scholarly journals Surf's Up: Communicative Aspects of Online Trust-Building Via Reducing Uncertainty Online in Couchsurfing

2014 ◽  
Author(s):  
Maura Rae Cherney
Keyword(s):  
Trust Building ◽  
Online Trust

Pengaruh Mekanisme Online terhadap Tingkat Kepercayaan yang Mempengaruhi Intensi Pembelian Kembali

2020 ◽  
Vol 2 (2) ◽  
pp. 249-267
Author(s):  
Della Liudi ◽  
◽  
Hee Nanda Dlaneri ◽  
I Putu Aditya Wardana ◽  
Marcha Ramada ◽  
...  
Keyword(s):  
Research Finding ◽  
Online Shopping ◽  
Perceived Usefulness ◽  
Trust Building ◽  
Repurchase Intentions ◽  
Online Trust

Online shopping becomes apart of lifestylefor Indonesian. It leads to the business in this sector is prospective . The purpose of this paper is to find out how seller, institution, and experience-based online trust-building mechanisms affect customers trusts in e-marketplace and e-se//er of emarketp/ace, which shape the repurchase intentions. According to research finding using 380 respondent s, the perceived usefulness of seller and institutional-based mechanisms affect trust in e-marketplace. Meanwhile, the seller and experience-based mechanism influence the trust in e-seller of e-marketplace. Thus, both of the trusts influence repurchase intentions.

A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers

2004 ◽  
Vol 5 (10) ◽  
pp. 392-420 ◽  
Author(s):  
Hee-Woong Kim ◽  
◽  
Yunjie Xu ◽  
Joon Koh ◽  
◽  
...  
Keyword(s):  
Trust Building ◽  
Online Trust ◽  
Building Factors ◽  
Potential Customers

Trust in Commercial and Personal Transactions in the Digital Age

2013 ◽  
Author(s):  
Regina Connolly
Keyword(s):  
Digital Age ◽  
Trust Building ◽  
Trust Development ◽  
The Public ◽  
Online Trust ◽  
Trading Partners ◽  
Key Issues ◽  
Transaction Context ◽  
The Relationship

This chapter concentrates on how trust has been conceptualized and studied, providing a refined understanding of many trust-related issues that affect commerce but arguably also other online transactions in the digital age, such as in the public services. A discussion of the role of experience, gender, and culture in relation to the generation of online trust beliefs is presented. It is noted that trust development is dependent on time. Trust is ‘necessary for the success of economic transactions’ and is viewed as the relationship facilitator between trading partners. The focus of online trust issues has developed, and the role of recommendation agents and avatars in trust building is described in the same way that the antecedents of trust received attention a number of years ago. It is hoped that this chapter has clarified some of the key issues that require consideration when researching trust in an online transaction context.

scholarly journals The Effects of Online Trust-Building Mechanisms on Trust in the Sharing Economy: The Perspective of Providers

2020 ◽  
Vol 12 (5) ◽  
pp. 1717
Author(s):  
Liwei Li ◽  
Wei Wang
Keyword(s):  
Structural Equation ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Partial Least Square ◽  
Least Square ◽  
Practical Significance ◽  
Trust Building ◽  
Personal Safety ◽  
Online Trust ◽  
Positive Effect

Trust is considered to be one of the key factors influencing the sustainable development of the sharing economy. In this paper, we focus on the trust issue of peer-to-peer accommodation models like Airbnb and Xiaozhu, which are among the most common examples of a sharing economy. This research divides trust into two types from the perspective of an accommodation provider in the context of peer-to-peer accommodation sharing: trust in the sharing platform and trust in consumers. The purpose of this paper is to provide a comprehensive view of how the three types of online trust-building mechanisms affect providers’ trust in the sharing platform and trust in consumers. The structural equation modelling with partial least square method was used to empirically test the influence of the online trust-building mechanisms of a sharing economy platform on provider’s trust in the platform and provider’s trust in consumers, based on a sample of 209 providers on online short-term rental platforms in China. The empirical results show that perceived personal safety mechanisms, perceived property safety mechanisms, and perceived review mechanisms are positively related to a provider’s trust in the platform. Provider’s trust in the platform has a positive effect on trust in consumers, while perceived personal safety and review mechanisms have a positive effect on provider’s trust in consumers by the mediation of trust in the platform. This study has theoretical and practical significance for the promotion of the research and development of trust mechanisms in the sharing economy.

scholarly journals Online trust building through third party trust transfer and third party protection

2017 ◽  
Vol 801 ◽  
pp. 012060 ◽  
Author(s):  
Wanda Wandoko ◽  
Bahtiar Saleh Abbas ◽  
Dyah Budiastuti ◽  
Raymond Kosala
Keyword(s):  
Third Party ◽  
Trust Building ◽  
Online Trust ◽  
Trust Transfer
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