melalui pelatihan e-commerce berbasis web content management system, memberikan kontribusi positif untuk meningkatkan sistem penjualan produk hasil pertanian dan perkebunan. Metode pelaksanaan kegiatan berupa pelatihan sistem pemasaran melalui e-commerce berbasis web content management system, yang dilakukan dengan metode workshop dan focus group discussion (FGD) serta pelatihan yang menghasilkan keterampilan. Hasil kegiatan pengabdian dimulai dari pemetaan kebutuhan yang menghasilkan memorandum of agreement (MoA) untuk melakukan kegiatan pembekalan dan pengembangan diri bagi warga binaan dan pegawai atau pengelola lembaga permasyarakatan. Di kegiatan FGD dan workshop dipaparkan tentang diversifikasi bahan pangan dari bahan baku umbi-umbian dan bahan baku hasil pertambangan serta penggunaan media digital untuk pengembangan bisnis serta strategi digital marketing. Di tahap pendampingan pasca workshop, dilakukan pemantauan pengelolaan website dan instragram. Pengabdian ini dikatakan berhasil karena mampu meningkatkan kepercayaan diri dan keterampilan pemasaran warga binaan dan pegawai lapas.

scholarly journals THE EVOLUTION OF THE FORMATION OF STRATEGIC MANAGEMENT IN INCREASING THE COMPETITIVENESS OF ENTERPRISES

2020 ◽  
Author(s):  
Viktor Nyzhnyk ◽  
◽  
Olha Hromova ◽  
Keyword(s):  
Economic Development ◽  
Strategic Management ◽  
Marketing Strategy ◽  
Strategic Marketing ◽  
Enterprise Management ◽  
Management Decisions ◽  
Modern Enterprise ◽  
Holistic Concept ◽  
Marketing Activities

Every year, more and more scientists and practicing economists explore such categories as «marketing» and «management», providing material for further reflection and analysis. Currently, the interpretation of marketing as a function of management is inferior to understanding it as a holistic concept of management, the so-called business philosophy. New directions of economic development to ensure its long-term economic growth require a deeper rethinking of the role of marketing in the activities of industrial enterprises in order to increase their competitiveness and identify it as a powerful factor in modernizing individual businesses and the economy. Strategic marketing today is necessary for the company, as it facilitates its rapid adaptation in the face of intense competition and the presence of a non-price aspect of this struggle. The purpose of the study is to study and combine strategic management and marketing, forming such a category as strategic marketing. Because it is known that strategic marketing emerged at the last stage of the evolution of marketing management. The basis of strategic marketing is to achieve sustainable competitive advantages in the market. During the development of a competitive marketing strategy, the company strives for successful and long-term work in the market. There is no one-size-fits-all strategy. It all depends on various factors: the industry in which the company operates, the capital and experience of the firm, competitors in this field, the creative approach of each company to stand out among others and the innovative approach. Only by considering all these factors, the company can build its personal, unlike all others, marketing strategy. Thanks to the management carried out by means of achievements of modern management and on the basis of marketing philosophy of management and control, the modern enterprise can achieve realization of the strategic purposes and increase not only own level of competitiveness, but also economy as a whole. Thus, modern economic development makes it possible to assert that the management of the enterprise and the adoption of not only operational but also strategic management decisions are significantly influenced by the marketing activities of the enterprise. Here it is necessary to understand not the narrow influence of various elements of marketing (advertising, sales, distribution, etc.), but its complex manifestation. This is due to the fact that until today, marketing has been closely linked to management, as marketing technologies and tools are evolving and beginning to penetrate and be used in the work of all departments at all levels of enterprise management. This gives grounds to assert that through a comprehensive assessment of the effectiveness of marketing activities can assess the effectiveness of management decisions and the success of enterprise management, as well as to give an opinion on the prospects for further development.

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